Arizona republican. [volume], December 11, 1921, Automobile Section, Page PAGE FIVE, Image 15

About Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930

Image provided by: Arizona State Library, Archives and Public Records; Phoenix, AZ

                
THE ARIZONA REPUBLICAN. PHOENIX. SUNDAY MORNING, DECEMBER 11. 1921.
(Section Two)
t'AGE FIVL
B IIUL IS
ilHEHE WHEN IT
CUES TO GUI
Charlie Stiller, salesman of the R.
IX Roper company, states that Los
nirtfnr.l.. i tirnprt nnt hv the
thousands tiurire the last two weeks
to inspect what has been termed the
greatest sensation of the year in au
tomobiles. At last reports the check
er at the entrance to the Union Mo
tors salesroom had counted more than
12.(JU visitors who had called to see
the new series Maxwell, a full line of
which haa Just been place 1 on dis
play. "Without exception .those who have
lookad over e new car have pro
nounced it the greatest advance the
industry i.as made In years," he said.
"Some of them were doubtful about
its performance, admitting that it
looked like a car costing at least $300
more, but these 'Doubting Thomases'
Tave been convin ?ed that the car has
power, flexibility and general sturdi
ness as well as looks through the
medium of a ride over rough streets.
up hills and in hea. down-town
traffic.-
George Pearson f the Union Mo
tor company, said: "We were not sure
ourselves Just how good a. ear w e had
until we took it tut one day last week
and sent It over the top of Quintero
street, then over !ie west side ot
Second street and up the Grand ave
nue grade between Fifth and Fourth
streets with a load of 24 passengers.
The passenger lead totaled 3270
pounds, which, together with the ap
proximate weight ot the car. 2.2S0
poun Is, made a load ot 5350 pounds.
"Then to try out the clutch.-' we
ran it head-on up to the side of
Flower st.eet, resting the tread of
the front tires against the high curb.
The driver put his Jutch in low gear,
and it eiimoed right up the curb
P
4
Rl
JL 3L. attatfSifam j
- - 1 g)
without slightest trouble. We slowed
down to a slow w:lking pate in high
gear and then speeded up to 25 or 3'
miles an hour wlth n a few seconds.
Then, to show its short-turning radi
us, we turned around twice in the
width of Flower street, making a fig
ure eight, 'with plenty of room to
spare."
o
TIRE GUARANTEES -
E HAD REAL
E
Why. Buick Valve-in-Head
. Motors Have More Power
Internal combustion motors .are heat engines. TJie
more heat retained in their cylinders, the more power
they generate.
Water-jacketing space absorbs heat. '
Buick Valve-in-Head motors have about 20 less
water-jacketing space than the L Head type and about
15 less than .the T Head type.
That is one of the reasons why Buick Valve-in-Head
motors have more power.
Buick Sixes
Roadster .$1795
Five Passenger ...... ...'$1825
Seven Passenger $2060
Buick Fours
Roadster .. $1130 ,
Five Passenger $1180
Coupe $1730
Babbitt Buick Motor Cars
West Washington at Fifth Avenue
Phoenix, Arizona
Phone 1450
When Better Automobiles Are Built, Buick Will Build Them
During the past years tire manu
facturers have seen their guarantees
sadly misused. The custom of pick
ing up scrap tires and sending them
in for replacement to obtain special
price concessions has grown up. Cus
tomers have been inclined to ask for
illegitimate replacements, to take a
chance on getting all they could, be
lieving that everyone else did the
same and that there was nothing
actually wrong in doing so.
Policy replacements have become
more and more common. Thousands
of undeserved replacements have been
made all over Uie country. The care
ful motorist has been penalized In
favor of the careless, as the tires
themselves have had. to carry this ex
Dense.
Wide-awake tlr dealers through
out the country have asked repeatedly
that tire guarantees Ve removed so
that they could meet competition on
the merits of the products handled,
and not on the basis of unwarranted
replacements. It has come to pass
that in certain Instances replacements
have become the biggest selling argu
ment to the customer. Tires, like any
other merchandise, are made to an
swer a certain definite purpose. The
fulfillment of this purpose is gov
erned by the way in which they are
used. Yet this has been seldom con
sidered in dealing with automobile
casinfirs.
The latest step taken towards the
elimination of unjustified replace
merits is the recommendation by the
tire manufacturers' division of the
Rubber Association of America, Inc.
of a manufacturers standard war
ranty to replace the usual tire guar
antee, and a standard claim form for
the use in renuestine replacements.
The action of the association, says the
Miller Rubber company, Akron, Ohio,
U n definito step forward to protect
motorists and tire dealers against the
menacB r,t undeserved replacements.
A ature of the new proposition Is
the fact that the mileage basis of fig
urine replacements has been abso
lutely discontinued. Tire men have
come to realize that mileage is oniy
a basis o argumen. and that service
Is the real criterion. " Service, then
has replaced mileage. The motorist
knows that to neglect his tire equip
ment is simply money out of his
pocket.
A customer in filling in the stand
ard claim form used with the war
ranty gives the exact facts in the
ATTENTION AUTO
OWNERS
33x4 Goodyear Tires,
Factory Guarantee Dia
mond or Rib Tread,
$21.00, Express Prepaid.
Money back if not as rep
resented. ' W. H. ROBINSON
109-'2 West Pico Street
Los Anqeles, Cal.
II. SUBEitiS
NEW INNER TUBE
A new Inner tuVia Via. h..n tit.na.1
on the market by the United states
Tire company, and has been named
the Royal Tube, placing it on the
same quality level as the royal cord
tire.
By making use of a principle not
heretofore applied to tube manufac-
4
THE ESSEX SEDAN, $1795 PHOENIX
The New Improved Essex
a Better Car Costs Less
You naturally expect Essex cars to be saving
in fuel, tires, oil and maintenance.
For that is the invariable experience of more
than 50,000 owners. .
But the New Improved Essex brings even
greater economies than owners of the former
Essex know. It is smoother in operation, too,
and its reliability is such as to make service re
quirements even more rare.
The recent price reductions give Essex a price
advantage that neither motorists nor ourselves
ever thought could be possible.
DOLMAGEDlfflBAG
d wtrri.Jtnji.tOTrl
HUDSON ESSEX
WIN CITY TRACTORS
case. It then becomes merely a ques-
tibn of deciding if the, tire is to blame
by reason of being below a reason
able standard of perfection or whether
the customer is to blame for ruining
the tire through abuse and neglect.
All good merchandise must.be sold
with some assurance to the buyer that
he will get his money s worth. Tins
is what the new warranty provides.
ture some unusual qualities have
been developed ia the tube. One of
the outstanding features Is that age
has very little effect on the quality
of the rubber and ordinary heat will
not injure it.
Another unique characteristic Is
that injuries due to puncture and
blow-out are greatly restricted and
seldom extend beyond the area of in
jury to the casing.
Further, the vulcanization of re
pairs has no weakening effect on the
adjacent tube wall, it has been a
fact well known to tire repair men
that the rubber nt such points is like
ly to be weak after a repair has been
vulcanized.
Another interesting quality of the
new tube is that it acquires no "per
manent stretch.-' It will fi back into
the casing without wrinkling even
rnouch it has been used for a consid
erab'e period.
The new tube has been carefully
tested and the test reports show that
not a single fault developed .in any
tube throughout the entile testing
period.
Phone 6495
P. O. Box 554
K
Bros. &
unz
Messinger
Machinists and Engineers
Second Avenue and Jackson Street
Contractors equipment and refrigerating ma
chinery right in our line. Heavy machine repairs
a specialty.
Central and AVadlron
ti: Mtyww wiJtm sr'Jt
Ri
TUB UllIVE&SAt CAE
Are Half the Experienced Car and Truck
Buyers of the United States Right or Wrong?
If you were contemplating the purchase of a passenger car" or commercial car
wouldn't you be influenced by the fact that practically half of the buyers and owners
of such cars in the United States after long, costly experience, had selected the Ford
as the most economical and reliable car made?
Could you ignore this preference to such "an extent that you would not at least
make a thorough investigation of the economy and reliability of the Ford before mak
ing an investment in either a car for yourself or a truck for your business?
You are invited, before investing, to take advantage of the immense amount of
data in our Ford records room, showing comparative depreciation, cost of operation
and ability to accomplish almost impossible tasks. '
We are printing below records of sales in Southern California from January 1, 1921
to October 31, 1921, to show how Ford car and Ford truck sales compare with the
sales of others selling next largest number. The percentages are shown for compari
son and should prove interesting and convincing. Study them" carefully.
One Half of All Cars on American Roads Are Ford Cars
This is a business condition absolutely without
precedent or parallel anywhere.
This would not be so, could not be so, if the
Ford car had not proven, by all the tests that
time and the greatest number and variety of uses
and abuses can impose, its superior worth. It has
delivered to users what they demanded in a motor
car.
It has established its superior merits in the
most practical manner not by any exceptional
schemes of selling nor by extravagant advertising
nor any sort of commercial combinations. .
The demand is unprecedented because the value
is unequaled.
From any and every angle, there is only one
reason why the Ford car so far outsells all other
cars. It is a better car.
The Ford car must be judged independently of
its price.
It is astonishingly low in price and surpris
ingly high in value because it is produced upon
a scale so gigantic, so efficient and so economic,
as to reduce the cost of manufacturing and dis
tributing to the minimum.
STANDING OF AUTO SALES IN SOUTHERN CALIFORNIA
, For Month of October, 1S21
ALL MAKES
Los Angeles County
Percentages of Total Sold
Southern California
Percentages of Total Sold
FORD CHEVROLET DODGE STUDEBAKER BUICK OVERLAND TOTAL
1800 417 310 305 232 107 4066
44 10 7.6 7.5 5.7 2.6
2439 616 445 415 325 150 5599
43 11 8 7.4 5.8 2.6
STANDING OF TOTAL AUTO SALES IN SOUTHERN CALIFORNIA
Total Since Jan. 1 From January 1st, 1921, to October 31st, 1921
Southern California
Percentages of Total Sold
ALL MAKES
FORD CHEVROLET' DODGE STUDEBAKER BUICK OVERLAND TOTAL
20354 3667 2923 3416 2711 1125 , 45101
45 8 6 7.5 " 6 2.4
STANDING OF TRUCK SALES IN SOUTHERN CALIFORNIA FOR OCTOBER, 1921
ALL MAKES
FORD CHEVROLET DODGE REO WHITE MACK
Southern California 311 33 60 40 15 20
TOTAL
622
Percentages of Total Sold
5.3
9.6
6.4
2.4
3.2
STANDING OF TOTAL TRUCK SALES IN SOUTHERN CALIFORNIA
From January 1st, 192 1, to October 31st, 1921
FORD CHEVROLET
DODGE REO WHITE MACK
Total Southern California:
Since Jan. 1st 2491 204 402 221 252 218
Percentages of Total Sold 50.5 4.1 8.1 4.4 5.1 4.4
ALL MAKES
TOTAL
4928
Big Cut in Ford Repair Work Charges Open Sunday from 9 a. m. to 1 p. m.
Big Reduction in Price of Genuine Ford Parts
11
rfraHCrl
316-48 East Adams Street
Phoenix
Grand Avenue
GlendaJe
Mail Orders Given Immediate Attention