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' THE NEW
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of a n
How the indivh
an experiment t
IN the retail stores of the nation, from
Maine to California, a whole vocabulary
of names that were unknown a generation
ago is heard today across the counter.
"A package of Uneedas"?"a package of
Yuban" ? "a package of Domino"?that's
the way Americans do their buying today.
Once they bought anonymous goods in
bulk. Today they demand the product by
name, and they get it in a package. The
package is sealed, the weight is marked, the
quality is assured by the name.
This system has become so universal that
not only fruits, cereals, coffees, and candy are
now marketed in packages, but drugs, inks,
spark plugs, inner tubes, vacuum cleaners,
and hundreds of other products.
This great change in the whole system of
retail selling would have been impossible
without one thing?the scientific creation of
folding boxes by craftsmen who worked as
pioneers to perfect them.
Foremost among these craftsmen was
-- The accident that revolutionized modern
retail selling *
The day after he was mustered out of the
Union Army in 1864, Robert Gair started a
paper-bag factory in a loft down on Reade
Street, New York.
One day, early in his experience, an order of
printed paper bags was being run off the press.
Each bag as it came off was found to have a
slit across the face. A type-bar, set too high,
had cut the paper instead of printing it.
Robert Gair, examining these ruined bags,
conceived the idea of printing, cutting and
creasing boxboard in one operation. The
process which he invented on this principle
made possible the production of folding boxes
in quantity, and thus kid the foundation for
package merchandising on a large scale.
Manufacturers were no longer obliged to
, ' Folding boxcz Lai
* ' ?
The new Gmir plant at Hawerhill,
Mat1.1., for the manufacture of
[ YORK HERALD, WED
\ the t
o an essent
market their goods anonymously.
They jvere enabled
to individualize their product?to
establish a national
reputation?and to build up
a constantly increasing consumer
Packages fo~a billion dollars'
worth of merchandise
From the time of that
first triumph to the tremendous
today, the Robert Gair
Company have continued as
pioneers in scientific box
This wide experience explains
why last year over a
billion dollars' worth of
merchandise was carried in
Gair folding boxes, in Gair
shipping cases, under labels
made by the Robert Gair
From its housing in the
little loft in downtown
Manhattan, our business
has expanded to occupy a
large group of modern steel
and concrete buildings on the
front. We operate our .ov
make our own inks and glue
own art. enpravine-. nrintini
departments. Our chemistry
ulates and improves our pro
finished products. We opei
plant of its kind in the world.
With its facilities, we are j
a complete service for pad
playing your goods?Labels,
Shipping cases, Window dis]
?giving unity to your prodi
>els Shipping c
Our recently acquired plant on Ti
River, Conn., for the manufact
corrugated fibre shipping cauei
('a/ in mo
O ?<? 515am **- -.AJ
.. 143 ROBERT GAIP |4J
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- - . < Ji Nj^ix x| JJ
Brooklyn water- Boxbc
/n paper mills; fore, froi
;s; maintain our N. Y., 1
and tests country*
ate the largest National
prepared to offer Collate
caging and dis- Royal B
Folding boxes, Bauer &
slay advertising Palmoliv
ict from factory America!
Special equipment for quick service
The recent acquisition of two large newly
equipped mills on tide-water ? one at
Haverhill on the Merrimac, the other near
i\ew j-ionaon on tne inames?enaDies us
to offer our clients a special expedited
service such as' has never before been possible
in our half century of experience.
To supplement these sources of supply,
we have near Piermont-on-Hudson a third
large operating plant with complete equipment
for the manufacture of solid fibre
shipping cases; also the home plant at
Brooklyn, the largest of its kind in the
world, for the manufacture of Folding
boxes, Labels, and Window display material.
lard will be supplied to customers, as heretom
our mill divisions at Piermont-on-Hudson,
laverhill, Mass., and Uncasville, Conn.
rve the greatest package merchandisers of the
Among our clients are:
1 Biscuit Co. Arbuckle Bros,
n Sugar Refin- Beech-Nut Packing Co.
>. Walter M. Lowney Co.
& Co. Standard Oil Co.
aking Powder Co. A. S. Hinds
Black Rumford Chemical Works
e Co. Robt. H. Ingersoll fis Bro.
n Chicle Co. Wheatcna Co.
low display advertising
' 1' '''
The Gair plant at Piermont-onHudaon,
N. Y., where aolid fibre
shipping cases are made
i ' 'I
'e Street, New
w, the present
11 Brooklyn, the
rJ in the world
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