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THE ARIZONA REPUBLICAN, SUNDAY -MORNING, MARCH 17, 1918 Section Two
" . . - . " I i every motor car were coefi seated WHAT would be the result? What the effect on business and social life? Would we slip back naturally, without confusion or trouble, to modes of travel of a decade ago? Could buggy, hack and wagon meet the requirements of present day civilization. Or is the motor car a positive essential? Has the use of it so chang ed our methods of living and doing business that we depend on it to the same degree that we depend upon furnaces, or electric lights or hot and cold running water or a hundred other essential utilities? As a matter of plain fact, has not the automobile so facilitated our manner of performing our daily tasks and so increased our efficiency for doing tens of thousand things that without it we would be like the prov erbial rudderless ship? In discussing this subject under the caption: "The Motor Car An Essential of Modern Transportation," a recent issue of The Out look says: "In the past there has been a very marked tendency to regard the annual automobile exhibitions as presentations of the latest means of gratifying personal desires for luxury. So swiftly has the automobile changed from a thing of luxury to a part of the daily business life of the country that the general view of this means of transportation has lagged very much behind the accomplished fact. n i i "When the Avar broke out it Avas very soon suggested that the manufacture of 'pleasure vehicles' should be largely curtailed. This suggestion soon brought out proof of the fact that the purely pleasure automobile represents a very small portion of the out put of our automobile factories. The average automobile is hardly more of a pleasure vehicle than the average trolley car or the average railway coach. All three are used for pleasure,. but all three find their greatest usefulness in satisfying the vital needs of our highly organized society. 9 "The modem automobile is a passenger or freight vehicle abso lutely essential to the solution of our modern and complicated problems of transportation." l i Particularly now, at the time of the country's greatest stress, is the economic need of the automobile definitely manifest. There is scarcely a pursuit, whether it be a Avar activity or ordinary busi ness, Avherein the value of time has not increased -tremendously. The nation's works must be done, yet every day there are fewer Avorkers to do it. Each hour continues to be 60 minutes long and each' day contains only 24 hours. 1 Xever in the history of the Avorld has there been a period when the worth of an individual's time has been at huch a premium. a q n The man Avho rides in a motor ear to his Avorlc every morning saves from 15 to 45 minutes at a time of day when his efficiency is high est. In the evening he can remain at his business an equal period of time longer. Thus a conservative' estimate of the aggregate time saved daily is one hour, which means six hours a week or ap proximately 312 hours a year. Reduce this figure to eight-hour days and you discover that the man Avith a motor car saves ap prpximately forty days annually and therefore his business gets about one more month of his time each year than his competitor's, who has no car. " Bear in mind,' too, that these figures do not include the immense amount of time saved in running about town. The man whose business requires him to do many errands will tell you, if he owns aji automobile, that he could no more do without it than he could do Avithout his telephone. Likely he will tell you also that the time saved, during the first year he owned his ear, meant enough money saved to buy two automobiles. Conservation of time is as important to the Nation's war policy as conservation of food and clothing essentials. Every man should require of himself maximum efficiency. A motor car is a luxury only if it is used exclusively for pleasure. If it adds to an individual's capacity for doing more work and better work it should be listed in the same category of personal economies as his telephone or typewriter. :.