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Victor Victrolas sls, $25, S4O, SSO, $75, SIOO,
$l5O, S2OO. Edison Amberola's S3O, $45, S6O, SBO, S2OO. Complete stock of Edison and Victor Records Machines sold on easy payments. E. E. TAYLOR & CO. NEW LOCATION: Phone 379 309 East Fourth Street TALCOTT BROS. The Oldest Jewelry House n Washington, Established 1872 Dealers in WATCHES, DIAMONDS, JEWELRY, CLOCKS, SILVER WARE, CUT GLASS, LEATHER GOODS, CUTLERY, NOVELTIES, SEWING MACHINE SUNDRIES. Manufacturers of NOTARY AND LODGE SEALS AND UMBRELLAS REPAIRING IN ALL DEPARTMENTS 424 and 426 Main Street. Olympia, Wash. F. H. SOOTT C. A. MARSHALL Scott's Gocery 329 Fourth St. Telephone Main 171 STAPLE AND FANCY GROCERIES, VEGETABLES, YLOUR, FEED, HAY AND GRAIN. BRING IN YOUR PRODUCE * We Have Just Received the Very Newest "English Last" Crawford Shoe An Advance Style That Most . Lines Wont Show Until Next Fall SBB I The Emporium A. A. GOTTFELP SI! E. FOURTH ST. OPPOSITE OLD CITY HALL Olympia Wine & liquor Ca. PHONE 90 309-311 MAIN ST. OLYMPIA, WASH. PAUL & KEARN'S New Location 317 Main St Large and Comfortable Quarters New Fixtures Olympia Beer, Wines, Liquors and Cigars COURTEOUS TREATMENT TO ALL. PAUL DRTHLEFSEN, JEAN KBAKNS. Propt letors. YES B. F. HALL Shoes Horses And does grneral blacksmithing WEST FOURTH STREET Next Door to Farmers' Barn. Phone Iflfl. Ladies Sporting Coats 910, 918.50, 915, 917.50, 920 MEN'S SUITS 920 to 945 MADE BY UNION TAILORS. FRED WEISS Merchant Tailor 700 Main Street. ✓ SNAP-BARGAIN IN DESIRABLE CITY RESIDENCE PROPERTY A beautiful, well-built, modern five-room Bungalow, with fine fire place, large bevel-plated mirrors, built-in bookcases, built-in cup board, very fine pantry with draw ers, shelves and cupboards, with two nice lots on which are beauti ful shrubbery, fruit, garden, eto. Only $2,200. Terms. See G. H. UHLER, 502 Main St. MONEY TO LOAN • * • * \. E. CAOWTN 423 Main St. Olympia, Wash. THE WASHINGTON STANDARD, AUGUST 21, 1914 A SQUARE DEAL PROPOSITION FROM THE PROGRESSIVE BUSINESS INTERESTS OF OLYMPIA TO THE CON SUMING PUBLIC, GREETING: Knowing there is much merchandise purchased from out-of town concerns under the honest though generally mistaken im pression that it can be bought from such houses cheaper than from our home merchants, we have arranged to have Mr. David Powell tell you in a series of stories how the people of many communities in the Central West came to see the fallacy of this widely prevalent be lief. Knowing our lines and our ability to meet competition if but given the opportunity, we earnestly urge every open-minded con sumer to give careful consideration to the facts Mr. Powell will pre sent in these articles, which will appear in The Washington Stan dard beginning August 14. It will mean dollars and cents for you and a bigger, better and more beautiful city for all of us to live in or near. Sincerely yours, J. E. KELLEY, E. E. TAYLOR & CO., HARRIS DRY GOODS CO. BETTMAN'S, PAUL H. NKUEFER, Jeweler. BUCKEYE EXTRACT CO., C. NOMMENSEN, IHORNBURG MERCANTILE CO., REDER & PHILLIPS, WARD'S SHOE STORES, P. J. O'BRIEN. VAN ARSDALE HARDWARE CO. WATCH FOR THESE ARTICLES EACH WEEK FACTORY COST EM SHEDS NEW LIGHT ON FONDAIMTAL PRINCIPLES OF MERCHANDISING GENERALLY LITTLE UNDER STOOD BY AYERAGE PERSON. False Theories Advanced and Ex ploited by Certain Class of Merchants. By David Powell. (Copyrighted 1914; all' rights re served.) In a small city of Western Kansas the incoming flood of catalogs and the outgoing flood of money orders had reached such proportions that the merchants became convinced that the commercial death was fast ap proaching; they saw the young men go to larger cities and the felt that the spirit of local pride was broken and that the vital bonds of communi ay welfare were being slowly dissolv ed by the corroding acids of igno rance and greed. Very fortunately however for the future welfare of that little town it contained one man who still retained a spark of hope in his heart. He or ganized the business interests of the city into a "Community Welfare Club" for the purpose of fanning the dying embers of home patriotism in to a living flame. The club was out for everything that promised to help the community but they could think of nothing that would help so much as for the old town to get back some of the business it had lost to the mail-order houses. After thoroughly canvassing the situation they became convinced, that, as a matter of dollars and cents the mail-order houses could not sup ply the community with its necessi ties and luxuries more cheaply, in the long run, than could their local mer chants. Consequently they determin ed to place the matter in the hands of a specialist; a man who could analyse a price and clearly demon strate the true values upon which it was hased; a man who could meet the consumer on his own ground and shoot facts at him straight from the shoulder without giving offense. The man selected for this work had for many yearq been a factory cost expert, and after giving the mat ter a great deal of thoughtful consid eration, he concluded that the most effective way to convince the consum er of the wisdom of patronizing home merchants would be to put before them in a plain and convincing man ner the basic and generally little un derstood principles of merchandising; the object in view being to make clear the fact that it costs approxi mately the same' to market an article by way of the different methods of modern merchandising whether from the shelves of the home mer chant or from the highly centralized catalog houses of the large cities. This man's experience had fitted him to handle the subject In an ex ceptionally intelligent manner, and the subsequent success of the under taking proved the soundness of his theories. In the literature sent out by the club, he begins with the man ufacture of an article and follows it step by step to the hands of the ulti mate consumer through both the mail-order and Tegular channels of trade. In proving the fact that the large cptalog concerns have comparatively little advantage over other merchants in buying their goods, he says: "The modern factory, manufacturing staple products, enjoys keener competition, if possible, than any other line of husiness. It must sell its products to the retailer at a price that will reutrn the smallest profit possible that will permit a reasonable return on the money investment. Should the fac tory put a price on its product that would return to its stockholders more than a fair rate of interest, either its competitor would undersell it or new capital, of which there is always an abundance seeking investment, would enter the field and eventually bring the price of the article down to the point that would return to the stock holders a rate of interest satisfactory to investors in such securities. In dwelling on this the purpose is to show that under the present indus trial conditions the selling price of a manufactured article is determined solely by its cost of production. J "Every modern factory has a cost system which shows to the fraction of a cent the cost of their product when it leaves the shipping room. It 1 must be sold at a certain figure to pay a certain percentage of profit. It costs no more per case to manufac ture (toe ten cases for little John Smith tban it does per case the thousand for the larger buyer, and if both offer the same terms of payment they will be charged approximately the same price. The little John Smiths scattered over the country are the takers of the bulk of the man ufactured products of the country and they are the ones the manufac turer has in mind when he puts the lowest possible price on his product. If, in quoting John Smith his regular price—a price kept down by keen competition, he is making only a minimum profit, how can he by any possibility quote a lower one without seriously affecting his dividends? Dividends are what factories are run to make. "Many catalog houses lay great stress on their ability to sell an ar ticle at a low price because they 'owr their own factory.' Is there any good reason to believe that their fac tory can manufacture an article cheaper than any other factory sim ply because they own it? Catalog houses owning factories, and' factor ies using the tempting phrase, 'We sell direct to the consumer,' in reality have no advantage over the independ ent retailer in so far as price is con cerned, because their product, when it leaves the manufacturing depart ment, must be charged to the selling department at exactly the same price it would be charged to an independ ent retailer, were they themselves not in the retail business. So you see that the great stress laid on the factory-owning feature by the larger catalog houses is pure, plain, unadul- terated 'Bunk'." In explaining how such houses are able to occasionally quote low prices on standard goods of well known makes he has to say: "Catalog houses as well as other merchants, often have opportunities to purchase at re duced prices, what is known to the trade as 'job lots." A factory may discontinue the manufacture of a cer tain style, and having a large stock or that particular pattern on hand, will offer the entire lot at cost or even less. While of course such mechsn lise is of standard quality, it natur ally must have lost its desirability in the eyes of the critical customer, otherwise there would be no reason for discontinuing the manfacture of it. With this exception, and the oc casional opportunity they have of purchasing bankrupt factory stocks, the arguments and facts as presented are incontrovertible." In addition to gathering the data contained in the literature and cir culating it, this man also went out amongst the farmers as a "home trade" missionary. Though he was strong for home sentiment, he always went straight to the point of the far mer's pocket book, and stood ready to show the customer of the mail-or der house that, month in and month out, he was actually losing money by not trading with the home merchants. In his figures he left nothing out ef his calculations—not a postage stamp or an express toll excaped his eye. He was up on the brands and Qualities in every line of merchandise. He took samples of food-stuffs from the local store and made slde-by-side compari- sons of them in the farm kitchens with the foods bought from the mail order concern. The club was made a social center for the entire community, especially for the farmers and their families. Gradually a testing laboratory of a crude sort was built up in the club, and here many an argument as to quality of goods was settled. The consumer and the storekeeper were both taught to be judges of quality in almost all lines of goods. Today the mail-order trade in that community is o nthe decline, the cat alog is on the run; business and resi dence real estate in the city is slowly advancing in price; the old town looks good to some of the high school boyß, who are not so eager as were some of their immediate predecessors to shake the dust of the town from their feet; and the entire civic life of the community has experienced a decided change for the better. I. M. HOWELL Secretary of State and Vice President of die Olympic Hank it Trust to. Charley's Saloon Olympiads Popular Resort \ll flip V"«*M( llrnmlM of lio««or(r4l IIIMI N<MI»PMTLC WIIICM, Mquort and Clgara. | llh W. Itli St. Phone 27 B BRAEGER & CRATZER I PROPRIETORS. I Toilet Requisites FOR THE SUMMER Nyal's Face Cream, Nyal's Talcum Powder, Nyal's Skin Soap, Nyal's Almond Cream, Nyal's Lilac Lotion, Nyal's Toilet Water BUY THEM FROM HUGH ROSS THE DRUGGIST We Lead But Never Follow 1 ... I ■' VUL"" V I keeps |L D o ||H away ill CTRONG and U clean —it will || keep your house and jM barn sweet and sani- In It means clean drain ill pipes. Unseen filth and 111 danger leave wherever j|| it is sprinkled. H 1 A "Highest in strength H lUC bnt not in price*?' 11l Write for booklet showing [MB the many uses of B. T— |gy Babbitt's Lye. HI Valuable presents In ex— II change for Can Labels. Aik. |H for our free Premium Catalog ffl illustrating hundreds of valu- H able presents exchanged-for | |l| coupons. | B.T. BABBITT IH The Grast Soap Mahar ■ LYE II P.O. Box 1776 New York City II . The Beet Dealer* | Handle BABBITT'S I*y* Borthwick-NcCliitic Ct. Undertaken Reed Blade Lady Assistant Phone 132 ALFRED THOMPSON CONVEYANCER AND NOTARY that rue ti of Title CutMir Fwimf' 20 Yeara' Experience OLYMPIA NATIONAL BANK RLPO. FRED. SCHOMBER 317 Waihington St., Olympie, Waah. Real Estate, Insurance, Collec tions, Notary Public. Do S. B. Henry SURVEYOR ami ENOINEBR. Forty years' experience In Govern, tnent Rand Surveying, County and City work. Re-establishing of lost cornoM* a specialty. HON. 12011 <ll li St. Telephone 54SE mmmtmmmmmmmmmmmrnm Dr. Mark Rosier DENTIST Ofltee Hour*; 1) u. n*. It; 5:30 p. OBfe l'liotie 2ft 1 .YIII II: HOUKK OIiVUPU. WASH. Sticklin Undertaking Parlors. H. N. STICKLIN. M«r. I'rofcMNloiinl Funeral Director a mM Finluilnter. Lady AssUUnL otHee and IteMldencct 414-16 Fraaklts Street. Phone 212. The McDowell Insurance & Realty Company RKAIJ ESTATE, LXSVKANCS, TXWVS ami INVESTMENTS Fifth ai-tl Washington Sts., Olympia. PAGE THREE.