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The day book. (Chicago, Ill.) 1911-1917, March 10, 1916, LAST EDITION, Image 8

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1916-03-10/ed-1/seq-8/

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laurels for the way lie has attacked
the high cost of living problem and
reduced it to formula wtiereby, he
says, housewives can save twenty
cents on every dollar.
"The economics of food both as
to buying and as to -the cooking are
less developed than any other single
group of economics about which our
daily lives revolve!" says Perkins, "if
indeed they can be said to be de
veloped at all! Therefore it seems
obvious that by putting these on a
scientific basis, we can at once effect
the greatest single saving of which
we as a people are capable. I have
worked on this subject months at a
time and I am just beginning to fa
thom its possibilities. It is practical
ly undiscovered country this conti
nent of food economics, and surely
of more importance to us than the
geography of arctic regions and such
other rather useless stretches!
"In tackling this subject, we de
cided to leave nothing to chance, so
we worked out the problem of distri
bution before we wasted time look
ing for knowledge that we might be
able to disseminate. There are 5,000,
000 people in New York. Of these
1,000,00 are school children or on
an average, you see, of one school
child to each family. Therefore we
decided that if we could put our in
formation in the hands of every
school child in New York, it would
reach practically every family in
New York. Thos. W. Churchill, pres
ident of the board of education,
agreed to such a scheme and the
problem of distributing our propa
ganda was solved wih absolutely no
"Of each circular we printed 800,
000 copies. These we sent to each
school, where they were distributed
to the pupils. Then the teacher asked
them to take the circular home."
Perkins indicated a bundle of cir
culars and pamphlets and these
words, in black ink, caught the eye:
"Make a dollar earn twenty cents
forjyou!" i
Perkins' record as a business man
shows that he has taught many a
steel trust dollar to earn twenty cents
and from that it may be deduced that
if he undertakes to make the people's
dollars earn twenty cents each, he
will also succeed with that!
That was the subject of Circular
Number One. In this and the other
nine circulars all the experience that
has come to Chairman Perkins in a
famously successful business career
is crystalized and made clear for the
humblest of housewives.
"I worked harder on those in
making them applicable to daily, hu
man needs than ever I worked on an
efficiency sheet for the U. S. Steel
Corporation!" laughed Perkins. "In
it are 'big business' principles brought
down and trapped for the kitchen.
And it takes some mental running to
trap them successfully, believe me!"
In addition to these circulars Chair
man Perkins and his committee have
printed a series of supplemental
booklets on the economic prepara
tion of left-overs, meat-substitutes,
fish and vegetables. Each of them
contains hundreds of tested recipes.
"And these recipes are tested!" said
Perkins. "They are tested by an av
erage housewife who has to support
her family on an average salary.
Every recipe printed in our book was
tried out first by Mrs. Selma Kihl
gren, who had a little home down on
the east side and whose husband gets
$12 a week. Any recipe that she found
to be impractical was tossed at once
into the discard. We decided that if
we were really going to help reduce
the high-cost-of-living, we could
make no better start than by having
workable recipes and not the chafing
dish variety that are so often found
in pamphlets of this character."
(Editor's Note Tomorrow the
first of the articles by Geo. W. Per
kins telling housewives how to buy
their food and save twenty cents on
every dollar will be printed in this pa
per. Watch for it!)

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