Arizona republican. [volume], May 23, 1915, SALT RIVER VALLEY, Page PAGE TWELVE, Image 34

About Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930

Image provided by: Arizona State Library, Archives and Public Records; Phoenix, AZ

                
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TACE TWELVE
TTTE ATUZOXA R ftPTJBLTCAX SALT RIVER VALLEY EDITION.
Here Pleasure Seeking Automobilists Find Veritable Paradise In Valley Roads
Plfooemiibs Is Road Race Classic Center
Komi race thissks stuh as tho Los
.iir-li's n I'liopiiix. the El I'aso to
I'inxnix ami the Ios Angelos to S:m
Kraiuisto r.ucs sirvt a triple pur
pose; all three if whirl) in the main
are based upon publicity. They
serve to ailvertise the emlnranee of
the various makes of machines com
petinK; also to advertise the route
that the race traverses a.nd to ad
vertise the particular towns in which
the race starts, traverses and finishes.
s true that these races re
the expenditure of a coiisider-
n mount of money the greater
of which is used up in the
s to attract prominent tars and
It
Hiire
a 1,1..
part
pur
drivers, hut the return is four fold:
in the shape of the publicity piven
to the towns participating in the
event ami especially in the town
where the race finishes. An event
of this kind gives such a town a
publicity that no money can pur
t hase.
The Eos Angeles to I'hoenix and
El I'aso to phoenix races have been
of inc;;lcuable benefit from an ad
vertisinK standpoint to I'hoenix.
Two years aso. as a matter of
furiosity. I had compiled clippings
from the newspapers of articles on
the I.os Aneeles to Phoenix race,
clo'piiirs beinfr from the Pacific
i-nst papers alone. The clippings
fasttned together would have ex
tendi cr two thousand feet and
. very article had the name Phoe
nix Arizona in its headlines.
The Associated Press annually de
votes two thousand words on the
Eos Ar.soles to Phoenix and El Paso
to I'l'o.nix races. The maker of ev
ery winning car. tiie tins used on
the winning car, the oil used in the
winning car and other accessories
useil in the winnintr car spends
thousands of dollars advertising these
facts in display ads in various ma -BaziTies
throughout the country. Ev
ery one of these display ads has
the name Phoenix Arizona. In ad
dition to this, articles are written
iii the races for all prominent mo
t r magazines and reach thousands
of readers. It is safe to say that
for Phoenix to obtain the same
amount of publicity at advertising
rates would cost her far to exceed
one "nundred thousand dollars.
The race also advertises the fact
through the publicity given it that
there are travelled route throutrh
Arizona that are feasible and easy
to the motorist. This is in itself
of considerable advantage to the
route over which the race passes.
There is on an average of five
thousand cars a year that travel
front the East or some portions of
the middle West to .the Pacific
coast. The occupants of each one
of these cars must necessarily spend
from twenty to twenty-five dol
lars a day on their journey and they
naturally seek tho route which is
easy. When a route is advertised
throughout the I'nited States as hav
ing been traversed between El Paso
and Phoenix and between Phoenix
and California in a matter of from
sixteen to eighteen hours, the mo
torist's attention is called to it and
he is convinced that he can cover
the same ground .in a. few hours more
I will not touch upon the publicity
Igixen 10 cars competing in tiie race
as that is a matter in which only
I the manufacturers are interested. Hut
auto raring is a clean sport and has
never yet been tainted with a sus
picion of crookedness or foul play.
It calls for the best that there is in
a car, in the driver and in the road
traversed and is of incalcuable bene
fit from an advertising standpoint to
tho country adjacent to the road of
the race.
G- T- Ill'LhARD,
A. A. A. Representative for Arizona.
L o
MONPY IN ORANGES
My experience shows that big mon
ey can be made out of orange grow
ing in Salt River valley. I have 38
;ures of orange trees of which about
,S acres are growing trees and 30
acres are bearing. Iist year though
my crop was not large, I sold $6,000
worth of oranges. . My cost in hand
ling and operating the entire 38 acres
was $(i0.00 per acre. This includes
salary paid to myself far such culti
vating as I did.
I have also 5000 nursery trees
that are also growing into money.
y.y ranch consists of T,2 acres. I
have 14 acres devoted to alfalfa,
which I did not pasture last . year,
nly making hay. I made 8 crops
from which, I
needed for mv
THE ARIZOSA STATU FATR OROTTNDS
This birds-eye view of Arizona State Fair Grounds, located in the suburbs of Phoenix, illustrates the
fastest mile track '.n the west. Many American horse and automobile records were made on this track
The Playground Of Motorists
had all the hay I
teams, driving horse
and milch cows. I sold my surplus
of 30 tons at $S TiO a ton, baled. i
ADAM DILLER.
i t '
1 1
till -i-
TIIE MOT'XTATXS ARE NEAR
In the five protecting mountain rar.rjes that surround the Salt River Valley are many delightful cirives.
This scene is on the way to Castle Creek v here is located the Cattle Hot Springs Hotel.
When Prospecting
For Motor Car Service In Arizona
Dig for an Orange
Circle Garage
One In Every Town
Douglas, Tucson, Nogales,
Florence, Mesa, Phoenix,
Yuma, Wickenburg;
Prescctt, Ash Fork, Williams,
Flagstaff, Kingman, El Paso.
Responsibility Is An Orange
Circle Asset
1V1 Li ill
BRO
i 11
Central Avenue, Phoenix
re
in? ID c
lliLvllkJ
A A A
he Salt River Valley with Phoe
nix its center is a motorist's play
ground with a wide field for action.
Motoring more than any sport today
constantly delights the performers
and the varied objectives that a
few hours' ride from Phoenix per
mits offers an unending joy to tho
lovers of this sport. But a few
years ago our radius for a day's
outing was limited by the horse ;j
a few miles. The mountains on
either side were a long way off and
a ride to the 'Hole-in-the-Rock"
was an all day affair. Today a few
explosions of our motor and we are
looking into Paradise Valley or purr
ing toward Granite Reef and our
sphere of vision has en'crged so
profoundly that the protecting
mountains about our valley no longer
shut off the wonders beyond.
We have, right at hand, however,
and almost within our own irrigated
valley, motor trips that are unsur
passed for variety and view. Every
Phoenix motorist should take the
run to the Max Delta gold mine ten
miles southwest from town. The
road leads south on Central avenue
through green fields of alralfa and
grain, slowly rising to tho western
canal, the southern houndry of cul
tivation, and into the desert road
beyond that winds itself out of view
from the city back of the foothills
that guard the Salt river mountains.
Through dry washes sentineled by si
lent Sahuaras over low hills blos
soming with wild flowers in the
spring the road continues higher
and higher until the mine camp is
reached and at hand the valley bo
low is sighted through a niche in
the mountains and the city crowded
in on every side by the soft fields
yields itself to view. The mine, five
hundred feet higher up, perched on
the bare mountain side, is radily ac-
cssible and the view on the ore dump
is unequaled. Far to the cast Four
Peaks topped with white beckoim us
to the Roosevelt Dam eighty miles
away the red contour of McDowell
forty-five miles distant marks the
old army post and offers a siren's
c.all to someday motor there. The
winding Arizona canal stretches
thread-like in our vision lor forty
miles and ends at Granite Reef.
Ingleside with its orange groves, and
Chandler and the San Marcos lay
before us. Far to tht left the rugg
ed peaks that guard the tropic set
ting of Castle Hot Springs jut above
their lower brothers straight north
on Central avenue one can follow
the line up the old Black Canyon
road where the stages in the earlier
days rumbled their passengers to
and from Prescott. The old stage
station forty miles away still bears
iife and a steaming dinner awaits
the motor party now where hungry
mule skinners were wont to dine.
Arizona with its wealth of historic
lure and myriad scenic changes of
fers no belter base for the pleasure
seeking motor fan than Phoenix and
the .Salt River Vadey.
WARREX MCAP.TIIL'R.
o
Things Doing In
Railroad Circles
Something doing all the time. This
is very true in railroad circles in the
Salt River Valley. Little does the
general public appreciate the enorm
ous amount of produce, live stock
and other commodities which are
shipped each year from the farms in
the Salt River Valley. Nearly loO.OOO
cars are required to handle that part
of the output which is used outside
of the valley.
In 1914, 1,775 cars of live stock
alone were hauled from Phoenix,
Tempe, Mesa, Glendale, Chandler and
other points in the Valley. Out of
every 100 cars of live stock 75 are
carloads of cattle, 14 are carloads of
hogs and 12 are carloads of sheep.
It requires over 100 cars to handle
the wool clip. Each year approxi
mately half a million sheep are shear
ed at points in or adjacent to the
valley and the average cilp weighs
eight pounds.
Allowing 40,000 pounds to the car,
gives a minimum of 100 cars for this
product alone.
Some months the shipments of hay
run into very large totals. One record
shows 428 cars of alfalfa hay shipped
in 24 days. One shipper had at the
time an order for ten cars a dayfor
12 days. As many as 2,750 cars
of hay have been shipped in one year.
In 1913, 800 cars were required for
melons and cantaloupes with 90 cars
for sugar and 20 for syrup. As
high as 60 cars of honey have been
shipped from the valley in one season
and 625 carloads of grain and seed,
the bulk of this being alfalfa seed,
has been shipped out in one year.
When we look at the shipments of
live stock for 1913 we find that the
total was nearly 2,000 cars and the
figures for the shipments of eattle
from the entire state are astounding.
Arizona received J15,000,000 for the
cattle shipped out of the state in 1914.
Allowing $3,000 as the average value
of a carload of cattle we find that it
will require over 5,000 cars to handle
the cattle shipment from the state in
a single year. If we also add hogs,
sheep and wool the figures will still
further considerably increase. The
state has at present 1,600.000 sheep
and the number is growing rapidly
each year. The wool clip from the
entire state should reach 13,000,000
pounds which will require a great
number of cars to handle to advantage.
Some months are busier than others
but each month sees considerable ac
tivity. We have a record of over
2,000 cars of cantaloupes, alfalfa, hay,
fruits, honey and grains shipped in
a single month. The introduction of
sugar cane will considerably increase
the carload shipments of sugar. Tho
growing demand for Salt River Valley
vegetables will call for a larger acre
age each year, which, in turn, will
require more train loads of cars to
deliver to the different markets. Early
lettuce, cabbage and cauliflower all
must be put on the market in first
class condition, and as the true valuo
of the Salt River Valley product
is appreciated by the American pub
lic the calls for these vegetables wili
increase enormously.
Phoenix has no main line railroal
but the enormous tonnage which tho
valley affords will be inducement
enough to insure the building of a
n.ain line of railroad in the very
near future. There is room for more
than one main line, and the advan
tage which a line through the Salt
River Valley affords can no', bu
long overlooked or neglected by prom
inent railroad men in the country.
Through the Salt River Valley a
line of railroad can be built which
will connect with the lowest grade
transcontinental line in the country.
The enormous amounts which rail
roads are spending to eliminate curves
and steep grades are not invested
without good reason, and as soon as
engineers lealize the enormous sav
ing that would follow the construc
tion of the lov. line roa 1 thro'igh the
Salt River Valley the work will com
mence. It can be looked for at any
time, there will always remain the
added incentive which is presented
by the valley with its enormous
tonnage of out-going products. Wo
need to say nothing of the shipments
to the valley which are also im
pirtant. In considering the figures which
have been presented for shipments
out of the valley it must be borne
in mind that tcday approximately
1510,000 acres of land, in all, are in
cultivation. Under the project there
will be eventually 220.000 acres with
the addition of about 80,000 acres in
private projects adjoining and in ad
dition to the Salt River project.
Further, at present throughout the
valley there are many large holdings
which will within the next few years
,be reduced and adapted to more
intensive cultivation. It is intensive
farming that interests the railroad
people. At the lowest possible esti
mate the iands under intensive culti
vation will double the volume of farm
products of all kindds that will be
shipped by rail to outside points,
and when the added area Is also taken
into consideration the shipments from
this section will total enormous fig
ures. Not allowing for any special
crops which undoubtedly will be in
troduced and which will add con
siderably to any estimate of car
load shipments it is safe to say that
within five years the volume of bus
iness going out of the Salt River
valley should reach 35,000 carloads a
year.
WHERE COOL SEA BREEZES BLOW
YOU CAN ENJOY A VACATION AND SEE
THE GREAT EXPOSITIONS
Round Trip Excursion Tickets
On Sale Daily, Limit, Nov. 30th.
Stop-Overs Allowed.
TO SAN FRANCISCO $47.00
SAN DIEGO $32.00
LOS ANGELES $27.75
SANTA MONICA $28.25
LONG BEACH $28.2 j
OCEAN PARK $28.25
SANTA BARBARA $32.75
Round Trip Tickets on Sale
Every Saturday Limit 15 Days
No Stop-Overs Allowed
TO SAN FRANCISCO '. $39.00
SAN DIEGO $26.50
LOS ANGELES $23.25
TRAINS LEAVE PHOENIX ' SANTA MONICA $23.75
6 A. M. AND 6 P. M. LONG BEACH $23.75
OCEAN PARK $23.75
SANTA BARBARA $27.50
WE WISH TO SERVE YOU CALL US ON PHONES 1615or474
ARIZONA EASTER
PHOENIX ARIZONA
J. T. Whitney
Funeral
Director
and Embalmer
Successor to
EASTERLING & WHITNEY
216 West Washington Street.
Phone 678.
PHOENIX, ARIZONA
Service
Js our Slogan and the people's demand. We
have met these requirements and have won
their faith. The Chambers Transfer Co. can
be depended upon to render
SERVICE AT ALL TIMES
See Us for Storage.
We are better Equipped to Handle Your
Business than anyone 'in Phoenix.
CHAMBERS TRANSFER CO.
Phone 1228. Phoenix, Ariz.