Arizona republican. [volume], October 14, 1917, Automobile Section, Image 13

About Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930

Image provided by: Arizona State Library, Archives and Public Records; Phoenix, AZ

                
THE ARIZONA REPUBLICAN
ile S
PHOENIX, ARIZONA, SUNDAY MORNING, OCTOBER 14, 1917
TWENTY-EIGHTH YEAR
12 PAGES
12 PAGES
VOL. XXVII'NO. 146
utomob
BRISCOE CAR
THE LATEST
ON AUTO
Popular Actress at Wheel of New Model Hupmobile
The latest addition to Automobile
Row will be the Briscoe, which is to
lie handled by H. S. Ross. The head
quarters of the new .agenv will be lo
cated in the Dennett & Wells garage,
on the corner of Second avenue anil
Madison street.
I'.enjamin Briscoe relates as follows
the story of designing his ideal car:
"It is nae to say that down in their
hearts everybody has a desire to own
a real motor car fully equipped and
wiih every possible built-in refine
ment. They want beauty of line, gen
uine efficiency and sturdy, lastins
finalities. They want a car that can be
run economically, and that can be kepi
out of the repair shop. They want this
car to carry pride of ownership, hap
piness of possession. The chief rea
son that people of moderate means
don't own this kind of a car is because
I !' ha ven't been oble 10 buy one at a
price the average person can pay.
"For u number of years it has been
my desire to give the men and women,
the families of the I'nited States, just
such a car as this. I wanted to build
that car so well, to make it so leaii
tiful, so strong, yet light, so powerful
and so economical of upkeep that
every obstacle in the way of the motor
car enjoyment of the great army of
American people would be overcome.
"The accomplishment of this pur
pose presented a tremendous problem
to me, but that problem has been
solved. When I started I would not
have believed that the car of my
dreams would be built around a half
million dqjlar motor. To carry out my
plan I must live and work in an at
mosphere of leisurely thoroughness.
There was only one place that would
suit my requirements. That place was
1'aris. So. in the spring of 1912, ac
companied by a number of my former
associates, I sailed for the French
capital, and after much research was
successful in constructing my ideal
motor."
' H: : -4W '
: . , , - r
bOODFEAO PRESIDENT HAS IIERf
MEMORABLEOESERT EXPERIENCE
Miss Myrtle Dingwall, popular prima donna of the Redmond Musical Comedy Company, not only makes a hit at
the Elks theater 'where she is playing, but adds a real finishing touch to this late model Hupmobile, which is
handled by the Babbitt-P.olson Company. The scene was snapped at the Capitol grounds',
GOBELINS STILL BUSY
Though shorn of more than half its
nersonnel. the Gobelin has not ceased
to produce its famous tapestries. Tt
rcfentlv completed a wonderful piece
of work destined for the Areentin
nnd since August, 1914, a triptych of
Raffaelli's "Brittany," for the fiov -
series, has been on the looms. The
shell-torn tapestries of Rheims Cathe
dral have been brought to the Gobelins
to recover under the deft fingers of the
weavers. "Le Roi des Gaules," from
Beauvais Cathedral, also is there; some
wonderful examples lent by the Cluny
museum, and some thirteenth century
pieces from a church in Auvergne
PRESENT
CAUSESAUTOS
TO BE SCARCE
War conditions and high priced ma
terial as well as.the scarcity of labor in
the east are all combining to have their
effect upon the automobile industry,
says Mr. Hotchkiss, manager of the
Overland Arizona company. These con
ditions have so far been met bv ad
vance in the list prices of machines.
and yet they are going to and do at the
piesent time have a far more serious
and far reachin;; effect than simply
advance of price. These conditions
have already been decreasing the out
put of several of the largest and best
known factories while some manufac
turers are unable to constract future
deliveries at any price.
During my lecent trip to the Willys
Overland factory the result of these
conditions weie brought so forcibly to
my attention, that, knowing .is I do the
l( mand for Overland cars in Arizona,
and fully appreciating the scarcity of
, automobiles which is hound to come
and is in many instances here. 1 or
1 dercd and huught.all. the .automobiles
that the Willys Overland factory would
allow on my piesent allotment. Owing
to crop failures and local conditions
over the country as a whole some dis
tributors rnd dealers ar- not up to
their sales allotment, and were it not
for this condition the nenplo of Arizona
vould be absolutely without any new
Overland cars from now until late in
the spring.
Conditions in the Salt River valley,
have, as we all know, been better dur
ing the past year than for some time
past, where local conditions are good,
auti mobile sales are good, for this rea
son the Overland Arizona company has
already placed a larse number of cars
over their this year's allotment; and
were it not for conditions as above
mentioned new Overlands would be a
thing of the past, however, there are
new Overlands on hand and while we
hnve gone our limit to secure these
cars we know that the demand is far
greater than our supply: hence it Is
lint a question of time until we, ton,
are wondering ami hoping against hO.
for the arrival of just one more cars
loads of cars.
Stranded on a desolate stretch of the
great Salton desert, near Granite
mountain, in northern Utah, and com
pelled to toil under the neat and glare
fVtHe.-'te t big tonrintr car w hich haO I
settled into a treacherous subsurface
hole. President F. it. Seiberling. of the
Goodyear Tirf & Rubber company, and
director of the Lincoln highway, re-1
ports one of the most thrilling motor i
experiences of a lifetime, according to!
information reeeive1 by D. W. San- j
ford, local Goodyear branch manager.
Director Seiberling. in company with
three other Lincoln highway officials,
set out on a tour of inspection of a j
seventeen mile strip of proposed high-
way through the desert regions west of i
'.mil aii e ''hey ' ;i foil". 'en
by a camp car. laden with the neces-)
sary equipment for roughing it in an
I uninhabited region. ' !
J Camp for the night was pitched on i
I the rim of the desert and it was well
i that sleeping bags and blankets had i
been provided, for the temperature I
dropped 40 degrees by morning. By,
noon, however, it had mounted up to j
120, and the sun blazed down In a
blinding glar
A preliminary inspection had been
made by two of the other members of
the party, with the report that the
route was passable. All went well at,
first, but before long the big camp car,
traveling about two miles behind the 1
touring car. broke through the hard
crust and sank in the soft material be
low. On account of the danger of sink
ing through -the sandy surface if an
attempt were made to turn around, the j
touring car was forced to back in its '
tracks for the two miles. j
The camp car was soon towed out of
difficulty, out mired again when alf
way across the desert, and in the effort I
to extricate it, the touring car broke i
through also. So the camp car was j
abandoned and the attention of the
party given to reclaiming the other j
car. In the meantime one of the men j
started out- on a twelve mile hike to .
the nearest ranch for he.lp, while the .
others tugged steadily at the marooned !
car.
After a six-hour struggle, which net- j
ted an exquisite collection of blistered :
hands and reddened faces, the big I
Packard was finally coaxed out onto
the roadway, and plowing through the
sands like a ship in a heavy sea, I
te-jched the ranch at dusk. Just as a
relief party was starting out to rescue!
them.
But while the Struggle was a labor- i
ious one, not one of the party was real- '
ly sorry that it happened, for they 1
worked to the accompaniment of the:
beautiful phenomena of the desert
reaches. The most wonderful mirages'
T
OF FORD CO.
of clear, cool lakes, running streams,
islands covered with shady forests and
moving figures approaching from a
distance, which appeared to be relief
parties coming to our rescue, revived
the spirits of the marooned party and
made them temporarily forget their
predicament. What appeared to be
men and horses was only the mirage
transforming distant tufts of sage
brush into moving objects.
Mr. Seiberling, upon arriving at Salt
Lake city, expressed himself as de
lighted with his "great adventure," as
he laughingly termed it. In comment
ing upon the proposed project of build
ing a connecting link of the Lincoln
highway across this desert . strip, he
said, "1 believe that it is feasible to
construct a first clas shighway across
this region within reasonable figures.
There is an abundant .supply of gravel
of suitable quality, near Black Point,
and I am confident that the whole pro
ject can be worked out without trou
ble. "Eastern good roads enthusiasts have
already pledged S125.000 for this work,
and It only remains for us to secure a
contractor to go ahead with the con
struction. With this desert link com
pleted, travel on the western leg of the
Lincoln highway will increase enor
mously. With this great obstacle con
unered, I feel safe in saying that fully
25,000 tourists will pass over this sec
tion of the highway annually.
"We cannot have too many good
highways. There is still a field of 7,
000.000 farmers who do not own cars,
but ought to have them. Only the
building of better roads will influence
IS HERE NOW
For the next few days Ed Rudolph,
the local Ford agent will have on ex
hibition the latest product of Henry
Ford, the coupelet, a car which has
been looked forward to with interest
by the careful buyer who wants some
thing better than the well known tour
ing and runabout.
Mr. Rudolph states that this is the
icar best adapted for Arizona's climate,
'and is an ideal car for a woman. For
winter it is warm and cozy for town
use for business, calling, shopping.
For summer with its heat proof top
and ample ventilation it Is decidedly
cooler than an open car, free" from dust,
clean, sociable, exclusive. It has pom
pletely removable" windows and panels,
and the quality goes clean through.
This ar and the sedan are Henry
Ford's only deviation from the princi
pal laid down at the time his first car
was built "a car for the masser," an.I
its addition of about- flOO to the well
known cost of t,he touring and run
, about gives a product that is compar
able in value with cars in the $1000
class.
this vast army of producers to provide
themselves with the automobiles and.
trucks so badly needed to furnish quick
transportation and economical distri
bution of their products. It is hardly
necessary to call attention to the won
derful bene! its that will come to the
entire nation, when road conditions are
such that motor travel may be practi
cally universal." -
Batteries frE!
The most exacting dealers and owners enjoy our
service. Are you one of them?
: IJUXTAL BATTERIES - X
Electric Auto & Service Co.
411 North Central
Phone 424.
1L
M
N
G
The World's Champion Automobiles
v
Sixteen
Stat
Arriving
Thursday,
live
October Eighteenth
Show at 131433 North Central Avenue
mm
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