OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, January 13, 1917, LAST EDITION, Image 2

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1917-01-13/ed-1/seq-2/

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the better ad bureau is getting a
square deal for consumers and hon
est advertisers. i
In the Rothschild case, a fellow
-who had been stuck wrote in that
he saw skates advertised by the store
in the Daily News of Dec. 29. The
picture in the advertisement showed
a- very good skate for 29 cents, the
advertised price.
But when he got down to the store
on the next day and tried to buy one
of the 29-cent skatep he found they
were entirely different from the ad
vertised brand. They were much
This shopper wrote the bureau
that he then went to see Sup't Mc
Clerken and told him of the decep
tion, claiming that he had been mis
led by the ad. He received no satis
faction. '. .it
The bureau sent an investigator to
the Rothschild store and through
the advertising manager, things were
straightened up. The disgruntled
customer got the skate he saw ad
vertised for 29 tents even though it
retailed far above that price. The
store told the bureau man that the
wrong illustration had been printed
in the skate ad.
Only one arrest has been caused
by the better advertising bureau.
That was in the case orSam Moist,
piano manufacturer who advertises
fire sales extensively in the after
noon papers. '
He was arrested just befoie the
first of the year on the strength of
an ad he ran in the Chicago Ameri
can on Dec. 14th under the name of
the Chicago Piano Co., 1355 Milwau
kee av.
In this advertisement he said that
for only two days more buyers would
get good bargains in pianos because
there had been a big fire next door
and the insurance company had
made such a good settlement that
he could afford to treat his custom
ers rightr "
In an investigation of this ad, the
buerau manager, E. L. Greene, says
be found the fire next door was- a
very small one in the coal bin, that
the adjustment Moist got from the
insurance companies was $15 and
that it would not figure in the lower- -ing
the price of pianos to any extent.
Washington, Jan. 13. Christian
Scientists today regarded as a no
table victory for their religion the
supreme court decree upholding the
constitutionality of California's med
ical law.
When California enacted a new
medical law, rigid tests prescribed
for practitioners made practice im
possible for drugless healers who are
not registered physicians. Recog
nizing the religion of Christian Sci
ence, the law exempted specifically
from its workings all Christian Sci
ence practitioners "those who heal
by faith or prayer as a part of their
Drugless healers who were ngt
Christian. Scientists attacked the
law, claiming it unconstitutioal be
cause it "discriminated against them
in' favor of Christian Science."
Hihtitrgton, Ind., Jan. 13. Police
questioned Weldon H. Wells, arrest
ed here today as suspect in conrued
tlon with murder of Mona Simon at
Columbus hotel Police claim they
found bloodstained handkerchiefs
and a revblver with three empty
cartridges in Wells' suitcase.
-o o
Tokio. Explosion in Fushun col-
liery in Manchuria buried 900 Chi
nese miners. Only 130 saved.
New Orleans, La. Manuel Diaz
Ordez, nephew of former Pres. Diaz
of Mexico, murdered, in his apart
ments. New York. Attendance at '1917
New York automobile show, which
closes tonight, has broken all pre
vious marks. '
. 'Irwtfal.--. -a

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