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THE ARIZONA REPUBLICAN, SATURDAY MORNING, FEBRUARY 13, 1915. t" t t ' ' ' ' i ' i mi" i ' i, i a' "."' .' , h - in i i mm t i m . . , . i ,. i ii in. i l Arizona Republican's Editorial Page P l The Arizona Republican a published by ARIZONA UHMSHIN; COMPANY. Pwight H. Ilcaiel President and Manager Charles A. scantier Huslness Manager liartli W. Cate Assistant Business Manager J. W. Spear Kill tor The Only Taper in Arizona Published Every Day in the Year. Only Morning Paper in Phoenix. Inclusive Morning Associated Press Dispatches. Office. Corner Seeond and Aiiiana Streets. Knteied at the 1'ostoffice at Phoenix. Arizona, as Mall Matter of the Second Pass. Allen & Waul. Representatives, Now York Office, Hnmswlck Paulding. Chicago Office, Advertising Huildtng. Address all cotnnmnicatinns to 'J' UK ARIZONA RE ri'P.IJCAN. Phoenix. Arizona. TELEPHONES: Business Office 22 Pity Editor 4:13 SI i'.Si -111 PTION HATES: Daily, one month, in advance $ .75 Dallv. three months, in advance 2.00 Daily, six months, in advance 4.W Daily, one year, in advance " Sundays only, by mail 3.50 SATl'UDAI JliiliMNll. FEBRUARY 13, 1!13. Tomorrow is Saint Valentine's day, All in the inoniint- l.etinie. Shakespeare. Truth in Advertising We know of no other measure, before the legis lature whose enactment into law will I'f beneficial to so many residents of Arizona as the .Merrill 'Tinlh in Advertising" bill. Similar laws have been passed in New York, Oregon. .Massachusetts, iliio, .Minnesota, Washington, .sorth Dakota. Pennsylvania, .New Jersey, Nebraska, low a. Indiana,' Michigan. Wisconsin, Connecticut. South Dakota. Rhode Island, Louisiana. Utah and .Man land and also a federal law in Canada. It will not only protect the consumer or reader from misleading commercial advertising, but it will mean I he cud of the epiacU advertising doctot. H will protect every honest merchant from unfair and dishonest competition. Although it may mean a slight temporary shrinkage in advertising for news papers, it will be of ultimate benefit. Publishers know thai a prolific source of trouble over rates, position, payment, etc., is from tite fake merchants, the fake fire and bankrupt sales merchants, the fake, medical advertisers. .This i'ill is known in advertising circles as the Punter's Ink .Model statute, as it was prepared by the famous advertising trade journal known as Printer's Ink." It is recommended by the various publishers and advertising associations, and has the approval of every honest merchant antl advertising man in Arizona who understands its import. Its passage will bring valuable publicity to Arizona. There is no other country where less restraint is put upon fraud than the United States. While a few have profited, the country at large has been a suflerer. American-made goods have suffered in comparison with those made in England, Germany and France. Americans themselves have been ridi culed for preferring foreign wines and other munu inctured articles when equally good products were obtainable at home. Hut the trouble has been that while some manufacturers have turned out equally good products, some conscienceless producers de stroyed tlie reputation of the whole. A dishonest merchant in a town not only tie frauds those who patronize him. but makes trouble for all the honest merchants in his lino, lie im pairs the value of their advertising. A Good Measure We think the senate yesterday, when it put Sen ate Hill l!i in the way of amendment, could not have been properly informed as to the purpose ol the bill. Without such information the bill would become the natural object of criticism. The measure was in tended to enable school boards in cities to make improvements in streets and alleys upon w hich school property abuts. For the purpose of making such improvements especially on the Center street side of the Central school property some titne ago bonds were voted by the residents of this district. 1ikewise the streets in front of the other schools were to be improved to conform to the improvements which the city had made. Alter that it was discovered that the trustees could not expend tbe proceeds of the bonds for that purpose even though the validity ol the bonds might not be questioned. This bill was designed, not only to invest trus tees with the necessary power, but also to validate the bonds already voted. This latter proposal met with opposition. If there should be such validation ii was uncertain how far-reaching (he effect might. I.e. As a matter of tact, it would not reach be yond Phoenix District No. 1, for no other bonds have been voted anywhere else for sue!) a purpose. Unless this relief should be granted, the streets adjacent to the- school buildings of Phoenix or any other town in Arizona cannot be improved except ly private subscription. There is no authority for the expenditure of city or county funds for such improvements. The proposed amendment, which would le a fatal one, would require that the bonds should re reive the :;a net ion of fifty per cent of the vot"rs of the district. We do not suppose that, in all the his tory of bond elections, as many as fifty per cent of the voters of any jurisdiction have appeared tit the pulls for or against a bond proposition. We can even conceive of a condition in which fifty per fen t of the voters ol a district might not possess the necessary property qualification lo vote at a bond election. Voters are always apathetic in such matters, sand we do not believe that they would be rendered ictiy the less so by such un amendment as lias been proposed, iionds, however urgent the need of them might be, would never be voted. The need of Phoe nix District Xo. 1 is especially urgent. A Double Warning It is' very evident that our department of state Is floundering, hacking and filling, reaching conclu sions today and abandoning them tomorrow. It makes "strong representations'' to foreign govern ments and, when they are disregarded, it proceeds to "watch the course of events." It has now sent notes to Great Britain and Germany on two differ ent phases of the same subject, the protection of American life and property in the so-called war zone of the sea, established by Germany. The latter is warned against the destruction of American ves sels, and the former is reprimanded lor an act which would lead to attacks by the Germans upon vessels which may be American the misuse of the American flag. When the attention of Mr. Bryan was called lo the flying of the American flag over the Cunarder Lusitania, in the innocence of his heart, he regarded tiiat act as a "ruse of war" and therefore excus able. It seems not to hae occurred to him that in so misusing the flag, the British were robbing Amer ican vessels of the protection which the Stars and Stripes arc supposed to "afford. Since then Great Britain lias twice offended, once by displaying the American flag and once by flying the flag of Hol land. We will suppose thai, for the protection of her commerce, the British should equip all their mer chant vessels with American flags. Is it to be sup posed that Germany will abandon its designs upon British commerce because Great Britain makes this inexcusable use of our flag? Or may it not be sup posed that the flag, having been robbed by this mis use, of its protecting virtue, the Germans may not make a mistake now and then and attack an Amer ican vessel displaying an American flag'.' There seem to be. out two courses for this gov ernment to pursue, anil neither of them involves a warning lo Germany: Kit her to insist so strongly to Great Britain .upon a cessation of this misuse of the flag, that it will be understood that we will resent it by force; or else to issue a warning to American ship owners that all protection of them in the war zone has been withdrawn and that the American flag no longer offers a guaranty of safety within the waters surrounding France and the Brit ish Isles. An entirely new situation in naval warfare has been created, and it is useless for this government lo insist that before an attack is made upon a ves sel the validity of the emblem must be inquired into. It is manifestly impossible for submarines to make such inquiry. If they accept this doctrine, they may as well abandon their warfare upon British commerce. A' TOP 0' THE WORLD Being Observations, Pertinent and Impertinent, Principally About Newspaper Advertising and Advertisers (Kditor ond Publisher) Why this agitation for honesty in advertising? Is it the result of an awakening conscience on the part of advertising men? It is not! Is it an at tempt to relorm for the mere sake of being belter? It is not! Is it being done lor common decency? It is not! It is a business propostiion, pure and simple, and is actuated by the thinking men In the advertising business who realize that, now that the new-, the novel and the unusual in advertising ia no longer new, novel or unusual, and that, in the last analysis, the customers who are worth-while customers, are thinking people, have come to the conclusion that an advertiser's reputation for fair play is worth more, as a pulling argument, than is all the fairy stories and bunk bargain talk that can be written by any copy writer. In other words, it is a dollars and cents propo sition. Truthful advertising produces, larger re turns,, conserves the space and good will and pres tige of the publication and brings the publisher a larger profit because his space will bring a better price. There are merchants, and plenty of them, who are honest in intent of purpose, but who, when it comes to advertising, are overly enthusiastic, and who lie like dog robbers without intending to do so. There are those who lie deliberately, knowing they are Ivlng, but smug in their conceit of believing that they are smarter than their customers. Both kinds fool themselves a great deal more than they fool anyone else, and it might be argued that in doing this they were merely harming themselves, but this is not the case, as every crooked ad hurts honest advertising at the same time. That is why men are trying to either reform these people or drive them out of the game. PRONUNCIATION OF POLISH NAME6 The Polish campaign suffers under the disad vantage of abounding in names of places which cannot easily be. pronounced and remembered. This disadvantage is not remedied by the fact that in the bulletins transmitted from Russia the Polish way of spelling is very often discarded in favbr of the Russian, which, being based on an alphabet different from the Polish, proceeds on purely pho netic, principles. For instance, the Polish "Kalisz" becomes the Russian "Kallish," and the Polish "Szcerkow" becomes the Russian "Shtclierkov." Thus the reader often meets with what appear to be two different names, which, however, denote in raelity the same place. In the above example, "Szrzerkow" will appeal to most readers as an almost grotesque succession of consonants hardly to be attempted by a mortal tongue. What they represent, however, is this: "Sz" is pronounced "Sh," and "Cz" is the equiv alent of "Tch" fas in "Tchaykovsky"). In addi tion the letter "w" is pronounced as "v." Hence that formidable name reads "Sh-tcher-kov." The reader will then also understand why "Kalisz" is photnetically equivalent to "Kalish," and "Czensto rhow" to "Tchenstochov." But in this latter name it is also necessary to bear in mind thatthfi iallsh "ch" llkp the corresponding GermanT is pronounced as in the Scottish "Loch." Hence, "Czentochow" will be pronounced "Tchenstokhov." Again, a stumbling block for the common reader is the Polish "r." This letter is always pronounced "ts." whether it stands before a soft or a hard vowel or even a consonant. Thus "Kielce." "Pillca" and "Plock" are respectively pronounced "'Kleltse," Pllltsa" and "Plotsk." On the other hand, the let ter "z" when not associated with another letter (as In "Sz" or "Cz") is invariably pronounced like the Knglish "z." Along with the "s" or "c" the Polish Vz" is often ' associated with "r," in which ease it Is curiously enough turned Into "sh." while the "z" disappears. Hence "Prztmysl." lastly, the final "e" is always pronounced (as in "Yielce"). London Daily News. "PUT UP YOUR DUKES" Bix There is no "Iron Duke" In this Continen tal war. Uix What about the mailed fist? Times-Pica -ynue. railroaders talk arizona eras fiii Loss and Damage to Fruit Shipments Too Great, Committee Seeks Answer to Puzzle Ked-Ball Dis right down to Arizona, the Damage committee of the coast lines system, which convening here, took up the important subject of citrus yesterday. The was opened with Ilibbard presiding, committee drifted IW0 PETITIONS IRE COMING filed to insula name of the ballot for the .March C, but mting Loss and Santa Fe is now highly fruit deliveries morning session Chairman I. I,, and then the through a number of current topics into the feature subject of the bet ter handling of citrus and deciduous fruit shipments. In part, the chairman said: "This is one of the commodities originated in California and one which the country in and around Phoenix is developing; it is. ordinarily, when properly packed, a good carrying commodity, but our reports of dam age in the past year has been great ly in excess of what they should be, considering the efforts that have been put forth to move the cars through to eastern markets on time, and the consequent losses a. heavy drain on Ibe revenue. It is neces sary therefore, that the subject be Riven careful study by every i in ploye engaged in the task of trans porting tbe business. During the progress of the present shipping sea son we have sent out representa tives into the fields to Mtirfy me tucking, packing, loading and ship ping conditions, familiarizing them selves with all the details, that the information necessary to care for the fruit when it comes lo us may be disseminated among those inter ested. Shippers have shown such a cordial spirit of co-operation that there is no doubt our exception re ports are going to be reduced to a minimum and the fruit delivered on the Atlantic seaboard in prime condition. The ruins the past week have retarded the picking of fruit but it is expected there will be u heavy tonnage move before the sea son is over and in view of the fast time made in previous years, doubt less the major proportion will tra vel "Santa Fe All the Way." .After the citrus fruit question was disposed ot at the morning session General Manager W. A. Drake open ed the proceedings in the afternoon by bringing up the subject of "Kx pcditiug the .Movement of High Class or what is commonly known on the Santa Fe as Red Ball Freight. It is well known fact to the patrons f this line that they can secure novice in a few moments as to the location of any carload or freight they may have in transit. This has been made possible by the instal lation in the office of S. M. Salt marsh, car accountant in l.os An geles, of a "Red Ball Board." Every f ain that starts out of Chicago car ries a certain distinguishing symbol number, and (he. numbers of the cars in the train telegraphed to the Keel Hall Hoard, and this procedure is followed by each agent at every freight division point until the train reaches its destination on the Pa cific coast. Kvery car for Arizona and California is "Red Hailed" and diveil this iil-cforrei! nriiio i,-1.if:i insures its reaching destination with-! ,,lllvos' in its scheduled time. An inquiry to Mr. Saltmarsb concerning the lo cation of any certain car will bring the desired information at once. In commenting on the need for fur ther improving the service as to time Mr. Drake said: "We have had our Red Ball system in effect some years now and it Is posible thcrough edges need trimming, pos sibly the detail has grown to ela borate and we could profitably cur tail some of the incidentals by go ing into the subject analytically. We have before us at all times the ne cessity of moving our business ot! time if we ar,. going to keep our present patrons and secure more, hence we want to give them the best servic e it is posible to is no more important us, while it is true has always been on it is up to every man Although this is the last .lay in which peitions of candidates for the office of cily commission may be the placing of tin: candidate upon the primary election on two such petitions had been filed up to the hour of tile closing of the office of city Clerk Thomas yesterday evening, and one of these was not complete. The first petition to he placed in the hands of Clerk Thomas was that of Edward J. Warren, presi dent of the Phoenix Cooks and Waiters' Union the Phoenix Trades Council and the Arizona Federation of Iibor. In labor circles there are few better known men in Phoe nix. Warren was for a time em ployed as cook at Gass Brothers chop House and had been active in BILL PROTESTED BY DELEGATION the cans promoting bor. Tiie other Gticll is t h:, t nior Assistant I' came to Phoenix three years ago rat position. 1 was ;, justice e of union Li beral-- who Uid uncompleted of O. T. Riehcy, U. S. Attorney. from Tucson about to accept the feel er many years be the peae-e in the Tucson precinct. Hefeere midnight tenlay it is be lieved that seve-ral uelditiouul bo th i.-ns will have I u fileel. That of George N. MacHean hal been completed last evening and will be preseiiled some time today. Mac Bean has feer ye-ars he-en ae-tivcly engaged in business in this city, formerly being manager of the iVo clt Drug Store, netw the Central Pharmae-y, and afterwards securing an interest in the Phoenix Drug company, proprietors of the Busy t rug store, which interests lie still retains. Until the fire which tem porarily put the Busy Drug tore edit of husiiiiss, .MacHean was t be found upon the fleecer eif the To remonstrate against the pas sage of the Kinney-Claypool bin, a delegation of Spanish-Americans, composed of influential men from over the slate, appeared before a joint meeting of the labor commit tees of both houses, yesterday after noon. The delegation was composed of S. W. Simpson, Jose Tibet ts, E. W. Dunbar, J. M. Mariscal, F. Abril. M. Soto. A. Aguirie. M. Lopez of Ray. J. Aguilar. M. A. Ramirez of Flor ence, R. .Murilh, ot Metcalf, C. Tru pillo, Ed. Gomez and J. C. Gatti. of Clifton, J. M. Varela, J. P. Mull tes, F. A. Fuentez and J. Garcia of Morcnci. Senator Chase, presided at the meeting. Ed. Gomez, of Clifton, who was elected chairman of all state delegations, was the first speaker He detailed with eloquence, the bur- J elen that such a drastic law would place upon Un Mexican race, and maintained that the time was not et ripe feer such legislation, he fur-llie-r maintained that if the hill should pass, it woeilel be declared unconstitutional by tiie Federal au Ihorit ies. .Vr. Muvillo e.C Metcalf. said in his talk le, the committee, siie-ll a law would eleprive a Phoenix Title and Trust Co. Offers buyers of Heal Es tate an absolute protec tion in its Guarantee Title Policy T - - - - yryrYYYYVViVl VJf sMlilisltmrnt wiirrc il;iily lie met hiimlrpds of t iti'cr.s nf Photnix. JIo promi.scK a clran, businesslike ad min istruliun of 11k of fire if lu is rler-lctl. lr w;ts ii candiduto for tlm offirp of commissioner a year a:o ami for a time there was doubt as to whether or not he 'had not s cured enough votes to land him in the office. His defeat was by a very narrow margin. It was staled last evening that a petition was being circulated for Clinton Cami'lidl, a well known building contractor and thai this would be ready for filinf; before the closing- hour. There were also ru mors (lf other petitions already under way or to be started out early this morning'. Nothing definite could be ascertained as to tbe probable per sonnel of these further aspirants for the position of commissioner. The petitions to be acceptable less the :i lithe f the irkin iking It; iy. lass ;i living, said that that great of a .M r. about working many means of m; Simpson of pi percent of the miners underground are Mexicans. .1. P. Monlez of Morcuei. told the ei.mmiltre, that the majority of the Mexican miner:; of Mor-emi had liv ed there at bast fur twenty years and during t his t ime have brought up families who at this time attend I he public schols to the number of C(0m ranging from the ago of six up. Jose G. Garcia of Morcnci, re p resen i ing t he Spa nish colony of his town, said that he considered the oill drastic and prejudicial to tbe majority of his countrymen. Several more members of the delegation aired their views more or less extensively following which a vote of thanks was extended to the labor committee. Motor Car Repairing' Requires experi ence adequate equipment and skilled labor Our facilities are unequalled. McARTHUR USED CARS BROTHERS 321 N. CENTER ST. city pear city must hear the MKUutiires of not than 1 J7 qualified electors of of Phoenix, whose names upon the great register of of Phoenix. ETHEL BURNS E it that develop; tliel" Slllijei't hefore our business the increase. the trans- iirtalion jjame to the wheel car we handle properly." The afternoon session while the committee was the indiviiliial payments commodity fen- the past memlier expect to finish sion teeinorrovv. A cancert was piven for the legation in the Hotel Adams nipht and a tour around the to keep his shoulder and see that every moves promptly and aeljonriied ceensicleriu? of each year. The their srs- ,e-last city and vicinity will he today's feature. MINED OR TORPEDOED ASSOCIATED PRESS DISPATCH SCARBOROUGH, Feb. 12. The new cargo steamer Torquay of Panmouth was towed here tonight in a sinking condition, after either striking a mine or. beinR torpedoed eight miles east of here. One man was killed and two injured. ;rows! It ktovvs! the Klk' do not nor by three even nine tent Ms: J he strels will he '.! and i Ke it known do . things by epiarters, l Klks Min II) percent pure, at least. The last fraction of quality was added today when a second member of the Lubin company joined forces with the big how wliicti play at the; Klks opera house Mon day and Tuesday night. Miss Kthel Hums, ingenue with the. famous film company uncier direction of Romainc Fielding, will appear with John Murray-Andeson in n new Portugese c!ance entitled "Kl Pericon." The se'at sale opens this morning at ! A. M. at the Central Drug steere. e-orner Center and Washing ton, and ley the way tickets have been selling the line up will be long er even than those of previems Klk entertainments. A full rehearsal was held last evening and the few speclalors pres ent agree that the sinew will eeeme up te, all expectatieens. (m ae-e-ount of Kent, which ceemmences em Wed nesday, the show this time will be only two nights instead eef three a.-: heretofeere, thus it behooves all tee step lively and secure their seats unlesu they prefer standing. PLAN A HUGE AI THE DAM Anticipating the filling of the Fcooscvclt reservoir by the time the spring rams have eiuteii, the ctiam ler of commerce is already making plans for a huge joint celebration at Roosevelt, whenever the happy occasion warrants it. The matter was discussed at a meeting of the directors the other day, at the sug gestion of Harry M. lilair. That there will be a million acre feet of stejred water is practically ciilaLn. Projrct Manager C. H. Fitch yesterday pointed to the curve on the water supply chart in the i-e-laination office, and said that tiiere was hardly a doubt that the elevation would be raised to the million acre feet stage within a month. Around town, there is a great ileal of optimism notie-eahle among the business men. It is felt that the! water supply situation is better than it has ever been, and that the low stage of a year ago was more useful as a de'inonstration of what econ omical methods of irrigation can do, than it was harmful in a publicity way. Yesterday's reading at the gauge was ISL'.Ke feet, and the storage amounted to 73!i.4ti3. It is believed that tiie hulk of the run off from the Thursday rains will show in this mornings readings. Still, clear cold weathe-r followed the snow . on the wateTshed. anil it may be that a gooel deal of the moisture has been detained in the high mountain gorges in the form of snow and ice. DR. DEERE 10 START REVIVAL Pastor of Baptist Church Outlines Two Weeks of JMeethiirs, With Snappy Subjects Starts To morrow e. o - BAYONET WOUNDS DEADLY Hire a little salesman at The P.e ptiblicnn office. A Want Ad will see more customers than you can. f ASSOCIATE!) TRUSS DIRPATCHl NEW YORK, Feb. 1. Shrapnel, causing infection, makes the most troublesome wounds of the present war, but bayonet wounds are most deadly according to Prof. Walton Martin of the department of sur gery at the Columbia I'riiversity, who was recently engaged by the American hopital in Paris. The num ber of soldiers wounded by bayonet v.ho reach the hospital are very small, the surgeon said, anil from his experience behind the British, and French trenches he is convinced 'hat few men thus wounded ever left the trenches alive. Fragments of uniform, split open wood, stone chunks' of soil are probed out of the wounds of soldiers felled by shrap nel. Mil rl in said. TO GATHER IDEAS FOR BIG Y.W.C.A. Mrs. E. N. Phillips 1-Ct last night for a short visit in Lees Angeles, to visit with 'r. Phillips and get pointers in the V. W. C. A- cam paign now being conducted in Unit city. Miss Lillian K. James of the Pa cific coast field committee will ar rive in Phoenix I'c.e. l!l when plans feer the local campaign will be fin ished and the campaign for the 191"e budget begun. It is hoped to raise the money needed for another year in three or four days as was done last year. Phoenix is asked only once a year for funds to carry on the work of the association. The management is economical and the affairs of the association in excellent condition. The association closed the year with no outstanding obligations, in creased facilities for enlarged work and a small bank balance, and with permanent equipment, amounting to nearly $2,000. Each of them good reasons why the associatieen sheuild lie scippierie'd another year. Beginning tomorrow mierning, i two weeks' series of evangelistic meetings will be conducted at the First Daptist church by the pastor. lev. J. Harvey Deere. The week day meetings will he held at 7:30 each evening. The series will open with a ser mon by Dr. Deere on the subject "The Vision' of Dry Uones. lhis will lee delivered tomorrow morn ing at the regular preaching service. Revival music will be a feature ol themcetings. Subjects for the ser ies as announced are as folletws: Rev. J. Harvey Deere Monday, Feb. 15. eWllprP Are You'.'"; Tuesday. Feb. Hi, Troubled at Midnight"; Wednesday. Feb. 17. "Living in a ( "i rave-yard ": Thurs day, Feb. IS, 'Your Wedding Oar meiif; Friday. Feb. 1!. "The Ho bo's Return"; Sunday a. ni.. H'eb. 21. (everybody go to church today) "The Reuindup": Sunday evening. Feb. 21. "The Motherhood of Cod"; Monday. Feb. 22. "The Biggest Fool in Phoe nix"; Tuesday. Feb. 2", "How Stub born You Are": Wednesday, Feb. 24. "My opinion Is": Thursday. Feb. 23. "Following the Mirage"; Friday, Feb. 26. "Winning Out"; Sunday, Feb. 2S. "John 3:16"; Sunday evening, '"Hell Blockaded." o MORRIS DEFEATS NORTON ASSOCIATED PRESS DISPATCH) KANSAS CITY', Feb. 12. Carl Mor ris, the Oklahoma heavyweight, won a decision in a ten round bout with Al Norton eonight. The fight was Morris' througheeut.