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,. 'Vi TTO PITTSBTJKGr DISPATCfi,- SUNDAY, APELIi 28, 1889. "X'V 1ERE' IS THE SECRET. hy You AreCoaxed Into Beading v - Newspaper Advertisements. JHOW THE! ARE MADE ATTRACTIVE ..Etories of Borne of the Feats of Judicious Advertising. A 'CONTEST BI PITTSBUEG JOURNALS Everybody reads newspaper advertise ments. It is useless for you to deny it. Staid, critical professional man as you are, you know that on more than one morning while comintj to town on the cars, some bright, witty or startling headline among the advertisements has attracted your atten tion as you "were in the act of turning over the pages of The Dispatch, and that be fore yon began a perusal of the "latest from Oklahoma," or the "Washington news, for ' cither of which you were actually shifting the paper to see, you gave way to curiosity and really glanced over the "ad" to see what the caption meant. Possibly it was not mere curiosity. The headlines may iave been "New Handker chiefs," and that may have reminded you that you intended several days ago to refill yonr handkerchief case. At any rate, you must confess you were guilty of reading the advertisement I XNTEBESTIXG TO BEAD. It wasn't dull reading, was it ? No; you had found that out before. Once or twice when you came over from New York by aay von nuished your novel long before reaching Pittsburg. Then you picked up The Dispatch again, and although you were sure you had read all its news in 'the morning, a second gleaning revealed lots of Interesting little items you had missed. Bat afterwb.il e you found yourself reading the "Topical Talker" a second time. There were still 100 miles to travel. For a wonder you knew none of the passengers well enough to strike up a conversation. A snooze was out of the question, because the train was on that heavy mountain grade from Cresson down to Johnstown, and the vibration from the tightly-locked brakes was awfuL "Without knowing It yon com menced reading the advertisements. There was more of interest there than you had ever before realized. The hour passed very quickly. But did you ever stop to think of the practical results of one of these big double column or full-page "ads?" Ton might imagine it was simply an experiment of the advertisers to put it there. Or, no, von could scarcely think thatwhen you recollect that you have noticed the same firm's ex tensive advertising regularly every few. days lor a year or two past. "That must cost money," you reflect. tVHX IT PATS. "Well, we should say it does. Ton would Scarcely believe the figures which a dozen of the greatest houses in tbis city could show you on their books as the price of their year's' advertising in daily papers. "Then advertising must pay these mer chants," yon conclude. , "Now, it was on this very point that a conversation between Mr. S. L. Fleishman and a representative of The Dispatch turnedthe other day. Fleishman & Co.'s new stores on Market street are among the very best advertised in the city. There porter with his instinct for catching "some thing new," and with the lesson of experi ence that the "something new" must be writ ten np in a vivacious, taking wayinorder to get people to read and enjoy it, suggested the remark addressed to Sir. Fleishman that therein lies the trick of successful ad vertising. To show how this merchant un derstands that trick, confidence will not be violated by citing some of the results ol his advertising. "Gentlemen with Small Feet" was the line in bold characters over one of his ad vertisements in The Dispatch recently. Such persons were notified that in unpack intr boxes at the store a lot of No. 9 and 9 socks had been discovered. These were unusually small. They were a size not often inquired for, but in less than a ieek the whole SO dozen had been sold. The ad vertisement accidentally ran in the paper one day longer than intended and the result small-footea men continued to call after all the socks had been sold. PBOOP THAT PEOP1E BEAD. Just before the last Presidental election day the house started an "ad" with the startling words: "Up Salt River," and then remarked that as many gentlemen were soon to make this long journey, prices in trunks, bags and gripsacks had been reduced. The result was wonderful. There was a perfect rush of men to the store on election day. All (brought trunks or grips, but amusing as it may seem each explained to the sales man that "they were for friends." When "Robert Elsmere" was at the height of its popularity, Fleishman & Co.'s bookbuyer in the Fast sent home 200 copies to be sold at 60 cents each. "Am afraid you sent too many," telegraphed by Mr. Fleishman. But he simply put the name of the book in the advertisement in bold let ters. In six weeks he had sold 5,000 copies to Pittsburgers. "Early strawberries spring radishes," was the way the Fleishman "ad" began in display types in The DISPATCH on April lfiV The next two days actually witnessed an immense influx ot people to the store. They really believed a fruit department had "been added to the emporium. Of course they were only artificial strawberries and radishes, and the next day's change in advertisement was headed, "It was only a joke of ours," followed up with a moral. FORESIGHT AXD NOVELTY. During a period of excitement in the oil market one of their advertisements began with the words, "Bulls and bears in a china store," and then explained that their firm had bought heavily in china and pro posed to bear the market. It is this catching the eye of the public byta timely, humorous or mystifying style of composition that makes adver tising immensely profitable. By adapt ing new ideas in advertising trade is actually created in dull times. Giving away artificial flowers in the appropriate season was one of the cleverest of all con ceits. By reason of advertising this scheme Fleishman & Co. did more business in the first two days of February than they did in the whole of that month two vearsaco. There is always more or less literary merit in a well-written attractive advertisement Mr. S.Xi. Fleishman is certainly master of the art, his pen having furnished one of the larcet New York publishing houses with two volumes of ti an stations from the German if Heine. Mrs. Fleishman's translations from the German are also in book form. Bnt to cap the climax, and test the full value of advertising, Fleishman & Co.'s latest is certainly an enterprising idea. As will "be seen in their advertisement else where this morning, they propose to pre sent to all purchasers who will send or bring them at time of purchase a clipping of their advertisement from one ot the papers, hand- tome souvenirs, graded in value according to, amount of purchase. These presents lange in value from $1 to 20. The experiment begins May 1 and lists until May IS. A clipping of the ad vertisement must be handed to the firm in every instance. THE DAILY Dispatch, The Stjsday Dispatch and several of , the other daily and weekly papers are listed as the journals in which You will find the advertisement. Fleish man & Co. will note ip. a large book the paper from which each clipping is taken. Thus they will learn which advertising medium benefits them most. The contest promises to be exciting, even from a disin terested public point ofview. Dbess laces The best line of chantilly and guipure flouncing! yet shown, also some specially desirable new designs in drapery net, opened this week. .arwrsn HTCUS &HACKE. C v" THOSE PARK PICTUEES. Heir and Why the Panels Got Into Snperln. tendent Hamilton's Office. A. morning paper yesterday alluded un kindly to the placingof the Phipps con servatory panel paintings in the private, office of Superintendent Hamilton, where they could not be seen by the general public visiting the conservatory. To this, as to everything else unkind that may be said about so good and generous a man as Super intendent Hamilton, there is an answer. Tn the disposal of those paintings some degree of judgment and taste had to be con ceded to the artists themselves. The sug gestion to paint such pictures for just such a place came from Mr. A. S. wall, who recommended that they be on wooden panels and affixed to the walls of the office. It was in accordance with this suggestion that Superintendent Hamilton had the wooden panels made and sent to such artists as had been designated by Mr. "Wall. This is Su perintendent Hamilton s explanation oi tne matter, and iow anybody conld desire him to have done differently under the circum stances is difficult to understand. To show that Superintendent Hamilton states the case just as it is, it may be added that Mr. A. S. "Wall corroborates it entire ly. Moreover, Superintendent Hamilton says that it any artist is not satisfied with such location of his picture, he will be pleased to place it in the hall of the conser vatory. 0NLT THE SECOND DEGEEE. HoIIownr'a Plea as to the Slaughter of Slater ! Accepted. The trial of Thomas Holloway for the murder of Adam Slater was concluded yesterday afternoon with a verdict of mur der in the second degree. "When court opened George Elphinstone, ' Esq., counsel for Holloway, opened the case for the defense. He ontlined the case by stating that Holloway cut Slater's throat while temporarily insane. Mr. Elphin stone offered to call any physician and have the head of the prisoner opened and ex amined to prove that, as Holloway had said, "something bursted in his head" at the time he cnt Slater. Holloway was put on the stand. He de tailed the killing, saying that he remem bered nothing from the time he cut Slater until he found himself in jail the next Monday. "When court reconvened, after dinner, a consultation was had by the counsel of both sides, and it was decided to accept a verdict of murder in the second degree. The case was so stated to the jury, and they showed their concurrence by at once rendering that verdict Holloway was remanded for sentence. PREPARING TO PARADE. The Memorial Day Committee of the G. A. B. Takes Initial Steps. The Memorial Day Committee, represent ing Posts 3, 41157, 206, 230 and 259, held a meeting yesterday evening in the Mayor's office. An organization was effected by the selection of H. H. Bengough, of 157, as chairman, and Hillis McKown, of 259, as secretary. Comrade Henry Breed, the sec retary of the committee last year, called the meeting to order, and in a feeling and earnest manner referred to the loss to the committee by death ot their colleague, Sidney Omohundro. The committee de cided to abandon the joint parade, formerly held on Memorial Day. Subcommittees will be appointed and announced at the meeting of the committee next Saturday evening. Post 41 is making great preparations to join the parade in the East End on Tuesday next, and the commander is desirous of the comrades all reporting for duty on that day. EITERS EIB1KG SLOWLY. JL Xcir Steering; Apparatus Pronounced a. Success After Trial. It still continue:) to drizzle a little, and the rivers are rising slowly, bnt rivermen do not believe it will go higher than barge water. Most of the coal men have a tow or two of coal loaded waiting for water. The Browns have two; O'Neil, Jenkins, Snea den, Ed Boberts and "Walton each one. The Frank Gilmore and the packet Sherley arrived yesterday morning. The Sherley left again in the afternoon for Cin cinnati with a good load of freight and pas sengers. The Scout also started down the river with a raft The Joe "Walton will leave light in a day or so. The new steering apparatus on trial on the Alice Brown is a great success. It works by hydraulic pressure, and is the invention of a man from the Columbia river. It does away entirely with the steersman. A GAUZT TRANSACTION. Two Fairs of Imce Curtains Get SeTernl Persons in Trouble. Frank Miller and Mrs. P. P. Zimmerman are charged with conspiracy before Alder man Cassidy by H. M. Nurse, of the Union Installment Company. It is alleged that Miller secured two pairs of lace curtains from the company, valued at $18, and sub sequently sold them to Mrs. Zimmerman. As they had not paid for them, the company tried to collect the money or secure the goods, which they were unable to do, Miller in the meantime left the town, and after suit was brought, an attempt was made to arrest Mrs. Zimmerman; but she adroitly evaded the constable that had been sent to arrest her, and is still at large. A "Worthy Charity Encouraged. At the third meeting of the Board of Managers of the Young "Women's Boarding Home, the members were greatly encour aged by the liberal donations of money and household goods. The home is large, and, while some of the rooms are beautifully furnished, there are many others whose emptiness would appeal to all those who have tender hearts for the hard-working girl with meager pay. The Siberian Instructor. It may be taken for granted that to morrow evening's lecture by George Ken pan, under the auspices of the Pittsburg Press Club, in Xafayette Hall, will be highly entertaining and instructive. Much as the well-posted public have read from his writings, they will miss more, if they fail to hear his lecture on "Tent Life in Si beria." Undoubtedly the hall will be filled with people. Saddle and Driving Horses. Just received thirty head of driving and saddle horses, comprising the best com bined horses that Kentucky can produce, two finely-matched carriage teams, two fast pacers and several fast trotters. This lot of horses are the speediest road horses that have been brought here this season. They are all fashionably bred, being the gets of such stallions as Egbert, Iiightwood, Crumbles. Denmark. Harrison Chief. "Woodwards, Ethan Allen, Mambrinu Clay, etc, etc The Arnheim Live Stock Co., Limited, have also in their stables 25 head -of general purpose horses ; also 75 head of draught and pit mules, all sizes. This is without doubt the largest and finest selec tion of horses and mules that has been in any stable in Pittsburg for many years, and anyone wishing to purchase a horse or mule would do well to call at the stables of the Arnheim Live Stock Co., Limited, 52 Sec ond avenue, Pittsburg, Pa., before purchas ing. Elevator to Studio Door. Histed's new Studio, -B5 Fifth ave., is the finest west of New York. Cabbiaoes of various styles Three quarter coaches, coupe rockaways, depot carryalls and phaetons of all kinds, suitable for use of private families, at Thos. 8. tu .,, mi-so xxua arc, xi. xi, STILL LIKE A PUZZLE. Divergent Opinions of Various Classes as to the White Act. T AMUSIHG ECHOES SET AFLOAT, One of Which Embraces a Beer Pipeline Down to Chartiers. ARE PROHIBITIONISTS GETTING SHAKI? Notwithstanding the lugubriousness of much oi the comment picked up on the fly, there are some grotesqnesTeatures about the speculation indulged in regarding Judge "White's local option. There are more dis tricts that will be "duller than at any time since the epizootic in 1872." It is said that "some people will commit suicide as a re sult of blasted hopes," and that others have "determined to put their effects in such shape that they cannot be touched by any legal process, and then stock up and sell in defiance of law," hoping to make enough money in a short time to pay them for a so journ at Claremont It is said, also, that some people in this frame of mind have already made transfers to their wives, but the persons reporting re fuse to give names. A proposition has been made to "Wainwrights "to run a pipe line to Chartiers;" but the projectors haven't got an answer so far. HOT GOING TO BE SO BICH. An observant lawyer, who isn't pledged to any party, but who doubts the wisdom of the passage of the prohibitory amendment, btates that a year's observation has con vinced him that the saloon keepers, as a whole, who have gotten license, will not make as much money out of the monopoly as they expect He states that he knows a score of men who drank rather heavily a year ago, and who, during the past year, missed several hundred drinks each, simply because they had to go several squares after it They were not regular "soaks," and did most of their drinking on account of companionships that had been fostered in certain localities. "When these were broken- up by the abolition of the saloons they were not always renewed, and frequently other affiliations were formed thatwere not cemented by intercourse where the flowing bowl went round. THE MIGHTY DOLLAR. Some Prohibitionists have been encount ered who, of late, have begun to think pro hibition may, alter all, be a mirage. They are anxiously asking opinion as to whether the passage would hurt business, and there are instances, and numerous ones, where the buzzard dollar has been put into one hopper of the scale and conviction in the other, and the former at present appears to have more specific gravity than the latter. The liquor men can bank heavily on the help of filthy lucre in the ranks of some who have talked prohibition for years. Of course it isn't dollars versus principles with all professed Prohibitionists, but party lines will be more or less shattered, and the love of money is almost aa strongin the rural regions, at least in some of them, as in the cities. TOWN TAIK! The Bargains nt Thompson's New York Grocery -Prices for This Week Will Astonish Ton. 5 cans Fine Sugar Corn 25c 4 cans Good Tomatoes (3 ft. cans;. . . 25c 4 cans Good Peas 25c 6 cans Blackberries. 25c 6 lbs Turkev Prunes 25c 5 lbs French Prunes.....". 25c 4 lbs Evaporated Sliced Apples 25c 4 lbs Evaporated Apricots.. 25c 5 lbs Evaporated Peaches 25c 3 lbs Large California Plums 25c 5 packages Corn Starch 25c 3 packages Fruit Puddine 25c 8 lbs Kingsford'sLarge Lump Starch 25c 12 boxes Bag Blue 25c 5 boxes Concentrated Lye 25c 1 lb Choice New Hops 25c 1 lb Navy Chewing Tobacco Mc 1 lb Pipe" Cut and Dry Tobacco.... 25c 4 quarts Navy Beans 25c 5 lbs English Currants 25o 3 lbs Large Raisins 25c 4 Bottles Ketchup 25c 12 bars Good Scrubbing Soap 25c Ivory Soap, per bar 4c Star Soap, per bar ; 4j Lenox Soap 4c Acme Shoe Polish, per bottle 12c Boasted Coffee, per lb 22, 25 and 28c HEnglish breadfast, Young Hyson, Oolong and Japan Teas at 18, 20, 25, SO, 40 and 50 cents per lb. Goods delivered free to all parts ot both cities. To those living out of the cit? will prepay freight on all orders of 510, 515, 520 and upward. Send for catalogue. M. B. Thompson, 301 Market st, cor. Third are. Fob carriage repairs and painting we have the cleanest and best factory in West ern Pennsylvania, as our place is free from sulphur and smoke, which are very in jurious to varnish while drying. Thos. S. O'Neil & Co., 6821-5825 Penn ave., E. E. Elevator to fetudlo Door. Histed's new Studio, 35 Fifth ave., is the finest west oi New York, All-black embroidered China silks, suitable for mourning wear, 24 in. wide, 51 25 a yard. Hupus & Haoke. MWESU You can buy 50 delicious imported cigars for 54 60 at G. "W. Schmidt's, 95 and 97 Fifth Ave. . Stylish Snltlncs. The largest stock of fashionable suitings and trouserings will be found at Pltcairn's, 434 "Wood st tvsu CHANGE IN MAKE-UP. CLASSIFIED ADVERTISEMENTS That heretofore appeared on this page of THE DISPATCH will be found on the Eleventh Page, in the Second Part of this issue. The Wants, For Sales, To Lets, Business Chances, Auc tion Sales, etc., are placed under their usual headings on the Eleventh' Page. Adver tisements handed in too late for Classification will be found, on the Sixth Page. Tbo Prohibition Crnze. From the Journal of Commerce, New York, Wednesday, A Annl 1'4: The excite- ment in those States where an effort is mak ing, or has been made, to incorporate what is known as the "prohibition principle" in the organic law is beyond all precedent Those who favor the movement comprise the well-meaning fanatics (we use the word in its proper sense) who really believe that tiJb cause of temperance can be promoted by legislation designed to prohibit the sale or even the manufacture of intoxicating drinks, and their selfish allies who know that restrictions of this character cannot be enforced, but who are willing for form's sake to vote for the attempt in order to gain political power through the alliance. The party opposed to the movement includes not only those whose business and habits would be repressed if the rule was enacted and enforced, but also a large body of men whose pecuniary interest and appetite are neither of them at stake, bnt who lor vari ous reasons condemn the contemplated ac tion. There are not a few who would really ap prove of the prohibitory legislation if it could be enforced, but who know from all their experience and observation that the attempt will not only result in failure, but will drive the liquor traffic into a position far more injurious to the morals ot the com munity than that which it occupies under prevalent restrictions and who oppose it for tbis reason. They are not restrained by any sense of the wrong and injustice of such an arbitrary use of power, and they would gladly compel theirneighbors by sumptuary laws to conform to their own views of what is proper for them to eat or drink, if the tyranny was practicable. But they have sense enough to know that it is utterly im possible under any form of government to enforce a restriction of this character. If only one-third or one-fourth of the peo ple of a given community iavored the use, more or less habitual, of intoxicating drinks, it would not be possible for the other two-thirds or three-fourths, by the utmost efforts of the human will embodied in penal enactments, to limit the indulg ence. No law can be enforced that is not sustained by the great body of the people. It is difficult to secure compliance with a statute the principle of which everyone, not himself an offender, most heartily approves;- but when a sturdy minority in any community believe a law to be unjust and oppressive" the attempt to enforce it must utterly fail. In reeard to the effort to prohibit the sale, and hence to limit the use, of ail forms of intoxicating beverages, including beer and cider, now classed with wines and liquors in the interdicted list, the advocates of the measure have something more than a protesting minority in the way of their suc cess. If any one will compare the enormous consumption of such liquids, as given in official tables, with the total of the popula tion, he must come to the conclusion that even more than a mere majority of the peo- Ele of every State in the Union are in the abit of indulging in the use of such stimu lants. A canvass of any community, made by one who can go behind the scenes and learn the actual facts, will confirm this statement If any will ask why then a ma jority of any town, city or State can be found to vote in favor of the prohibitory enactment, we can only answer him in the words of a leading citizen of Atlanta, Ga., who told us plainly that he and his associates did not propose, when they voted for prohibition, to limit in any way their own use of such beverage, but to render it more difficult, if not impossible, for the negroes and idle vagabonds of that prosperous city to fill themselves with liquor at every corner, to the great detriment of the peace ana welfare of the community. There are many who hope by some legal enactment to restrain the young, the unwary, the idle and the vicious from debauchery and consequent crime, who would indignantly resent any restraint of their habits in this direction. " "We desire in closing to refer to another classwho are opposed to all sumptuary leg islation of this character, quite independent of the question whether or not it can be suc cessfully enforced, or whether.if it could it would be desirable to secure the result at which the measures are aimed. This class is much larger than commonly supposed, and includes the most valuable citizens to be found in any Commonwealth. They are men who would guard the rights of minori ties and who hold the sacred principles of personal liberty far above the possible good to be effected by any scheme of temperance reformation. The tyrannies of the world have all rested on the plea that it was neces sary for the public well are to violate the liberty of the individual. There are natural rights which for the safeguard of social order the individual, when he becomes a mem ber of society, may be called upon to sur render ,to the common good; but there are certain inalienable prerogatives which may not be claimed or impaired upon any pre tense whatever.t No plausible argument or specious reasoning can really place any pub lic benefit above the maintenance of that personal liberty which is essential to all true manhood. It was on this theory that among our sturdy ancestors every man's house was his castle; and no plea of public safety could overcome the prevalent instinct that within certain recognized limit', per sonal libertv was a greater boon, and held to be more sacred than reverence for a statute. It is on this ground that moral reforms cannot be safely.intrusted to remedial laws. The loss of liberty, bold as the statement may seem, is a greater calamity than the prevalence of vice. "While lreedom is maintained, evil may be kept in check by at least an outward homage to virtue; but when that is lost there is nothing to arrest the descent to a lawless anarchy. It is a very common outcry when vice or immoral habits affect a community that there ought to be a law, not only to punish, but to prevent such disorders. If one-half the energy spent in invok ing and endeavoring to obtain special legislation for such reforms, were devoted by its advocates to the use ot moral forces for the same r reat end, the work would often be accomplished without any further strug gle. It is not true, as many claim, that the cause of temperance can no longer be ad vanced by the use of means that have been so successful in the past The difficultv is not in any want of efficacy In personal appeal and moral suasion, but in the impatience of the reformers, and the consequent substitu tion of force for reason and argument And even this is misdirected. The drunkard is no longer treated as an offender to be re claimed or punished, but as a victim to be pitied and coddled, until his offense is con doned, and the whole weight of reforming enginery is turned upon the instrument of his debauch. And here, instead of the gos pel of love, which is the only agency that can touch the springs of the human heart, the reformer must have an armed police and a penal statute. These can be justified only on the assumption that all use of intoxicat ing beverages is criminal, and may of right be prohibited and punished. Such an as sumption is a mere impertinence as long as so large a portion of the community deny it by both precept and example. "While such denial lasts the reform must be confined to the restraint of drunkenness,, which is the excessive indulgence of a com mon appetite. To this good work law can give no strength, and an attempt at the use offoroein the way of restraint onlv pro votes resistance and leads to greater excess. Inebriates can be reformed, but to tell them they are the victims of an incnrableappelite is a direct bar to their recovery. The young may be induced to avoid all undue self-in-aulgence in stimulants by proper teaching, enforced in a spirit of kindness, when arbi trary restraint will only lead to open revolt, or secret evasion of the arm of authority. To say that "all moderate drinking is mod erate drunkenness" is to utter a falsehood in the face of the brightest example of human perfection the world has ever seen. But to teach that a check an appetite is due to every consideration that can possibly affect human conduct, and to train a gener ation to such habits or self-restraint is to do all that can be done effectively for a reforma tion in the interest of temperance. BiiACK Goods Some specially desirable lightweight summer fabrics, silk and Intel's hair grenadines, side bands, frlena and brocade effects; entirely new designs this season. Htjgcb & Hacks. irwrsa -' NEW ADTEBTIEMJ5TS $10 AND $12. TEBANDTWELVEDOLLARSDITS A LITTLE PIE FOR i GMT TALI The variety is large and includes very desirable styles of Cheviots, Cassimeres, Flannels, Serges and Corkscrews in correct styles of Sack and Cutaway Suits. Our entire Spring Stock of Suits and Trousers is ready, and is a gathering that is making a good re port, and will be heard of more and more for every excellence, every beauty and every reasonable price. FINE SUITINGS. S16 OO SIS OO, 18 OO 18 OO 20 OO " 20 OO 22 OO 22 OO "Fit, Style, Quality, Workmanship all go with any Suit. The price affects nothing but quality. Superior quality adds to the cost. The plain gold ring, while good, is not so valuable as the one set with a diamond. You understand. ' ELEGANT TROUSERINGS. $2 50 $2 50 3 00 3 00 4 00 4 00 ' 5 00 5 00 Made in a style that challenges the finest Mer chant Tailoring "Work, which ordinarily you cannot get except at extravagant prices. We have struck the keynote of popularity by giving the highest grade of goods at moderate prices. CHILDREN'S SUITS. -100 different styles at $3 00, $4 00, $5 00, $6 00, B7 00 BOYS' SUITS. 50 different styles in Cutaway and Sacks at $a 00, $10 00, $12-00, $14 00. FREE FREE With each Suit sold in our Boys' and Children's De partment goes a genuine Spalding Baseball and Bat. EISNER ; PHILLIPS Clothiers, Tailors and Furnishers, CORNER FIFTH AVE. AND WOOD ST. See It! Pnrckselt! Read It! A BRAND NEW BOOK, "MARY, THE QUEEN OF THE HOUSE OF DAVID," by Rev. A. Stewart Walsh, LL. J., New York. Note the UNSTINTED PRAISES it has received at home and abroad. From Eev. A. H. Noeceoss, Pittsburg Fe male College. February 2, 1889. Your "Queen of the House of David" Is a nineteenth century book. It shows MARVEL OUS PROQES3 toward the new age for woman. It cannot but help on to that age. There are two sublime conceptions in tbebook, and these are well sustained by the author's Illuminated style. Fir3t,the miracle of the House of David: Rizpah resolved in Mary the vulture slain, the woman crowned. Second, THE WOMAN SWEETLY DEVOUT. GLOR IOUSLY HUMAN. FULL ORBED IN MOTHERHOOD. Blessed woman. We Join the author in building the Queen a shrine as veil as a throne not exclusive, but popular and universal, since we all bow down to her. From Db, R. I. Taylor, President of Beaver Coljege, Pa. February 12, 18S9. It is written in a charming style, and is worthy a place in every family. The author weaves into the narrative so many of the lead ing facts ofBibllcal history and so vividly por travsthe character of a noblewoman that the PERUSAL OF THE BOOK WILL BRING TO THE READER GRATIFYING AND lastdng results. State Superintendent of Schools, Hon. E. E. Hiobee. March 1L 1S89. 1 have read with GREAT INTEREST AND PROFIT your beantif ul book. The author has a keen historical sense, and handles his mate rial of fact and fiction with skill. The moral and religious tone of the book is most excel lent, and the careful reader will gather from We have recently purchased- ALL RIGHTS to this extraordinary book. It will be sold by SUBSCRIPTION ONLY. We want only intelligent, active men and women to solicit for it To these we will give a good salary or commission, as preferred. Call or address as bel ow. PUBLISHED EXCLUSIVELY BY KEYSTONE PUBLISHING CO., PITTSBUEG-, IF.A.. Office Rooms 45 and 46 Eisner Building; Corner Fifth Avenue and WtolStceet. ap28-54-an its pages renewed impulses toward Christian Divine, and a new sense of the sweet Influence Jof a Christian woman and mother. Mes. Gov. Gbat, Indianapolis, Ind. , April 11. 1889. Your book HAS BEEN READ WITH MUCH PROFIT AND PLEASURE I heartily commend it as a worthy addition to current literature, and it sbonld be in every family. The book is of rare merit. The style of composition is CHASTE AND ELE GANT: the subject matter is treated in a manner to make it interesting and instruct ive; the morals taught are elevating and Chris tianizing. From Rev. T. J. Leak, Allegheny, Pa.: February tf, 1SS9. I have read the work and desire to say that I HAVE BEEN DELIGHTED with the BEAUTY OF EXPRESSION that character izes its pages; have been DEEPLY INTER ESTED in it as a story, and am in roost hearty sympathy with its aim, "The exaltation of womanhood." I am sure that the public will be greatly pleased with it. From Rev. Joseph Coos, Boston, Mass. It ought to have wide circulation and use fulness. IT IS VIVID IN DESCRIPTION. SOUND IN SENTIMENT AND SCRIPTURAL-IN TONE. From The Indianapolis Sentdtel, Ind.: An entrancing book. It stands at the head of its class, and outrivals all the fine composi tions that have entered the field of religious romance in recent years. j ! NEW ADVERTISEMENTS. FIRST IN LOW PRICES! FIRST IN FINE -AND PRETTY FIRST IN THE HEARTS STANDS This is a fact to which thousands of template the purchase of Furniture or. LJWy. nK0 .r Our Furniture Trade Has been large beyond all expectations this spring. Every day shows a big increase in onrsales, and this right in the face of the bitter complaints about poor business on the part of many furniture dealers. Logic offers bnt one argu ment to account for this state of affairs, and here it is in plain Anglo-Saxon: OUR SUPERIOR GOODS! OUR MATCHLESS .PRICES.' "We will keep right on, too, to supply the housekeepers of Pittsburg witii Furniture of all kinds at from 20 to 25 per cent below all competition. Farlor Suites, JLibrary Suites, Sitting Boom Suites, Folding Beds, Bed Lounges, Parlor Chairs, Center Tables, Sofas and Divans, Bedroom Suites, Chiffoniers, Dining Room Suites, Sideboards Wardrobes, Book Cases, Extension Tables, Dining Boom Chairs, I . . ..S. -. . . . f -y . ,. Our Carpet Business Has oeen unusually lively thi3 spring. So large, indeed, have been our sales that they would have left nothing but empty shelves in every other house in oar line in this city, bnt in our gigantic stock the effect is hardly noticeable. 'There in nothing old, nothing shopworn, nothing shoddy in our Carpet Boom, bnt every thing looks as fresh as a daisy, as lovely as a rose. This is the result of our quick sales and our consequently continuously changing stocks. The same may also be truthfully said about our Drapery Department. Wish you would take a look at out goods before buying elsewhere. "We have Body Brussels, Tap. Brussels, Boy at Wiltons, Velvets, Moquettes, Ingrains, Three-Pigs, Mattings, Oil Cloths, Linoleums, Mats and Bugs, Lace Curtains, Plush Curtains, Portieres, Window Shades, Curtain Poles, mm IG GOODS KEFBIGERATOKS, ICE CREAM FREEZERS, TI2TWARE, "WOODEIT "WARE, STOVES, RANGES, QTJEENS"WAEE, LAMPS, , CUTLERY, SILVER"WARE, BRIC-A-BRAC, CLOCKS. GRAND ASSORTMENT "We show none bnt the most reliable and celebrated makes, and sell them actually for less money than you have to pay elsewhere for inferior makes. Dry Goods! Ladies'Beaded Wraps! Men's Clothing! Complete assortments; new styles; dependable qualities and low prices. If yon like this combination, then come in and see us. You will find everything up to your best expectations. Joy Can Pay Cash or Buy on 'Credit, , Just as it suits you, and in either case yon can rely on a bie saving of money. " This is not said for effect, but is a straightforward business statement that we ara : willing and anxious to prove, if you will call at our store. iTsT. -bU -fa-i 923 and 925 Penn ave. NEAR NINTH STREET. Store Open Saturday Nights till GOODS STYLES! OF SHREWD HOUSEKEEPERS! our patrons can testify. To all who con v Carpets, the following -will be of interest: m i iMMHtfcii. i i.-Tm-VL si, ttmm JM.&JMS L KITCHEN mm OF BABY CARRIAGES. 1 n H 10 o'clock; s M i i 'ft i VW 'Mi . " - v- VV -- ,jf"s"w -s vv w-.-w f-m 5.