OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, February 15, 1915, LAST EDITION, Image 2

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1915-02-15/ed-1/seq-2/

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When the public knows how much money is paid
the stores it will readily be understood wlfy the owners of
special privileges
papers look out for the loop interests.
The stores included in the Daily
News list are: The Boston Store,
Carson-Pirie-Scott, The Fair, Mar
shall Field & Co-.,-Hilhnan's, The
Hub, L. Klein, Lloyd's, Mandel Bros.,
Maurice L. Rothschild, Rothschild &
Co., Siegel-Cooper, Chas. A. Stevens,
Twelfth St Store, Weber's and Wie
bolt's. All are loop stores except
Wiebolt's and the Twelfth St Store.
The Twelfth St Store advertised
only in the News, and Wiebolt's used
only the News, Examiner and Amer
ican. The advertising is measured in
agate lines. The rate charged by each
of the evening papers for dry goods
and department store advertising is
as follows: News, 34 cents per agate
line; American, 20 cents; Journal, 11
cents; Post 10 cents.
The Sunday Tribune rate is 31
cents, daily rate, 26 cents; Examiner,
Sunday rate, 28.8 cents; daily rate,
18 cents; Herald, 12 cents both
daily and Sunday. The Herald rate
is to increase May 1 to 15 cents for
The Daily News, with no Sunday
paper, led all others with 3,388,946
agate lines. The Tribune, Sunday
and daily, came next with 2,138,192.
The others came in the following or
der: American, 1,980,168; Examiner
(daily and Sunday), 1,642,375; Her
ald (daily and Sunday), 1,263,262;
Journal, 1,240,521; Post, 553,806.
The amount paid each paper, with
the approximation already explained
vas to the Tribune and Examiner, was
as follows:
News 1,252,151.64
Tribune- 591,566.73
American 396,033.60
Examiner 354,752.54
Herald 157,907.73
and wny tne news'
These figures are approximately
correct There may be a few slight
discrepancies because of the fact that
the advertising rates given for the
Examiner, Herald, ""American and
journal are based on A. M, A., which
means that rate is given an adver
tiser if he uses in that paper "as
much as" he uses in others. But if
there are variations because of that
they would increase the. amount
paid, because of charging an adver
tiser a higher rate for using smaller
The Boston Store, Carson-Pirie,
The Fair, Marshall Field, The Hub,
Mandel, Bros., Rothschild & Co.,
Siegel-Cooper and Stevens used all
seven of the papers; Hillman's used
aVhut the Post; M. L. Rothschild
and Lloyds used all but the Herald,
Journal and Post, and Weber's used
all but the Herald and Post Klein
used -only the News.
The Marshall Field store was the
biggest advertiser, making full use of
all of the papers, as follows, in agate
lines: Tribune, 326,648; Herald, 296,
692; News, 291,198; American, 226,
358; Examiner, 225,097; Post, 180,
821; Journal, 154,555.
However, the Field estate is inter
ested also in all of the municipal pub
he utilities Chicago Telephone, Peo
ples Gas, Commonwealth Edison and
all street railway surface and ele
vated lines; and it may be considered
important by the trustees of the Field
millions that they keep on the best
possible terms with all of the papers,
without regard to -circulation or pull
ing power.
The Field store paid the papers for
advertising, in 1914, as follows:
News, $99,007,32; Tribune, $90,
372.79; Examiner, $48,620.73; Amer
ican, $4t,Z7i.6u;
Post, $18,082.10; Journal, $17,001.05;
total to the English papers in the
loop, $354,442.09, about $1,000 a day.
jthe departmedt stores advertised
the loop press by
these stores enjoy
ieraii, $36,U86.5U;

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