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Newspaper Page Text
NEW YORK SETTING NEW PACE FOR WOMEN
EXPENSIVE BATHS AND BEAUTY SALONS
Where New York women preen: Turkish bath palaces in marble are
springing up all over Manhattan and in their appointments are of Baby
lonian luxuriousness. Here a bath "with beauty extras" may cost as
high as $50.
BY IDAH M'GLONE GIBSON
New York, April 14. Feminine
beauty is the one thing New York
worships more than money!
Feminine beauty is the thing New
York spends the most for!
A beautiful woman may not only
own Broadway, but Fifth av. as well,
with Riverside drive thrown in for
That gorgeous woman who neither
toils nor spins, getting out of her
limousine in front of Sherry's, has
made countless men toil and num
berless women spin to bring her ap
pearance up to the perfection you are
Is she worth the price?
New York thinks so!
"New York women buy a million
dollars' worth of powders and creams
every year," I was told by a whole
"We have as many as 600 women
a day as patrons," said the manager
of the largest Turkish bath in the
city, where you can spend all the way
from $2.50 to $50 at each visit
"I can't tell how many customers
we have in our beauty parlors," re
marked a Fifth av. hair dresser, "but
we average 50 heads a day for the
permanent hair wave."
This permanent wave costs from
$25 to $50 and instead of being per-