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REO HEAD DEPLORES
PAT I SM SAMSON SIEVE-GRIP MODEL-25 my? Have yon investigated the Samson Tractor Farm in your neigh-t borhood? iWhy not increase your acreage increase your yield per acre and increase your tank account. SAMSON tractors are built to help do these things. , Sturdy simple 4 powerful they cut farm costs. Every farm where a Sieve-Grip tractor is working is being betn tered, is producing bigger net profit. Let Us Tell You More About Sieve-Grip Tractors SEE IT WORK ASK US Whyman Machinery Company 304 N. Central Avenue , Distributors Phone 4157 IX 1 UNO IS IESIW ''ARE YOU A MASON 7" OUT CLASSED FOR GESTICULATIONS AND CAMOUFLAGE It is doubtful if any book of rules rould cover all the problems that come to salesmen covering: the Mexi can border country, at least it is im probable that any other book than a' Spanish primer would have safely juided the Goodyear salesman who figured in the following story. . This salesman, who had not been roaming the border long enough to acquire a speaking knowledge of the border Mexican's lingo, found a Mex ican vulcanizer upon whom he tried all the persuasive powers of his sign language, emphasizing each particu larly good point with, a deep guttural, and , finally secured the prospect's signature on his order. But it is one thing to secure a sig nature, and another to read it and in this case it was unintelligible to the salesman. So the most difficult point in the transaction was still ahead. Af ter profuse gesticulations and expla nations he somehow convinced the Mexican that it would be all right for him to disclose his identity. So the vulcanizer with a majestic sweep of the arm toward his front window seemingly indicated that his name could be found there. The salesman sailed suavley out of the shop to find in perfect alignment on the window the sign, "Llantos y Tu--bos," all of which was noted on the order. Now, of course, all stories to be worth telling, must have a sequel. In due time the order for Goodyear pro ducts was dispatched to the address indicated. It was not,' however, till the salesman's next U that he learned, much to his cnagrin, Santos y Tubos was ; not the vulcanizer name, but his business, for "Llantos y Tubos" in Mexican lingo means sim ply, "casings and tubes." But the shipment had reached its desination promptly, so "all's well that ends well." OPERATING WITHOUT BATTERY It is possible under certair.' con ditions to keep a car that uses bat tery ignition running without the use of the battery. This is when the battery system employs a gener ator to feed a load after a certain engine speed has been reached, while the battery is called upon- for speeds of less than fifteen miles or so. If the battery is out of commission, it Is impossible to get the car started in the ordinary way, but if the vehicle Is towed or otherwise gotten into motion, it can be kept going. Obvi ously the starter is out of com mission and the speed of the car must be kept pretty well up, but in emergencies this dodge is worth! remembering. 5 These Well Known Cars Advanced in Price Jan. 15th The prices of practically all well known makes have advanced in; price within the last year. Now is your chance to save from $100 to $300. KING $1950 advances to PREMIER $2525 advances tO .;..".- REO $1600 advances to . .... ...... $2300 $2650 $1750 We are expecting to hear daily of an advance on the Liberty, now selling at $1545. ' BUY NOW and SAVE ADVANCE. All prices f . o. b. Phoenix. We have a few used cars that are exceptional bargains. It is well worth your while to see them. ' PREMIER Demonstrator run only QOnflft 1000 miles ,.I...,.,.., UUU These cars all include the established "Leach Service" " .each Motor Car Co. Phone 1456 521 North Central Avenue II ADVERTISING DECLARES MANUFACTURER OR DEALER SHOULD SELL CARS PURELY ON MERIT "If you have noticed a pleasing absence of appeals to 'patriotism' in Reo automobile advertising, it is in tentional," says Geieral Manager Scott or the Reo Motor Car com pany. "I sometimes wonder at the af frontery. of business men who use so sacred a thing as our national patriotism to push the sale of their wares. "Seems to me it is prostituting man's finest emotion to a very ordi nary, if not a base, purpose. "'War are just as alert to further the reputation of the Reo product as any other manufacturer car.' be, but we do not believe in stooping to such methods by telling the buyer that it is "your patriotic duty to buy', etc., etc. ."Xor do we believe that as a firm it is right for us to flaunt before the eyes of everybody the little part we are so fortunate to play in helping Uncle Sam along -with his war plat:. "That is our patriotic duty and out privilege it is as unseemly to ad vertise the fact as it would be to exploit personal charities or to press agent one's activities in the interest of public wellare. "I have been astounded to note that some corxerns 'chat are manned by individuals who, in private life, would seem to be above such meth ods, have iriade the most flagrant abuse of the word 'patriotism' in this form. "We Reo folk hope to do our part if it were not for violation of what I have just said above, might specify how and in what dirdections we are and have been doing our part but we do not feel that we are any more entitled to public patronage on that account. "In fact, if somebody else makes a better automobile, we would feel that we were less entitled to his patronage or his confider.ee. "If the quality of the product itself is sufficient grounds for exploitation in peace times, surely we can ad here to those same qualities in war times and without appropriating to our own little personal advantage the qualitv of patriotism that all Americans feel and which, like re ligion, can be played upon by. those who are sufficiently irreverent to do so." o Phone 1963 V? DON'T LIKE "MISTER" THEY USE "ESQUIRE" (Phila. North American) To the mind of the average Amer ican "John Jones, Esq.," and Mr John Jones" are exactly me same, but in England and, indeed, throughout the British Isles, the distinction between v,D 1. an definite that a campaign is now being waged to prevent the use of esquire save by those who have a right to the title. For title it is in British eves, and so proud of it are most of those who have, it that they will pay extra to have it added to their names "in printed lists- of citizens, and will protest angrily to anyone who dares to send a letter addressed just to "Mr. So and So." Tnripe,:. u irate Englishman de- cim-ofi that ritit -inlv was it an insult to him but it was ba5 the tone of the whole household for tne servants to see letters about addressed with just a Mr. instead of esquire, while other men have carried their quarrels over it almost to court because they believed the man who wrote the letter addressed them with deliberate inten tion to annoy them when they omitted the "esquire" from the envelope ot letters. The fact remains, however, that it is quite as much a source of annoy ance when the esquire is used to per sons who have no right to it, and the difficulties of the American in Ixmdon who fears to insult a man by not ad dressing him as esquire, or Insulting others by using it are easy to imagine. Common usage has of course to a great extent made its use permissable to "all who are gentlemen of good standing," but the title itself belongs only to the sons of noblemen or those holding office under the crown. The word itself means shield bearer and originally the enquires were the companions, of the knights, carrying their shields into the lists or 5n battle and ranking next to the knights thenv selves, and much higher than the mere valet or attendant. To be an esquire one had to be a member of a titled house, though the title itself originally went with the office, not the office with the title, but when times changed and being a knight meant bearing a title instead of a shield, the word "esquire" became in itself a sort of title. o TWICE TURN BACK THE GERMAN FLOOD (Review of Reviews) Twice, at the Marne and at Verdun, the French alone, for the British share in the Marne was nothing, have ar rested the German flood, stopped it, turned it back, retained the field at the end of the struggle and the prizes that go with the victory. To have forecast in 1914 that France could do this would have been to invite ridicule in Berlin and dubitation in France. And this is the great and enduring con tribution of France in the war. It is not in the power of the country infer ior in population and resources to its great neighbor to win an offensive bat tle. The battles of Champagne in 1915 of the Aisne this year, demonstrate this. The United States, Great Britain, Russia must turn the French achieve ment into the final profit; they must defeat the German whose two great efforts France has parried and beaten down. And since Russia is out of the running, the burden falls upon the United States and Britain. Already Britain has made a beginning. The Somme, Arras, Messines these are material, and promising signs. But Russian collapse has released German troops and these troops demand fresh allied forces to face them; so the struggle goes over another year. Tet just as Antietam and Gettysburg were the highwater marks of the Con federacy, the Marne and Verdun are unmistakably the supreme limits' of German effort. A victory on either field would have won the war; defeat on both fields made victory impossible in the larger sense. Nearly two years separated Gettysburg from Appomat tox. But the power of the south, of fensively, was broken in the first days of July, 1863. All the chances that they could hope to have were with them and they lost. And all the chances were with the Germans both at the Marne and at Verdun. They had a far greater advantage than Lee had, for he ws outnumbered and outgunned on both fields. ' The proof of this is that after Ver dun, after the campaign of 1116, the We have reeeived notice from the Chevrolet Motor Co. that the price of the Four-Ninety Model will be advanced $50.00 on March 1st You Save $50.00 By buying your car now. The Four-ninety touring car now sells for $733.00 with the war tax paid, delievered in Phoenix. This is. . the greatest automobile value in the world. Buy now and save $50.00. , . Brown-Dryer Motor Co. 316-318 E. Washington St. Germans first proposed peace and then risked all upon their submarine cam paign. It remains their single chance: this their own statesmen do not hesi tate to affirm. : o IMPORT OF USED CARS TALKED BY LOCAL AUTO MAN (Continued from Page 1) today are accomplished by trade-in. This may sound a big figure, but when you realize the taimber of pars in. service in. Phoenix, you .will see that the number who have no cars, but can afford to own them 1s comparatively small. "We must dispose of these old cars in some way. At the start the trade-ins were stuck away in the basement, garage or on an 'upper floor, and when a man came in looking for one he was shown the job just as it stood, without a thing having been done. Also, he was told what we knew about "the car and he took it on his own responsi bility. "Things are different now," con tinued Mr. McArthur, "for after me chanics and painter.? get through with a used car, some of them can hardly be told from a r,ew one .and instead of being in the b!ement, the used ear-department occupies a prominent space in everyup-to-date automobile building. McArthur Brothers have adopted a policy of having big used car clear ance sales twice a year, a sale of two weeks duration, during which time special prices are made. The first 1S18 used car sale starts with us January IS and to give you an idea of the prominence of this event, we are niovir.g all ot our new cars from the first floor and the entire salesroom will be devoted to used car selling. About 60 cars will be placed on sale and the efforts of all our sales men will be placed on used cars dur ing this period. So you can see, said Mr. McArthur, that McArthur Brothers' semi-annual used car snle will make the buying an easy matter for the custo mer. o DUCK HUNTING IN CLOSED CAR" NOVET. VENTTTR'E (Continued from Page 1) Galveston, and from El Paso the doc tor drove to Phoenix. He Is now en route to the Pacific coast. While on their trip Into Mexico, the physician and his companions were all lieavilvarmed with automatic revol vers. Since they were tn the Big Bend region they expected trouble and were prepared for it, but no bandits appar ently had the forwardness to dispute the right of way to the distinguished looking sedan. - Several snowstorms were encount ered en route, but in their cozy quar ters the travelers didn't mind the weather. They stopped when they pleased, and if they felt like it, simply curled up on the cushions and went to sleep. Remofkg the Ugbt e Bushel ! Some cars are advertised as having a Dual" Power Range The King "8" has-had it fosjjfcro seasons Some cars claim light weight Th"eKmgif Ke lightest seven-passenger car. built, with but one ex ception, A' high-priced 8-cylinder car adopted the &SstarH type of connecting rod bearings The KingST has used them for years. Some cars claim easy riding qualities because of the cantilever spring The King was the first American built car to use this type of spring. Some cars claim lots of "driver's leg lwrnr" The King "8" has more room in the front seat than any other seven-passenger car, with but one exception that being a car with 1 42-inch wheelbase and selling in excess of $5,000. 90 per cent of the motor cars built today have left hand drive and center control The King was-the first car to adopt this feature, Borg & Beck Clutch, Fedders Ra'diatcrrColmnbia Axles, Spicer Universal, Atwater-Kertt Ignition, Stewart -Vacuum System, even the En Bloc Motor are the standard of quality and practice today and all these are included in the specifications-of the King "8." The King haalways been the product of advanced engineering principles improvements that have made it the most desirable motor car bu3tiran4ha owner's point of view. . . i If Low First Cost and Economy- of 'Upkeep-mean anything to you, then you will select the r, IEIGHT CYUHDBR Seven .Passenger Touring, $2350 Foursome, $2500, Delivered Here LEACH MOTOR CAR COMPANY A Motor Car for Every Income 521 North Central Ave Phone 1456 Thir-Aiwtrfistntnt -ngtratti by Vr'Artltwr-JTtintmm wrU-kunmi Trr 'Anaclta. ML Architect, -whm emu a King "5L"