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Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
Newspaper Page Text
mmmmmmmmmmmm "BEAUTY AT FORTY" YOU MUST BE CAREFUL OF THE CUT OF YOUR GOWNS! Written and Illustrated by Idah McGlone Gibson. The woman of 40 or over must be very careful of the cut of her gowns. With myself this means that I must select a cut that will not emphasize the fact that I am too stout. All the lines must be up and down, and if by any possibility you have a frock cut with some lines running around, as they do in this illustration, you must wear a scarf or boa as I have, that will give you a line from shoulder to bust or even to the hip. Never wear clothes with patches of trimming on them whatever may be the mode. Let your ornamentation stand for something definite. Remem ber while you may wear some shade of almost any color, you cannot wear any style. Every year added to the age of a wom an after 35 should make her more careful to search out the style becoming to her. A wom an who apes the costumes of youth makes herself ridiculous and yet she can wear clothes that are so becoming and ap propriate to her that no one will stop to inquire whether she is 30 or 50. The very short skirt now in vogue is not for the woman of 40. Neither are the very fancy shoes if she has stout ankles. She may not have her gowns cut too low nor wear her collars too high. Moderation must be her watchword. I would, however, advise that as a woman grows older she should wear more elegant clothes. If one can have but one gown, let that be of the best material one cay buy and made by the best dressmaker possible, Xs$tKv&&?r, JBBffPfEX M ?$3&& A v ?,jvA IBS B. J if, vill H4 i & f9K cA2feS222 MMMiMifiAHW