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Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, January 20, 1918, Automobile Section, Image 19

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn84020558/1918-01-20/ed-1/seq-19/

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REO HEAD DEPLORES
PAT I SM
SAMSON SIEVE-GRIP MODEL-25
my?
Have yon investigated the Samson Tractor Farm in your neigh-t
borhood?
iWhy not increase your acreage increase your yield per acre
and increase your tank account.
SAMSON
tractors are built to help do these things. , Sturdy simple 4
powerful they cut farm costs.
Every farm where a Sieve-Grip tractor is working is being betn
tered, is producing bigger net profit.
Let Us Tell You More About
Sieve-Grip Tractors
SEE IT WORK
ASK US
Whyman
Machinery Company
304 N. Central Avenue
, Distributors
Phone 4157
IX 1
UNO
IS
IESIW
''ARE YOU A MASON 7" OUT
CLASSED FOR GESTICULATIONS
AND CAMOUFLAGE
It is doubtful if any book of rules
rould cover all the problems that
come to salesmen covering: the Mexi
can border country, at least it is im
probable that any other book than a'
Spanish primer would have safely
juided the Goodyear salesman who
figured in the following story.
. This salesman, who had not been
roaming the border long enough to
acquire a speaking knowledge of the
border Mexican's lingo, found a Mex
ican vulcanizer upon whom he tried
all the persuasive powers of his sign
language, emphasizing each particu
larly good point with, a deep guttural,
and , finally secured the prospect's
signature on his order.
But it is one thing to secure a sig
nature, and another to read it and in
this case it was unintelligible to the
salesman. So the most difficult point
in the transaction was still ahead. Af
ter profuse gesticulations and expla
nations he somehow convinced the
Mexican that it would be all right for
him to disclose his identity.
So the vulcanizer with a majestic
sweep of the arm toward his front
window seemingly indicated that his
name could be found there. The
salesman sailed suavley out of the
shop to find in perfect alignment on
the window the sign, "Llantos y Tu--bos,"
all of which was noted on the
order.
Now, of course, all stories to be
worth telling, must have a sequel. In
due time the order for Goodyear pro
ducts was dispatched to the address
indicated. It was not,' however, till
the salesman's next U that he
learned, much to his cnagrin, Santos
y Tubos was ; not the vulcanizer
name, but his business, for "Llantos
y Tubos" in Mexican lingo means sim
ply, "casings and tubes." But the
shipment had reached its desination
promptly, so "all's well that ends
well."
OPERATING WITHOUT BATTERY
It is possible under certair.' con
ditions to keep a car that uses bat
tery ignition running without the
use of the battery. This is when
the battery system employs a gener
ator to feed a load after a certain
engine speed has been reached, while
the battery is called upon- for speeds
of less than fifteen miles or so. If
the battery is out of commission, it
Is impossible to get the car started
in the ordinary way, but if the vehicle
Is towed or otherwise gotten into
motion, it can be kept going. Obvi
ously the starter is out of com
mission and the speed of the car
must be kept pretty well up, but in
emergencies this dodge is worth! remembering.
5
These Well Known Cars
Advanced in Price
Jan. 15th
The prices of practically all well known makes have advanced in;
price within the last year. Now is your chance to save from
$100 to $300.
KING $1950 advances
to
PREMIER $2525 advances
tO .;..".-
REO $1600 advances
to . .... ......
$2300
$2650
$1750
We are expecting to hear daily of an advance on the Liberty, now
selling at $1545. '
BUY NOW and SAVE ADVANCE. All prices f . o. b. Phoenix.
We have a few used cars that are exceptional bargains. It is well
worth your while to see them. '
PREMIER Demonstrator run only QOnflft
1000 miles ,.I...,.,.., UUU
These cars all include the established "Leach Service" "
.each Motor Car Co.
Phone 1456
521 North Central Avenue
II ADVERTISING
DECLARES MANUFACTURER OR
DEALER SHOULD SELL CARS
PURELY ON MERIT
"If you have noticed a pleasing
absence of appeals to 'patriotism' in
Reo automobile advertising, it is in
tentional," says Geieral Manager
Scott or the Reo Motor Car com
pany.
"I sometimes wonder at the af
frontery. of business men who use
so sacred a thing as our national
patriotism to push the sale of their
wares.
"Seems to me it is prostituting
man's finest emotion to a very ordi
nary, if not a base, purpose.
"'War are just as alert to further
the reputation of the Reo product as
any other manufacturer car.' be, but
we do not believe in stooping to such
methods by telling the buyer that it
is "your patriotic duty to buy', etc.,
etc.
."Xor do we believe that as a firm
it is right for us to flaunt before the
eyes of everybody the little part we
are so fortunate to play in helping
Uncle Sam along -with his war plat:.
"That is our patriotic duty and out
privilege it is as unseemly to ad
vertise the fact as it would be to
exploit personal charities or to press
agent one's activities in the interest
of public wellare.
"I have been astounded to note
that some corxerns 'chat are manned
by individuals who, in private life,
would seem to be above such meth
ods, have iriade the most flagrant
abuse of the word 'patriotism' in this
form.
"We Reo folk hope to do our part
if it were not for violation of what
I have just said above, might specify
how and in what dirdections we are
and have been doing our part but
we do not feel that we are any more
entitled to public patronage on that
account.
"In fact, if somebody else makes
a better automobile, we would feel
that we were less entitled to his
patronage or his confider.ee.
"If the quality of the product itself
is sufficient grounds for exploitation
in peace times, surely we can ad
here to those same qualities in war
times and without appropriating to
our own little personal advantage
the qualitv of patriotism that all
Americans feel and which, like re
ligion, can be played upon by. those
who are sufficiently irreverent to
do so."
o
Phone 1963
V?
DON'T LIKE "MISTER"
THEY USE "ESQUIRE"
(Phila. North American)
To the mind of the average Amer
ican "John Jones, Esq.," and Mr John
Jones" are exactly me same, but in
England and, indeed, throughout the
British Isles, the distinction between
v,D 1. an definite that a campaign
is now being waged to prevent the
use of esquire save by those who have
a right to the title. For title it is in
British eves, and so proud of it are
most of those who have, it that they
will pay extra to have it added to their
names "in printed lists- of citizens, and
will protest angrily to anyone who
dares to send a letter addressed just
to "Mr. So and So."
Tnripe,:. u irate Englishman de-
cim-ofi that ritit -inlv was it an insult
to him but it was ba5 the tone of
the whole household for tne servants
to see letters about addressed with
just a Mr. instead of esquire, while
other men have carried their quarrels
over it almost to court because they
believed the man who wrote the letter
addressed them with deliberate inten
tion to annoy them when they omitted
the "esquire" from the envelope ot
letters.
The fact remains, however, that it
is quite as much a source of annoy
ance when the esquire is used to per
sons who have no right to it, and the
difficulties of the American in Ixmdon
who fears to insult a man by not ad
dressing him as esquire, or Insulting
others by using it are easy to imagine.
Common usage has of course to a
great extent made its use permissable
to "all who are gentlemen of good
standing," but the title itself belongs
only to the sons of noblemen or those
holding office under the crown.
The word itself means shield bearer
and originally the enquires were the
companions, of the knights, carrying
their shields into the lists or 5n battle
and ranking next to the knights thenv
selves, and much higher than the
mere valet or attendant. To be an
esquire one had to be a member of a
titled house, though the title itself
originally went with the office, not the
office with the title, but when times
changed and being a knight meant
bearing a title instead of a shield, the
word "esquire" became in itself a sort
of title.
o
TWICE TURN BACK
THE GERMAN FLOOD
(Review of Reviews)
Twice, at the Marne and at Verdun,
the French alone, for the British share
in the Marne was nothing, have ar
rested the German flood, stopped it,
turned it back, retained the field at
the end of the struggle and the prizes
that go with the victory. To have
forecast in 1914 that France could do
this would have been to invite ridicule
in Berlin and dubitation in France.
And this is the great and enduring con
tribution of France in the war. It is
not in the power of the country infer
ior in population and resources to its
great neighbor to win an offensive bat
tle. The battles of Champagne in 1915
of the Aisne this year, demonstrate
this.
The United States, Great Britain,
Russia must turn the French achieve
ment into the final profit; they must
defeat the German whose two great
efforts France has parried and beaten
down. And since Russia is out of the
running, the burden falls upon the
United States and Britain. Already
Britain has made a beginning. The
Somme, Arras, Messines these are
material, and promising signs. But
Russian collapse has released German
troops and these troops demand fresh
allied forces to face them; so the
struggle goes over another year.
Tet just as Antietam and Gettysburg
were the highwater marks of the Con
federacy, the Marne and Verdun are
unmistakably the supreme limits' of
German effort. A victory on either
field would have won the war; defeat
on both fields made victory impossible
in the larger sense. Nearly two years
separated Gettysburg from Appomat
tox. But the power of the south, of
fensively, was broken in the first days
of July, 1863. All the chances that they
could hope to have were with them
and they lost. And all the chances
were with the Germans both at the
Marne and at Verdun. They had a
far greater advantage than Lee had,
for he ws outnumbered and outgunned
on both fields. '
The proof of this is that after Ver
dun, after the campaign of 1116, the
We have reeeived notice from the Chevrolet Motor
Co. that the price of the Four-Ninety Model will
be advanced $50.00 on March 1st
You Save $50.00
By buying your car now. The Four-ninety touring car now sells
for $733.00 with the war tax paid, delievered in Phoenix. This is.
. the greatest automobile value in the world. Buy now and save
$50.00. , .
Brown-Dryer Motor Co.
316-318 E. Washington St.
Germans first proposed peace and then
risked all upon their submarine cam
paign. It remains their single chance:
this their own statesmen do not hesi
tate to affirm.
: o
IMPORT OF USED
CARS TALKED BY
LOCAL AUTO MAN
(Continued from Page 1)
today are accomplished by trade-in.
This may sound a big figure, but
when you realize the taimber of
pars in. service in. Phoenix, you .will
see that the number who have no
cars, but can afford to own them 1s
comparatively small.
"We must dispose of these old cars
in some way. At the start the
trade-ins were stuck away in the
basement, garage or on an 'upper
floor, and when a man came in
looking for one he was shown the
job just as it stood, without a thing
having been done. Also, he was
told what we knew about "the car
and he took it on his own responsi
bility. "Things are different now," con
tinued Mr. McArthur, "for after me
chanics and painter.? get through with
a used car, some of them can hardly
be told from a r,ew one .and instead
of being in the b!ement, the used
ear-department occupies a prominent
space in everyup-to-date automobile
building.
McArthur Brothers have adopted a
policy of having big used car clear
ance sales twice a year, a sale of
two weeks duration, during which
time special prices are made.
The first 1S18 used car sale starts
with us January IS and to give you
an idea of the prominence of this
event, we are niovir.g all ot our new
cars from the first floor and the
entire salesroom will be devoted to
used car selling.
About 60 cars will be placed on
sale and the efforts of all our sales
men will be placed on used cars dur
ing this period.
So you can see, said Mr. McArthur,
that McArthur Brothers' semi-annual
used car snle will make the
buying an easy matter for the custo
mer. o
DUCK HUNTING
IN CLOSED CAR"
NOVET. VENTTTR'E
(Continued from Page 1)
Galveston, and from El Paso the doc
tor drove to Phoenix. He Is now en
route to the Pacific coast.
While on their trip Into Mexico, the
physician and his companions were all
lieavilvarmed with automatic revol
vers. Since they were tn the Big Bend
region they expected trouble and were
prepared for it, but no bandits appar
ently had the forwardness to dispute
the right of way to the distinguished
looking sedan. -
Several snowstorms were encount
ered en route, but in their cozy quar
ters the travelers didn't mind the
weather. They stopped when they
pleased, and if they felt like it, simply
curled up on the cushions and went to
sleep.
Remofkg the Ugbt
e Bushel !
Some cars are advertised as having a Dual" Power
Range The King "8" has-had it fosjjfcro
seasons
Some cars claim light weight Th"eKmgif Ke
lightest seven-passenger car. built, with but one ex
ception, A' high-priced 8-cylinder car adopted the &SstarH
type of connecting rod bearings The KingST has
used them for years.
Some cars claim easy riding qualities because of the
cantilever spring The King was the first American
built car to use this type of spring.
Some cars claim lots of "driver's leg lwrnr" The
King "8" has more room in the front seat than any
other seven-passenger car, with but one exception
that being a car with 1 42-inch wheelbase and selling
in excess of $5,000.
90 per cent of the motor cars built today have left
hand drive and center control The King was-the
first car to adopt this feature,
Borg & Beck Clutch, Fedders Ra'diatcrrColmnbia
Axles, Spicer Universal, Atwater-Kertt Ignition,
Stewart -Vacuum System, even the En Bloc Motor
are the standard of quality and practice today and
all these are included in the specifications-of the
King "8."
The King haalways been the product of advanced
engineering principles improvements that have
made it the most desirable motor car bu3tiran4ha
owner's point of view. . . i
If Low First Cost and Economy- of 'Upkeep-mean
anything to you, then you will select the
r, IEIGHT CYUHDBR
Seven .Passenger Touring, $2350
Foursome, $2500, Delivered Here
LEACH MOTOR CAR COMPANY
A Motor Car for Every Income
521 North Central Ave
Phone 1456
Thir-Aiwtrfistntnt -ngtratti by Vr'Artltwr-JTtintmm wrU-kunmi Trr 'Anaclta.
ML Architect, -whm emu a King "5L"

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