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THE WASHINGTON TIMES, SATURDAY, FEBRUARY 5, 1916.
DOES NOT BELIEVE IN COSY CHALMERS CABRIOLET T WIS A GENERAL RISE IN AUTO PRICES V ISENG LICENS ' Goodrich Company Holds Truth Is Most Important Factor in Selling .Goods t "We believe lA advertising, ns an heqnpmlcal factor In the marketing of flirea and other commodltlea to conaum AT9," aaya J I Wactomuth. local pranch manager of the B. F. Goodrich Company. t "We toolleve, too. that the valuo of leach line of advertising space, paid for depends not only upon tho message Vhlch fills that space, but, ultimately, itnnn thn decree of truthftlllicsa and jrodd faith within that message Wo be.. neve tnat a wnoie inausiry may oo raised up, or lowered down, In public confidence by the general averago of truthfulness and sincerity In tho ad vertising used by that Industry. "We believe that a chronic atmosphero of half truth and a continuous stretch ing of tho truth. In an effort to 'beat the devil around tho bttsh.' might cost all advertisers. In a given industry, half the possibilities of their appropriation. Wo believe that many advertisers real ise this fact, as we do, but hcsltato to express It, lest such expression be deemed unethical. Ethics oL Advertising. "Tho 6thlcs of advertising, so vaguely defined, that each interprets them for himself, seem often cursed with Insin cerity. Under thoso ethics It is. for In stance, considered bad 'form to refer to competitors. "But, per contra, these ethics mlgfyt admit 6f any advertiser claiming for his product, as exclusive features, such features as are common to all, or to others, "who mako tho same grado of product. "We do not believe that this Is good for tho ultimate interest of advertising In general or for tire selling in particu lar. For the advertiser, in the end, must pay the piper' for all tho stretching of advertising through discounted cred ences "We are prompted to make a state ment lilec this, because we think: it a wholesomo subject for the tiro In dustry to consider. Wo are not as suming a holler than thou attitude, nor indulging in a plea for good prin ciple alone though that alone should Justify it. We say it because we be lieve that many other worthy adver tisers think It. and would gladly co operate with it if someone set tho pace, ns a sonnd business policy for multiplying results from advertising for all tiro advertisers. "We say St too. because the Good rich Company, more than other tiro manufacturing concern, has suf fered damage from competitive ad vertising which implied claim to ex clusive features in product, equip ment, or mothod which lind long been common with us. What Public Cares About. 'J.t Is truo that the public cares little, who makes or sells the most tires who made the first pneumatic tire the first white rubber tiro, tho first b'lack tread tire, or the first gen uine cord tlr'e. The public cares "hlefly for who delivers the best value in tires to consumers. Wo re ntier this, and so conrentrafe upon it. "No rubber concern makes, in the United States, so many motor car tires as does tho B. F. Goodrich Company. "While It may have seemed tb;at we transgressed the so-called 'othlci' of ad vertising by publishing a 'challenge' to all competitors, upon VOLUMH. It was not because we like to do this sort of tlrfncr. "The B. F. Goodrich Company was the first concern in America to mako white rubber treads on tires. Wo have dis carded them but it is through no short age of the 'white' Ingredients, caused by war, or other conditions alleged to have made a scarcity. We abandoned the white tread rubber In favor f the black tread 'barefoot' rubber, which we alono Introduced two years ago. on our famous Silvortown cord tires. Wo abandoned white rubber in the treads of our fabric tires for 191G, and replaced It with our black 'barefoot' rubhci. onlv after two years of such rigid tests fdr endurance and powersaving on our 'Sllvertown cord tires.' as olearlv proved the great worth of our black 'Ivirofoof rubber, for road work and mileage. "The consumer demand which results from this policy Is the only excuse which the B. F. Goodrich Company, offers for 'making far more motor car tires' In America alone than any other rubber company." Increases Efficiency of Small Delivery Truck Attachment of a special frame and rear construction to a Ford car to In orease Its carrying capacity as a de livery truck has been Introduced suc cessfully In the "Smith form a truck." The new device allows the entire chassis of a Ford car to be slid Inside of Its frarfip. and the two ore there firmly bolted and riveted together. Tho rear axles of the Ford are used as a jack shaft, and are equipped with sprocket wheels which carry roller chairs that engage with sprockets on the rear wheels for driving the truck. Ninety, per cent of the dead load Is carried on the rear wheels, and there Is less strain on the front wheels and axles than When the Ford was in use as a pleasure car. The device gives ample strength to carry loads of over a ton. and provides a loading space back of the seat nearly nine feet long. I In the demonstration the "Smith form a truck" loaded with one and a half tons of horseshoes climbed a 30 per cent grade with ease. The Record Auto Sup ply and Service Company has been ap pointed distributers for the "Smith form a truck" In Washington and tho surrounding territory comprising five counties in Maryland and twenty In Virginia. - Uncle Remus Stories. Mrs. Thomas Wrlgbt entertained mem bers of the Home Club of the Interior Department and their friends last night with a series of "Undo Kemus Stories," for grown-ups. Miss Isabella A. Towner and William Hamilton, of the Bureau of Education, gave a musical program. AUTOMOBILES If toreyclM and Accessor!. NATIONAL comu motor co Varmont Av. & H St. JEFFERY GASOLENE CARS. Studebaker Commercial Auto su ply Co., tu 14th at ELECTRIC CARS. Eswratn Om 1U7 H st. ACCESSORIES. National Electric Supply Co., UU-U3 . v, 4e Tho Shackleford good roads bill has passed tho House. Tho . $25,oq0,000 appropriation planned for highway1 improvement throughout tho country implies tho cheering news that Undo Sam has at last taken off his coat to go to work in tho interest of motorists. But not even its stanches champiohB believe it will pass the Senate in its present form. By tho time the Senate gets through with it, it will have been amended to death, and in all probability thbso $25,000,000 will havo shrunk considerably. . If the average ino'torist preferably one of those wlw havo traveled down the Shenandoah valloy to Staunton can get a smilo out of tho following passage, ho is welcome to it: "' no por tion of this appropriation shall oo used in tho construction, im provement, maintenance, or repair of any toll road." A Gentle Hint If the party with an automobile who nearly run me down on Main street as I was crossing over repeats the act. unless I am totally disabled, he will need the ambulance to finish his trip. This Is not Intended ns a threat, but simply a matter of business. People not possessing one of these devilish machines do not have to get oft the earth, I don't think. A. W. A. Advertisement in the Great Bond (Kan.) Tribune. Several Inquiries have come to the writer anent the .newly formed Pro fessional Chauffeurs' Association. Tho personnel of the board of govern ors and the executive staff of the now organization have not yet been dis closed. Until more Is learned about the club and Its officers, little may bo said about It. Through thp medium of such an association, properly organised, much good may come. If Its membership Is rigidly restricted to tho most cap able, honest and reliable of drivers, men hose records are unquestionable. Its success Is assured. if not? Three months! Attorney General Gregory la on a still hunt for doctor-motorists who decorate their radiators with the red cross. It is against the law for physi cians thus to signify their profession. Brother Gregory has no objection to any other sign, but the old red cross doesn't mean anything to the traffic cop now, except that the offender will be pinched If he Is caught. The Maryland legislature Is considering a resolution providing for the construction of a Federal road connecting Washington and the Naval Academy. Maryland Congressman were asked some time ago to lend their effortaln the furtherance of this project, but no action has so far been taken. At first thought It might be supposed that the construction of such a road would benefit merely Washington. This Is not so. Such a step as this is less a part of the good roads system of the District of Columbia than of the Infinitely moro Important scheme mili tary and naval preparedness. ' Chesapeake bay Is notoriously without fortification. It appears a lam entably easy ontrv for an enemy navv. The construction of a rugged, hard surfaced road over which aid oould be rushed In defense of Washing ton. Baltimore, and Annapolis Is the logical first step for their protection. What are the Maryland Congressmen going to do about it? 1 Truth in Advertising ' 1912 HersHoff roadster; a bargain, In motor, fully equipped and classy. This Tel. 73S-W. Springfield (Mass.)-Union. Mrs. Bridget Donohue. Funeral services for Mrs. Bridget Donohue, who died yesterday, will be held at tho residence, 212 Massachusetts avenue northwest. Monday at 2 o clock, and In St. Aloyauls Church. Interment at Mt. Olivet. Mrs. Elizabeth D. Elliott. Funeral services for Mrs. Elizabeth D. Elliott, who died yesterday at her residence. 170S KilDourne sircec norm west, will be held Sunday in Brooklyn. Mrs. Emma Jane Grubb. Funeral services for Mrs. Emma Jane Grubb. who died Thursday at 2129 Eighteenth street northwest, were held at Loudon Park Cemetery. Baltimore, this afternoon. John R. Javins. Funeral services for John K. Javins, who died Wednesday, were held at the residence, 907 Seventh street southeast, this afternoon. Interment at Congres sional Cemetery. Stillman Moore. Funeral services for Stillman Moore, who died 'Thursday at the residence of his son-in-law, Hobert A. Smith, 45 Rhodo Island avenue northwest, aged ninety-four, will be held tomorrow at Greatest Funerals Regular Price, $1295 Our Price, F. 0. B. FMLADELFMA Only a Limited'Niimber to Sell LIGHT SIX TOURING; GRACEFUL STREAMLINE BODY with disappearing seats; 12-inch hand-buffed leather upholstery; 35 horse power; left-side drive, with center control; 84x4 tires; Gray & Davis lighting and starting equipment; one-man top. Every one knows the high qualities of the CHANDLER the car that thousands of owners all over the country are driving with supreme satisfaction USED CARS AT LOW Ftm Bargain BolUtin GORSON'S 1000 wMhtk. m r .perfect condition-,' ball-bearing one won't last long. P. W. Mynor. - MONTE W. SOHN 2:30 o'clock. Interment Springfield, Mass. Monday at Rev. William Pusey Painter. Funeral services for the Rev. Pusey Painter, who died yesterday at his homo In McLean, Va.. will bo held at St. John's Church, McLean, Va., to morrow at a o'clock. Interment at Muncy, Pa. Mrs. Ella Elizabeth Seufferle. Funeral services for Mrs. Ella Eliza beth Seufferle, who died yesterday at the Washington Sanitarium, Takoma Park, will be held at the residence of her "daughter. Mrs. Robert D. Suter, 1310 Dclafleld placo northwest, Mon day at 2 o'clock. Mrs. Georgia A. Williams. . Funeral services for Mrs. Georgia A. Williams, who died Thursday at the George Washington Hospital" were held today at the residence of Charles Owens. Rockvllle, Md. Typhus in Mexico City i Declared unaer control Typhus In Mexico City is so far under control that the schools will be re opened Monday, according to a dispatch received at the Mexican agency, here. HelW General Argumcdo, three of his chiefs, and JW'of his men wil be tried at Durango General t'urraiiza is about to establlHh headquarters for the coming two months at Morella. ' Made EXTRAORDINARILY J PRICES Gat Osr Actoli PriItioi , syt M AUTOMOBILE EXCHANGE 238.240 Nerik Braid Street, PalUdelpM mmummmmmmmmmm. Em'i iHK - k - v - - & 'fciWiifc&fijc 'tfp 'At LVSiLLLLL&LHLLiL!MPv ??52 2 m2 ''',' Comfortable In Its Seating Arrangement and snugly warm in the coldest weather, the new Chalmcru "Cab" is in splendid favor with motorists. BrG INCREASE SHOWN MT0R EXPORTS Figures Announced by the Sta tistical Bureau of the De partment of Commerce. The tremendous Increase In the ex port trade In automobiles In Novem ber last as compared with the cor responding month of 1914, Is shown In thb figures Just released by the statistical bureau of the Department of Commerce. In November last. 1,583 commercial cars, valued at $3,837,307. were ship ped abroad, while In November, 1914. the number was 842, and the valuo $.1,244,618. The pleasure cars exports In No vember, last, amounted to 3,690 cars, valued at $2,791,507. while In Novem ber, 1914, the number was 776, and tho value $634,669. The exports of parts, not Including engines and tires, amounted to $3.'2.5C7 In Novem ber, 1914, and $1,693,787, In November last. These are tho figures tor the eleven months period of 1915 commercial cars, 20.4IS, valued at .J.S5.13171ill pleas ure cars, 38,:03, valued at $32,334,734: parts, not Incluillng engines and tires, $14,oC8,.'i96. Kor the corresiondlng porlod of 1914 tho figures are. Commercial cars, 2.1B1, valued at $5.f!i,02; ; pleasure cars. 21.KM. valued nt ll8.KSl.uiu. pans, not Including engines and tires, $6,208, 090. In November last, I' ranee Imported from Mils count ty 'AS cars, valued at 4I,X48.5 rhlle in Normhcr, 1911. tlie number Imported was 693 and the value $1,714,145. During thf eleven months' period the number Increased from 1,847 cars, valued nt $2,510,830. in 1914. to 5,881 cars, valued at $14,887,732. In 1915. There were no motor cars exported from this country to Ucrmaify either In November Jast or In November. 1914. but during the eleven months' period tho fig ures show mat 1,063 cars, valued at $799, 552. wore shipper! to that country during the first eleven months of 1914, as against four cars, valued at $2,800, ship ped thero during the satin? period of last j ear. To England and Europe. King George's "tight little Island" took 1,534 motor cars of various kinds, valued at $1,706,832. from this country In November last, as against 404 cars, valued at J6K3.4W, Imported In Novem ber. 1914 During the eleven months of 1915 the 1'nltcd ICingdom received from this country 2i.9S9 cars, valued at $33,0fi6,0l9. while during the same period -Bl. r A Jf h c4 - - - YwjJrlrfPv iv I A M.m. v. l I cap at, I ttncktt 1 HuhRK3'A I mu I vr Jr B wy Attachment I " I j nw I SmBS991mu tnw I v Vjy Jg7 Jf fcMwuisidfc L 1 tlucbaittk VPflsC9F 1 etT I YOUR FORD $350 Guaranteed Capacity Tons This wonder truck does the work of four teams at half the cost and we can prove it! We take, your Ford whether it is new or old and transform it into this sturdy truck with a hauling capacity of from one to one and a half tons. Delivery im mediatethe makers have provided 50,000 trucks for 1916. The The Smith Form-a-Truck is so designed that 90 per cent of the load is carried by the rear axle a mechanically correct con struction that any engineer will indorse. There are no changes in the gear-shift it is as simple to operate as your Ford pleasure car. Record ?!MWI 631 Massachusetts Ave.N.W. L of. 1914 the number of cars sent there was 5,919, nnd the value was $3,794,504. under the classification of "other Kuropc," which embrace all the Euro pean countries not mentioned hereto fore, there were shipped In November last 520 cars, valued at $1,054,410. During tho samo month of 1914 the number wan twenty-two, and the value wan $24,25. During the eleven months period this number of cars Increased from 2,758, val ued at K.381.GS4, In 1914, to 8,022 cars, valued at $21,057,550. Two hundred and ten cars, valued at $209,684. wore shipped Into Canada In November last from this country, as against 105 cars, valued at $183,103, ex ported there in November, 1914. There was a falling off In tho exports to tho Dominion during the eleven months' period, the figures showing a decline from 4.086 ears, valued at $3,158,081. In 1914, to 5,448 cars, tho value of which was only $4,363,821, In 1915. U. S. Cars Favorite. There were 21 cars, valued at $18,281. shipped to Mexico In November last, as against 8 cars, valued at $14,300. ex ported there during the same month of 1914. For the eleven months' Period the showing an increase from 84 cars, valued at $101,684. during the eleven months of 1911, while during the same period of i'JIj tho number was 109 and the value $102,402. American motor cars still continued to be a favorite In tho West Indies and liermuda. the exports to those Islands showing an Increase from 84 cors. valued at $63,004. In November. 1914. to 315 cars, valued at $201,808. In November last, while during the eleven months' period tho exports rose from 550 cars, -valued at $4TUi6. In 1914. to 2,SW cars, valued at $1.680,168. in 1915. Army Officer's Test Indorses Motorcycle Lieut K I., Hoffman, of the Twenty fourth United States Infantry, stationed at Honolulu, 'io made a transcontl iirntal.trlp acioss the United Staten I loin the 1'aclflc coast to itoston and nnrk last summer on an Indian aio lorcyi'le, reported to thu adjutant general of the at my recently that he foiind the proqent day motorcycle quite reliable and well adapted to the military service. Ho rode altogether ',,600 miles without overhauling tho engine, averaging forty, miles on a gallon of gasolene and sixty miles on. a quart of oil. The trip Included an evtraordlnarily severe test through hundreds of miles In Nevada and Wyoming, but without a Breakdown anywhere and In Lieutenant Hoff man's opinion was subjected to much harder service than It would be In actual campaigning.. Ten Indian motorcycles with side vans carrying wireless inntruments, telescope pjles. and camplntr equip ment for service In the wilderness havo Just been completed for the Do Forest Hadlo Telephoae and Tele graph Company by the Hendeo Man iifiicturbur Company. The power gen-t-iatcd by each outfit will send a message 00 miles over land. Br mfc GIVES YOU THIS df Jr ;trf Svf t&T&a&z Most Economical Auto Supply and Service Co. . i PEW CO SIDE UNITS OF A COMPLETED LI Selection Usually Made Upon Specifications, Appearance, and Driving Demonstration. Of tho moro Ihin a thnusand parts used in the construction of even the lightest and simplest automobile, how many does oven the most careful and prudent buyer consider? George A. Kissel says that only a few of the units necessary to produce a completed car are given an Instants thought. Selection Is made upon sped Acinic ns, appearance and perhaps a driving demonstration of a practically new machine. "Yet a prcat many things that count Mtally In the ability, comfort, nnd longevity of a car are seldom oven men tioned by a customor. Tor Instance, there are hundreds nt bolts, nuts and screws. Whoever thinks of asking about tho nunllty of these "Yet they are to the car what tho ligaments arc to the human body." says Mr. Kissel. "They hold It to gether, or they don't. Therefore.' man ufacturers of good cars are as careful in the selection and Inspection of them as the moro conspicuous features. Thero aro many giadcs r,f screws, nuts nnd bolts and i,t Is possible to make a great saving in cot of construction by using the lower grades of soft metal and Imperfect threuds. "Riding comfort, in the abstract, is one. of the frst considerations of the average motor'st But here again in quiries and teits are almost Invariably suttnrtlclal Few stop to think that there are rrany cualltlcs of cushion springs and curled hair stuffing, and that comfort that will last through years of service depends upon tho naturo of them and other factors. As a prominent manufacturer of curled hair recently wrote to us: 'Poor upholstery transmits thousands of llttlo Jars to the base of tho passenger's srlne, fags him and kills his pleasure. Many n car haa been called a hard rider whn It was only the upholstery that was at 'fault.' "To go further, the windshields we buy for Kissel Kara havo the welded type of tubing. -MIe not i few cars have shields that have tubing locked together In a seam. The advantage of the weldd typo Is that It Is stirrer nnd watertight. The ether T;lnd costa less nnd shows It in wear. "Yet whoe-. er stons to ask about this detail? "These arc a fov little things that indicate why there is such a variance in tho price of cars, and also In the kind and length of service they jrivc.' vkj ii (r.fh V&&&-& Hauling in the World It can be maneuvered with ways have' more power than you actually need. You get from 15 tq 20 miles per hour under full load and it runs from 12 to 20 miles on a gallon of gasolene wonderfully economical. PHONE MAIN 23, DAY OR NIGHT Hugh Chalmers Tells How Euro pean War. Has Affeoted Motor-Making Industry. An Increase of $100 In the price of tha Chalmers 6-40 touring car, from $1,359 to $1,450, effective march 1, was an nounced at the recent Chicago automo bile show by executives of the Chalmers Motor Company. Coming on the heela of sharp advances In the cost of all raw materials, tho announcement may bo the forerunner of similar policies throughout the Industry, "Raw materials have advanced in price to new high levels In the past lew months, and the cud Is not yet la sight," said Hugh Chalmers. 'Vo havo found It Impossible to manufacture a car conforming to our standards at tno former productlpn cost. Rather than sacrifice quality we havo decided to ad vance tlio car's price." "I predict a. general upward revision of motor car prices before many months. There Is no other way out for the automobile manufacturer. Tha Kuropcan war has been responsible In a great degree for the big Increase in tho costs of raw materials. The tre mendous demand for steel, copper, tin, lead, aluminum, sheet motals, and other materials for use In the manufacture of war munitions has made prices high and deliveries uncertain. "Vanadium steel, which sold at $1,85 a pound only a year ago, has Jumped to $8.60 a pound. AlumMnum has nearly tripled In price, going from 19 cents a pound to 53 cents a pounJ. Other sensational Increases are: Htecl bars, from $1.10 a hundred to $3 a hundred; high speed steol, from S1.05 a pound to $3.35; leather from 20 cents a foot' to 33 cents a foot; copper, from 14 cents a pound to 24 cents a pound. , "Added to the many troubles of the motor-car maker Is the difficulty In securing machine tools and automatic machinery of the latest type. Fac tories turning out shrapnel and other munitions of war havo practically corralled the output of the machinery makers. Stoel mills aro making no promises of delivery within six months, and parts manufacturers are accordingly held up in their produc tion. Almost every concern In tha metal industry Is turning down or i ders, having accumulated a quantity I sufficient to keep them at top speed I for months to come. ''The situation can result In only one thing higher prices on ars within i the next sixty days. If we find that , materials continue to climb after the iuu increase in price on our car nas taken effect, we will undoubtedly ba compelled to again raise the price. We have as yet made no change In the price of the Chalmers 61x-30 model, new selling at $1,060, because this car is being built from materials purchased last spring." Machine and Engineer Divisions to Banquet Assistant Secretary of the Treasury Malburn, Director Joseph G. Ralph, of the Utircaii or Engraving and Printing, nnd Clark Griffith, manager of the Washington baseball team. Frank Mor rison, secretary of the A. F. of L.. and A. C. Downey will be tho guests or honor tonight at the annual banquet of employes of the engineer and ma chine divisions of the Bureau of En graving and Printing at the Winston. J A. Williams will be toastmaster. Attention Ford Owners Your valves ground and car bon cleaned out in your own garage for $2.75. Other work at proportionately low prices. Phono. Main 7330 or drop postal, 422 8th St. N. W. great case of control, and you al Territory Open For Good Live Dealers in Maryland & Virginia u H t ' , t. t