THE APJZONA KEPUBLICAtf, THURSDAY MOKN1NG, OCTOBER 4, 1917
PAGE FIVE
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Friend customer, we want you to thinkwith us a minute If you wanted to buy $100.00 worth of
Dry Goods don't you believe you ought to get them cheaper than if you wanted only $1.00 worth? So don't you also believe
,: that a large dry goods store can buy : its goods cheaper than a very small one? Sure you do. Now that is just why we can sell
you merchapdise for less than other merchants.
THERE ARE 175 GOLDEN RULE STORES, all owned by one concern. Many of them are by far the largest stores in the towns
where they are located.
JUST THINK OF THE BUYING POWER of 175 big stores all in one stores taking frequently the entire output of some certain
garment or fabric stores buying mens' and women's clothing in 5,0CO and 10,000 lots, and shoes by the 10,000 and 20,000 dozen.
The Golden Rule at Mesa is a part of this immense concern and YOU GET THE BENEFIT IN LOWER PRICES.
SHOES FOR WOMEN
Gun -metal, cloth top, good wear
ing qualities, only $2.98
; Vici kid, cloth top, medium heel,
only $2.98
Vici kid, lace or button, medium
heel, only . . . $2.98
; Vici kid, white cloth top, medium
heel, only $3.98
-Vit&Jcid, . brown nubuck top,.me--tlium-
heel, only .$4.98
J Gun metal, button or la'ce, medium,
high or spring h eel,' only $3.98
Gun metal, grey nubuck top, onlv
$4.98
Women's- high top lace boot, kid
vamj), cloth, top, only
$5.90, $6.90, to $7.50
Women's pat. vamp, cloth top, high
heel, only , ..$7.50
Women's pat. mat top, only. .$7.50
Women's kid vamp, pat. trim, neat
top, a very dressy shoe, only $7.50
Pat. low heel, nubuck top, only
....... $4.23
Child's vici kid. .59c, 79c, to $1.39
MISSES' and CHILDREN'S SHOES
Musses' gun metal button, only
: $2.19 to $2.75
Gun metal as above, better grade,
only $2.23 to $3.23
Pat. cloth top, button, only
$2.19, $2.89
Gun metal button, neat top, only
$2.49, $2.98, $3.49, $3.98
Boxcalf $1.49, $1.69, $1.98
Pat. white top button, only . .
$2.98, $3.49
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You will find a big saving if you will buy your shoes at the GOLDEN RULE STORE, as our enormous
purchases enable us to get prices and concessions that other merchants would never dream of asking. It's the quan
tity we use that helps us out in. quality as well as price. You will make no mistake if you buy here.
Baby's soft shoes, white, black,
pink, grey, only 25c, 39c, 45c to 59c
Misses' tennis oxfords, only. . .79c
Child's tennis oxfords 69c
Sister Sue pumps, only , 98c
Child's skuffer shoes, the very best
we can find. . . . .$2.98, $3.49, $3.93
Felt bedroom slippers
69c, 79c, 98c, $1.25
Ladies' 69c, 89c, 98c to $1.93
Ladies' boudoir slippers, leather
sole, quilted insole, only a few doz-
. en, our price, only 98c
House shoes, either low or high
top, elastic sides, plain toe and pat.
strip up front, leather or rubber
heel,. $1.49, $1.69, $1.98, $2.49, $2.98
s Work
Clothes
REA
DY-TO-WEAR
Men
Men's khaki pants, only .,. $1.49
Men's khaki pants, better, grade,
only $L69
Men's cotton pants, made in stripe
. material, belt loops, etc., only $2.23
Men's chambray work shirts. . 59c
: Men's poplin, khaki colored shirts,
: , $1.98
T Men's gun metal shirts, only $1.23
.. Men's jackets, genuine indigo dye,
; ,.$i.io, $1.19
: Men's express stripe overalls,
$1.19, $1.29
Men's genuine indigo dye overalls,
as good as any on the market,
only $1.10, $1.19, $1.33
Men's moleskin pants, belt loops,
cuffs, only".;... ..$2.98
Men's corduroy pants, cuffs, belt
loopsj' flaps on pockets, etc.; $2.98
Compare them with the $4.00
i grades others sell.
Men'
pair .
cotton gloves, only, per
i2y2c
Men's Leather Work Gloves,
...... . .49c, 98c, $1.23, $1.49, $1.98
Men's work sox, 8c, 10c, 12c
Work suspenders, only 23c, 25c
Men's belts, only 15c, 25c, 49c
Men's shirts and drawers, only
.......25c, 39c, 45c, 49c
, Men's unions only. . . . . . ... . . . .
. . . .49c, 69c, 89c, 98c, $1.23, $1.49
Dress
S
hoes
Men's gun metal lace, plain toe, only $2.69 ,
Men's gun metal button, only $3.19
Men's gun metal blu., only $3.23
Men's gun metal" blu. or button, made of
all leather insoles and counters, only
.3.98, $4.98, $5.25, $5.50, $5.75
Men's vici blu., all leather, only. . $4.98
Men's low English bal. rubber sole and heel
only . . . .Y. . $4.98, $5.50, $6.50
Men's black" English bal. leather sole and
heel, only , . ....... $4.75
As above white sole and heel only. . . .$5.75
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Work Shoes
This is only another indication of the im
mense purchasing powers of this organiza
tion. Buying for 175 stores makes the dif
ference. Men's Elk Bal., all solid leather
sole and heel, only $2.69
Men's brown blu., all solid leather, only$2.98
Men's full stock brown blu., y double sole,
acid proof, only . . . $3.98
Men's barnyard shoes, all good solid stock,
only ..." $4.98
Men's better grade work shoes, $4 98, $5.49
Our shoes are all made for the Golden Rule Stores and you will find them all well made in every particular and
we stand back of every pair sold. They must give absolute satisfaction. You can be the judge. We treat you right.
Combs, pocket . . .15c
Chamois skins ....... 5c
Pins .4c
Clothes brushes; .-. . .23c
Hair brushes ;f.V; 15c, 23c
Combs . .'. . . .10c, 15c, 49c
Safety pins, 2, 3, 4, 6, 7c
Embroidery hoops .9c
Hooks and eyes 4c
Bachelor buttons 8c
Snap fasteners. 8c
Shuttles 8c
Carpet tacks 4c
Curling irons 5c, 10c
Lead pencils lc, 5c
Pen holders 4c
Penpoints 6 for 5c
Heavy shoe laces,, pair 5c
'Belting 6c
3-in-l OH 9c
Shinola .... .10c
2-in-l 10c
White Cleaner ...... 10c
Buttons 5c, 10c, 12c
Palm Olive Soap ,8c
Tooth brushes 5c, 10c, 23c
Hair pin Cabinet . . .5c, 8c
Wire hair pins .. .3 for 5c
Talcum 15c
Paper napkins, 100 for 15c
Crochet hooks . '. 8c
Shoe laces 2 pr., 5c
Kid curlers 3c, 4c, 5c
Electric curlers 23c
Child's Supporters 10c, 23c
Hair nets 4c
Middy laces 5c
Envelopes 5c, 4c
60-in. tape , .4c
Cotton tape ..... .2 for 5c
J. & P. Coats' darning
icotton . . . ... , . . 2 for 5c
Hat pins, dozen 5c
Aim bands. . r. .2c, 5c, 10c
O. N. T. crochet cotton 10c
Knitting cotton ..... .5c
Yarn 19c to 69c
Carpet warp . . y2 lb. 22c
We solicit your business on the basis of the merit of our goods and not on account of friendship, religion or pull.
We will at all times give you honest merchandise at less than it is sold elsewhere. We will sell you goods at the
same prices your neighbor pays, every day in the year. We will not mark goods up in order to give you a special
discount, or to conduct so-called special sales. ' - -
We will sell you goods for cash and will not make exceptions to this rule. We always give you courteous treatment
and one dollar's worth of merchandise for $1.00. .Buy your fall goods from the store that put high prices in the
discard in Mesa. , - " ' - -' '
Men's Suits
Always a complete line of newest
styles and materials, you can safely
depend on getting value received
v, hen you buy here.
Men's wool mixed suits, 4-button
sacks, only $7.90
Men's grey stripe suits, only $9.90
Men's Trench style coats, the very
latest in material and workman
ship, our price, $16.50
Men's blue serge suits, only
$15.00 to $26.50
Men's grey and brown mixed
stripes and novelties, only
$12.50, $14.75, $15, $16.50, $19.50
Men's service suits, all wool serge
mohair lining, only a few at
$17.50 and $14.75
Compare these suits with other
merchants' suits priced $2.50 to
$10 higher.
Boy's Suits
A splendid line of suits and priced
to suit your purse.
Blue serge suits, only $4.98 to $6.90
Bovs' mixed wool and cotton onlv
..." $2.49
Boys' all wool suits, splendid pat
terns and workmanship. Can't be
duplicated at these prices; only
$2.98, $3.49, $3.98, $4.49, $4.98, $5.90
A CORRECTION .
In a recent advertisement appearing in The ' Republican,
.we inadvertently described certain of "our underwear for
men as "B. V. D. Style." This underwear was quoted at
prices below the contract price for the "B. V. D.'s" Our
attention was called by the B. V. D. company that the name
was copyrighted and should not be used in describing other
n&kes of underwear. We cheerfully mifke the correction
and also to inform our customers that in addition to a
complete and varied assortment of men's undergarments,
we carry Hie;full ,jne of B. V. D.'s at. the regular prices
which under the purchasing contract must be the same In
all stores. , .
THE GOLDEN RULE STORE
lie
MESA
Go
dee
tale
ARIZONA
MESA