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The New York herald. [volume] (New York, N.Y.) 1920-1924, April 26, 1922, Image 7

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83045774/1922-04-26/ed-1/seq-7/

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Industrial diversity gives rock-ribbed
stability" to The Chicago Territory
Building Pei
The chart above Illustrates
11m balding situation in Chi
cago and indicates general
prosperity for the entire Chi
cago Territory. Permits for
buildings in Chicago of a total
value of nineteen million dol
lars were issued during March,
1922, an increase of 145% over
March, 1921. These buildings
are bow nnder construction,
ami will be rapidly followed
by more. C. D. Karr, adver
tising manager of the Holland
Fwrnace Company, says:
*TTou wil! recall that our 1921
wss 25% giealei than
eur 1920 business. In view of
ths11 think you will be interested
to knew that our increase in sales
so far this year is 100% over the
sales made duting the same pe
riod last year. This is the aver
- ? i-, Issued in Chicago
lllS 1919-1922
age increase for all our branches.
"Now, sales in our Chicago
Branches, where The Tribune
necessarily carries its greatest
influence, have increased 400%
during the same period- And in
Chicago, as you are undoubtedly
aware, The Tribune is the only
publication we are advertising in.
"It is not always necessr.ry to
give credit to whom it is due, and
this is one such time. Neverthe
less, I am taking considerable
satisfaction in writing to say that
The Chicago Tribune becomes a
more potent factor in our busi
ness every day.
"If there is a newspaper in
this country (and we use many
great papers) that appeals to sen
sible, red - blooded Americans,
who have a high regard for home
life, The Chicago Tribune is it."
TN The Chicago Territory, Zone 7,
as illustrated above, there is not
only splendid balance between agri
culture and manufacturing, but there
is no dependence upon any one or
two branches of industry. Meat
packing, in which this zone leads the
world, constitutes only 13% of its in
dustrial activity.
More than three-quarters of the industrial
production of The Chicago Territory is di
vided among 159 different industries, the
largest of which yields less than 5% of the
total manufactures of the zone. Therefore,
there is always business?always opportunity
in The Chicago Territory.
This was most convincingly proved during
1921, for, while several states were dropping
off in automobile registration and others were
standing still, the five states of The Chicago
Territory made an enormous increase. From
a total of 2,055,814 cars in 1920, the figure
jumped in 1921 to 2,352,447 in 'llinois, Jn
diana, Iowa, Michigan and Wisconsin?an in
crease of 296,633.
Just as a plot of ground, no matter how rich
and fertile, would be of little use if not prop
erly cultivated, so the use to which The Chi
cago Territory can now be put by manufac
turers would be limited in great measure were
it not for the thorough coverage of this zone
by The Chicago Tribune. The very develop
ment of The Chicago Territory parallels the
development of The Tribune. When you use
the advertising columns of The Tribune you
buy more than 800,000 Sunday or 500,000
daily circulation?you buy 75 years of accu
mulated prestige. When your advertising is
placed befoje one of every five families in this
gr^at, rich territory, it is fortified by genera
,tiqns pf reader confidence.
Here, in the region closely covered by
The Chicago Tribune, is one-fifth of the
wealth of the country. A concentration of
sales and advertising effort in The Chicago
Territory will yield profits, quickly, in 1922.
The Chicago Tribune has more than thirty
men trained not only in advertising but also in
merchandising?in the actual direction of
sales campaigns in The Chicago Territory
men who know from repeated contact with
jobbers and dealers in many lines what can be
done, and how to do it?men who know how
best to capitalize the enormous influence of
The Chicago Tribune with jobber, dealer and
Several of the: e men are stationed at The
Tribune's New York office at 512 Fifth Ave^
New York. One of them will call on request
to discuss the possibilities for developing the
sale of your products in The Chicago Terri
tory in 1922.
The Tribune's BOOK of FACTS on Markets and Merchandising will be sent to any selling organization
requesting it on business stationery. Address our Eastern Advertising Offices, 51? Fittb Avenue, New York.

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