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r f .Jafnef EEhlU flufirf. Vol: 55. Jasper, Indiana, 1 uid ay, ÄPEIL 18, 1913 No. 26. Mr. Merchant Do You Advertise? C. W. Post, the milh :i aire breakfast food manu facturer, at a dinner given to his employes some time ago, in response to a toast to the success of Jhis foods, said: "Gentlemen, I appreciate the delight ful compliment paid to our breakfast food, which, of course merits your favor and the applause of the world, but woald not have you forget that the suc cess of this verture is also a keen compliment to the science of advertising." That's true, it proves what advertising will do. If you will find some use for common white sand, and advertise it extensively ond judiciously, it will be as, 3 gold mine. W by it is that merchants are afraid to venture out in this line, is hard to understand. Every business man knows it pays to advertise. Every business man knows millions have been made with some com mon article, not always even a necessity, l?ut adver tise, properly. Every business man knows that the mos prosperous merchants are the heaviest adverti sers; yet the average man does not seem to grasp necessiiy. You will be old and infirm, before trade will in crease without the use of printer's ink in some form. The personal testimonials of your few customes will be a long time reaching around the community. Advertise, and get your personal workers band enlarged and instead of a half dozen or so families, get dozens and treat them so well that they are compelled to talk about your merchandise. See here, MrJJ Merchant, to sum up, you must make your advertising an intelligent campaign, planning with the same thought used in the selec tion of the merchandise. Advertise your goods and you will sell them as sure as two and zwo make four. 3H10ISF.Q RSALE! We have '30 choice lots in Gatzweiler' s addition for sale J at once, at very low prices. These lots will be sold for cash or od the installment plan. All are on improved streets. Good healthy location. It will pay you co examine. (Jail on. JOSEPH UIZWEILt 5 Main street & Public square. ÄTBNTO Offers from Leading Manufacturers Book on patents. "Hints to inventors' "Inventions needed."" "Why some inventors. fail." Send rough sketch or model Jor search -of Patent Ofiice'reords. Our Mr. Greeley was formerly. Acting Commissioner of ' atents, and as such had. full chargejof the U. S. Patent Office. GßEELEY & M9INT Patent Attorneys WASHINGTON, D. C. ELECTRICITY." Why It Is Difficult For th Layman ta Understand What it Is. "What is electricity?" is a favor ite quer' with people who desire tt) "get a riss" out of a scientific man. And when he fails to answer it in the same simple fashion that he might treat the question "What is a biscuit?" the questioner cries out: "Aha! You profess to know all about electricity. Why, you can't even tell what it is !" Kow, to "tell what a thing is" that is, to define it is to state its relations with something more fa miliar. The particular familiär thing that the questioner is think ing or m tins case is ordinary mat ter. Jieat has been explained to mm as a vinration ot material par ticles. Light, he has been told, ig a wave motion in the ether, and he understands the ether to be a kind of matter or a substance resem bling matter in same particulars. It is not to be denied that no such simple general relationship can oe statecibetween electricity ana matter. Jut, this being so, it wouia dc just as correct to say that we do not know what matter is as that we do not know what electrici ty is: As a matter of fact, we do not know what matter is, and the latest plausible theory of it builds it up on an electric basis, so that on this theory the idea of electricity, is more fundamental than that of matter. Unfortunately our senses have been evolved by contact with matter and are trained to detect only matter. Electricity they know only secondarily, through its action upon matter the light or heat that it causes matter to give out, the at traction that it causes certain sub stances to exert, and so on. .To the man in the street, therefore, matter -I i, is laminar, and he demands a siatfr ment of the latter in-terms of; the former, illogical though s--Ümüjjj be. After the scientist has seated all this the reply comes back, "Yes, l understand all that, and it ia most clear, I am sure, but tell me then, what is. electricity anvwav ?" Another source of confusion to the lay mind is that scientific men do not always use the word "elec tricity to mean the same thine; The engineer often employs it to express the thing that the theoret- "I T i . ii , . , icai electrician calls "electric ener gy." To find the energy of electricity uuic is, us aointy to do work the electrician multiplies the quan tity of electricity by the potential or tension under which it exists But to the engineer this product itseir measures the thing that he i calls "electricity." lhe work that a pound of water may do by f ailing a foot is one foot pound. The water is the same after : tailing as before, though its energy lis less. So to flie electrician a 1 quantity of electricity at 100 wolts is precisely the same as at onu volt, though the former is able to do a j hundred times as much work. This difference in meaning causes 'thousands of disputes among stu f dents. "Electricity is a form of I energy' says one, "just like light j or heat." "Oh, no !" is the reply, i "It is not energy at all, though it f may possess or convey energy' Ona I disputant is talking about the elec j tricity of the physical and the other j about that of the engineer; hence j their dispute is merely a matter of deumtion, though they do not know it. What wonder that some people i re pfill content to regard the whole iubj-';t us a civilizt I xYTumbo Jrm- I o ?- St. Lo 'tes bli ! TRICK SHQTINQ, Th Wy Soma of tha Stlga Faaf:a Art Accomplishtd. When a champion rifle shot fires blindfolded at a wedding ring or a Bnny held between his wife'a I. thumb and finger or seated back to ner shoots, by means of a mirror, at an apple upon her head or on a fork held in her teeth, the danger 1 of pins : of using a bullet is obvious. ISfbneJ "Sans A WARNING. Tha Utter Uselessness of Taking Cource In German. A NARROW ESCAPE. raanc of Mind In the Faca f a Terribla Danger. customer during a trying onUhß spnnv KnlK 4. ma w;i asked her dressmaker, whose son liam Forbes Mitchell in his "Bern was at college, if he were pursuing miscences of the Great Mutiny' a general course or specializing in Mr. Mitrhel! whn wn ccrnnf J any particular branch. The answer highland reriment, had "the misfor came promptly, through a mouthful tune fbrin a battle to lose the greatcoat which everv soldier car- Sanskrit, ma'am. lie's snecializ- rior! Le explo- in? in Sanskrit. I can't sav hut Pd L ir i ... n r. mm enough. The apple is al- have preferred something a bit u,. Zw?. 4-' 1 iL. w-i .. ; " . : " w,wm i.itwiixui uuau .Iii i ' Of rnnrco 4a AA rn,A . ' " "l'"?; neu 0- a Ii NUlt wa kllOWU TPflflV nror.afflrl hnirmr X ' . 1 ll t ?ti f n ni inn a 4. l a ZC " . ulu0 f1 lIle 01 cation it crossed the breast: T rr,rT-7u7 w6cwlCi wlwi awuemuig mure piain raiior maae Many a man ownd hi lifo fr fli ah adhesive mxbs&a e, and a thread; for every day like Sanskrit's such faet tit iXiJtl6 .. , , passing through these rolls. Ithap- lf oddly worded, pened that in the heat of the fight fired, is "how it is done." Muvoiro Duua.tivuue, miu ii xnreuu : lur every uay iikc. with a knot at the end, 4 pulled' a fussy study." through it from-the, "wmzs" so! Her criticism, i ffcc U 4- v:x 11..' . .' . i '.i , . J . - i w o " ' 4-11. i. T ii -i I TTJ tciuiieiiL. uess. reasonanie nnn p.nnn - fh 4-m t h ru n . i , . , " 1 fcuv cü.ua were lasienea. tofirecn- vjreneraüy the more danererous a ly unexnectfed werß the remnrlra nf I i ö-, , tlJ5 ,J !d.Äin te hillvil- Wwi, vhich was intended tC0S uuuci guaiueu agamst. j.n xue upon tne iavonte stuaies or ms me rWilliQn-i TWI1 .4- 4-1 3 TT- 1 T ! ii uuuiu. - lux " l i . i . i.i in i. rpi i I m avj j i . l i iimii iiiwuvk iii-it; c isnininno n iL . i tt I was rath- kii4- Tin- 1A from Dleased when his Joe. whom nf U4. fa Cigar which the assistant is smok- he wished to keeü on the farm, oh- or. frf,ni, j i t mg a piece of wire is pushed hv his tameda-scholarship. - mUwA tongue through a hollow nassasre in I 'Lanjsruages may he all ritrht for tirnnfoi i;Ä u rt S- xj. the cigar, thus thrusting off the ash' folks that's born to 'em m foreism Ith onhl f. rrne nt. v.,,. at the moment of firinsr. .parts" he declared recently, with mmWohln ? wui favonte but simple trick is. the impressive deliberation, "but a man Lncf CnifoKiö - shooting from some distance at an' that ain't had better talk plain cold November niht in unner In- uiu"5 jiviu iix u luuy b xiaiiu. vrreat -cv& tixivx uu niixina. Qia 1 am . -J utui applause is invariably forthcoming - To see that boy of mine sit down My company wa oncamped ;n when the bullet drops out on her with a book ye can't read, saying and about the tomb of the first kir cutting open the fruit. It is insert- over words ye can't sense jest put- 0f Oudh. A larsrc inclosure sur edby hand earlier in the evening, i er putter,' mutter, mutter, sputter, rounded the hnihW of fhn fnmK X. 1 ! t - . . , I XT) "iV soda is inferior to package soda. PURE kND HAi, nlaced: in front, nf a year, ne cant maKe tnose ita nans' i . " Ii, W U 3 j viuumiwuatiwu yi JJllXlIlJte. V iltill J,' eereeii, m wnicn as many smalJ , muway uuaerstana inree entered the mclosiire I noticed holes are bored, one against each ' words together. He owns himself these apartments and asked Twmfs- candle wick. At f-.li mmnpnf he can w tiiviiJ Vii. w VJJt I firing a confederate behind the! "It 8 Italian he is .studying, xnenr tne listener murmured po litely. "No, 'tain't; ifs German' admit ted the old man m a reluctant growl. "But a precious poor ex CUt ,lthat' 1S? Lt?id.im- With thi3 kepe I went -into one of l aon t care if 'tain't their own the ronnu wh O IrkTlrr cinrtif vnvWn X n -O. XT - i tit - ' . m?S aI.ri". o" "". ro tne aoor .r the nt domed wultcu uLaLca uiin. oqueezea au mosque or tomb BcreeA sharply blows out each can die with a pair of belorws. Inmost instances where a ball or otaer object has to be broken on a living person's head, blank car tridge is used and the effect pro- ötUer meank special wigmh iHspinhgvconcea1ed In it worked by a wire under the olothe is generally used, the confederate manipulating the spring simulta neously w.Vh the firing of the rifle. Ab the ball is of extremely thin glass, a mere touch suffices to shat ter it. I partments and asked permis sion to sleep in one of them, but was refused. I had to make the best of my position, but was too'un comfortablo to sleep. It struck me that some of the se- tjpoys might have dropped their -( blankets in their hurried departure. up to-ether the way folks be on the I peered into the dark, but could mapo Europe course they must get Bee nothing, so I advanced slowly, used to each others' talk enough to holding the lamp over my head make each other out. looking cautio.usly around until I J3et ye my Sunday-go-to- was in the center of the great vault. In these exhibitions some of the melmS 1 tol him, if ye talk- where my progress was obstructed rifle "experts" invite gentlemen rel Gorman to those Italians by a big black heap about four or from the audience to testify that Ld , d er ei ad ! et high, which felt to my feet the weapon is indeed loaded. The x can ' AI1 lie caB do s Uke loose ßand. cartridge sliown looks very well, but to,fet m,f ruer 7lth his book'l 1 ered my lamp and discover it is a shell of thin wax blackened ?ut.ter Puttermg and sputter spuVed I was standing ankle deen in to resemble a leaden bullet. . It, ffi , x , iIo npowder. About forty hun- nrmTfi 4- n t j rrtrx Uon t ve talk to me about r-nJ- iHAtl' i i i t j ,7 . . V16111' Vi uj uuuer my nose, leges! Joes a warning. '-Youth. 'an4 a hasty glance around showed Companion. W cnty Qr müy h&TIeh o j 1 DVAiyafcuixtc;, j er a nunarea woula not hurt a fly. London Tit- Bits. His, Gmmt Weight. Nothing' (xjiVcs.i- bei tor rh im Mr. Meanly It's something dreadfnL Uy wife Is alway asking me for-moa-j. It's money, money, money, all th imp en I DOrtance 0J' m Ierson in nu-n n f-j with all this money? In the world's eyes lh:m to statr it Mr. Meanly Eh? Oh, I don't know. In terms of his relations with iht- I haven't given her any yet 1 physical vvorld. Reasons For Being indignant. I Oliver Wendell Holmes, it will bo There was something in the at- recalled, remarked that the axis of mosphere which told him that the earth sticks -out in every man's etehNnch shells, all loaded and with ruses fixed, and a profusion of snare fuses and slow matches lying abou4 r I toek in my danger at a glance. There I was, up to my knees nearly In gunpowder, with a naked light in my hand. My hair literally stood on enu, ana my knees knocked to- tpmgs were not exactly the same. back yard. A bonmot of not dis- gether. Cold perspiration broke S'dencQ followed soon after the similar kind is recorded of Wash- usual greetings, but at length she ! ington Irving. spoke. "Are you aware, sir' she The conversation was turned on began, "that one hand of the Bar-1 the pomposity of a certain Ameri- tholdi statue measures sixteen feet five inches?" can diplomatist. Ah, he is a great man. said "So I have heard' he nodded, Irving, "and in his own estimation happy to be addressed again-. .a very great man a man of great "lhe thickness of the head from' weight. hen he goes to the west ear to ear, she pursued icily, "ia,the east tips up! ten feet." ong. Tes." The nose is four feet six inches That's right; "The mouth is three feet across. Generally. BHWARI$ of Imitation trade marks and labels. is the whole story about ll f ARr AHP HAER SOPA ! 1tl tllrirtf nCTPC CosnomoretnanotnrPkas:esoda----iever spoils 2 111 pdviyClv3. floufuniversallyacknowledir-d purest In the world. Made onlr hT rHHkrrr rr n vnvv circ x V TPzifc for Arm Md Hammer Boole of valuable Jcecipes--JPJU?J?. s mtltJIMtMlMMfitlfltltlMli99Millft "I believe so. Just imagine it" "The waist thirty-five feet aroilnd." "Y-yes. Why ?" "Then will you kindly explain, sir' she continued, "why you stated in the poem which you addressed to e that 7 reminded you of the God dess of Liberty?" Ladies' Home Journal. Not Afraid af a Ghost. one ail over me. I had neither cloth nor handkerchief in my pock et with which vto extinguish my light, and the next moment might be my la.-1 , T r the overhanging wick alreacr '. rened to send the smoldering rto i jp to my f eet? with consequence Vo- dreadful to con template. Quick as thought I put my left hand under the down droüüinpr flame anil, clasping infirmly, slowly In a village in England a man I turned to 'the door. Street Lighting. The streets of New York were first lighted in 1697, the lighting being done bv a lantern suspended from a pole stretched out from the window of every seventh house. The lighting of streets with eras was first tried in 1816 in Baltimore. rent running into an inn at 9 o'clock at night and cried out that there was a ghost in his back yard. There were fourteen men in the inn, and not one of them dared to go home with the man and investi gate. There was a person who dared, however, and that was the jandlord's -daughter, a girl of four teen. Some of the men followed her at a distance, and she went into the Tard and up to the ghost, flap ping its arms about, and discovered a man's white shirt flapping on the clothesline in a strong breeze. That's about the way all ghosts turn 9ut. Exchange. Fear so overcame all other sen sation that I felt no pain of the bum until I was outside. Than it was sharp enough. I poured tha oil from the lamp into mr turned hand. Then I knelt d&ni and thanked God. Next I staggered to Captain. Daw- bou and told him. He did not be lieve me and told me I had waked up from a dream. I showed him the powder still sticking on my wet feet. He inßtantly roused the sleep ing men and quenched every spark of fire on the premises. Enterprise. Doleful Donald Some ot my britrM ast tnougiits coma to me when 1 Asleep. ix U uakwbtat Cakes. There is nothing on the dinini ; room table and nothing that could be placed there that is so great and Af PhilnAo!; fifrt . .u 'formidable an enemy to the human. hVMed nn Vnv 9s ifiiR , firct as buckwheat ewes. They are ! Iplace of amusement in America il- Slu to mak,e co?? JUovr lummateü m tiiat manner. ,r ; - Gas was first used- for lisrhtine lwfmi "our ce Dy putting duck- oston in 1822. It had ,wüA?at kes into it They head tha inure ust ox complexion aoitroytrt. houses in B( Thirsty G us Troubled with Ihsihl been used thirty years before tt ain't you?-Nw York MalL 'Cornwall BnlScrP Book. : . Exohjuagew Sell ye a nice air caahloa cbetlT ; Brownings Matudna.