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THE WASHINGTON TIMES: SUNDAY, JULY 25, 1915.
s Leg , Jjf (Jnion -? The Men of Washington to Share $300,000 The corporation controlling the Olus Coat Shirtis investing $300,000 in advertising. First came announcements in all the leading magazines, the results of which created nearly 1 ,000,000 wearers of Olus Shirts. Now comes advertising directly benefiting each individual man. Each city i& to share. Last week it was Boston when 6,600 VOlus" Shirts were distributed through the agency of Shepard Norwell Company. Now comes Washington and this New Men's Shop is selected be cause of central location and reputation. 3,500 Shirts are allowed to Washington, the distribution to commence tomorrow morning in the New Men's Shop, G street, two doors east of Eleventh. Double floor space, extra salesmen and cashiers, assure quick service M Important The president of the Phillips Jones Company, makers of the "Olus," estimates that 3,500 Shirts distributed in Washing ton will quickly result in ten times that number sold and that the ratio of increase will continue until the "Olus" will be almost universally worn. m pit. JAN.SHJ I9QIQ EG.US.PAT.OFlp. COAT CUT SHIRTS Important The distribution of "Olus" at practically half the standard prices is positively limited to 3,500 of these Shirts, and gen tlemen who profit by this dis tribution and recommend them to their friends are requested to mention the standard prices, and not the temporary quota tions mentioned below. Shirts That Never Work UpWith Drawers That Never Drag Down Indispensable The "Olus" is indispensable dur ing the summer season when the vest is not used and the shirt some what exposed. The Shirt cannot work up nor will the drawers drag down discomforts inseparable from the old-time garments. The "Olus" can be worn with an undershfrf ria-tothe underwear is necessary but union suits or draw ers can be worn it desired. Sale Prices Limited to 3,500 Shirts 95c Standard at $1.50 Standard at $2.00 $1.45 U $L95 Standard at $3.00 " Standard at $4.00 Standard at $3.50 Standard at $5.00 . The "Olu," the ideal combination of shirt and drawers, is man tailored and guar anteed perfection of fit and comfort. Materials include taest of pure silk, silk jand linen, pongee, mercerized madras, percale, etc. Some with neckbands, some with attached col lars, for outdoor sports. White and colors, including the young man's shirt with satin stripes in bright colors. Don't Forget The "Olus" at the special intro ductory prices are only during the distribution of 3,500 Shir.ts, -.begin-ning tomorrow morning. The "Olus" story is a most con-, vincing one interview one of the young men you will find near to the door of this new Men's Shop, on G street, two doors east of llth. $t!p " ' w Tomorrow 49c Were to $2.00 Many lots bunched House Dresses of chim bray, gingham, percale, and lawn, plain colors, checks, and stripes. All sizes up to 38 only. Basement Store. Suits 29c Swiss ribbed, with lace-trlmmed vest and tight or loose knee pants. 60c uradc. Regular and extra sizes. Vests 12Jc Swiss ribbed vests, with V or square necks, with crochet necks. Regular and extra sizes. Values 18c up. "Middy" CCr Reduced from 69c VVV The Regulation Middy Blouse All white and with red and blue trimmings. Sizes for girls of 12 to 20 years. The Idea on Which We Build Business The central idea on which this men's store was refunded has been and is to make every ' customer a' PERMA NENT customer. To do this we have stood firmly back of every article sold. And that means that everything we car ry in stock must be selected and priced with a cautious eye in order to fulfill the buyer's ex pectations and our own. To keep the customer's good will we must stand fast by first principles principles that we, and you, know are firm founda tions on wjiich to build for last ing success. It is this spirit that permits us to claim your confidence today. It is the cen tral idea through and by which the business has reached its present high estate. You and This Shop You can wear lightweight wool cloth Suits until September ends. This shop has to be preparing for the coming autumn-winter now. Hence, the present Clearing Sale of the following , Suits $9.75 Were $14.50 Up Mohair. Serge, and Tweed Suits, skeleton lined, mostly. To creaje variety and all sizes not a few $18.50 and $20.00 Suits are includ ed at $9.75 for choice. On street floor, near door of the New Men's Shop, G street, two doors east of llth. The Palais Royal Basement Store Better Than Ever Bargain for This Last Week of the July Clearing Sale 1215 Waists, $1.00 Values 49c Five Models Are Illustrated 783 White Tailored Skirts 59c Including Values to $2.00 ', Mil " SvV Basement Store. Rompers 10c Blue and 'tan, with pip- ings of contrasting colors xS5L I:Jiii, ,"1MW1 I v yK B y TV The Waists, tailored and lingerie effects. The Skirts, of ratine, repp, linene, pique, and khaki, some with patch pockets and belts. Basement Store 4 Seconds by 4 Elevators. Kimonos Standard at $1.00 69c All the summer kimonos, plain and empire. In all sizes. Atonly C9c for "choice. $1 Lingerie ()9c Combination garments 9,5 separate iowim, skirts. :tc. Some are quite elaborately trimmed with wash laces ind ribbons. 75c Lingerie 39c Combination and separate garments. Shut your eyes to the tosbed and tumbled appearance open them wide to the quality and the needlework. Basement Store. Aprons at 29c Of blue and white check gingham, with white braid trimming. On Other Tables Corsets warranted rust proof and with ACkt tour garters "xJC Hose Fiber Silk Boot Hose, black, white, or- nd colors '... " Basement Storo. Dresses Plain blue with, white braid trimming. Sizes 6 to 12 OQ, years nJ J Socks With tops in colors. All sizes. inA. Per pair lUCj Suits $4.75 683 Women's Dresses IOALotNo.2 $- VQ Lot No. 3 Q AQ JJJ YalnesJoJS ft Value, to $20 fl Lot No. 1 Values to $3 S At $1.39 and $1.98 are the voile, lawn, and linen dresses, all white and with coin dots, stripes, etc. The styles, materials, trimmings and needlework that pertain to $3.00 to $5.00 dresses. At $8.98 are $18 to $20 silk crepe de chine, taffeta, and foulard silk dresses, new coatee effects and other New York models of today. Sizes to 42, in white, black, navy, tan, plain colors, and in combina tions. Basement Store 4 seconds by 4 elevators. A. Lisner Palais Royal G Street J Were to $20 Ending this July Clearing with all $12.00 to $20.00 Suits at $4.85 for choice. Palm Beach Suits, Linen Suits, Silk Suits, Tweed Suits, Serge Suits. All sizes, in styles for the tourist and for cool even ings at home, now and later. Basement Floor. Sizes 2 to 6 yeais. Basement Store. :