The Washington times. [volume], August 03, 1911, LAST EDITION, Page 7, Image 7

About The Washington times. [volume] (Washington [D.C.]) 1902-1939

Image provided by: Library of Congress, Washington, DC

                
THE WASHINGTON TIMES. THUHSDAY, AUGUST 3, 1911.
7.
Itelfesfeftwtoi llraeef
WASHINGTON, D. C
August .1, 1911.
Mi. Business Man,
"Wherever. tf. B
Dear S3r:
How was business with you in July?
Did it go ahead or July last year?
t VST"
Did it go ahead of your June business this year?
The summer months are dull , made so toy negligence rather than
necessity, and a business that grows in July despite this summer indif
ferenoe has got something worth calling to your attention and something
worth your listening to.
Which leads us to point out the July facts in the case of The
Washington Times. Its July net circulation totalled ,1,187,949. This if
a gain of 1,149 per day over, the June figures and a gain of 7,920 per
eliminated
Newspapers usually lose circulation in the summer months; rthe
other Washington paper publishing daily figures shows for the 24 days
available a loss for July over June of 2,115 per day. The midsummer
gain of The Times is therefore all the more pleasing to us and interest
ing to you.
Not one dollar was spent in any unusual form of pro
motion. There were no voting schemes, no prize contests,
no crockery premiums, no canvassers, no trips.- Just a
constant effort to print daily a clean, sane newspaper a
little "better than the one of the day before, a little
more complete and a little more interesting. .
Isnft that the kind of a newspaper, with the consequent growth
detailed above, that pays the advertiser, that reaches the people who
buy, that brings returns and makes customers?
We think so. What do you think?
Very truly yours-,
i-:
WB
General Manager.
' i C .
MiMH
i.