The Washington times. [volume], July 30, 1916, SUNDAY EVENING EDITION, Page 11, Image 11

About The Washington times. [volume] (Washington [D.C.]) 1902-1939

Image provided by: Library of Congress, Washington, DC

                
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r ' . THE WASOTrtxW TIMES; SJJN1M2V JULY 30MD16.'
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specifications EUUZ IfHHHHiH JlV Ji JllvAYIjUifl
' IHBRImJLt: mmmml
MOTOR 3x4, cast en-bloc
RADIATOR Thermo syphon cool
ing. TRANSMISSION Selective type,
three speeds forward and one re
Terse in unit with motor.
CLUTCH Multiple disc.
CONTROLCcntro lercr operated
by right hand, on transmission
direct.
IGNITION Distributor in connec
tion with battery.
CARBURETER Float feed.
GASOLINE 10 gallons capacity.
FENDERS Crown.
LAMPS Two head and one tail.
HORN Electric.
TOOLS Tool kit, jack, tire repair
kit and pump. .
THIS CAR IS NOW ON DISPLAY AT SHOWROOM, 1748 BROADWAY, Cor. 56th St, NEW YORK CITY
SPECIFICATIONS
. i .i
STEERING GEAfc-Sixteen inch.,.
wheel. '.(WgJit. haadfor foreign' ;
trade only): " , . -
REAR J AXLE Floating type.,.
BRAKES Two ,' sets .oa.'rear hubs.
FRONT ' AXLE Drop' forged, I
" beam. ,-.. ut . .. -
WHEELSArtUlery type.
TIRES 0x3 ' from?, 'smooth ' tread,
SlxaVi rear. u
FRAME Pressed tefL v .
SPBlNQSVSeml-ellipUc front and.. .
rorlesri and easy., rWing;
WHEEL BASE-il (nehes.
BODY Stream line ire -passenger,
. neuy ,Hpoicreu.
JWNIH Black and-nickel,-nor op- ;
lien as to cotr. , , 4 yj ,
t invBni&Liu oianting, cieir , ,.
TOP-One'man.
The Lowest Priced 5 passenger Car in the
110-INCH WHEEL BASE
AUTOMOBILE PROFIT SHARING
You Can Share in the Enormous Profits Now Being Made in the Manufacture of Automobiles. Read Every Word of This Announce ment Whether You Have $20 or $20,000
i
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YOUR OPPORTUNITY
fn
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THE EMERSON MOTORS COMPANY U l
corporated with a capital atoek it on aallllon
hares, rack at a par Talae of 10.00. Three
hnadred thooaaaa (See000) aharea of thla atock
1hw7 preferred, bat at the present tine all the
Preferred Stock la la thexTreaBBrr. The Treasury
alsa holds at present 91,000,000 par Talae of the
CoBunoaBtock. The compaar has bo debts, has
a substantial cash Ireasarr sad Is actlrelx ea
asacd la Baannfaetarlna; I la flrat cars at Its fac
tory la Lons; Island City, New York.
DEMONSTRATINO OARS ON DISPLAY IN
NEW YORK CITY TODAY AT SHOWROOM,
1,748 BROADWAY, CORNER 56TII ST.
The Officers aad Directors lacludet
Willis Geo. Emerson, Chairman Board of Di
rectors. T. A. Campbell, President (formerly Treasur
er and General Manager of the Imperial Auto
mobile Company).
R. ,C. Hupp, Vice-President (formerly Vice
President and General Manager of the Hupp Mo
tor Co., aad automobile engineer of International
repute).
Gcoraje N. Campbell, Secretary and Treasurer
(formerly Secretary and Factory Manager Im
perial Automobile Co.).
M. L. Shanks, Assistant Treasurer (formerly
Secretary of the Monarch Motor Car Company,
of Detroit, Mich.).
J. L. Sullivan, Assistant Secretary.
George B. Glfford, Director (Geaeral Manag
er of .the Standard Oil Company (Dayoaae
Works) a Broadway, New York, N. Y.).
Jesse R. Leonard, Director (Director Colum
bia National Bank, Pittsburgh, Pa.). (
Charles A. Tome (Ex-United States Senator
from Minnesota, now of the Inn of Towne
flpellman, Attorney, 118 Broadway, New York,
N. Y.). 'I .. ..
Amos n. Stephens, General Counsel (30 East
42d street, New York City).
In addition to these the Advisory Board con
tains the names of many men prominent through
out the United Statea In the banking aad busi
ness world.
The books of this Company are audited once
every month by the American Audit Co.
Thla new five-passenger tburlng car, to sell
at the low price of 8305, Is the result of Mr. R.
C. Hupp's many years' experience.
During Mr. Hupp's long experience In the au.
tomoblle world, and la the course of the evolu
tion of the automobile Industry for the past fif
teen years, during which period bis fame has
become International, he aays, after carefully
i checking everything over, that this new creation
Is without question the most perfect In design,
durability and line of any low-priced aatomoblle
ever made.
It Is well known that Mr. R. C Hupp's ap
proval and opinion of this new car Is emlnentlr
worth while. Be started with the Oldsmoble
In 1903. At that time the car was sold at SOSO,
when other aatomobllea were selling from
S3.000 up. Mr. IIupp was graduated from the
Oldsmotor Works to the Pord Company, In 1B0S.
Through Mr. Hupp'a knowledge and, experience
while making the loweat priced automobile la
the world, with the Oldsmotor Works, he be
came one of the-factors with Henry Ford In the
production of the first SHOO Ford runabouts. In
lOOfl Mr. Hupp and associates organised the
Hupp Motor. Car Company, prodaclng a ear at
STBO which at that time was lower la price than
the car which, the Ford Company was turning
out, as the Ford Company had advanced the
price of their cars to SST8. Under Mr. Hupp'a
management the Hupp Company sales Jumped
from SOO ears the first rear to nWO cars the sec
ond year, and an original Investment of less than
910,000 grew to a cool million dollars by 1013,
when Mr. Hupp disposed of his Interest and re
tired from the company, owing to the fact that
he did not agree with the policy of his associates
In bringing out a higher priced car.
Thla same year Mr. Hupp organised the R. O.
II. Corporation, manufacturing and selling a
touring car that waa lower In price than any
other car made except the Ford, aad the very
first year produced S,eoo cars, and had eontraeta
with dealers for 19.000 additional cars, maklag
a total sale of 37,000 for the first year.
Mr. Hnpp has also had Mat experience l
manufacturing higher priced ears, bat his hobby
has always beea, aad It haa beea hi aim and am
bition to make and sell the loweat priced ear la
the world. For fifteen years he haa eoaeeatrated
upon thla one domlaaat Idea, aad at last haa per
fected a car ao cheap to buy and ao eeoaomleal
to operate that It can be owned .aad used 7
practically every faaUlr head la thla country.
This new design, approved by Mr. Hupp, la
the result of fifteen years' effort to make a ,low
priced car aad a car that can be operated at a
low coat and that will stand ap aad give a great
er service for the money thaa any other automo
bile made. The ear Itself Is aa well built, good
to look at and easy to ride In aa Ita higher priced
competitors. It Is a pure stream Use body, with
all late-Improvements, aad Will pot oaly appeal
lo the public at large, but will prove a coaslstOit,
satisfactory method of transportation saltable
for the man or woman In any walk of 'life. While
the car will particularly appeal to those of lim
ited means because of Its low price, yet Its grace
ful lines, ample power aad economical expease
of operatloa will create for the car a demaad
amoag every class.
Aa Itemised estimate of the cost of manufac
turing and marketing; these cars, based upoa a
production of 30,000 ears per annum, begtaatag
In 1017, Indicates a net profit of S9 per car, after
making a liberal allowance for the coat of maaa.
factarlag, advertUlag,, oelMag, verkeed .
peases, Ac. Attar allowing the drrded aa
the eatlre km of Preferred Stock, It Indicate
a 'net profit "of. fl.flSMIO. r mtfcleatve T
drridends of 9 e'.auMuni . Ceiaiai
Steele, besides aetttag. afMetAM t jnnlna.
These figures are based oa aav oollmatc.caretall
compiled kr mea wke toew thecaaleueoWleJkaM-.
aeaa aad anoeeasfal .pleaser la the r;v. .
This-bow car 'should .average 30 ta'97 amUaa
or more to a gallon gasolene. Mt-t" "
eat high pries of gasolene thla la. Itself JUra -.
irgaatcatlia lavee ..p t
pra.ats.la the aatomeMle Industry are .,
jJewn to reaalre Oommeat; .The dayvf
cost of asakafaeture-haa beea carefully worked
oat, aaa aiirr proper iwwmkb ,
for the lacreaaed price, of raw, material and) far
aay exigencies that may arise, there yet reasktae
a net profit of aeo'pet ear, based upoa ad aakaal
predactloa of oaly 30oa ears. That. thfC atrofit
raa be aad ehaald be iBcreascd by the tai Idssiid
preduetlOB la . aelf -ertdeat. That The' &f
the Preferred Stock at par will Insure a uraereat
capital' to eaable' this. compear to go oa a profid
earatag baals Mtai.u aasBrcd. fact.. That.
Commoa Stack wMI sooa. become more valuable
than the Preferred seeass heritable. '
The Ceaspaay proposes fa adopt the meat
modem easiness methods, paring. cash aa It
aad pnrsnlag a coascrvatlvr. baslaeas-llke . ad
mlalstratloa. The moat plsanoalve methods of
maaufacturlng and aelltagwlH he adopted. '
Reprint from New York Commercial Wednesday, June 14, 1916.
RUSH FOR AUTO AGENCIES
TO HANDLE EMERSONGARS
has necessitated a decision on the part of In The Dmerson Motors Co . Ine , that Is
the company to prepare and send out an to say. by wiling the first MO cars, which
Diann in answer 10 an sucn in- is all tne cars the company proposn nnn-
amplication merely lormauv an- racturlnr durlnr tn
nounclns; the desire of the IndUMual to lsifl. there will be
application
in
the balance of the year
savins or tne nis-
nurcbase an "Emerson Four" at the price trlbutors' profits to the company, which
1 . of $395, and enclosing a bank draft for will amount on the (00 cars to about thirty
Mn-n- ,. . - - .. M.W, this being 10 per cent of the price thousand dollars, and this odds to the dll-
iJvi ctMPANY IN lo L CITY of the car. Immediately this application dend earning power which will be specially
HAS INNOVATION AT S.105. Is recehed by the company a "number" Is adantageous and beneficial tn. the share-
forwarded by registered mall to the appli- holders of stock In The Emerson Motor
,i...,. . ..": cant, and delivery will be In rotation. Co , Inc. It Is not the Intention of the
uunareds of Applications from First come, first served. Therefore, car comnanv to continue this policy rrdeflnlte-
Every State In Union All Are No. 1 may go to Maine or California, car ly, but the applications are so numerous
Filed In Order Received To Be No. 2 may go to Illinois or Alabama, car from Individuals for the purchase of the
car. The New Emerson mur.- tnai u
would be palpably unjust not to comply
to the Individuals1 request rather lhan to
the distributors' demand, especially as It
Is lust so much more profitable to the
shareholders of our company. The com
nanv looks unon every shareholder as an
Individual helper In founding the company'
at this time."
rw- utmm.thlt- a n, th iM.trtlintnr nf
t?Bi?ih K-,?.i5.iMr. at P0,?"'1, prices- n a separate bank from the company's cars In a certain city. It Is said, eamaall
?Ti iL ?''.. l?? ''P"' "" working account and a duplicate deposit the way to New York to Interview Presl-
-5. .STSj? ofP"?"1 "HI climber, a car slip taken from the bank saying that It dent Campbell, and offered to buy one
good to look at, reliable to operate, while was deooslted by Tom Jones. Peter Smith, thousand cars and put the money In the
me up-Keep is low. yet Just such a con- or whoever the applicant may be. and will bank It he could hae the first one thou
cern is now in operation, manufacturer h mm imm.dintiv. ioih.r ith the sand cars the company builds, but th
cars over In Long Island City In their foe- company's recelnt. to the Individual with offer was refused, although the amount of
Given Due Consideration S30J5O No. 3 to Boston or to El Paso, Texas, all
Required with Each Reaueat depending upon the number which the pur-
chaser holds, and which will be respected
it l. nt ,... .., .... .... - 'n painstaking fashion by ths manage-
..... noJL" '" . . l "U'omoblle manufac- ment of The Emerson Motors Company,
President Campbell stated: "All such
tne aurcnase or a car se
ttle 16 Der cent of orlce.
orld S39S0, would be deposited by the company
turlng concerns take the public Into their Inc
confidence as fullv as Th. vr,.r.n ....! "v;
N.,wInYn,rWXf.U,f2,tlCf 'l?'? ,reet. .pVlFcatlons fo
iNew York, Is doing. In the nrst place. It companled by
la on Innovation In the automobife wirld imm. would t
manufacturing be sent Immediately, together with the sand cars th company builds, but the
tV In thlr fa.. .nmn-n' -..l... . .k. l-l.rlital with Affai 1, fafilaa l.lthniia.h the amount nf
tory, No. 7-79 8lth street. assurance on the cart of the company that money Involved In this one offer runs up to
. An"..new company is not averse to dls- not a dollar of the 13? BO will be touched almost M00.000.
trlbutlng agents and the hundreds of ap- until his particular car Is finished and However, on and after January 1st, HIT,
Ciwuvns iro-n aimos. overy. otaie in the ready for delivery; whereupon the company the company expects to De reaay ana runy
mion saklng for an agency Is a matter of will notify the Individual purchaser equipped to turn out 100 cars per day, and
ANNOUNCEMENT EXTRAORDINARY!
The opportunity we offer to the
Investor la aa exceptional one. We
want you to become a part owaer
of TUB EMERSON MOTORS
COMPANY, Incorporated. We al
ready have nearly 15,000 Stockhold.
era, aad our Company waa organ
ised less than three months ago.
We believe that every atoek
holder will be aa active booster
for THE EMERSON "Four" the
People'a Car lust aa we believe
that every EMERSON Car la every
community will create nn active
demand for many additional cars
of this type.
POSSIBLE AND PROBABLE PROFITS
gratifying surprise.
These aDDllcatlona am vh.th., h. i.
zi..t ,- -. -, -. r- . 7 -z:" -' ". .. -
mi Demg piacea on nie, ana in aue time T
In Maine. New Hamnshlre. then the applications lor agencies wnlcl
rrmn rstiifArnia vaw m.vIm rnrmA urn h,M in the company's office will be
A Campbell, president of the Emerson Mo. Wvomlnr. or Florida, that his car Is reaiiv.' slven tne fullest consideration, and agents
tors Company, Inc., will give them due whereupon the applicant Is expected to re- sppolnted throughout the country. In the
consideration. mlt the other V) per cent.l thus complying meantime, the 600 cars which the company
Howeer, along with the applications for with the conditions of 1395.00 f, o. b. fac- Is now building and proposing to sell dl-
agencies, there U eild to come a veritable tory. reel to individuals will be distributed, and
avalanche of applications for the cars from "There are some advantages," he con- may be regarded as samples of the goods
individuals who wish a neat, reliable, popu- tlnued, "to the company In this matter, which The 'Emerson Motors Co., Inc., Is
lar-prlced car Jor their private use This and especially to the shareholders of stock manufacturing,
""" -' aaaaaaaa.aa-.aa. aaa aaaaa
OUR FREE BOOK
We have published an Illustrated booklet telling all about THE EMERSON "Four," giving n complete Hat
of our.Offlccrs and Directors, explaining In detail the Plan and policy of the Company, also a list of over
60 representative bankers, business and professional mrn who have become members of the Advisory Board.
This booklet will prove very Interesting to every per.on In the automobile Industry, and to every one seek
ing an opportunity to ahare In the enormous profits earned by the autoraqblle business.
The edition of this booklet Is limited. A copy will be mailed to you, poatage-pald and without charge, If
you will All out the coupon below, and MAIL
aa a a a Ja
THE EMERSON MOTORS COMPANY, Inc.
41 West 34th Htreet, New York City.
Please send to mr, without charge, postage prepaid, a copy at your lllus.
tratcd booklet, telling about THE EMERSON "Four" and about your Company.
Name
Street
City
State
Washington Times 7-30-10
The probable proBts to THE
B3IBRSON MOTORS CO, Inc., for
181T, based on the production of
30,000 cars per annum, after taking
Into consideration the fluctuating
coat of standardised material and
after making a liberal allowance
for manufacturing, advertising,
overhead expenses, marketing, etc.,
amount to S00.0O per car. After
paying all expenses of every kind.
Including a 7 dividend fixed
charge on the entire Issue of Pre
ferred Stock, the estimate of earn
ings atlll ahowa a .net profit of
Sl,HS0,0O0, or sufficient to pay a
dividend of 20 per annum on all
of the Common Stock, besides set
ting aside a surplus of over
400,000.
These figures are based on esti
mates most carefully aad pains
takingly complied and prepared by
men who know the aatomoblle
business and successful pioneers
and manufacturers In this great
Industry. Large aa these estimated
profits may seem, yet ther are com
paratively small when measured
with other successful Automobile
Companies now actively producing.
The shares of atock of these
other companlea are now selling at
startling figures away above par,
while today you can purchaae
aharea of 7 Preferred Stock In
"THE EMERSON" NOW AT THE
VERY BEGINNING, at the par
value of 910.00 per ahare and re
ceive a handsome bonus of Com
mon Stock FREE.
ORDERS WHX BE RECEIVED POR ANY NUMBER OT SHARES FROM S TO
8,000. HEBE S WHAT YOU GET FOR .YOUR MONEY 1 .";"
for StO.OO you metre-Two (1) Shares sf ear 7 Preferred Stock, also aa order
for One (1) Share sf the Commoa Stock par value Sis.ae,
ForSo,ftB you recetre Four (4) pharos of oar 7 Tntrrwtd Stock, also aa order
for Two (t) Snares of the Common Stock par value tit...,
For SoO.M yon receive Six ) Shares sf oar 7 Prof erred Stock, also aa order
for Three (I) Snares of the Commoa Stock par value 'fit.
For 9100.00 you receive Ten (10) Wiarrs of ear 7 Preferred Stick, also aa order
for Five (5) Shares of the Commoa Stock par talae SI0.es.
For 90O.Myou recelte Twenty (it) Bhsres of eon 7 Preferred Stock. Mao aa
order for Tea (10) Shares of the Commoa Stock; par value 91S.M.
For 98O0.00 rou receive Fifty (80) Shares of our. 7 Fref erred, block, also aa
order for Twenty-five (IS) Shares of Hhe Commoa Stock par varae 910.00.
For 91.000.00 you receive One Hundred (1M) Shares of our ',7 TntttftA Stock,
also aa order for Fifty (80)' Shares of the Commoa Stock par value 910.09.
For 9S.800.00 you receive Two Hundred and 'Fifty '() Shares' of our' 7 Prefer
red Stock, also aa order for One Hundred aad Twenty-five (UB) shares of
the Common Stock -pi vain 910.00. ,
For 93 000.00 you receive Five Hundred (800) Shares of our 7 PreforredtBtook.
also so order for Two Hundred j sod Fifty (180) Shares of the Commoa
Stock par value 910.00.
OTOER AMOUNTS IN PROPORTION.
Both the Preferred Stock aad the' Commoa Stock h fully paid arid non
assessable. '
Simply All out the coupon below and mall.lt with your -remittance,
' . We anticipate a heavy oversobdrrlpUoo, sod for this reason wotddi suggest
that you act promptly. If your remittance larreelrrd too late It will be returaed
by first mall. - , , , . i . - -
BONUS OF COMMON STOCK
REPRESENTED BY AN ORDER FOR FUTURE DELIVERY
For prudential reaaons of vital
Intereat to every subscriber and
owner of the stock of THE EMER
SON MOTORS COMPANY, Inc., we
nre giving n certificate represent
ing the Common Stock Bonus rou
are to receive with the Shares of
Preferred Stock you mar purchase,
which certificate will be known aa
an "Order for Future Dellverr '
Common Stock" and la guaranteed
by the Company.
The reason for Issuing non-negotiable
and non-tranefersble'Or-ders
for Future Dellverr of Com
mon Stock" must be npparent to all
who are sincerely Interested In the
welfare of the Company rather
thaa In any atock-jobbing manipu
lations, as advocated aad frequent
ly practiced la Wnll Street. It la
merely a retention under the Com.
paaya control, for the good of
.very stockholder, the voting power
of the Common Stock In a single
unit, keeping It Intact until JUNE
lat, 1010, at which time these Or
ders for Future Dellverr of Com
mon Stock will be called la and the
actual Common Stock exchanged
therefor.
In the meantime, you are not de
prived of a single right or preroga
tive In the war of dividends. You
will receive them all when paid and
ns paid.
We anticipate that, by JUNE lat,
1010, the Common Stock will have
an Intrinsic value far beyond Its
par value and ownera will then
realise that this gift stock' (these
bonus shares of Common Stock,
given free with the Preferred
Stock) la one of their most valu
able sssets In their strong boxes
and will be loath to part with It
because of the large annual la
come from the dividends which It
may yield.
We are now offering for sale
100,000 Sharea of our 7 Cumula
tive Preferred Stock at Par
910.00 per Share. We nre giving
you with thla a 50 bonus of the
Commoa Stock represented by an
"Order for Future Dellverr" na ex
plained above.
SUBSCRIPTION APPL.GATION
FOR SHARES OF THlt CAPITAL' STOCK
THE EMERSON MOTORS COMAtiY,',INC.
The Emerson Motors Company, Inc.,
47 Weat S4th Street, New" York Clf-l f ' , . , '
i I hereby subscribe and order ' r Shares
of the Preferred 7 Cumulative Stock m THE KHERSON MOTORS COM
PANY. Inc., par value Tea (910.00) Dollars per shsre foil paid aad Boa-assessable
with the understanding, rou forward to me free as a bonus with
said Preferred Sharea One (1) Shsre' 6f the Common Stock with every Two
(I) Shores of Preferred Stock bf aslfi. Company same par value and repre
sented by an Order for Future Delivery of Stock to be delivered June 1, 11.
. v j. r . , ,
Herewith And 9 ....:. .-(Either Cheek, Bank praft, P. O. Money
Order, or Express Money Order) In full'psrment for ahares:ordered la this
Subscription at par 910.00 per share forasll Preferred Stock.
If this subscription Is accepted lu full payment as above specified,
msll Certificate to l
.
Name ,
Street '.'...: '. .'..
citr . .'
State
Occupation
Accepted,
,m:
It U underttood by tA tueterfoer that ihd order to rubeet to re.
jection, but 1 rejecttd, draft toill Immodlatelu' be relumed to the ub
(ctiber. Addrett all communication, to TBB EilERBON MOTORS
COMPANY, Ine., 47 Woit Hth ., Ww. York, JV. Y,
WoshlBgtoa Tinea 7-SO-lt
lAddress TttE EMERSON MOTORS CO., Inc.. 47 West 34th St.. N. Y. Cif
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