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Los Angeles herald. [volume] (Los Angeles [Calif.]) 1890-1893, December 14, 1891, Image 8

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn84025968/1891-12-14/ed-1/seq-8/

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United States Weather Office.
Report of ooservations taken at Los Angeles,
December 13,1801:
i;07 a. in.
i 07 n. m.
. 54
N El 6
s I a
Ku. tern., 63: ruin, tern., 42.
Douglas's band attracted an immense
crowd to Weßtlake park yesterday after
The Cohn case will be resumed this
morning in department one of the supe
rior court.
A very handsome crayon picture, by
Miaa Florence Potts, ia exhibited in
Yollmer's window on Spring atreet.
The regular meeting of the Southern
California Science association will be
held in Caledonia hall this evening at 8
At 5:40 yesterday morning a lamp ex
ploded in the houae of Mrs. Kruger,
244 Johnson street, East Los Angeles,
setting the house on fire. The inmatea
had to run out in their night clothea.
The loss was $500.
William Foran, the tenor of the late
Columbia opera company, who made so
great a hit at the Immanuel church
recital, haa decided to remain here, and
has opened a studio at No. 327... Fifth
atreet, corner of Hill.
There are undelivered telegrams at
the office oi the Western Union Tele
graph company, Main and Court streets,
for E. W. Spencer, Miss Mamiuie Hes
lop, Mi3a C. A. Bowman, Frederick
King, Delia McGinty (2), J. Mediel, R.
B. Kennedy.
Prof. Dion Romandy and his orches
tra, whose contract at the Palace will
expire on Christmas evening, are ready
to make any engagements after that
time. Orders may be left at the Stein
way music store on Broadway, at Jud
kins'a or at Bartlett'a.
An attractive sale by the ladies of
Plymouth Congregational church. Em
broideries, fine linena, dolla and many
desirable articles for the season. No
fancy prices. Ruskin art club rooms,
Y. M. C. A. building, Monday and
Tuesday, December 14 and 15, day and
evening. Open Monday, Ua. m.
The Modesto Herald haa the follow
ing: "J. Marion Brooks of Loa Angelea
wa3 an attorney in the Blanchard case,
and in his treatment of witnesses and
fellow-attorneys he left an example that
merubera of our bar will do well to fol
low. During the trial hfi never lost his
temper nor aaid an unkind word, but
treated counsel on the opposite aide
with reapect and witnesses with consid
The remarkable curiosity known aa
the petrified man, recently discovered
in Fresno county, and which was in this
city a few months since, ia again in Loa
Angeles, preparatory to its final location
at the world's fair in Chicago. The
owner has lately visited the scene of the
discovery, and the leading citizens of
Fresno have united in declaring it to be
genuine and a most wonderful phenome
non, as may be seen from their certifi
cate duly attested by the clerk of Fresno
county, which certificate has been seen
by members of the staff. The owner,
who i 3 an old Californian and largely
interested in Loa Angeles and Fresno
county real estate, disclaims the dime
museum or side show business, but
presents the curiosity as the most won
derful geological formation ever known.
It may be seen for ten days, beginning
next Tuesday, at No. 158 North Main
street, three doors south of the new
United State a hotel.
For sale, fine driving and draft horses,
choice milch cows and thoroughbred
Holstein bulls. Bonito Meadows, Wash
ington street. J. E. Durkee.
R. D. List, notary public. Legal papers care
fully drawn. 127 West Second. Telephone ll>s.
G, G. Johnson, notary, has removed to 213
West First street, opposite old office.
Railway companies antagonize ticket brokers,
but Anthony Bchwamm, the responsible Asso
ciation broker, will guarantee every ticket and
save you dollars My motto: "Square Trans
actions and Reduced Rates vs. Arbitrary Ry
Hates, office, 200 and 200 N. Spring street,
{temple b.ojk.
A. (Hover, a Chicago capitalist, is in
the city.
C. Smith Warden, of San Francisco,
registered at the Hollenbeck last even
J. C. Sloan and family arrived from
the east yesterday.
It. ti. Smith, a prominent Chicago
commercial man, registered at the Hol
lenbeck yesterday.
Dr. W. H. Davis, tiie coast represen
tative of Parke, Davis & Co., of Detroit,
Mich.tie in the city,after a four months'
trip through the north.
Get a ticket of admission to the grand concert
next Friday from Mullen, Bluett & Co.
The Mother of the Georgia Statesman
Buried in Waco.
About 150 feet from the entrance to
First-3treet cemetery stands a marble
head and foot-stone which marks the
grave of one whose son stands prominent
in political circles in the United States
today. The inscription on the head
stone reads as tollojys:
Sacred to the memory of Eliza, wife of W. H.
Crisp, horn May 17, 1817. died June ibt.i.
The grave is to the left of the main
avenue traveled by vehicles in passing
through the cemetery. Three or four
other graves are near by this one. It
seems as though no particular attention
was paid in selecting places to lay t.ie
remains of the denarted, as the head
and footstones are in confusion. No
doubt at the time Mrs. Crisp was buried
the selection was made with greatest
care by the loved ones who laid her re
mains to rest. Mrs. Crisp was an
actress, and a member of the famous
Crisp trouue that delighted Texans in
their old time plays when the writer
was a boy. Her husband lies buried in
Dallas, Texas, having died in that city
in 1875. The other members of the
family scattered, V>ut occasionally some
of them Visited Waco, and they never
failed to pay their respects to the tomb
of the one departed long ago. Often
when other actors and actresses come to
Waco and affectionately talk of the
Crisps, they ask to be shown the spot
where'the old actress lies buried.
The grave shows that it has not been
neglected, but now the grass has grown
over it, the leaves are thickly strewn
about, while the winds sing requiems
through the leafless branches of giant
oaka, which have grown up since the
mound was made there.
Mra. Crisp was the mother of Hon. C.
F. Crisp of Georgia, who is now so
prominent in congresa. — [The Day,
Waco, Tex.
They Are Keeping Busy in This
Every winter Los Angeles is visited
by aneak thieves, safe crackers and
burglara. These gentry affect proaper
ous cities, and when they are around it
is a pretty sure sign that busineas ia
good. They leave played out towna and
always make for live cities. Quite
a number of burglaries have been
committed within the past few weeks,
but it is only an occasional one that
finds its way into print, as the police
department think that it is not good
policy to make public such affairs which
are reported at police headquarters. The
reportera hold to the contrary, however,
and the publication of a robbery in a
paper haß very often brought the culprit
to justice.
Laßt night an attempt waa made to
rob the residence of Dr. Gravea, at 1037
South Pearl street. Dr. and Mrs.
Gravea are at Anaheim. Laat evening
the coachman noticed a light in the up
per story. He went in to investigate,
and met Mr. Robber on the second
landing. The robber rushed down the
back stairs and escaped. The coach
man fired two shots at the retreating
man, but whether either shg,t took ef
fect is not known.
Sneak-thieves entered F. Kerkow's
Vienna buffet some time early Sunday
morning, and Btole $20 in change which
had been left back of the bar. They
also helped themselves liberally to
liquors and cigars.
The store of Gibson & Tyler, on
Spring street, was also visited by bur
glara. They did not capture much
Nobody need sutler from languor aud melan
choly if they lake Simmons Liver Regulator.
Call on Mullen. Bluett Si Co. for a ticket to
grand concert next Friday.
l>r. O. C. Baldy,
Veterinary Surgeon, has returned to Los Ange
les to stay, and nss his oflice at the Eureka
Stable, on Fifth, between Broadway <\ud Hill
streets. Telephone 71.
Dr. Parker, dentist, formerly of Third and
Broadway, has removed to I*s North Spring st.
Read about Mullen. Bluett A Co.'s show- win
dow iv this issue.
Frank X. Fugler,
Piano tuner and repairer, 310 W. Second street.
Everybody is pleased witn Wesner's photos.
127 West First street.
In response to the request of the Sal -
vadorian government that the Mexican
government would permit a number of
its army officers to give instructions in
the Salvadorian army, the Mexican
minister of war will designate six cadeta
to go to Salvador as instructors.
VanllSa -\ ° f perfect purity.
Lemon -I Of great strength.
ALrolcl - { Economy in their use
Rose etC.rj Flavor as delicately
and deliclously as the fresh fruit.
This is being verified every week in cases
treated by
Medicated tohalaUon Syslera of Practice.
Over 103,000 Pergons treated during;the
past Twenty-Five Years from all
parts of the globe.
Dr. M. Hilton Williams—Dear sin: I have
beeu contemplating for some time past making
a statement of my case and tbe benefit I have
derived from your treatment, remembering how
glad 1 wonld have been could I have seen some
thing of the kind from a person in the city to
whom I could bave referred when I first came
to Loa Angeles from my home in New York
I have been Buffering for several years with
what various physicians in the east pronounced
"chronic ulcerated laryngitis." I spent con
siderable time at the Clifton Smiitarinm, and
employed the best medical skill I could find,
all without any permanent benefit, aud, a iast
resort, our family physician recommended Los
Aogeles. For a tune 1 improved, and then I
began to co nackward,and ai! my former symp
toms returned
Through a medical friend I was induced to
try your treatment, which I did Augaut 29,
1881. I became very much discouraged at
times, but persevered, as i felt almost desperate
and knew of nothing else to turn to. My throat
trouble, being aggravated by a serious stomach
difficulty, made it vi ry obstinate to deal with,
but at last, after persevering for ntime with the
use pot your remedies. I consider I am perman
ently cured. If this will be of any value to yon,
you are at perfect liberty to use it; also «»relet
any one to mv mother, my husband or ray self,
Very truly yonrs, MH9. t. D. wilky*.
Comer Union avenue and Eighth street, Los
Angeles, Cal.
To the many testimonials wos by Dr. v\ :1-
Hams ii gives me pleasure to add my own to the
list so highly in his favor. For nearly two
years 1 had "been suffering from throat and
lung trouble, brought, on by catarrh. Had tried
many remedies in the meantime, but found
only temporary relief. After two months'
treatment, proscribed by Dr. Williams, my
cough left me altogether. UnA 1 now haye no
pain in my throat or lungs as formerly. I can
not speak too bignly of the benefits 1 have re
ceived aud shall ever be grateful to cue who is
vnrthv of the highest recommendation,
wortnj oiuic MIffNIE H HARRIS,
Riverside, Cal.
Newhall, Cal., Sept. 2'J. IKBO.
Dr Williams —Dear Sir: I write to ten you
how 'much I thank you for what you haye cone
me Mv catarrh and deafness, which have
been a burden to me for so long a time, are en
tirely cured, and my general health is so much
improved that I feel like a different person.
Thanking you again for your many deeds of
James Wilson, Esq,, Los Angeles, late of Chi
"Fof ten" eats' 1 have been a torrible sufferer
with chronic bronchitis; but with Dr. mll
ains's Medicated Inhalations and the climate
oi Southern California, 1 have been entirely re
stored to health in three months time.
I bave sten so many cases cured that I do not
consider any case positively hope ess. unless
both lungs are in a great measure destroyed,
and even then the inhalations prolong life aud
render death easy.
M. C. P. S. 0.,
137 8. Broadway, Los Angeles, Cal.
I we: have: some: more:
BROADWAY MUSIC STORE. George s. mary^gold^^^
yoii mm saw amthib he iv.
It has sever, full octaves, a handsome mahogany finished cose, with French plate bevel
mirror panels, and looks for all the world like a flue upright piano.
This new musical invention is called a,
Piexrio-O !!
The touch is quick and elastic; the reeds so voiced so that the most brilliant ALLEGRETTO
or STACCATO music cau be execut*d the same as on a piano. The PEDALS, like those of a
piano, a c straight and silver-plaled, aud connect inside witli the b.dlo\vs by rod*, there being
no straps ro stretch or mechanism to get out of order. NEITHER IS THERE AN r COMPLI
CATED STOP-ACTION, to give trouble in damp weather; but the five sets of reeds as well as
the bass and treble couplers are put in play separately, interchanged or combined by the use of
two knee levers, at the will of the performer. We will be glad to havo you call and examine
this whether you wish to purchase or not.
12-31 m 129 NORTH SPRING ST.
Orange Land, with Water, $13.75 Per Acre.
Special Excursion to Gila Bend, Ariz., Tuesday, Dee. 15,1891.
The Gila Bend Reservoir and irrigation company of Arizona have two hundred and fifty
thousand acres of covernment land nnder their canal system subject to entry under the home
stead ordesert laud laws which can be secured at $13.75 per acre, including a perpetual w iter
right of one inch to three acres. These lands are adapted to the ri'slng of citrus fruits as well
as all other products common to a semi-tropic climate. The special committee of the United
States Senate, report No. 928, part 1, Ma, 5, 1890, page 00, after seeing Southern California
and all the arid aud irrigabl > regions, says of the Gila valley lands:
"Within our border thers can not be pound a soil so uniformly fertile and so
capable of varied production under irrigation as that of the valleys of tiis gila, salt
and Santa Cruz rivers in Southern and Central Arizona. Analysis of this soil shows
its fertile qualities to re superior to til vt of the nile earth."
Over four thousand acres of this Gila valley land has just been taken up by a colony of
Riverside fruit growers, which is sufficient evidence of Its superiority.
For full information and pamphlets, call on or address C. W. MAXSON. General Agent
Gila Bend Reservoir and Irrigation company, No. 138 S. SPUING 8T„ L'JS ANGELES, CAL.
12 6 lm
If You Want Bargains
Prices this week at
L. H. GREEN'S. hVicl.
Look at a few of our prices—looo other arti
cles space will not permit us to mention.
tfl-50— Waterbury Watches, usually for 33.50,
Warranted perfect timers.
J3—Second hand Coin Silver Watches, fine
jeweled movements. Really worth $7 to
$s_Waltham or Elgin stem-winding Watches.
Warranted perfect timers. r.
$3_ooin silver, new P S. Bartlett Watches,
usually sold for t?18 This is a flue watch
f9— Heavy Coin silver, stem-winding, Elgin,
Waltham, Sptingfied, Hampden, or Illinois
Watches. Fully warranted aud worth from
$15—Coin Silver, second-hand, genuine E.
Howards, costing hew ti>o. Lome and see
these watches.
$11—Filled case Elgin, Waltham. Springfield
or Hampden, either ladies'or gents'size; stem
winding: all new styles. Special bargain.
$13—i.ady's solid gold. 14-karats line, stem
winder. Fully warranted.
.s2o— cent's Soiid Gold FHgin or Waltham.
Warranted. ,
25c to ?1 50—Fine gold-plated chains, la
dies' or gents'. Will wear one to *,brec years.
.f I to H— Roll-plate Chains, all designs and
styles: gents' or ladies. Warranted from live to
ten years.
50c to fl—Baby Rings. All kinds aud de
signs. , ,
f7 50—Elcgunt metnl 8-day horjr and half
hour striking Clock, worth H5.
?i.2o—Setn Thomas alarm clock, the best
m>ide; worth regular 12.50.
75c—Alarm clocks, several makes, all fully
warranted, or can be returned.
$2.05— Wooden clocks in walnut or natural
oak, 8-dnv, tine. finish; usually sold, for $7.50.
Ssc—Fine plush album, worth (1.75; elegant
line irom $1 to f7 50; finest In the city.
25c— Roll plate cuff buttons, many different
styles and designs; also higher price in solid
go' l '. . .
15c—For theladies, ft elegant stu'lt or bonnet,
pins, set with stones, new, neat and pretty,
worth 75c.
14.50— Elegant field glasses, with ease, day
and night lilass, usually sold for ?14.
jl. 85-Elegant morocco opera glass, in case,
$(J— Fine pearl Lamier opera glass; usually
sold for 112.
$ I.4o—Rogers' best triple-plate table knives,
set of six; this is less than factory prices,
$1.90—6 Rogers' loras or tabie spoons, AA,
triple-plate and warranted.
95c—0 tea spoons, Rogers' best
50c—Set of (> tea spoons, extra, olate.
51-(i knives, .torus or table spoons, all extra
pla'e and warranted.
25c—Child's set, knife, fork and sp-ixjn, extra
silver plated.
$I—Child's set, knife, fork, spoon and nap
kin ring, in pi ish box; worth ?2.
10c—Butter knives or sugar shells, extra
plate, new designs; extra bar;;ain
?1 ..35—Triple-plate fruit dishes, sugar bowls,
pic»le jars, eta ...
25c—A full line ot steel scissors and shears
from 4 inches-to »> inches.
50c—1000 finest steel blade knives, pearl and
tortoise shell handle, really worth from $1 to
$1— Finest hollow ground, full concave
razors'al 1 idly warranted or can be returned;
worlb?l.so tos2 50
25c—Pocket Books and Purses. Large variety.
Worth 75c.
20c—All the leading Novels of the day, bound
in linen, worth from 50c to Jl- We have only
a se—All the latest Novels ol the day, worth
25c and 50c. Come at once ior them. They
will soon be gone. One thousand and seven
hundred sold the lirstday.
5c—10,000 Combs, all kinds, bought iv a job.
Thov are bargains at 10c.
$I."3o—Webster's large sine dictionary, fully
illustrated: no cheap book, but worth
lc—lo,ooo Dads, writing paper, scratfch
books, etc , only lc each
25c—Picture irarnes; worth 75c.
And 1000 other articles at equally low
we wholesale any of these goods
at reduced prices, and the inspection of dealers
is cordtally deslred.
We have au experienced oculistand optician,
and eyes are examined free. Glasses at lowest
prices in the city
Remember the plaoe.
213 South Spring street.
This department is under the manage
ment ol tl c most experienced and thorough
cutter and fitter on this Coast. For perfec
tion of fit style, and oritdmlitv of design,
she is without a peer. TOORISI'S can have
their suits mndo in one day's time, and be
as-ured of satisfaction. MOURNING suits
given special attention. Bring your own
material, or you can make a selection from
a hich and exclusive class of novelty dress
patterns from my stock. Prices as low as
any first-class costunier.
All kinds of fur work done in the house.
The only place in Southern California.
Sealskins refitted, renovated and rcdyed;
short notice and at very reasonable prices.
All work guaranteed flrßt-class.
MOSGROVE'S, The Leader,
! 119 8. Spring st., - - Los Angeles.
Anyone purchasing I2o'fl worth of meat be
tween now and Christmas will be given a fin.
young sucking pig. Tickets given to each
■arch after.
I desire the public to know that not at any
time have 1 entered the MEAT POOL.
First quality of meats of all kinds, both fresh
and salted, including sausages, at bedrock
prices, viz:
Roast Beef 7c to 10c Lamb Chops 10c
Roust Pork 10c Boiled Beef 4c to tie
Roast Veal 10c Corned Beef (ie
Roast Mutton, legs 9Uc Salted Pork, sugar
Steaks. 7c to loci cured 10c
Cutlets 10c to 12)£c; Leaf Lard 10c
Pork Chops 10c. Leaf Lard cooked in
Mutton Chops. 9ci cans 10c
Ham. Bacon and all kinds ot prime cuts of
meats retail at wholesale prices.
Delivered free of charge in any part of the
city. K. L RVY,
11-0 lm
Brass Foundry and Machine
Machines Repaired and Exchanged.
Tool Making and Gear Cutting.
Electrical Work and Supply a Specialty.
No. 700 Spring and Seventh Street.
Prices low for spot cash, or will sell on install
Between Fourth and Fifth Streets.
Telephone 984. P. O. box 1921. 7-21-tI
-SiS. AKITA.rf-
Manufacturer : of : Bamboo : Goods,
Wholesale and Retail.
Also Dealer in
404 S. Spring St., Los Angeles.
11-21 lm '
Undertakers and Kmbalmers.
No. 140 North Main st., Los Angeles, Gal.
Always open. Telephone No. 61.
Why the People's Store is Entitled to a
Share of Your Patronage.
Some mossback merchant.-* who have been here before California became a
state and was still a portion of the Mexican government, poHaibly before that,
rooted here so long that they have forgotten aught else bu| that they ore here,
and when theyesaine was co far in the past, that the memory of man runneth not
to the contrary, contend that they have a superior right to your patronage be
cause they confine themselves exclusively to dry goods, and because they have
outlived their usefulness. Not a spark of ambition or progresaiveness ia kindled
in their breasts, their business enterprise and genius datea back to the last cen
tury. They say they live and let live, but God help the poor devil that lives after
they get a crack at him. Our success in business ia due to* our progreßsiveness.
The modern stores of the world are department stores. The modern atorea of the
world do buainess on a strictly cash baeiB. In London, in Paris, in New York,
and all the large cities ot the United States, the stores that do the trade in their
respective communities are department stores. And why do they do the trade?
Because business conducted upon the basis of a department store concentrates ao
many businesses under one roof and at tbe expense of prosecuting an individual
business. VVe have twenty different branches of merchandise concentrated under
one roof. They comprise stores kept by twenty different classes of merchants.
Each one of these merchants pays a licence on hia stock; that makes twenty dif
ferent licensee; wo pay one license. Twenty different merchants necessitate
twenty different nets of clerks. We only require a certain number to proaecute
our entire business, and the saving alone iv clerical force would be at least one
third of the expense necessary to proaecute theae twenty ditl'erent lines aeparately.
Twenty different lines of merchandise prosecuted singly would necessitate twenty
different atorea; prosecuted under one roof they save the rental of two-thirds of
these twenty stores. It is not necessary for us to carry out the item of expense
any further in our argument to show you what a saving that we gain by prose
cuting our busineas under one roof is at least two-tbirda more than the combina
tion of twenty single merchants. From thia fact it foliows that we can sell
our merchandise ao much cheaper than any Bingle merchant, the difference in
expense saving more than the amount of profit charged on our merchandise.
Then again, an advantage that we have over other merchants ia the fact that we
consume a larger quantity of gooda than any other house in Loa Angeles. Our
branch house in San Francisco, The Maze, on the corner of Sixth, Market and
Taylor streeta, occupying a frontage of SM)xlB7) a feet and using both floora for
salesrooms, do almost double the volume of business that we do. Our Mr. S. A.
Hamburger does the buying for both housea in New York. We purchase over
$1,000,000 worth of merchandise jointly per annum. There ia not a single retail
concern in Los Angelea that purchases one-half that amount. It ia the volume of
merchandise purchased in ihe market that makes the importance of the purchaser
and the price at which he can buy merchandiae. There is no more potent factor
in the euccesB of a buaineaa than the purchase of its merchandiae at right prices,
and never waa there a more true saying than "goods well bought are half sold."
We buy our merchandise at the fountain heads, direct from the manufacturer,
and place it before you at the amallest possible margin of profit consistent with
existence. If other merchantß can sell you merchandise as cheap as we can, why
then we are not entitled to the patronage we seek. We go to the mill and buy
from 30 to 50 dozen shirts aud drawers of a number. Now, there are very few
houses outside of a jobbing house that can do thia. We divide the case, keep half in
Los Angeles and send half to San Francisco. The jobber buys from the manufac
turer; he is obliged to live, must charge a profit, and he parcela out these goods
in smaller lots to other dealers, who from necessity are obliged to buy in smaller
quantities because they have not the trade to buy in quantity.
Just at present we have a large Bale of men's underwear. We are selling you,
for instance, a full liniahed merino ahirt. and drawer, extra heavy weight, extra
fine quality, full finished, no seame, at $1.25 a garment, at the rate of $15 a dozen;
these gooda cost the mill that made them $18 a dozen to manufacture; we made
them an offer for several caBes at a price, and they accepted it, and we place these
goods before you at $1.25 apiece ;if you can buy a similar article in this town leas
than $2.25, then our merchandise is not worth anything. We illustrate this sim
ply 'o show what the power of cash is, and what it means in the manufacturing
Another advantage that you have in trading with the department store ia
that there are no book accounts, everything is cash. At night when the business
closes up the money ia in the drawer or the gooda are on the ahelves. During the
day there have been no accumulation of old debts. When the firat of the month
cornea around and you send your collector out with $2000 or $'{000 worth of bills
and he brings back $40 or $50, somebody has to pay the difference. There is $2000
worth of merchandiae without paying any return ; there is a loss right here,
should the merchant collect every dollar, but he doea not, of 7 per cent discount
which he could get if lie had this $2000 wherewith to buy his goods, and that in
itself goes a very long ways in satisfying the profit. The merchant who sella on
credit is not in a position to go to the market, throw down hia sack of gold, the
very sight of which works wondrous results, and very often eoftens the heart of
the seller, who parts with his goods">t a very greater reduction than he would if
he had to sell them on three or four months' credit.
Another reason why you should do your trading with ua, ia that we give you
the best merchandise that can be purchased for the least money possible to sell it
for. Our busineas is conducted on the basis of percentage for handling the mer
chandise as return for our investment and labor. When we buy merchandise at
50 cents on the dollar we sell it to you at the same ratio. There are lota of times
when we sell goods at less money to our retail trade than we could put down in
our wholesale department, and fell them for more to our jobbing trade. But thia
ia rvur system of'business. It has made us popular. As we buy, co we soil. The
tuiger our Hales the more money we make. 11 is not the question oi profit, it is
the question of percentage. The cheaper we sell, the more we can sell. This is
our argument, and this ia one of the reasons of our great, success. We have re
duced the ratio of our profits from the day we commenced business in Los Angeles
to the present time. Articles we sold then at $2 we are selling tod.iy at $1.25.
With the beginning of next year we intend still further reducing the ratio of ou»
profits so as to still farther increase our business.
With the past season we have gone into finer goods and with the next sea
son shall go into still finer goods. The People's Store will be acknowledged to be
the leader of the best merchandise it is possible to obtain in the market. The
best evidence of our business qualifications and usefulness to the community is
the fact that in July last we opened onr branch store in San Francisco, and today
it is doing more business than some of the oldest and largest establishments that
have been in business in San Francisco for more than twenty years. We employ
a force there of over 200 people, and every one who has been in San Francisco can
tell you that there is not a moment in the day when that force is not taxed to its
utmost. We have nogroceriea, no toys, no house and lot, no race horses, nor any
thing else to give away with our merchandise. We tried this giving-away busi
ness ourselves some years ago, and while we gave away a few thing that people
did not waut or care abont.it necessarily raised the price of the merchandise;
because if an article costs $10, and the merchant gives you $1 worth of presents,
it, makes that article coßt $11, and he has got to charge you a profit on the $11
that he has expended. If a shoe man sells you a pair of shoes that coat him $2.50
and givea you a doll that cost him 50c. it makes that shoe coat him $:>, and he
throwa sand in your eyes by raising the price of the shoe. The ahoe and the doll
cost you more than you would have to pay ordinarily if you went in and bought
the shoe without the doll. The only legitimate mode of merchandising that wins
iv the end, ia the selling of goods upon their own merits, and at the lowest poasi
ble price the article can be sold for. If you want to buy toya go where toys are
sold; if you want to buy shoes, go to the place shoes are
sold; if you want to buy clothing, go to the clothing store; if you want to buy
groceries, go to the grocery store, and then you will be treated fair and equare all
around. But remember, no one is in business for their health. They havo all got
to make a profit, and tho man that givea you a doll and a pair of afioea makes a
profit on both. If you want to buy merchandise go to the house that sella the best
merchandise for the least money, and if you want the verdict of the people where
to go to buy it, why watch the crowds on Sprint* street and see which atorea they
We draw our patronage because we aim to. buy our merchandiae as low as
cash can buy it; we aim to sell it as low as cash can sell it; wo aim to buy tbe
best for the price that money can obtain ; we aim to give satisfaction or refund
the money ;we aim to keep tho best makes of merchandise, and thoae that will
bring our patrons back to us to get more of the same class when they are done
with their first purchases. Our business methods are open and straightforward;
we treat our patrons with the utmost liberality. It is our earnest endeavor to
have the best and most attentive salespeople, and constantly impress upon theii
minds the necessity of giving our patrons the best of attention and consideration.
All our gooda are marked in plain figures, we have but one price, and a child ia as
aecure in trading in our store as the most experienced buyer. We try to give you
the moat that your money will purchase, and in doing this we ask a share of your
All our holiday stock aa well as our toys, art gooda, crockery, novelties of all
sorts are sold at the same ratio of profit as our staples.
We cordially invite you ti inspect what we have, and will give you our best

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