Search America's historic newspaper pages from 1789-1943 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: Arizona State Library, Archives and Public Records; Phoenix, AZ
Newspaper Page Text
I ' ;
?AE FOUR. irr.
THE ARIZONA REPUBLICAN, SUNDAY MORNING, APRIL 14, 19l
.... - i nHMHMH . m..
FRANKLIN "LITTLE SIX" 30 HORSE POWER $2800
The Final Choice of Men Who Know
In material and workmanship the Franklin is the same as other high-grade cars. It is in the essential features of design and appearance that
it excels. The wood frame and full-elliptic springs absorb road shock and give riding comfort. Light weight and resiliency, combined with
extra large tires, give maximum tire service. The sloping hood and graceful flush-sided body are distinctive and beautiful. The air-cooled
motor saves weight and complication.
Engineers are the first to buy the
One prominent owner was for years
the designer of a leading water-cooled car.
Others include the most familiar names
in scientific circles designers, inventors,
trained men in mechanical affairs.
These Men Own Franklin Cars ;
There is only one reason for this choice.
The Franklin air-cooled motor is the
The Only Cooling System That Regulates Itself
logical development of the automobile mo
tor. .Its construction is 'scientific.
It is simpler than other motors.
It is more efficient. ,
Why the Franklin is Alone In the Field
The line of least resistance is the easi
To put a water jacket around a cylin
der was a- quick way to get cooling and
the arrangement worked.
But 'it froze up in winter it added
complication and the piping and radiator
would leak. The water-cooled motor oi'
today has the same troubles, and always
Franklin engineers foresaw that an
automobile would be required to give ser
vice free from motor trouble all the year
The solution was to cool by air."
Cooling with the Franklin is regulated
bv the flv wheel it is a suction fan.
The -faster the motor turns over the
greater the quantity 'of air drawn down
around the cylinders.
Cooling is proportional to the amount
of heat generated.
3t does not depend on the forward rush
of the car nor on a supply of water nor
on outside temperature. s
As long as the motor runs it must cool.
The amount of cooling on the Franklin
is a measurable quantity that is the best
proof of its superiority.
"When the motor is running at full
speed 2000 cubic feet of air pass over the
cylinders every minute. This air travels at
a high rate of speed.
The heat is literally wiped away.
And the supply of cooling medium
never gives out.
'Air would not freeze there would be'
MS - -
tTie Franklin motor has made good for
fyears that is the best proof of how
well. the Franklin engineers did their work.
And the Franklin motor is better now
fyhan jever before because it has been re
fined and developed along one definite line.
Automobile Buyers Demand Proper Design
These Figures Show Why the Franklin Excels
ST miles on two gallons of gasoline
this world's economy record belongs to
46.1 miles on one gallon of gasoline
another world's record for the Franklin.
120 niiles carrying one and one-half tons
at a cost per ton mile of .0044 of a cent
an unbeaten r(cord for the Franklin truck.
, The Franklin motor, operates at the
temperature of highest efficiency for gaso
It gets more power from the fuck '
r It gets greater mileage, per gallon of
Greater motor efficiency and reliabil
jtv are being demanded bv automobile
fanufacturers of water-cooled cars are
trving in everv wav to meet this demand.
They even go to new types of motor and
start all over again from the experimental
And while all this struggle is going on
the confidence of the automobile public
in the Franklin is increasing everv dav
, Franklin efficiency and dependability
There has been no change in Franklin
. The application of the air currents to
the cylinders has been made more direct
and is better controlled but the principle
is the same.
The Franklin principle of construction
has been right from the first.
Now the man who is tired of coddling
a cooling system of mixing an anti-freezing
solution or of nursing the motor to
prevent overheating, savs:
"I'll get a Franklin."
800010,000 Miles Per Set of Tires
Tiro cost is the heaviest item of ex
pense with the average motor car. '
With the Franklin tire cost is about
one-third that of other cars.
The Franklin Steering Device Is
You turn-around, a xeorner and the car automatically fends o
Straighten out its course and follow the road; there is no. Avork for
the driver. You drive over ruttv roads and it is not neeessarv. to
pull and yank the steering wheel to stay in the road; the wheels fol
low the tracks. Cer'tainl.v . this is the safest way. '
The Franklin is the only automobile
with which tire trouble is not a factor.
The car itself is light weight and resili
ent. Road shocks are absorbed. Large
tires are used. This gives maximum tire
8000-10,000 miles per set of tires is
the average service obtained by Franklin
3061 miles without a puncture 'is anoth
er Franklin average. v
,00 per cent of the delays on the road
' are caused by tire trouble. The Franklin
eliminates this trouble.
Tire sizes exceed those recommended
by tire manufacturers on all Franklin
There is a big factor of safetv. ".
? .T.Tliis ' means money saved. '
Franklin Automobile Dealership
" :-t V. ' '