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Newspaper Page Text
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2 C LAST EDITION 2 O
ROTHSCHILD BOSSES FIGHT GIRL
THE DAY BOOK
.An Adless- Newspaper, Daily Except Sunday
VOL. 6, NO. 90 Chicago, Saturday, January 13, 1917 398 &&
USE OF CROOKED ADS
FIRMS ARE HIT
Rothschild's Store and Piano Firm Hit by Quiz of Better
. Ad Bureau Consumers and Honest Stores toGe
Protection From Rotten Advertisements
,($ne Arrest Made.
The movement against crooked ad
vertising is growing stronger daily.
A number of our steadies! advertis
ers are under tjne eye of the Better
Advertising Bureau of the Advertis
ing Ass'n of Chicago, because of the
statements made in shady advertise
ments. Jlothschild's State street store was
one of the big advertisers dealt witE
by the bureau during the past week.
And with the successful settlement
of, this case,. the clean advertising
campaign got1,a healthy boost
There Is a state law, backed up by
a city ordinance, which makes it a
felony to misrepresent facts in adver
tising. By use of this law as a club.