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PAGE THREE leclfficiiy Is dot THE ARIZONA REPUBLICAN, TUESDAY MORNING, OCTOBER 19, 1920. Progress Fa m lED LABOR SAVERS OPERATE ..-BELGIAN FAR1S America haa found a blr market for Ita product In Blium. Thin H par ticularly tru of electrical appliance, uch as electric wahra, heating appll noes, gtorase batttrir and wiring de 1 The recent commercial exhibition at Ftrusnfla park, near th palace of Kins Allien, man a upectal feature or a dlnplay of the appliances. The king htmself took a keen Interest In tlila display and epent much time In In ppectlnc the aection devoted to Amer ' lean electrical wares. f An orxanlzatlon whoae chief work Is f the development of the country'a utlll tlea selected the wares that were shown from among th producta of leading manufacturers of Lurope and America This organization, the Roctete d Klec trlcitle et de Mecaninue la playlna; i lead ins; part In the valiant struggle Belgium la making to get back to Us pre-war prosperity. Factorlea and farms are being re stored rapidly In Belgium, but not on their pre-war basis. All agree that the restcratlon should be on a more effi cient bosle than ever before attained so several of the larger farms In areas devaatated during the war have been equipped with complete sets of Amer can labor-saving appliances. IMPROPER 1MB C T GREATER Til WAR During the 12 rronths the United states army were In the recent war, 400,000 casualties were sustained; this Includes dead and wounded In battles on land, casualties at sea, sickness, accidents of all kinds. This was at the rate of 250,000 per year. In this connection witness what II. E. Simp son of the Travelers' Insurance com pany says: "During a one-year period in this country the number of accidents due to Improper or Inadequate lighting ex ceeds the yearly rate of our war cas ualties." Think of the intense interest every one felt when the war casualty lists were beiruc published, and yet here is a larger fist every year, a list which can be reduced and almost. If not en tirely, eliminated by proper illumina tion. The time lost by the men in jured through defective lighting equals the services of 108.000 men as produc ers for a year. That number of men could mine 130.000 tons of coal in a year, and only 10,000 tons would be necessary to provide them with ade quate lighting 20 hours a day through out the year. All former service men, disabled through wounds or diseases, are to be placed within a year In hospitals owned and controlled by the government. , 4 1 1 i' 1 I .-'fan- K wMMf ) RECORD UUJ OFMHffi mi ami BICB01SR0I BY ELECTRICAL 'S The continued activity and prosper ity of the electrical industry is evi denced by the volume of business re ported by the Western i-lectrlc com pany, whose sales are running at a higher rate than at any other period in the company's history. For eignt months of the Current year its domestic billings showed a total volume of $119,- 500,000 indicating domestic sales for the year of approximately $190,000,000. This does not include its export busi ness from America nor sales of ita for eign affiliated companies. The export and foreign business will probably reach a volume of $33,000,000 bringing the total business up to more than $123,000,000 for the year. The domestic sales will exceed the 1919 business by over $80,000,000 and are gTeatly In excess of the company's largest previous year, 1917, when do mestlc billings amounted to $142, 000.000. This is especially worthy of note when it is considered that in 1917 the sales were materially affected by the heavy buying of the United Mates government, while in the present year the business is in all lines of the com pany's activities and in all sections of the country. This is true not only with respect to telephone apparatus but is especially marked in such labor saving devices as washing machines, sewing machines, vacuum cleaners and also in farm power and light plants That the enlarging demand is not of a temporary character is indicated by the recfcnf Increase of unfilled orders on the company's books from $47,400, 000 on January 1 to over $85,000,000 oh September 1. deliveries in many instances being scheduled for 1921 and 1922. The company's officials state that the sales would have been much larger had it not been for difficulties ex perienced in the supply of raw mate rials, delays in trapsportation and Rhortage of labor. The effect of this on the company's business, can be more readily appreciated when it is consid ered that its purchases of metals and other raw products for manufacturing purposes call for the us of 100,000.000 pounds of lead a year; 18.000,000 pounds of steel; 75,000.000 pounds of Conner. 10.000,000 pounds of brass. 1.000,000 pounds of tin and large quan tities of many other materials The company's manufacturing: plant nt Hawthorne (near Chicago) has been greatly enlarged and further addition derful Winj0w display and Fir. Fanner ! Are you going to profit by what has happened to many of your neighbors or possibly to yourself by planting all your acreage to one long season crop? . In other words are you going to put all your eggs in one basket? , MR. FARMER 1 Can you pay $600 to $1000 an acre for land and plant a crop of anything but long staple cotton in this state that will bring you good interest on your money and you must sell for 75c to get by. MR. FARMER! We can sell you land for from $200 to $250 per acre that will raise Egyptian long staple cotton that should average 3-4 bale to the acre. You can grow alfalfa and get from 6 to 7 cut tings per year and an average of from 1 ton to 1 tons to the cutting, this selling in the field at $30 per ton. You can grow corn, so farmers from corn states tell us, as good as any state in the union. ( These are a few reasons why so many Salt River Valley farmers boost the project. They are making good and there are many things we can tell you and gladly that will interest you. If you are a real farmer you will make good on our farms. Our terms are 25 down, 10 the next year, giving the farmer a chance to put most of his profit in improvements, 15 next year, 25 the third year, and 25 the fourth year, with interest at 6 on deferred payments. , are now being made to it. The number of employes on August 31 was 33.231, the greatest In the history of the com pany, The export and foreign business Is a:so expanding steadily, ine rsew York office has recently announced the organization of a new company in the .'.rgrentlne to take care of the telephone iequlrements cif the countuies n the southern part of South America. The Canadian branches have substantially Increased the volume of their business ! over previous years. The company s factories in Antwerp and London are both running to full capacity, the Lon- I don f.Trtory turning out a larger vol ume of material than in the pre-war days. The Antwerp factory, which was in control of the (iermans during the war and has since had to be completely rehabilitated is now gaining rapidly and FhoulJ reach the pre-war rate of production by the end of the year, The Italian business has lately suf fered, in common with other Italian In idustries. by reason of the labor trou bles, but these seem to be in process I of patisfactory adjustment. A sera- rat company has recently been organ ized in Norway to care for. the Increas ing . Scandinavian business. The branches In Australia. Japan and China, arc all running at a satisfactory rate. While the company's business !n this conntrv and in Its many foreign branches throughout the world has ex panded considerably In 19;n. the pres ent Indications are for still further growth In 1921. v o- TO THE GIANT CACTUS Still sentinel of the desert, Thou proud defender of dreary btrctchce vast. What secrets dost thou hold within thy fitted breast? Alone, aloof thou standest. Ignoring sun and drought; But what of the eager passers by that . come Intent to win from thee thy desert home? For lo, they seek its gifts of health and wealth. IxHm on. but thou Shalt loom In vain Before that faith, age old, tfcat can the mountains move. A Newcomer. o A collar with polsqn syringes has been invented for sheep as a protec tion against the sheep-killing coyote Window chopping on Fifth avenue, New York, reveals the ract that dis play managers have taken more than a tew notes from the notebook of the modern theatrical producer. The show window is like a little stage and the display man regards himself as a scenic artist and emulates the meth ods of the stage manager, in display ing merchandise. Consider the windows of the big stores, how artfully they are nghtea: The display man is surely following in the footsteps of the theatrical man who carefully conceals his source of illumination. On the stage the mech anism of the lighting, the foot lights, border lights, flood and spot lamps are always masked or hidden from view. Similarly the mechanism of modern window lighting is often concealed from view the way foot lights are con cealed. In the corner of one well known store on the avenue, regular foot lights are used very effectively with color screens to bring out certain color effects. These effects are ob tained by the use of gelatine screens of different colors placed over the apertures of the standard show win dow reflectors. For example, here is a window with a single exhibit, a bird with beautiful plumage naturally en dowed with beautiful colors. How shall these natural color effects be brought out to best advantage? By means of modern color lighting. The single exhibit is a gigantic pea cock with outspread, Iridescent tail. On the softly carpeted floor of the win dow are several handsome fans made of peacock feathers. The handsome bird is specially lighted. Overhead at one corner of the window is a stan dard incandescent stage spotlight so focussed that the tall of the bird is in the circle of the special illumination There is a low intensity of bl te illum ination from foot lights, the regular lights being turned off. The comblna tion is very Impressive and a crowd gathers and marvels at the beautiful effect without fully realizing that It Is the special electric lighting that makes the exhibit so impressive. Here is another window with a lamp display. These lamps are very hand some with silken shades and stan dards of Chinese porcelains of differ ent colors. Such a display demands a handsome background and harmonious surroundings. Here the background is distinctly oriental. The lamps are all mounted on tabourets of parved or In laid wood while on the floor are beau tiful Chinese brocades. It is a won- at nigni It doubly WIRING your home Is no easy task if it is done care fully and in a way that will guarantee no short circuits and no fires in years to come. For incomparable workmanship, phone 1509. Walker Electric Co. Phone 1509 241 West Adam. raspd Tin mnr than electric light rates, grocery bills would be the same as in 1910, If the coal mil naa gone up no more than the gas rates, we wuld be paying some $3.75 for coal in stead of the price it has jumped to today. If the city taxes had gone up no roore than the rate of car fare, the city tax would be about 40 per cent higher than 10 years ago tnstead of 140 per cent higher. In fairness to public utilities, there Is little sense and scant justice in ig noring the conditions under which the utilities must operate to serve the pub lic satisfactorily. The cloth of the turban ranges from 20 to 40 feet in length. F. F. CLARK FRED D. PERRY ELECTRICAL SPECIALISTS WIRING REPAIRING MOTOR' WORK FIXTURES RATE INCREASES OF INTEREST TD iL GENER A correspondent asks: "What is that a man will complacently pay an increased cost of $50 a 1000 for his cigars, but raise a young cyclone against an increase of 1 per cent per 1000 for the, matches to light these cigars?" We assume that this inquiry takes one into certain elements of pay chology. Certainly it is a peculiarity of the public jnind today. Th naurn hasn't gotten back to earth yet. Most of us are still up in the air. The phenomenon of the chap who complains about his matches is akin, no doubt, to the attitude of the public, which turns its face from utility rate Increases, although the prices of other necessities keep on increasing. If. general household costs had in Electrical Wiring & Fixture Co. Phone 1498 40 South Fourth Ave. Electric Lighting FIXTURES For Home and Office Large Stock of ' f MOTORS From 1-8 to 60 h. p. APPLIANCES MAZDA LIGHTS GENERAL REPAIRING Hoeppner Electric & Machine Co. 1 South Central Phone 799 the special lighting makes attractive. Artificial light is one of the best means at the; disposal oi oom sis manager and dismay- manager, al though the former has realized and used it to better advantage than the latter, but the display manager of the modern city f tore has not been slow to make use of some of the effects whtuh are so impressive on the eta?e today. While the Etase manager has living figures to illuminate, the diFplay man ager has wax figures, so he studies the effect of direction of light from over head, the shadows are harsh and con trasting, while illuminated from a semi-diffused light overhead and In front, the shadows are soft and nat ural. The predominating light is reg ulated accordingly. , , - o ONE EDITOR'S REWARD After Edward Bok had won fame as an editor, he tells this story of his re ward. One day on his way to New York he found himself sitting in a sleeping car t ection opposite a woman and her ' daughter. "The mother was looking at the land scape when suddenly she commented: " 'There are some of those ugly ad vertising signs that Mr. Bok says are such a defacement to the landscape. I never noticed them before, but he is right, and I am going to write and tell him so.' " 'Oh. mamma don't,' said the girl. 'That man Is pampered enough by women. Don't make him worse. Ethel says he is now the vainest man in America.' " (From a Scribner Bulle tin.) 500,000 HOUSEWIVES ARE USING Sold for Cash or on Small Monthly Payments jr - --.Hi.... Washday ceases to .be a problem when you use a Thor. ELECTRIC WASHING MACHINES. Why Not You? ' NEW STATE ELECTRIC SUPPLY & FIXTURE CO. Phone 4436 - , 214 W. Washington St. Be frank do you like to crank your phonograph? l ucsoo arms ales. Compaey FRED REDINGER, Local Mgr. 32 North First Ave. Upstairs Phone 796 Rick Burrows Tucson Office James E. McDonald Sales Mgr. 86 East Bdwy. General Myr. jiemier Electric Cleaners Leads them all. We will demonstrate at anytime, at any place m against any cleaner made. Price $49.00 $5 per month San Francisco Electric Appliance Co. . 331 W. Washington St. Pheae 124 8. A- LtNDLEY, 1 f A x Table Lamps Floor Lamps Shades Artistic Electric Lighting Fixtures E. THOMA 119 W. Monroe St. a You should know about Music The Fairy" An All Electry! Phonograph-Lamp 41 Fairy plays all records plays all records well. Fairy is electrically driven by the famous Universal Motor? operating on any current direct or alternating. By adjusting a small, convenient little lever the speed of the motor may be increased or diminished at will. Touch Fairy's Magic Ring electricity does the rest. As for tone come in and hear it Fairy's many superiorities are easily seen. Light The lamp is a thing of beauty. It is equipped with a large, handsome silk shade, each one a different color combination, enabling you to buy a lamp which harmonizes nicely with your other home furniture. ' f The body of the lamp is made of spun copper and may be had in your choice of six different finishes. See Fairy in our windows Come in and hear Fairy play. THE HOME APPLIANCE CO. THE BLUE BIRD STORE 37 West Adams Telephone 3289 J.