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Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, October 14, 1911, Image 8

Image and text provided by Arizona State Library, Archives and Public Records; Phoenix, AZ

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn84020558/1911-10-14/ed-1/seq-8/

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Arizona State's First Fashion Show
Opens at Goldwater's Saturday, Oct. 14, 1911
A TTENTION to details has made Goldwater's establish-
ment the style center of the Southwest, and has a dis
tinctively educational effect on every woman who visits this
store. Beautiful materials, novel designs and marvelous
color schemes distinguish the latest creations of the great
Parisian modiste.
The Merchandise in
Our Show Windows
Are Reflections of
Paris Modes
The Lover of Art
is invited to see our new Embroidered and
Stamied Iinen Scarfs, Pillow Tops, Tray
Cloth. Doilies, etc. Pin Cushions in the
daintiest designs. Hundreds of little fancy
articles, such as Clothes Brush Holders.
Hat Pin Holders. Boxes and Hand Bags,
embroidered -or stamped, ready to e
worked out. Great many good suggestions
will be found In this department during our
Fashion Show. Art embroidery silks are
here in every imaginable shade, and the
lady in charge of this department will Ik
pleased" to give anyone valuable informa
tion t the working of any certain de
sign you may select.
Visit Our Rest Room It Is Here for Your Comfort
It Is not reserved for our own customers It is here for the com
fort of all the women of Arizona. The large space and the easy
Furniture. Writing Desks, Telephones and free stationery, as well
as Dressing Boom, makes our store the most desirable place to
meet our friends. Ask oiir friends almut it.
We do not expect
every visitor to
make a purchase
during the event,
but wc would like
to have every wo
man in Phoenix and
vicinity oome and
view our gorgeous
dlsplny and get an
idea of the prevail
ing style tendencies.
Ilring your girls
with you, too. antl
your friends. Gold
waters are style
producers, antl we
wish to convince
f-verylxHly of the
Till-: most modern antl spacious store
in Arizona; the store that oficrs
every service, comfort antl con
silience that modern storekeeping
can devise, is now ready to show the
most magnificent assemblage of new
merchandise: anil a cordial invitation
is extended to everyone t inspect the
latest creations of the world's manu
facturers. Notable Features of Our
Beautiful Uxturc simple trimming.
That, in a few words, is the dictation
of Dame Fashion in Hat Styles for
women brings Goldwater's Hats Into
the forefront of favor. Goldwater's
Hats are holding first place through
merit superb quality, exelusiveness of
designs antl smartness of lines.
Among those present are Velours.
French, English and Scratch Felts.
Silk Velvets, in medium, high and
very high effects. Fabrics and Feath
ers are lHith used in ornamentation,
but in all Hats the effects are very
.simple. Purple, empire ami greens,
sea brown and black are '"the"
Misses' and Children's Hats
are litre in great profusion; in fact,
a bigger variety of pretty Hats, trim
med girlishly, with broad silk ribbons
or a little wing, could hardly be seen
The Work of Parisian and
American Gown Design
ers Is Seen Here
After several long months of inspec
tion among the foremost manufactur
ers in the eastern Fashion centers, we
have gathered, here in Phoenix, in our
establishment the loveliest Evening
Gowns made of Cliarmeiise. hand-beaded
Martiuissettes. gowns trimmed with
Nets anil Chiffons over silk, and made
as only the skilled gownmuker could
make them. Those little chiffon danc
ing Frocks, in dainty shades, trimmed
witli artificial flowers, tiny little buds
and the artistic placing of these
trimmings is something one must ad
mire. The new Evening Coats, and
particularly those two-in-one. or re
versible kind, are the most .practical
and dressiest of Coats. The black sat
ins, with wide collar trimmed with che
nille fringe and light blue or white
silk lining, are rich, yet simple. Thj
white Broadcloth Coats, with cut-out
embroidery trimming and light colored
satin lining are exquisite. We are also
showing long Coats of white Serges,
Scotch Tweeds for the autoists, and
also plain tailored coats of Cheviot
mixtures for everyday wear.
Among our New Suits one can hard
ly tell which is the prettiest. As to
fit, none others can equal them. Only
the products of the best tailors in
America are represented in our stock
The materials most in demand are the
Scotch Tweeds, Diagonals and Wor
steds. Coats are all satin lined, have
self-covered buttons, mannish tailored
collars. Most of the skirts are made
in panel effect and high-waist band.
The woman whose dress allowance
Is limited, but whose tnste is above the
commonplace, will find in our Suits,
chosen for their smart distinction, the
practical means of developing her win
ter wardrobe in the newest mode.
The Underwear Problem Is
Too Important to Be
Dismissed Lightly
To find just the right Fnderwenr for
you requires some in t tig.ition. but
the satisfaction of knowing the name
of a kind of Underwear that suits your
every wish and satisfies your every
taste is worth some trouble, is it not'.'
Kemeinber. the fit of your gown de
pends largely on the fit of your Under
wear. Have you tried "Merode" or Forest
Mills Underwear? You can find just
what you want here in these lines
and will be just what you want. When
you buy it and wear it you will note
the self-evident advantages.
Our Underwear comes in great va
riety of styles, for every figure in every
combination of high and low neck, long
ami short sleeves, knee lengths and full
lenghts and Union Suits. The mate
rials are the finest kinds of lisle, silk-antl-lisle.
silk antl cotton, merino, wool
silk and wool, in gratle weights, from
finest gauze ti the heavier worsteds.
It is to your interest to inspect our
Jewelry Necessities for the
Adornment of Your Gown
Unique, useful articles that are so
much admired. The new Chatelaine
Chains of silver, gold or nickel-silver,
set with semi-precious stones, are
most effective and desirable ornaments
for your gown. To wear with a low
neck gown the new "Dog" collars,
made of fancy metal and set with
colored stones, are among the new
fads and fancies: they fit close to the
neck. Hat Pins are short and made
with small tops, and you will find
many of them here. Vanity Cases and
Coin Purses in gold, silver antl enamel,
in many different designs. Our Jew
elry Department was never better
equipped to take care of your wants
The new silver Mesh Bags and the
new Tapestry and Coronation hags are
works of art. Come and see them.
How to Be a Smart Dresser
You can be a smart dresser. You can
lie the smartest dresser in your circle
of friends. It is entirely up to you.
Give your careful attention to the de
tail o"f your Dress. See that your
clothes are well chosen, well adapted
to your particular style, both as to
lines and color. See to it that you do
not wear too much color or too many
colors at ne time. A dash of color is
in better taste, is more effective, and
does the trick of setting off one's ap
pearance. This, of course, pertains to
ono's outer dress: but. first, the Un
dergarments must be right. Choose
such Undergarments as will bo th
right foundation for your Gowns to
set over.
Especially look to the corset. Noth
ing can be right if the corset Is not
right. It is the foundation of your
entire appearance. To have a corset
perfect in every detail as to lines,
styles, etc., -wear one of the smart
est models of
American Lady or Lyra
They make figures anil styles for
thousands. They will for you. We
have them in a variety of exquisite
materials, imixirted CoutKls, brocaded
and fancy batistes. We fit the corset
to your figure in our private fitting
room and make alterations, if neces
rary. free of charge. Do not hesitate
in asking us about any corset ques
tion. We will assist you in selecting
the right style for your figure.
A Well Dressed Woman
wears perfect-fitting Undergarments
because it is essential to a well-fitted
gown. The new Dress should be pre
ceded by the new Undergarment, and
it is not just to blame the dross
maker if tile new tlress fitted over
s-'ine ill-shaped undergarments does
not fit well when worn over new.
perfect-fitting garments. Catch th
point? Combination garments antl
slips, made of the finest English
Nainsooks, are on display during our
Fashion Show, ami we dare say that
Lnder-Mwlins were never shown
here before at such economical prices.
Delicate laces and embroideries are
usetl in a most fastidious manner,
and the greatest admiration for our
Under-Musllns is expected during the
coming season.
Button Boots for Women
Are in Vogue
We have k pt in very close touch
with stye ttrdencies and are now
showing the new Satin and Velvet
Button Boots, according to the de
mand of those itarticular women
whose wants we have anticipated.
Dress Boots are intent, suede, satin
and velvet. Street Boots are dull or
tan Vamps are still short, toes high.
All the new style features are Incor
!rated in our large, attractive sttick
of women's anil children's Shoes.
There is no need of suffering with
your fit. If your feet ache, try Gold
water". It is important to have
well made Shoes and a model adapted
to your foot, but it is a!I-importanl
to be fitted right. Our new Shoe
Manager will not urge you to buy a 'J
pair of shoes before h" in certain of :i
wiai me siyn size ana nisi is ao
solutely ptrfect and comfortable.
Fall and Winter Dress Goods
Display Now Ready
Including patterns, colorings antl
weaves that have been the talk of the
Dressmakers" Convention of New York
anil Chicago for months.
Wo now invite you to a display of
seasonable dress materials second to
none in the country. Over 07 distinc
tive weaves, and live times as many
shades offering without question the
greatest variety of choice, whether
plain dresses or elaborate costumes
are planned.
Fabrics Are AH Wool, Color
Fast and Guaranteed
To every true lover of Fashion, the
first iew of these inatchbss new j
latterns will be both a revelation ami
a delight.
For Street. Dress or Evening Wear,
there is a wealth of helpful sugges
tions in store for you a truly won
derful array of exclusive colorings
antl weaves that must be seen to be
properly appreciated.
Whether you wish to make final
selections now or not. you are wel
come come.
Women's Correct Hosiery
The novelties in Stockings will re
ceive the first showing here trom
now on. New importations of the '
very latest effects lmve arrived. The j
latest tlictates of fashion demand a i
color scheme from bonnet to foot- !
gear, and all the leading shades in
Hosiery will be found here during our j
Fashion Show.
The Dainty New Things in j
Women s Neckwear
that will be in demand the eoud'ig
season are here on display
first time. Beal Iace Col
crochet Cluny and Veni
embroidered Cottars, t
or.e-plece Dresses or
about neck pieces
Every new creat"
during our Fa
,i mi

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