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THE ARIZONA REPUBLICAN, SUNDAY MORNING, JUNE U, 1914 PAGE ELEVEN The Trans- Continental Garage formerly the Carr Auto Co., has been taken over by the C. M. DuBois In vestment Co.,. and will be operated under the direct management of Mr. C. A. Peterson. This garage has been re modeled and equipped with special machinery for all kinds :of work. Competent m a c h i n i s t. All work guaranteed. This does not mean that if our work is not satis factory, we will do it over and charge for same. it means that if our work is not right, we will make it right at no further cost to you. Yvmr patronage will be greatly appreciated. The Trans Continental Garage 108-10 N. Second Ave. Your Business AND CHASE TRUCKS Competition and progress :ire forcing the installation of motor trucks as the ec onomical solution to deliv ery and hauling problems in every line of business. THE Chase Truck is a. man's size car for a man-size business. Built to grind out dollars for hard buvers. Chase Standard Ex press types: Model S. 1-2 ton ...$ 750 Model I), 3-4 ton... $1000 Model K, 11- ton.. $1500 Model R. 2-ton..... $2750 (Chassis) Model 0,3-ton .T00 (Chassis) COLE ' Motor Co. 4th an1 Washington Streets - - TORONTO TO BE WITH Most Important American Convention in Fifty Years Opens in Canadian City "Honest Advertising is Onlv Good Business" (By EDWIN C. HILL) The most important convention in fifty years of North American his tory will be held in Toronto from June 21st to June 25th. In those five days, the Associated Advertising Clubs of America will thunder around the world their tri- j umphant slogan, "Honest advertising is the only good business." There will be ii.ono delegates at the tenth annual fathering of this organization which marches to the drumbeat of square dealing. The reason for their being there is that they have million dollar characters as well as million dollar brains. They are the men who have quick ened the commercial conscience of two nations. They have erected a platform, "lien must not lie about what they are trying to sell," ami they stand on that platform while they preach with religious fervor that truthful advertising is a noble service to humanity. Thev are the men who have suc ceeded, in spite of bad Rig Business, in prospering Good Big Business and in creating or developing a multitude of useful little businesses. They are the men who have driven lying ad vertisements out of the public prints and who have put the lars in jail. They are going to Toronto, that old "place of meeting" as the Indians called it, before Champlain ever thrill ed with the opportunities of a new continent to tell JOO.uno.Ooo people the dolars and cents value of or dinary honesty, to explain their past work, their methods, their viewpoints and their visions, and to plan a cam paign of business morality that will, with the blessings of l'rovidence and a little help from the police, sweep over every country on the globe. Hind you, these men I am talking about are not blue minded beings, not so self-centered on the one subject that they are utterly wearisome on all others. Nor is there a breath of hypocrisy in their mouths. They are not going to boom a fad. But they are going there because hard experience has told them that lies in advertising drive the dollars away while the truth in advertising pulls the dollars as steel particles leap to a magnet. You donf have to listen to them or subscribe to their doc trine; but if you want to build up your business with a clear conscience they will have advice to fit your ears. The convention of the Associated Advertising Clu'bs is should be, at any rate of the most definite and personal concern to every man that reads a newspaper or a magazine for the purpose of spending a dollar on some article of necessity or luxury. It won't be a convention of adver tising men literally it will be .busi ness talking over with itself how goods can be got most cheaply, most satisfactorily, from producer to con sumer. There you have it: the tenth annual convention will be the only useful kind of "Down with the high clost of living convention." For hon esty in advertising means not only increased business, it means economy for buyers. Kvery four years the political par ties hold their national conventions. The whole country the world as well is alert and eager for the ver iest scraps of news. Rumors . are flashed 20,001) miles. All Kgypt knows that William J. Bryan is or dering multi-millionaires from the seats of the just; Paraguay hears that Col. Roosevelt is on his way from a lost convention to a con vention of his own; Mesopotamia un derstands that "Woodrow Wilson, is ILLINOIS ATHLETES THRONGED WORLD'S LIVE WIRES i sweeping the bosses before him. Everv big and iittle detail of these gather ings of politics is waited for in tensely by a world full of pe pie. The newspapers sfend their best reporters to acquire and write the facts. They spend a king's income getting the news. They print pages of it every day. In some city or other for the past ten years there has been a convention of vaster importance to the men and women and children of America than any political convention ever held, unless it was the convention that nominated Mr. Lincoln. No matter what political party wins in the pre sidential Novembers, you know that you will get your rights granted by the constitution. You know that your life and properly will be pro tected. You aren't worried ' about monarchies or revolutions. No mat ter what man wins the presidency, you feel that be will be an able, hon est, fair president. You may grumble but you are not seriously concerned over the country's choice. And whe n it comes to the political platforms, so noisily created, so quietly neglect ed, you are apt, are you not, to smile at them a bit, knowing from old experience that platforms are made for candidates to run upon, not to be kept, necessarily. Well, then, let's fairly compare the convention to be heid in Toronto with any political convention you may think of. At Toronto the ad vertising men and the business men will nominate and elect a president whose only business is to prevent you from being gulled who wili spend a year of his life fighting frauds and fakirs who, with shrewd experienced advisers at his elbow, will work out methods by which you will be able to get loa cents worth lor every dollar you spend as the result of reading advertisements. That's where the million dollars worth of character as well as the million dol lars worth of brains conies in. Put ting the case again, you will have the benefit, when you spend money attracted from your pocket by news paper or periodical advertising, of the good faith, the keen intelligence and the condensed experience of the most successful business men and the smartest advertising men in the world. Do you begin to see now, whether you are a merchant or manufacturer or Advertising writer or merely a plain citizen who wants to make his pay envelope go as far as possible, what the value of the Toronto convention will be? If you don't words are fu tile things and the truth herself (they say she is a naked lady) should take the veil. The Toronto convention will reaf firm, as a matter of course, the de claration of principles, which is its only platofrm. It was made not to be spoken in high sounding phrases but to be lived up to for the welfare of 100,000,000 people. It isn't neces sary to quote much of the declaration. The first paragraph is the keynote, the inspiration, for 10,000 members of the Associated Clubs, and this is it: "We believe in truth, the corner stone of all honorable and successful business, and we pledge ourselves each to one and one to all to make this the foundation of our dealings, to the end that our mutual relations may become still more harmonious and efficient." The rest of it scores every form of dishonesty or sharp practice, and re quires every advertising interest to submit to the National Vigilance committee every problem regarding questionable advertising. In other words, the Associated Advertising Clubs of America will not knowingly permit to be published an advertise ment of any sort until its vigilantes, as jealous for the honor of business as ever the vigilantes of the old west were for the decency of their far flung settlements sift the advertisement and take from it every misrepresentation. SHOW GREAT FORM IN One Of Arizona's Ninety Nine Notables weS soMF so Captain John C. Greenway, as Seen Would you like to know what the Toronto convention springs from, why it means so much to buyers and sell ers? In the first place, the Associat ed Advertising; Clubs were organized for the sole purpose of creating, as sembling and distributing those ideas which will help individuals and in stitutions grow to be more efficient in rendering service to society. When you analyze that reason for existence, you scarcely have to be told that it means simply, "Absolute honesty is the only way to serve society and do it efficiently." Advertising men are creatures of original and independent minds. They are hungry for good 'ideas, ideas that will make people sit up and open their eyes to the value of a definite proposition. When they get good ideas they are, or were, jealous of them. They wanted to keep the ideas for themselves. That was the old way of doing things. It sent certain individuals ahead with a comet's speed but it didn't accomplish "much for you or for me. There wan no co operation, no shoulder to shoulder attack upon fakirs, liars and frauds. The get rich quick rascal was buying Slo.oao automobiles and going to Eur ope in his own steam yacht. That was one side of it. There was another side even worse. That is, honest merchants were poohpoohing tho val ue of advertising. Unwise merchants who really didn't want to be dishonest were led weakly, carelessly, into mak ing representations they couldn't live up to. Things, you see, were in a mess. The unscrupulous sellers were gather ing a hasty harvest by making dis honesty pay, while the honest sellers had not come to know that honesty would pay better than anything that had ever been thought of. At that period, twenty years ago, the Agate club was organized in Chicago. From that beginning has come the present remarkable organization with its 10, 000 members and 150 clubs repre senting 9,000 great business concerns. The first meeting of the Associated Advertising Clubs, the few weak or ganizations they had to start with, was in Chicago in 1905. At that time there was more fun than fervor in the annual conventions. These were social celebrations with a few promi nent citizens put forward for the usual, platitudinous speech making. The big idea was there, you under stand, but the advertising men were milling all around it hadn't been able to grab it by the horns. But the advancement wasn't ion;; delayed. The next year, 1906, in St. CONFERENCE MEET Top, start of the 440-yard run; bot tom, Captain Sanders of the Illinois team, who won second in this erent. University of Illinois' well balanced team, for the second year in succes sion, won the western conference championship at Chicago last Satur day. The Illinois athletes, led by Captain Sanders, overwhelmed their colleagues of the "Big Nine," but the Leland Stanford squad, though small in numbers, finished second and fur nished a number of features. Henderson of Illinois broke the conference record by winning the half mile in 1:55 3-5. . GO SO) W9 By the Great Cartoonist, "Mac." Louis, the battle cry, "Honest Ad vertising" was triumphantly proclaim ed. The association began to frame legislation. The whole country awoke to what was in the air. Rich and powerful concerns rotten with crook edness sneered privately or fought openly. The motives of the associa tion were colored and miserepresent ed. But the work went steadily ahead. The convention met in Cincinnati in 1907, slowly gaining new clubs. It went to Kansas City in 190S. Louis ville welcomed it in 1909. Theve was a great showing that year. The les sons of co-opera.tion and team play were being learned. At Omaha in 1910, the association's official organ, "The Voice" was established to pub lish the truths of honesty and fair dealing in advertising through the length and breadth of the land. After that convention, advertising men de serted their business to go about the country preaching the new and rather strange doctrines that the best busi ness policy was honesty, complete honesty. There were so many of these men that space cannot be provided for their names. To mention a few, where all deserve honor, would be unfair. Besides they were not then and are not now looking for praise. They are not the sort that lean a willing ear to loud voiced flattery. Their work bore fruit In the great convention of 1911 in Boston when 2100 delegates attended. The frauds and fakirs were being harried and I harrassed. Laws against lying or de ceitful ads were going into the sta tute books of the nation and many states. At Dallas, in 1912, there were 2300 delegates afire with enthusiasm. They stirred the southwest, as they had stirred the north and middle west , with their inspired commonsense, their devotion to a cause. And in Balti more last year, where there were 130 clubs represented, it was pretty clear that a. new commercial conscience had been developed. There was a new idea of service in the air. An increasing emphasis was being placed on quality, rather than quantity, in advertising. Merchants were trying to sell their best wares, not their worst. The Baltimore convention was an enormous success and drew the eyes of the whole country to the fact that a change had come over the spirit of American business. In a period of sensational investigations, many of them utterly futile, most of them serving only to alarm or retard business rather than to reassure or advance it, the country looked toward Baltimore and saw with pleasure that its best business men were hard at I work on their own defects, determined . to correct abuses, fiercely eager to nail new standards to the guide posts of commercial life. A BILLION BUSHELS OF WHEAT At the risk of being charged with I enumerating the poultry before the ' incubator completes its work, it may be tid that with continued favor- I I able conditions tile I'nited States will have a round billion bushels of ! wheat ibis year. A crop of 630.000. ' 000 bushels of winter wheat is the ' estimate (if the department of agri- culture, and there -will be enough 'i-pring wheat, in all probability, to j bring the total to the billion mark. , In view of this bright outlook it is 1 said at Washington that Secretary Houston is "singing a paean of praise over he promise of prosperity 1 for the democratic administration.'' I Just how llr. Houston connects a bumper wheat crop with administra I tion policies is not quite clear, but j in view of the material good which such a crop will do to the nation, the democratic administration will not ' be denied a share in the rejoicing, j One billion bushels of wheat I would give this country n heavy sur ' Plus for export. The average an I nual consumption of wheat by the 1 American people is seven bushels apiece. On that basis a billion bushels would supply our domestic j demands, with something more than j ::0(i.oim,(i00 left to contribute to the i world's markets. But our agricul- tural nrosperity does not rest alone I upon the size of the crops. There is the matter of price to be con sidered. As yet it is entirely prob lematical what value in money this immense wheat yield will amount to I:t considering crop figures the ima gination is tempted to riotous ex cesses. Yet it is the crop prospects oon which the nation now depends to dispel the iluids of distrust that have loomed daik and sinister on the business horizon. Without these prospects the future would bo gloomy 1 indeed. Kansas City Journal J Light Draft WHY IT PULLS EASY Shape of bottom, material out of which it is made is a special steel and fine texture, they retain the highest hand polish. The part of bottom that cuts and starts the furrow slice is thin, narrow and keen. We cany all sizes and styles, both riding and walking Plows, Disc Harrows, etc. When thinking of buying a buggy remember the Velio, when a wagon the John Deere Iron Clad. The Ryan Vehicle and Machinery Company "House of Quality" llorj to Keep Well WE SA Cool Near The ocean has its charms and California its claims, but here in Arizona we have The Grand Can von onlv 19.20 away Flagstaff only ' 1:1.50 away Iron Springs only 9.0!) away I'rescott only 5.X away And even lower rates for week-end to both Prescott and Iron Springs. There is a sufficient variety of b'oth climate and ac commodations at these spots to please. ASK ME W. S. Goldsworthy, General Agent, Center and Adams Phone 453 John Deere A game of volley ball three times a week on the Y's new outdoor court. Finish with shower and plunge. W WOOD and say nothing when some one claims that all lumber is alike. We know different and we know he doesn t know any better. But ask any exp. rienced build er about our lumber and other kinds. L:-t r.is experience be your teacher, which means you will buy your lumber nere. Urn Urn nUI3iWr Lumber Co.,, 3 Points. Phone 160 Places Home