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HE ARIZONA BEPUBLIGAN WEATHER TODAY FAIR SECTION TWO. 6 PAGES v TWENTY-FIFTH YEAR PHOENIX, ARIZONA, FRIDAY MORNIXfJ, JUNE 26, 1914 VOL. XXV. NO. 39 T j i t V OVERLAND HAS II "CIV" Another Manufacturer En ters the Multi-Cylinder Class Announcement Came as Surprise Even to the Trade An announcement of more than usu al interest to the general automobile trade anil the public, hut more partic ularly to the many deaiers who handle Overland cars, has just come from the 'illys-( Kerla-ml company. So quietly that few have had an 'ik ing of the plans. Overland engineers have for the past season been devel oping and testing a new, seven-passenger, six-cylinder Overland. In soite of the production of 50.0(H) cars, this year, the demand for Over land cars, it is said, has been so great during the season just drawing to a close lhat the principal difficulty of the dealer has been to obtain a plen tiful supply. As announced some time ago. Pres ident J. X. Willy will materially in crease his production of four-cylinder models for VJT,, while the new six-cylinder overland, whose prepar ation has been so carefully guarded, will, for one thing, serve the purpose of giving Overland dealers a. line of cars so complete, and inclusive as to enable them to satisfy th.e varying de mands of their customers with the , product of a single manufacturer. j Alter having oeen passed upon oy Mr. Willys and his sales staff the pro duction of the new 'six will progress with usual celerity, so that an ade quate supply of them will be ready for the market in the late summer or early fall. The six-cylinder addition to the Ov erland line will retail at tl47.-i.00, at which figure it lias all the appearance of a record-breaking value that is un attainable to any but an old and well equipped, quality-producing manufac turer. In appearance the Overland six is stylish and impressive, and, according to the manufacturers, a revelation in j service. The w heelbase is 125 inches, j The long stoke motor is rated at 45 50 horsepower, the handsome stream line body seems to indie ite fle'etness and power. Tires are 35x4Vi on de mountable rims, and every modern au- toniobile convenience, sucti as self- IlLlI llfnfl y ? and the first installment Read the first installment follow 5) 1 VALUABLE TEXTBOOK Mass of Data Gathered from Actual Experience in Handling Big News paper Campaigns There has just come from the press a new book that might well be called the advertising man's text-book on News paper Advertising. The book is "News paper Advertising." by G. H. E. Hawk ins, Advertising Manager of the N. K. Fairbanks company. Mr. Hawkins' new book covers every phase of newspaper advertising in a .simple, logical man ner. It is the only book of the kind ever written and is essentially a text book for the national advertiser, the retail advertiser, the newspaper man, the advertising solicitor, and the stu dent of advertising. An interesting feature about "News paper Advertising" is that it is not theory, but is written from the view point of a man who has for many years had charge of one of the largest advertising appropriations in the country, a great part of which has been sent to newspapers. Mr. Hawkins is probably one of the country's best versed advertisers in the value of the newspaper as an advertising medium. The data for his new book was gath ered from his years of experience. In it he has eliminated all theory and got ten down to actual facts based upon dollars and cents results. In d lining the newspaper Mr. Haw kins says, "The newspaper chronicles the activities of the world; it is the record of the world's work. The news paper is the barometer of public opin ion; it is the thermometer of the na tion's standing and progress: it is the chronometer of birth and death; it is the speedometer of local business. "The newspaper is a part of our ev ery day life, and is consequently the place to advertise the necessities as well as the luxuries of the day." Sixty Pages of Inserts "Newspaper Advertising" contains over 200 pages, 8 1-2x11 inches. It is bound in cloth, and contains over 500 illustrations with a frontispiece, "The Textbook of the World." by Ralph Wilder, the famous cartoonist. There are sixty pages of inserts, each four limes the size of the book page, show ing over 500 national and local news paper advertisements with comments and criticisms. These advertisements are intended to show the force of cer tain features of advertising, and give starter, electric lights, etc. have beeh incorporated in the liberal specifications. RIVERSIDE Has Obtained Sc EXCLUSIVE iom NO EXTRA GUN CLUB MOVES ITS TRIPS TO RIVERSIDE Attractive Place is Being Prepared for Scatter Gun Artist's 'Neath the Cottonwood Trees And now the Phoenix Gun club has a new home. Riveiside park has turn ed v section or 10 of land over to the scatter gun artists, and they have moved their traps and pits from the fair grounds to the banks of the Salt. At the present time it is not known how the gun club will manage its state fair shoot one of the important items on the fall festival's bill. Whether the fair will require the shoot to be held at the fair giounds or not, will probably determine it. But for the summer, at least, Riverside offers- tl e gunnists a very comfortable home. The traps are lo cated conveniently and there is na tural shade. the good and the bad points of the various styles of advertising. A special section of the book has been devoted to a series of original advertisements for over forty lines of Imsiness. Each list has from six to ten ads. Other Important Features Some of the special features in "Newspaper Advertising" are the use of the Ben Day process in illustrating advertising the planning of the cam paigns how to determine the size of the appropriation connecting the ad Aertising up with the sales. The sub ject of co-operation is discussed, and the article deals with co-operation as related to the dealer, the publisher, and the sales force. The different classes of mediums and the relative value of morning and evening newspapers is discussed at length. This article will be the means of helping the advertiser decide in act ual campaigns. Value of Trade Marks Fifty of the most famous trade marks are given with criticism and a discussion of e:'ch. This article treats with the value of trade marks in ad vertising, and gives the advertiser some very worth-while information on this subject, which is considered one of the most important questions in ad vertising. "Newspaper Advertising" is a book that should be in the hands of every one that has anything to do with newspaper adrertising in any way, whether national or local. It is an ideal textbook for the national adver tiser, the retail advertiser, the newspa per man, the solicitor, and the student of Advertising. It is published by the Advertiser's Publishing Company, C'lfi cago. ami sells for $1.00 net. D n of this most and of this engrossing story on page 8, first section, of today's Republican it each week and see the pictures TONIGHT at CHARGE PRIMARY CALLED FOR SEPT. II The offjeial call for the general pri mary election to be held on September S next, was issued from the office of the secretary of state at the state house yesterday. The call is not ex tended and" is published in full here with. State of Arizona, Office of the Secre tary, Phoenix June Twenty-third, 1914. To The Clerk of Board of Supervisors of County, Arizona. Sir: In compliance with Chapter XIII, Title XII, Revised Statutes of Arizona, 1913, Civil Code, notice is hereby given that a general primary election shall be held throughout the state of Arizona, on Tuesday, September Sth, 1914, for the selection of party, non-partisan and independent candidates for the fol lowing enumerated offices; Federal Officers 1 United States senator. 1 representative in congress. State Officers 1 governor. 3 judges of the supreme court. 1 secretary of state. 1 auditor. 1 treasurer. 1 attorney general. 1 superintendent of public instruc tion. 1 mine inspector. 3 corporation commissioners. 2 tax commissioners. Judges of superior court (1 in each county). State senators, the number as set forth in Para. G, Chap. Ill, Title I, Re vised Statutes of Arizona, 1913, Civil Code. Members of the house of represen tatives, the number as set forth in Para. 7, Chap. Ill, Title I, Revised Statutes of Arizona. 1913. Civil Code. County Officers 1 sheriff. 1 clerk of the superior court. 3 members of the board of super visors. 1 treasurer. 1 recorder. 1 county attorney. 1 assessor, 1 school superintendent. Precinct Officers Justices of tlie peace, the number as set forth in Para. 3S4, Chap. VIII. Title VI, Revised Statutes of Arizona, 1913, Civil Code. Constables, the number as set forth wonderful of Tomorrow IB) FOR THIS in Para. 2505, Chap. IV, Title X, Re vised Statutes of Arizona, 1913, Civil Code. County precinct committeemen, the number as set forth in Pant. 3044, Chap. XII, Title XII, Revised Statutes of Arizona, 1913, Civil Code. IX WITNESS WHEREOF, I have hereunto set my hand and affixed my official seal. Done at Phoenix, the Capital, this 23rd day of June. A. D. 1914.' SIDNEY P. OSBORX, Secretary of State. Wendeii Notes Vr. E. Defty spent a couple of days in town last week. Mrs. Nail and daughter Miss Carrie, left Monday. They will spend the summer at the ranch of Mrs. Nail's son, near Flafstaff. Judge Merwin, who spent the past few months in our town left Sunday. After making a few sidetrips he will go to his home in Idaho. Mr. and Mrs. Whitlow have a new daughter, born on the 1st inst. Mr. Whitlow is familiarly known as "Dutch." Miss Day will leave for Chicago on the 20fli inst. E. C. Harrington has received notice from Washington that he has been awarded the mail contract from Wen den to Harqua Hala. Mr. Harrington recently purchased a Ford runabout. Mrs. Wilson and two children have gone to the Dodson ranch on the Bill Williams river, where they will spend the slimmer with Mrs. Wilson's mother. Mrs. Matteson returned recently from a trip to Phoenix where she was the guest of Mrs. Otis Young, and also of Mrs. McDonald, formerly Miss Lila Lee. Mrs. Edith Cooper returned to her hame near Phoenix on Wednesday, Hfter a few days spent in Cunningham Pass district, the guest of Mr. ' and Mrs. W. W. Gnash. Mrs. Cooper has .a group of promising claims In the Pass. The Wenden Sunday school wishes to make public acknowledgment, and also to return thanks to the Glendale Sunday school, which through Mrs. J. V. Etter donated the song books asked for through these columns recently. Mr. Briggs. P. M., after painting the I postoffice inside and out until it shines like a new pin, hoisted a beauti ful new flag to the flagstaff on top of the building, and invited such citizens as happened to be about at the time to have their picture taken. The photo is a very good one and we are proud of our postoffice, which is a picturesque little building. Five thousand women and girls are employed in the candy factories in Xew York City. SERIAL RIGHTS TO all motion picture stories will be shown WONDERFUL SERIES WHITEWINGS REPORTED THICK SOUTH OF TEMPE Game Birds Said to be Especially Numerous About Four Miles South of Tempe; Many Gun Parties ' For the sportsman, it is sufficient nowadays to learn that the white wings are flying. He will brave every terror of heat and dust to spend a few hours in the fields, searching for the birds he loves best on the wing and on toast. Reports gathered lately have it that the most vigorous flight of dove and white wings in the valley is now to be found south of Tempe, about four miles. Rancher Mullen of that district sends in word that his fields are full of white wings. Gunners are making up parties regularly, now, and the luck is gen erally good. The Buckeye country has again proven rich, for the crit ters like the wheat fields of that region. o . UNCIE SAM GIVES YUMA A PART OF CALIFORNIA Tract Transferred to Arizona by Wanderings of Colorado River Made Over to City I Because the Rio Colorado acted up and changed its course, Arizona is now richer by many acies than be fore. This happened years ago, and California was the loser. Now conies the announcement that the United States, which held part of this transferred land as a military reser vation, has donated 9.28 acres to the city of Yuma. The plat was filed in the land of fice by the surveyor general yester day, i A peculiar procedure noted in con nection with this deal is the fact that in making filings on this land which was formerly California's, re ference must be made to jthe San Bernardino base and meridian. The original surveys were made under that system, so all subsequent work must follow. This is the only in stance of one state havii.g to use bench marks located from a survey base of another state. The Iowa State Federation of Labor has refused to go on record as indors ing the fight against national prohi bition. PARI If ER1WI Nkht ( S-O-BI-E JUDGE IS GOV. HUNT Xo less a dignitary than Gov. Hunt is going to decide that swimming match on the Columbia theater staga next Monday night when the Phoenix Motorcycle club will hold forth at tha "north pole" playhouse, having ar ranged with Manager Glass to partici pate in the receipts of the evening" whereby it will be possible to make their spectacular July 3 run to Prescott and participate in the events of that city on the Fourth. The Phoenix board of trade ever alive to the possibilities of advertising the city, and also in bringing about a, more friendly feeling with neighbor ing sister cities, is heartily assisting the motorcycle club in their endeavor on next Monday night for in the, sue. cess of this event depends the show ing to be made at Prescott. "Are we going to give our excel- lent performance of this week On Mon day night?" queried Manager Glass of one of the officials of the Valley Bank who wanted to arrange for a section of seats, "yes, indeed, and add enough, unique stunts to make it a three-ring circus of merriment as well. It's going to be some show, and only those whti remain away will have cause for re grets. True, there will be justification for a raise in admissions, but never theless such will not be the case, and ten, twenty, thirty cents will be tha price schedule, the same as it is on other nights. "We are Importing the famous dance and song artists, the Cactus Sisters from Tempe for this occasion, and a. wire has just reached me assuring us that the Mesa nightingale will warblo for the Motorcycle club on this night of nights. "Talent is not unlike gold, it's whero you find it, and far be it from, us to squelch ambitious thespians. As a, precautionary measure, however, wj will have several motorcycles with! side oars under full steam ready to glide away in event of emergency, should an act fail to 'get across' ". From many quarters comes the word that the Columbia will be the mecca, on Monday night for all Phoenicians who are well wishers of the motorcycle club and boosters of the city. o The International Union of Steamj and Operating Engineers will hold ita annual convention in Peoria in Sep tember.