OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, November 27, 1916, LAST EDITION, Image 2

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1916-11-27/ed-1/seq-2/

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mills run, but up against it if they
don't. I
So long as the Trib's mill runs- the
Trib has a big advantage over the
Herald and Examiner, which have to
buy from the manufacturers.. And
President Dodge of the International
Paper Co., who is supposed to dic
tate the prices of paper as President
Gary of the Steel trust dictates steeJ
prices, announced last Saturday
that the contract price of white
paper will go to $3.10 per 100
pounds Jan. 1, 1917, or $62 a ton, as
against $38 a ton on contracts which
will expire on that date.
Lets see what this increase means
to the Daily, News. The average daily
circulation of the News for October
was 432,640. A 30-page copy of the
News weighs half a pound. If the
News will average 30 pages a day its
consumption of white paper would
be 216,320 pounds, or 108 tons dailyv
An increase of $24- a ton means an
increase in white paper cost to the
News! of $813,120 a year. That will
just about wipe out ts profit.
But Lawson has been piling up a
big annual profit for years, and has
a big income from investments, out-'
side of the Newsj He owns stock in
banks, in manufacturing enterprises
and in public utilities. He wouldn't
- starve if he pocketed a loss on the
News, although he- can still increase
advertising rates even though the
News rate now is one of the high
est in the country; for the News is
one of the best advertising mediums
because of its large home-delivered
If by raising his advertising rate
Lawson can get advertisers to pay
the same amount of money for less'
space, he can cut down his white pa
per consumption by uslngtewer
pages; and that means a correspond
ing decrease in, composition expensed
A decrease in press room expense
would naturally follow. That would
"be easy, however, because the local
publishers trust drove union press-
i but of their press rooms by the
lockout of 1912,and made a contract
with th new " stereotypers' union
that enables the publishers to do
about as, they please In their press
and stereotype rooms.
By the way, all employes in news
paper offices are interested in this
white paper situation. They will
have tough sledding meeting the
high cost of living with higher wages
when the publishers themselves are
fighting for their lives, and trying to
effect all possible economies. I?ewerv
pagesnfeah fewer printers, fewer
pressmen, fewer stereotypers, etc.
Even the printers will be up
against it, though they stood by the
publishers in the fight against union
pressmen and stereotypers. They'll
find that out when they try .to in- .
crease the scale in order to meet the
high cost of living. Increased ad
vertising rates mean less advertising,
and that means less composition. An
increase in the selling price of news
papers alone will help the employes.
If the Trib, by sticking to 1 cent,
can put the Herald and Examiner out
of business it will then absolutely
command the morning situation and
charge what It pleases for advertis
ing. The same will be. true as to the
evening field if Lawson can ruin the
American,' Journal and Post by stick
ing at one cent The Post has the
easiest way out of any by becoming
a class organ and going to 3 cents. .
The American can't get-away with
.that, although the Journal might if
it beat the Post to it
Buffalo dailies solved the problem
on Saturday hy all going to '2 cents -by
agreement. In Chicago the Tri
bune and News are blocking- any
such agreement While the local
publishers are 'in an air-tight combi
nation against their employes arid
the public, its a dog-eat-dog fight
amongst themselves. "
If the people of Chicago thorough-,
ly understood the situation, with the
Increased influence of advertisers on
news and editorial policy, there
would be an organized effort in-Gfei

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