OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, June 08, 1916, LAST EDITION, Image 14

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1916-06-08/ed-1/seq-14/

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be careful of his smile. One should
not overdo it. Excessive cheerful
ness while waiting on a customer
would border on the frivolous and
create a bad impression in the mind
of the personon the other side of
the counter. Too much Smiling
would quite prevent the very effect
one wished to produce.
But there.is a smile that will win
in business. It is a quiet, reserved
sort of smile one that will make the
customer realize at once that you
are a flesh and blood being, not a
goddess or a piece of wood. I have
seen girls in department stores who
looked for the world like they had
just returned from a funeral. Others
affected a regal air entirely out of
keeping with their work. Some were
nearly insolent I mention this mere
ly to show that such girls have
adoped the wrong mental attitude in
business. They have not learned the
psychology of the smile the neces
sity and value of the business smile.
On the other hand, there are many
girls who have learned to appreciate
the fact that smiles help them in
their business, aid them in getting
better positions, and, as a result,
make life better for themselves, their
employers and the world in general:
I went into a big department store a
little while ago to. get a "piece of lace.
A girl with a .quiet, cheery smile
came forward to wait on me. Her at
titude made me feel at home. I had
no sense of guilt or the uneasy feel
ing that I was an imposter intruding
on some one's time a state of mind
often produced by some sales girls. I
didn't know just what kind of lace
would sut my needs and the girl
quite pleasantly showed me a vari
ety of shades and styles. I did not
find just what I wanted, but I made
a purchase anyway. That dear girl
was so kind and cheerful that I did
not have the heart to leave her sale
less after all her work.
A week or two later I was again in
her department She remembered
me and greeted me with the same
cheery smile.
"We have some new lace. Perhaps
you would like to look at it," she
suggested. , "
I did and found some that pleased
me immensely. The girl made the
transaction a real pleasure. She was
an artist with her smile. I have
heard many women speak 'of her.
They say she makes a person feel it
is worth while to visit that store.
Perhaps a' customer comes into a
store in an unpleasant mood. The
smile of the sales girl may pass un
noticed for a time, but if she knows
just how far to go with the cheerful
ness a change will .be made in the
customer and eventually a friend will
be made for' the store and the girl
as well. , '
Maybe, if you work in an office,
your employer comes down In the
mornings cross and savage. Per
haps you are gloomy and dispirited.
No doubt you are; your air of gloom
adds to his unpleasant attitude and
you have a tiresome day. Try smil
ing at him for once, just a real, inter-ested-in-your-work
smile. I believe
you will notice a change in him be
fore the day is over.
I have seen the smile win in many
varieties of business. I have tried it
with profit on people with whom I
have-had dealings. Mix a little cheer
with your business affairs, your ev
eryday life, and I am sure you will
gain a rich reward.
In my next story I will discuss the
She is all ready for her vacation,
and no .matter where her holiday
Jravels iead her, in so smart a irock
she is ready for any fate, social calls;
a train trip or a sight-seeing tour of
the country.
Fine black "and white suitlngJa

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