THE ARIZONA REPUBLICAN, MONDAY MORNING, SEPTEMBER 15; 1919
THE ARIZONA REPUBLICAN
Published Every Morning by the
ARIZONA PUBLISHING COMPANT "
Ail communications to be addressed to the Company:
Office, Corner of Second and Adams Streets
Entered at the Postoffiee at Phoenix, Arizona, as
Mail Matter of the Second Class
President and General Manager Dwight B. Heard
Business Manager Charles A. Stauffer
Assistant Business Manager i.W. W. Knorpp
Editoc : ..'....'.J. W. Spear
News Editor .E. A. Young
SUBSCRIPTION RATES IN ADVANCE
Daily and Sunday, one year J8.00
Dally and Sunday, six months 4.00
Dairy and Sunday, three months. . . 2.00
Daily and Sunday, one month H
Branch exchange connecting all departments 4331
General Advertising Representative, Robert E. Ward;
New York Office, Brunswick Building; Chicago
Office, Mailers Building.
MEMBER OF THE ASSOCIATED PRESS
Receiving Full Nlfeht Report, by Leased Wire
Th Associated Press is exclusively entitled to the
nee for re-publication of all news dispatches cred
ited to it or not otherwise credited in this paper
fend also the local news published herein.
All right of re-publication of special dispatches
herein are also reserved.
MONDA.T MORNING, SEPTEMBER 15, 1919
All of us who are worth anything
spend our manhood in unlearning
tie follies, or expiating the mistakes
of our youth Shelley..
The Classified Ad. .
Let us look into a matter which, though, apt to
be unconsidered Is one which ought to be a matter
of gratification to the people of Phoenix and Is cer
tainly one of great gratification to The Republican.
Yesterday's issue of The Republican carried six
pages of "classified advertising." That is a record
not only for Phoenix but, we believe, for the whole
United States. The Republican confidently believes
that Phoenix has a population of 40,000. We think,
we can say without the risk of contradiction that no
other newspaper in America, printed in a town of
40,000 and we will say 60,000 ever printed in one
issue anywhere near six pages of classified advertis
ing. 7 We believe that any newspaper in this state
except The Republican has seldom printed more than
-While this Is the record, it must have been ob
served that The Republican's daily and Sunday classi- '
fied advertising department was long growing rapidly
and pushing forward, so that the record of yesterday
vrsLs only a further development.
' t The layman will .not understand until he is told,
whVt .the classified advertising department of a news,
papef signifies. It signifies several things.
1-is, in tie- first place, an index of the size of the
ft orne town of th newspaper. A jnerjr small town,
Sir.teever energetic its- citizens and however excellent
I taf nwspapereId not ffor$ a very fcrge advertis
ing .departnlsr.t. 'g 4T$ ff"t I '
A very large tow; with 'self -satisfied,' rather
Inert population; a town with little .changing either
Jot the better or the worse that is to say, a hide
.bo;nd town, though it might have a very good news-,
-psper could not furnish much of a classified adver
So, in the first instance, when we see a large,
classified advertising department we know that the
papr which oarries it is printed in a good-sized town
andja good town.
jBut every good town and every good-sized town
does, not present a good classified advertising depart -mert.
"When such a phenomenon, or rather such a
lacl of a phenomenon occurs, it is a sign that the
newspaper and not the town is at fault. It signifies
thai the people of the town have -not confidence in
' theii newspaper; they lack confidence In its pulling
power and they are thus deprived of a very valuable
mentis of exchange.
jThere is another thing about the classified ad
vertising department that many people do not con
sider, in fact, nobody considers it except advertising
med and advertisers who have correct and systematic
notions of the general value of advertising.
jThat is that the size of the department and the
vahie of It to advertisers are interdependent. The
bigger it is the more people there will be to read it,
andthia number grows with the number of classified
ads. Thus if a man advertises a horse, a rabbit or a
house for sale he is much more likely to find the man
he & looking for through the medium of a classified
ad department of aix pages than he would be to find
him'. through a department of one page.
The average man who has not thought much
about it would suppose that the fewer the number
of classified ads there are in a newspaper the greater
the chance of one of them being seen. But that is
not the case, for the fewer the classified ads, much
the fewer the people who read the classified ads. "To
nim that hath much, much thall be given." That is
especially true with respect to classified ad depart
ments; the bigger they get the faster they grow.
The Kansas City Star perhaps has the largest
classified ad department of any newspaper in the
country running from fifteen to twenty pages some- ,
times. It is the testimony of advertisers that there
is no other classified ad department so valuable to
them. It is a feature that Is read daily by thousands
of people, not only in the city but in a, half dozen '
states. Moreover, it is recognized that it adds to the
value of all other advertising space in the Star.
A newspaper takes greater pride in its classified
ad department than in any other advertising depart
ment, even though another may be more profitable.
The classified ad department is to the newspaper the
hest advertisement of the town and at the same time
of the newspaper's own relation to the community in
which it lives: it shows what the people think of the
newspaper; it is the guarantor of the newspaper's
Law and Headlights
It has been observed that since last Thursday
night when the officers made a raid upon drivers of '
unlighted or Improperly lighted vehicles, all automo
biles now are properly equipped. One can no longer
stand on a street corner at night and count in the
short space of five minutes a ha4f dozen motor cars,
with either a dark tail light and one or both head
The people, will comply with the law if only they
are asked to do so that is, if they are asked hard
enough say five dollars' worth.
We now urge the police to get after the glaring
headlights' which are as bad if not worse than no
lights at all. The police have ample power to do this.
Though the county is powerless against the glaring
headlight the police can compel the proper equipment
of practically every car in the valley. It can be done
so easily. Almost any driver of a car would rather
spend JS or 10 for the right kind of a headlight than
to pay that sum as a fine. Get after the glare and see
how easily and quickly it-will be abated.
Who Is at Fault?
What Governor Shoup of Colorado said when he
heard of the lynching of two murderers at Pueblo on
Saturday night was indisputable, that is when it is
considered alone :
"In times of unrest, such as these through which
we are passing, outbreaks such as this at Pueblo can
only serve to undermine public respect for the orderly
processes of law and endanger the peace and safety
of the nation,"
That "listens well." But what are the circum
stances? Has not the governor himself inspired the
very disrespect he fears?
The men who were lynched had murdered an of
ficer of the law. Not long ago another Pueblo officer
was murdered. The murderer was convicted and sen-,
tenced to death. Less than two months ago the gov
ernod commuted his sentence, and since the commuta- 1
tion there have been ten murders in .Pueblo. The
lynching was a demonstration less against the two vic
tims of last Saturday night than against the whole
sale commutation by the governor of -the sentences
The governor is not, therefore, the person t o
speak of disrespect of the orderly processes of the
And while the peace and safety of the nation are
to be desired, the citizens of Pueblo are not to be too
severely criticised when they , seize upon the only
means at hand for rendering their own peace and
safety more secure.
Among the orderly processes of the law of Colo
rado is the hanging of men convicted of murder. The
governor has not permitted the hanging of such men
and he has, therefore, interfered with an orderly
process with much more serious results than can pos
sibly follow the informal execution of two men last
; If those charged with the administration of our
laws do their duty the laws will be respected.
The Arizona Labor Journal notes that The Re
publican observed "with surprise and chagrin" - the
length of the Labor Day parade. That shows how
little the Labor Journal knows of the emotions of The
Republican. The parade was a surprise by its size,
not only to The Republican but nearly everybody else
outside the immediate labor circle. The Republican
was pleasingly surprised as it would be at any demon-
stration which . indicates the progress of Phoenix.
We can hardly conceive of one who would not have
been gratified at the length of that parade. : As. for
The Republican it was gratified' not only at the great
length of the parade, but at the character and ap- :
pearance of the paraders. Instead of feeling "chagrin''
it took'pride in the fact that it was itself well repre
sented in that procession.
Admiral Kolchak licks the Bolsheviki In the
morning and gets licked by them in the afternoon."
So it goes, day after day and month after month.
That kind of a war is liable to last a lifetime.
Secretary Lansing in the course of his Dlsca.
rejoinder to the recent outpouring of Mr. Bullitt if
he desires to do so. He may have, probably has, no'.,
reply to make. But in a case of this sort a post
poned reply would be like a deliberately mixed dose
of seidlitz powder. It will not keep till Christmas.
By Edmund Vance Cooke
We have long had community water, so why not com
Isn't water still water when frozen, except that it
stiffens in price?
And we often are given community "gas," when we
we ask our officials' advice.
We have our community fireman; why not a com
munity fire? .
We have our community servants who serve us for
honor and hire;
Why not a community scullion, as well as community
, Community meetings are common enough, and so are
We have tried our community dances and even com
Where community prunes are seen bathing, along
with community peaches.
We collect our community garbage and ride it in au-"to-mo-biles,
So why not community kitchens to serve our com
Before they become rind and refuse, before they are
parings and peels? ;
And when the community kitchen, run by the com
Will broil a community codfish from out the com
Why then the community copper, no doubt, will spoon
the community cook.
No doubt the community palate will deem that the
dish is delicious,
So please do not think .me distrustful, nor deem my
suggestion is vicious,
But after community dinner, good Lord! who'll wash
the community dishes?
" Or perhaps we shall be as the bees are and work in
community hives, , '. i
And eat our community honey to sweeten community
. lives, '
Butplease no community sweethearts! and please!
no community wives!
WHILE WAITING FOR CONGRESS TO ACT,
Doctors are agreed that influenza germs are scat
tered by coughing and sneezing, and that by covering '
the cough or sneeze danger of a flu epidemic is less
ened, lives are saved and many persons are spared
days of painful illness.
The New York board of health has added this to
that city's sanitary code:
"In order to prevent the conveyance of infective
material to others, all persons shall, when coughing or
sneezing, properly cover the nose and mouth with a
handkerchief or other protective substance."
All persons can do this and should. It means
safety for others, including those around you, the
members of your family, your children, and your
PALMER COX STARTED MAKING TOBACCO ADS
Palmer Cox, whose Brownies have amused child
ren of two generations, got his start drawing adver
tisements for the Duke Tobacco company, through
the late Oscar Hammerstein. Hammerstein then ran
the Tobacco Trade Journal, and Cox made the famous
Bull do all kinds of stunts in this earlier advertising. ;
EIGHT CLAIM HONOR OF INVENTING TANK
Upon meeting in October, the body which deals
with awards for inventions will have the problem of
choosing the inventor of the tank out of eight claim
ants. Naval, military and. civil engineers and de
': signers are on the list of those awaiting the decision.
U. S. TAKES BRAZIL'S TRADE FROM BRITAIN ,
Brazilian buyers in London are going back with
out placing orders, declaring the United States will
get the trade of Brazil. Prices quoted them have been
higher than in America and there has been less assur
ance of deliveries. . f '
The Marines Eat Well
(Dorothy, aged 2, is spending the summer at Lively Beach, having staked
ber job and (500 savings on the chance of winning a suitable husband during
the summer. These are ber letters home to Joan, her churn.)
Silversand, the 20th.
Rejoice, my dearast Joan, and he
exceedingly glad! Something good has
happened, as some'hing always does
when you least expect it! Did you
ever know a hotel reanager could be a
pale ping- angel with diamond wings
and skyblue fringe? Well, he can, and
he is. Mr. Montford, of Silversand
Arms, is the little fairy godmother of
this here tale. And this is how he
Mrs. Kymbal was preparing to leave.
She said she would go down to New
York, get her boy, who is stopping
there with a woman she knows, and
go away to some quiet country place
for a week or two, to rest and get
her bearings. I determined in the
meanwhile to scout round and see what
I could dig up in the way of employ
ment for her. Here is where Little
Fairy Godmother Momford enters to
Tt's the very height of the season
Mrs. Kymbal,' he remarked when she
told him she must go. "We've got
more people booked than we know how
to take care of."
1 I'm not exactly here for the so
cial part of things," Ehc answered with
a toucn oi embarrassment (I was
standing by and couldn't help hearing).
it was the manager's turn to look
"I I had guessed that," he began.
glancing away and hurrying on vith
his speech, "I have been wondering
Mrs. Kymbal, if please pardon me for
being personal you had ever thought
ot doing anything in a ah profes
I that is, the hotel has for a long
time needed someone who had the gift
for social things, t-je refinement and
culture and suggestions that only a
woman who has run her own home is
mistress of. When my wife was liv
ing, she attended to that part But
for several seasons now, we have had
no Qne but the housskeeper and while
she does her best, it is not exactly the
touch I want. There are many young
women guests, here alone, many per
sons who miss the hestess atmosphere
that I feel should prevail at such a
bouse as this."
He dared look into her face at this
stage of his long, rather selfconscious
oration, and caught her expression of
gratitude. He had teen watching af
fairs, bless his adorable soul, sensed
the unfortunate lov,j affair, an the
probable necessity for earning. Really
needing such a person as he described,
the old dear brushed convention aside
and did his fairy godmother stunt.
I think I understand, Mr. Montford,
my poor lady said graciously (she has
the class," Joanie, no mistake), "and
I should very much like to talk to you
further about it." ,
Here is where Little Fairy God
mother Montford enters to merry
So they retired to the private office
for. further parley. At this writing
Mrs. Kymbal is duly installed as host
ess of Silversand Arms. Now, Joanie
dear, DO you believe in fairies? Is
not the wind tempered to the shorn
lamb? . And does not help come to her
who tries to pelp herself?
She will make good. You ought to
see the difference in her already. . It
shows what work can do for a human
being. She is to be given a few days
off by the Fairy Godmother in which
to bring her youngster to the hotel.
Meanwhile here am I and here is
Eric Wallis, being "hostessed" by the
woman who has come between us!
The summer is oast its zenith, and
I am still looking for a husband. Am
I to fail, Joan? Must I always fail
who have real love o give, I who long
in my heart and soul for the whole
some, simple things in life the things
you write about from Bentsville?
eooMicj tuaui co.
4 i A
The spirit of cheerfulness and
contentedness is an outstanding
characteristic of the boys who are
"first to fight."
The cook "The man behind the
man behind the gun," is a very
popular person in the marine corps
or the navy. The smiling faces of
the marines shown in the illustra
tion show their contentedness, and
also their expectations.
And "good eats" are the cause of
it all, for in the marine corps they
believe in feeding good, the old
adage that to reach a man's heart
is through his stomach, is lived up
to, in this branch of the service. .
Peter Hears of Jim's New Sister
By THE STORY LADY
Jamea Augustus Brown was plain
Jim Ramsay now. His back was get
ting strong again under the care of the
great doctor.-- His-face- was -almost
plump and his eyes didn't look quite so
big- His new father was very proud
of him and forgot about being sick
himself in his interest in his son.
James asked to go back to his old
home one day and take, his cousins
some fruit. But he came back with
a very sober face.
"Homesick?" asked Mr. " Ramsay,
Jim shook his head.
"No, but I'm feeling bad about
"Tell me about it, Jim."
"Well next door to Cousin Lizzie
there is a little girl. Her mother died
when she was a tiny baby. Cousin
Lizzie didn't have a right little baby
then and I helped take care of her.
Cousin Lizzie's babies were all boys
and got big and ugly but this little
girl got prettier all the time. She's
the sweetest thing you ever saw.
That's the only reason I hated to leave
there. Sinve I've been gone her father
has gotten married again and while
I was there for stepmother gave her
a heatin' an' she's just a baby. She
ran to me and begged me to take her
home with me. They re goin' to put
her in a sylum. It jutt seems like
I can't stand it."
And James burst into tears.
The next morning Peter Palmer was
awakened by a gravel against the win
dow, and looked out to see Jim Ram
say dancing with excitement.
"Peter! Peter! I've got a sister.
Tou ought, to see her. Her name's
going to be Gertrude Ramsay." 1
"Tell me more about it, Jim."
But Jim was gone.
0- . . ,: .
Dr. Certis Seeks a Gift to Match the
Chrys had shrieked at eight of the
blackened pears in the primitive, im
pulsive way of her sex, but she had
instantly stifled her cry like the ultra
civilized modern girl which she is. And
while Hamilton Certeis had spoken
volubly, as the Teuton is accustomed
to do when excited, Chrys had risen to
her feet and listened attentively, giv
ing him her hand at parting with a
gracious if rather forced smile.
? As for Daddy Lorimer, he had
taken the ridiculous outcome of Cer
teis' planned munificance as a good
joke, lighting a huge cigar, and
throwing a "Better luck next time,
Certeis" after that gentleman's re
trating form. '
Mother meanwhile had brushed up
the particles of pearl dust in their
wrapper, much as one might brush up
crumbs from the table, thus preserv
ing the situation from the comments
of the servants. ,
, In short the outcry of astonishment
over the condition of those historic
gems had lasted a moment, each mem
ber of the family in some character
istic way having tried to make the
fiasco as easy as possible for Certeis.
In their restraint, I thought the Lori
mers certainly represented a . high
type of culture and good manners.
Noise, wailing and recrimination under
stress have never been a measure of
emotion in Bob's family.
And yet I knew that to the cold but
prestige-loving Chrys the loss of those
promised wonder pearls must have
meant as much, nearly, as the loss of
a dear friend. For far less disap
pointment than she must have been
enduring, I had seen many a popular
movie queen throw herself on the
couch and pound the pillows with her
fists while agitating the atmosphere
with excited Frensh heels.
Certainly Chrys' behavior under such
keen disappointment was different and
admirable. But I could admire less her
attitude toward Certeis. Although
they were about to marry, these two
were so formally respectful toward
each other that I wondered whether
there could ever be any real frankness
or intimacy between them, even when
they were by themselves. And if not,
how could this grand marriage Chrys
was glorying in endure?
For an instant my mind contrasted
Chrys with Katherine Miller, who on
the slightest provocation usually in
dulged all the frantic emotional per
formances which Chrys so coldly re
pressed, I couldn't imagine my Bob
with all his Lorimer traits loving a
woman who cultivated hysteria as she
And the thought flashed into my
mind, passing again almost unnoticed,
that if ever in our rivalry for the
heart of my husband, Katherine Miller
seemed to be winning, I might destroy
her with her own weapon! Let me but
provoke her to hysterics in Bob's pres
ence, I smiled confidently to myself,
and her goose was cooked!
Bob and Jim, Jr., bad quietly gone
off a-sailing in the moonlight, as if
nothing in the world were less impor
tant than the final chapters in the his
tory of the Riminez pearls.
But I couldn't take those last chap
ters so calmly. "Poor Mary!" I sighed,
as I realized that their toil of human
lives was completed with her death.
Then, as I watched the boys' white sail
tack back and forth across the streak
of moonlight under which the U-boat
lurked, my thought changed to "Poor
Certeis had promised her a wedding
gift as grand as the ruined rope of
pearls. It wasn't hard to guess where
he could find that gift
But how was he going to raise
those other pearls?
. Would , he go . down for them him
8 ; (To be continued.)
Let it be forgotten, as a flower is for-
.Forgotten as a fire that once was
Let Jt be forgotten forever and ever
Time is a kind friend, he will make
. us old. . .. -
If anyone asks, say it was forgotten
Long and long ago
As a flower, as a fire, as a hushed foot
In a long-forgotten snow.
. Sara Teasdale in Poetry. .
.' ; c -
REGAINING LOST GROUND
(Kansas City Star.) . .
"To keep the dance clean is our
goal say the dancing masters. And so
they voted against the shimme as their
first effort to get the ball back to the
55-yard line. They lost a lot of ground
a year or so ago, you know.
THE YOUNG LADY
ACROSS THE WAY
The younq lady across the way says
the thin girls always look better in a
period of inflation. ,
SAME OLD WORLD
"Not like the old days!" I heard some
"The old world changes as it swings
, ; along its way "
But a robin same a-singing in the sun-
shine's golden glow.
He sang the song the robin sang a
- thousand years ago.
The flower that came blossoming to
Was blooming just as flowers did a
. thousand years ago.
The breeze, all perfume-laden as it
whispered soft and slow.
Was whispering as I the breezes did a
thousand years ago. i
The moonbeam' shining far across the
water's silver flow
Was shining just as moonbeams did a
thousand years ago.
Just like the old days, in spite of work
It's the same old world that goes
swinging on its way. .
"Concern in' the high cost," says Uncle Ichabod, "I
deduce that the way to re-duce is to pro-duce."
The Irish charge the British with bombarding towns and "wantonly mur
dering women and children." Perhaps Mr. Wilson will bring it to the at
tention of the league unofficially. ;'
The prohibitionist's contention that 2.75 per cent is intoxicating is cer
rect. It would intoxicate a prohibitionist, .
The prvllege of getting full is now confined to those whose cellars are.
The men who thinks his pedigree makes him superior should tell it to
Bershires, Poland Chinas, et al. ,
If the league covenant is ratified by governments and not by the people, its
value Will be determined by the governments that displace those now in power.
The only unfair thing about submitting the league proposition to the peo
ple is that a lot of them would vote for it under the impression that it had
something to do with baseball. .
We have understood where high society got the notion that a woman
doesn't need any clothing above the waist line after 6 p. m.
The best thing we got out of the war was the conviction that' the world
consists of the U. S. A. and countries where one wouldn't care to live.
One reason why the sons of rich men seldom amount to anything is be
cause rich men have very little time to waste on their children.
Everlasting peace will settle down on the earth when a man can be called
a liar without desiring to massage the other fellow behind the ear with a
These are the dog days in Russia.
Have It Repaired!
Just because some little thing goes wrong with en cf the many little
articles or utensil you use in your household or business constitute no
good reason for throwing it away. Much saving can be effected by
ending it to a good repair man. "A stitch in time caves nine." Theta
are practical times Have it repaired.
The following repair directory will be of valuable assistance te Reoub
liean readers in getting prompt and efficient service:
Clip this Listing so you can refer to it when you want It
H,ave Your Hat Cleaned and Blocked
PHOENIX HAT MFG. CO
HAT MANUFACTURERS AND RENOVATORS
Only' exclusive Hatters in the stats. We solicit out of
24 N. 2nd St, Phoenix, Ariz.
SAFE THAN ITS EOOF
When building or making repairs demand Johns-Manvllle Fleistona
Asbestos Roofing.: Foif sale by
PHOENIX ROOFING CO.
823 W. Washington
T. J. SMITH, Mgr.
BERTRAM ELECTRIC CO.
My tiling Electrical
Phone 3081 ( 124 W. Washington
men at your service, i
Geo. Hageman 60., Phone 712 2nd St. and Adams
The largest and best equipped
stock in Arizona. Have
parts for any fixture. Skilled
TANKS. WINDMILLS AND
PS GAS ENGINES REPAIRED
GEORGE HAGEMAN CO.
Second and Adams St.
IDEAL SHEET METAL WORKS
CSHAS. ERICKSON, Prop.
444 W. Washington ' Phono 3503
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