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Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
Newspaper Page Text
m Whenyou Buyit atBiarideis^you shop in the mar lets of the^orld So e Interesting lacts CAbout the Progress o ft The BRANDEIS STORE HOW IT HAS GROWN WITH GROWING OMAHA &eron theJol \ A Friend Abroad^ as veil as at home of the Brandeis Store customer The First BranJeis Store as large as some of the single departments in this store today. 'T7j/» Stnrp floor space and that of warehouse. •* rlLbLni _ p0Wcr p]aiJt and factories amount 16 527,694 square feet or the equivalent of 32^ acres of ground. The Building ten Stories in height besides the large Trull The Brandcis Store Power Plant, 17th and Dodge ^-uu 1 Sts., 15,000 tons of coal are used per year—enough to supply coal, for, say, 1,500 average families. W/nfpr• 7Tc/v7 each year amounts to 42,786.500 gallons. — This is nearly as much as the daily ca pacity of the Florence settling basins and 22,786,500 gal lons more than the daily capacity of the Walnut Hill reservoir. A idoe number 180 ar.d aggregate approximately pyiUfL PllMLd o7,000 feet or 5% miles. T7i/? T niitis’ct Aids’ in au.v store ^ America is said 1 lie IsOUgCSl SilSIC <o be iu Tbe Braildeis store. This aisle begins at 16th and Douglas and runs due west a distance of 449 feet. number 101 of which 75 are selling de ±jvpurimt,niz partments? eight of the latter being rent ed. Operating departments number 26. Charter Members —. Brandeis .Store havg been with the firm since it first went into business and it is not uncom mon to find the second generation working in the store today. Postage used in a single year would carry in 2-cent ===== stamps 1,418.358 pieces of mail. RpUi'tnS TniJiits>re bargain squares and show cases OLUlllg lturners measure 23,801 feet or 41-5 miles. Marble Flooring ™ Ma,u a»d Tcnth rioors COTCrs p- ob.400 square leet. TOVS Excepting a few cities in the east, our Toy Dcpart ■ -- ment is the largest in the United States. Afntnrc Scores of motors located in the great Brandeis — Store revolve at the rate of 1,800 revolutions per minute, or in other words, turn on. their axes 355 million times in the working year. One immense motor of 200 H. P. which is used to pump water for elevator service revolves at the rate of 720 revolutions per minute, i, The rotating element of this motor, if used as a wheel E would complete 745 trips around the world at the equator during the time it works to supply elevator service through the year. Display Windows vrOTidc p?8‘ attraction for visi r tors as well as home folks. There are twenty-five of these show windows fronting on three different streets and covering an entire half block. There are more than 4,000 different displays shown in these windows every year. The ‘’silent salesmen” they are called. They show everything from the highest note in fashion to the merest household trifle. Working in con junction with the advertising department these windows are the greatest advertising-medium of the great Bran deis system. Thousands of dollars are expended yearly on the upkeep of these windows to make them the show nlaces of Omaha. The Brandeis Bank 011 tJiC ^amiioor - — is maintained ior the convenience of our customers. Some idea of the ntmiber of people who visit The Bran deis Store will be obtained from the fact that in a single year tins bank cashes small checks a ggre gating $12,429,587.00. Accommodation trallsa^lolls tueL as =======: payment of louge dues, telephone and electric light dues are arranged at our bank, 15.000 persons taking advantage of these accommodations in a single month. nHAT THE BRANDEIS STORE is a large in stitution is a fact of general knowledge among the people of Omaha. Visitors from the east, impressed with the growth and progress of Omaha generally express amaze ment that, rich and progressive as it is, Omaha jean support an institution so large as The Brandeis Store. Likewise during the “dull times'' period it was quite common for traveling men to express surprise at the crowds thronging the counters of this store at a time when the crowds in the stores of larger cities were conspicuous by their absence. T The explanation is that, persistently and consistently, The Brandeis Store is the BIG store. It is big in physical dimensions. It is big in the volume of business done. It is big in the number of employes. It is big in its finan cial contribution to the community. It is big in the fact that this “bigness," in an all-around respect, is so “hab itual" that the institution is little affected by the waves of hard times that so often beat against the commercial shores. r It is not out of place that at the beginning of this New Year a few interesting details respecting this "bigness" be presented to the public. It is not in the spirit of boast that these facts are presented. We cheerfully acknowl edge that the wonderful results in the building of this in stitution have been due to the generous patronage on the part of the people of Omaha and vicinity, to the wealth and industry and enterprise of the people to whom we sell merchandise, to the fidelity and enthusiasm of our army of devoted employes. To these advantages we must add the system which is ever operating in the conduct of this business. That system has come to be known at “The Lookout in the Foretop''—a system whereby Quality, Ser vice, Prices, are ever kept dominant for the mutual advant age of merchant and customer. Moreover this showing will provide a reminder that in a large establishment like this it is a case of “give" as well as “take." As will be readily understood it is not all income. The outgo is enor mous; and the size of the “outgo" contributes materially, of course, to the upbuilding of the community. H Some of the_points briefly brought out on this page have been revelations even to many persons employed in this store. For the reason that these striking facts with respect to a single institution are inseparably linked with the remarkable progress of Omaha itself we feel that this presentation will be of great interest to the public. T The facts herein presented—admittedly remarkable are offered, not merely as a description of the develop ment and growth of The Brandeis Store. In the larger sense they constitute a tribute to the growth and develop ment of Omaha and the- surrounding territory whose re sources and progress have made possible the remarkabU development of this institution. J. L. Brandeis & Sons Foreign Offices The Brandeis Store maintains offices iu many foreign cities. Each office bears the sign ‘‘J. L. Brandeis & Sons, Omaha.” These offices are located as follows—France: Paris, 1 Kuo Ambroise Thomas; Lyon, 6 Rue Do La Bourse. England: London, 193 Regent St. Germany: Berlin, 36 Alexandrinen Strasse; Frankfort, a M.. 45 Mainerland St.: Chemnitz, 4 Presdncr St. Belgium: Brussels, 41 Rue St. Michel. Austria: Vienna, 1 Nibelungengasse. Italy: Florence, 5 Piazza Struzzi. Japan: Yokohoma, 73 Yamashita-Cho. -WV FllgVdtOVS li‘ilVc* earii day J, 189,000 te<t rasbtnger jl,u,cuiuts or 22- mi]et Tllis i;. equal t„ 70,200 miles during the working days of the year. mrcm,c C/irriorl ou elevators number 59.400. Jn rtl bUllb \^urIIVU other ^.ords 1bc equivalent of prac tically one-fourth of Omaha's population use The Urnn deis Store elevators each day. /^iv/wive are turned out in our own factory in Omaha and - it, would require 200 freight cars to haul them. Electric Light ^Vooo ti.c -ore mi» 'T'Un Cafeterias and Lunch Stands of the 1 \U, KCStaiil ants gt catcr during the year to 767,574 persons. * ' 'Vpln+ihn'nn fertile average daily 3,500. There are IS lLLtpuunt trunk lines in the private exchange, 12 of which are “out” wires and 6 “in” wires. Through out the store arc 120 telephone stations. > Post Office The post office on the ^Main Fluor' d«es a - large business, three mail clerks and one relief clerk being kept busy all day selling stamps, writ ing money orders and weighing packages for parcel pos{. Advertising in daily and weekly publications covers - - Q- 160,000 inches of space and costs with bill boards a quarter of million dollars per year. Yard Goods suc^ as Domestics, Silks and Dress Goods - sold during a year amounts to 2,094.620 yards and measure 1,190 miles. Wrapping Paper j^or'siVyear^measures Twilie usec* ^or ^uu^^cs measures 12,645,000 feet or 2,294 - miles. Pn<veInties^0T merchandise, used for phonograph re« ^ c urds. millinery and candy, number 25.000,000 per year. Boxes *or ?arments, notions and candy number 750,000 - ■ ^ per year. IinPOVtS ^c*rc than one-half of the merchandise import* ^ — for Omaha passing through the customs house are for The Brandeis Store. Shopping Expeditions on the part of our buyers to —- borne markets are made every few weeks. Annually a big shopping expedition is made to all foreign markets by a special force of buyers accompanied by store executives. On these occasions mer chandise in large quantities is purchased at the various markets of Europe and Asia. Charge Accounts extend from coast to coast and • — from Canada to Mexico, nearly every state in the union being represented in the list. These charge accounts number more than the total com bined population of any two cities in the state aside fron Lincoln and Omaha. The Employes' Association has given to it * -• -——- members d urine the year L600 prescriptions for medicines. More than 300 cash checks have been distributed for the relief of sick members. Hospital bills fo/ 15 members have been paid. The association’s trained nurse has made 200 calls upon sick members. Many entertainments such as pic nics and dances have been given at the association’s ex pense' ^ y/ ^ _ '•« ^<3;SONSggg g^E-.BRANDElS r=*S SOWS Ji- BRANDtIS ‘ iggM BRAN&HS -i -JjUtUUH&ta-. "u" ~ ~~