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EDITORIAL PAGE OF THE WASHINGTON TIMES WASHINGTON SEPTEMBER 18, 1918 llaghtrififetiilm THE NATIONAL DAILY Rer U 3. I'alent Ollu. ARTHUR BRISBANE. Editor and Owner EDGAR D. SHAW. Publisher Entered as second class matter at the Pogtofflce at Washington. D. C Published Every Evening (Including Sundays) by Th Wasriirurrnri TSmw rnmrann Mnn;cv Hlrff.. PentlSVlvania AVC UH Subscriptions: 1 year (Inc. Sundays). ?7 50. 3 Months. 85; 1 Month. We WEDNESDAT. SEPTEMBER II, The Times Belongs to A. Brisbane , Mr. C. T. Brainard manages Harper & Bros, for J. Pier pont Morgan, the owner. He manages and edits the Washington Herald with a brilliancy and success punctuated during the past year and a half by unsuccessful efforts to sell the paper to me. Mr. Brainard's Washington Herald expresses interest in the ownership of The Washington Times and wants to know if it is owned by the brewers. Mr. Brainard will not resent the statement that a ques tion coming from hi would ordinarily deserve little atten tion. But his questions may interest others. Here are the facts. The Washington Times is one hundred per cent my property. It was purchased from Frank A. Munsey for $500,000, of which sum as has been previously stated in this column -$250,000 is still due Mr. Munsey. And he holds in his possession the entire stock of The Washington Times as security for the payment of the balance of purchase money ame him. To buy The Times and put a losing property on a pay ing basis, I required approximately half a million dollars. ; Mr. 0. W. Feigenspan, president of the Federal Trust Company of Newark, New Jersey, is a friend of mine and a brewer. As every newspaper editor in the country knows, I have for more than twenty years advocated as a temper ance measure the suppression of the whiskey traffic and the encouragement of liarht wine and light beer. At my request Mr. Feigenspan agreed that he would arrange for me a loan of $500,000. It turned out that I re quired a less amount. $375,000 was sufficient for the ex pense involved in putting The Washington Times on a pay ing basis. This amount I borrowed from Mr. Feigenspan between June, 1917, and November, 1917. And the money, in due course, will be repaid with interest. If I have any further reply to make to Mr. Brainard, I will make it to Mr. Morgan, who owns Mr. Brainard, or to Mr. H. P. Davison, who manages Mr. Morgan. ARTHUR BRISBANE. Cracking Under the Strain To Those Who Write Advertise ments You Have a Chance to Help Tour Employers and the Public at Large at the Same Time. Within a few days some of the most interesting adver tisements ever printed will appear in newspapers all over tne country. The campaign of publicity for the Fourth Liberty Loan will be headed by a full page announcement written by president Wilson, and this will be followed by the publicity worfc of other well known public men. The writing of advertisements is becoming, more and more, a really scientific and LITERARY profession. The gentleman who writes little stories for magazines, or little poems that do not get printed, has looked down upon the writer of advertisements. He has been horrified at the suggestion that one who writes advertisements could be called "literary." But, as a matter of fact, the literary quality of a good advertisementwriter ought to be first class. Such a writer must combine in himself those characteristics which do most to make real literary success. First of alL HE MUST BE CONVINCING, and there is nothing more important in good literary work. Second, HE MUST HAVE IMAGINATION not the kind of imagination that distorts facts, but the kind of imagination that makes common, every-day facts INTER ESTING. Third, HE MUST BE BRIEF WITHOUT BEING UN INTERESTING, for each word he writes is more highly paid for than a word of the greatest literary man only the writer, instead of the publisher, pays for it. The campaign of Liberty loan advertising is going to prove this fundamental truth: GOOD ADVERTISING MUST BE MORALLY USE FUL TO THE PUBLIC, AND EDUCATIONALLY USE FUL TO THE PUBLIC, AS WELL AS MATERIALLY USEFUL. - The other day, for instance, a certain very intelligent writer of advertisements wanted to impress upon people's minds the fact that they often pay too much for a hat be cause of the name that is in it. He quoted briefly and effec tively an old professor whose opinion of himself was so high that he lifted his hat reverently WHENEVER HIS OWN NAME WAS MENTIONED. The writer of the advertisement then went on to draw conclusions favorable to his own hat and unfavorable to those that charge for a name. That is the sort of advertis ing that lingers in the memory that makes one writer of advertising better than another. If the advertisement appeals to a man's INTELLECT, his mental approbation, if it interests him seriously, IT .WILL LINGER IN HIS MEMORY, AND THE ADVER TISER WILL LINGER WITH IT. It is evident that, as the years go by, a constantly in creasing amount of advertising will be spread before the public. A great deal of good can be done if the writers .fcnd promoters of advertising take a real pride in the moral md educational features of their advertisements. I 1 Beatrice Fairfax Writes of the Problems and Pitfalls of the War Workers Especially for Washington Women 0 many girls come to Wash- N ington with such a fine, high " hearted spirit to do war work, that when things turn out differently from what they expect ed "back home," it is little short of a tragedy. Every prospective war worker ought to be presented with an il luminated text that reads: 'Don't put all your eggs in one basket even if it Is a patriotic basket " There are so many more sides to a war job, than the Job Itself, and these are the things that wear down the fine spirit already men tioned. Tremendous Cost of Everything. In the first place, there is the enormous cost of everything, for despite tho excellent work done by the Food and various other com missions, prices continue to trill, and also thrill, around high C. The thousand or twelve hundred dollars that looked so big where there was no surplus population to care for, melts like a cake of ice in August where there is many, many thousands surplus people. Then there is the landlady, who is only human, and can see no merit in sleeping on the couch in the parlor, if it is not going to bring her in something extra. And there is the loneliness and the sense of being lost among all these bustling, hustling people, un less one comes armed with some sort of credentials Forget your mackintosh, forgft your overshoes, your diary, your best hat, your party slippers, but don't forget your letters that in sure an invitation to dinner, or other social favors: but at least have something In your possession that will insure you the opportun ity of talking things over in case of an emergency. Know 'where you are going to stop before you leave home, and lose no time in joining a church or war workers' club that will put you in touch with young women doing the same sort of work as yourself. The following letter from a young girl war worker is a fair sample of some of the Oiings they have to contend with. Lost Her Money. "There :s considerable talk TODAY'S TOPIC Study Conditions Before Leaving Home about 'Why girls leave Washing ton.' As a girl war worker I could explain several bitter experiences I have had since my arrival last June, such as having the owner of the apartment where I live ask: 'What do vou want?' cverv I e I cross the threshhold of any room but ray own. "I may remark that this lady rents two rooms for $53 a month, while her receipt for the entire apartment which lay loose in the mail box showed that she paid ?36 a month for it. "My family has sent its men into the service, and I, the only daugh ter, came to Washington just as pur men went to war. V.'e thought it was the thing to do. My par ents were not anxious that I should come, nnd it is not neces sary that I earn my living; at home I was in the habit of buying thrift stamps and war savings cer tificates. I brought a card of these with me. "This week some of my money disappeared mysteriously, and all of the girls in the house haopened to be short of money at the same time. I was expecting a check from home, so I had let my money get I down to 34 cents, and as we take j our meals out, my situation was I pretty bad. "I took my war savings stamps down to a certain drug store near where I live, where there is also a branch postoffice. "I explained my predicament and gave the druggist ray card as identification, showing that I worked at the Bureau of War . I had on my service flag with its three stars, and I told him From The Public To The Editor Wuli to Cut Dovrn Polltlm. To the Editor of THE TIMES Let's try to make the next rreil dentfcl campaign a short onr. Under normal conditions and cir cumstances the procedure would be about as follows The successor to President Wilson would be Inaugurated on the 4th of March. 1921 he would be elected in November. lO-'O, the Republican nnd Democratic national conventions would meet to name Presidential nominees about June. 1320; State con ventions tp select delegates to the national conventions would probably be held In April, 19.I0. and county meetings would likely be held in March, 1020. to kelect delegates to Uic State conventions, so that, the na tional political machinery would be started one full year before the In auguration of our next President the "actual" campaign would last from the first of March to the first of November somo eight months or more. How shall we reduce this to about j three months pon-lbl less Something like this j County conventions In August; State conventions in September; na tional conventions In October three months of a calm and conservative campaign. Could not this bo guaranteed by mutual agreement between "the pow ers that be" If such an arrange menu or a somewhat similar one. were made far In advance of the mining campaign It would not be to the ad vantage or disudvan age of either political part, but would be for the good of our whole country Come to think of it, we have never had a President who has not been a good President, and no man has ever been nominated by either of our great political parties who would not hve made us a good President, and surely neither of our present prominent political parties will nominate In 1920 a man who would not be a good President. Cannot The Washington Times and other powerful publications start some movement that will eventuate in a short, sane, sensible campaign for the selection of a suitable successor to our present President? Tours very truly. G. P TALBOTT. Augusta, Co. Wanta Kallroad Ilates far Govern ment Workfr. To the Editor of THE TIMES- It would please roe greatly If you will publish this In your estimable paper, so that It may be called to the attention of the Railroad Admin istration. There are a great many Governnvnt employes here who are expecting to be called into the army soon. A great number of these have come many miles and would like to visit their folks before entering the army and will be unable to do so at the regular fare. Could it not be arranged to allow I these men th,e "1 cent a mile" rate j the same as Idlers on furlough" I J'l'TKK A DEkKKP. Hnom 1-'3 indr Cldg, Washington, I did not want to sell my stamps if I could borrow a certain per cent and leave them as security till the first of the month, or, when my check arrived from home. Received Coolly. "Tbis gentleman refused to look me in the eyes, and said he did not keep a regular postoffice, and besides, certain formalities would have to be gone through with be fore anything could be done. I was near to crying then, and didn't hear all ho said. " 'But what can I do?' I asked "'I am sure I don't know " 'But I am almost penniless.' " 'I don't know what you can do yon might try a down-town postoffice.' "Not one word of advice or sym pathy. I was afraid to try down town. I had been trading at this place, and had rented books from his circulating library and re turned them. If he would not trust me, or give me credit, what could I expect from an utter stranger? So I tried a bank, and finally, found a gentleman and a Christian who gave me money on his personal account and took rnv stamps as security. I shall not state where this bank is. for a man of this type would hate pub licity "But I ask public spirited citi zens, and the other kind, too, what jrc you doing about the war worker? Do you resent thMr presence as the lady in the street car, who said before one of us: 'These horrid war workers swarm oer everything.' "Do you treat them hkr human beings when you take them into your homes? Remember, m many instances, they have 'eft com fortable homes and an rasv life to come hero at the Government's urgent call for war workers. "This druggist represents a hu mane profession, and his camluct was a surprise to one who cv pected different treatment 'But there was a Levitc who passed on the other side.' "Is it any wonder that when the checks tlo arrie from home, the girls use them to buy return tickets?" A WAR WORKER. nuRte -dmrnW'Tv-A wwrr smmmmzzzz A Government Clerk's Living Cost If His Family Requires $600 to (900 More a Tear, What Will lie Da With a Bonus of Merely $120? By EARL GODWIN. The man with the rigid income is the man who suffer more than anyone else in this rising tide of living eosts. That means that the Government emnlove suffers worst of all, for his salary is not only rigid and fixed by Federal statute, duc is nxea on too low a scale. Congress, which fixes the wages of the servants of the. Government, has daily evidence that salaries in all lines of activity are being raised. Boards of investigators, both private and public, are delving into masses of data which show that the increase in the cost of living is a DAILY affair, not a monthly or yearly matter. To offset the rising tide wages have been raised to meet increases in all lines especially where organized labor dominates. But in the case of Government employes, salaries fixed half a century ago are unchanged except for a meager $120 a year bonus, which in many instances here does NOT cover the increase in rent. (Strange there should be an increase in rent in the face of the Saulsbury law.) One of the recent investigations into living costs was made by the National Industrial Conference Board of Bos ton. It reports increases in the cost of food SIXTY-TWO PEE CENT; rent, FIFTEEN PER CENT; clothing, SEVENTY-SEVEN PER CENT; fuel and light, FORTY-FIVE PER CENT; and sundries, FIFTY PER CENT. Averaging these increases, the board finds that the cost of living is up from FIFTY PER CENT to FIFTY-FIVE PER- CENT. A Government employe who used all his $1,200 or $1,800 to support his family before the war, now finds that it costs from $600 to $900 a year MORE merely to live. The Government offers him $120 to meet this increase. How will he do it! HEARD AND SEEN Went down to see MAJOR BERRY KING, who is aide to GENERAL CROWDER, and while there he in troduced me to the man whom I have always designated "the father of the questionnaire." COL. CHARLES B. WARREN. However, Colonel Warren tells me ho is not responsi ble for all of those questions, but for rules and regulations concerning the draft or a part of it. However, to be father of all those rules and regulations Is considerable of a responsibility. In the next room was COL- JAMES S. EASBY-SMITH. who leaped from the law office to khaki with sprltely facility, was having a confab with ED SNYDER and FRANK S. HIGHT and some one else, whom I didn't see. LOUIS LUDLOW came In while I was there seems to be a most pop ular corner. navmg uiiieu uj buuuu uu inuu- aay tne siren oiew iwice yesierasy. Yesterday being LIEUT. LESLIE FORT'S birthday, his father, JUDGE FORT, of the Federal Trade Com mission had bim to lunch. After dessert Leslie banded his father a case of smokes. "Will you have some of these cigars, father? They are yours." "Mine?" said Judge Fort. "Thanks, 111 take them all." SUNSHINE MARY says she has copied off that song, "When the Rep-Tyle Serpent Bit My Heel." and will bring it in some day. I hold her to it. and have FRANK WOOD FIELD as a witness Von know on Sunday I chased DOUG SIMMS half a mile, only to find it was some one else well, yes terday I saw him going up Fifteenth street with GEORGE HAMILTON Both gentlemen wore green felt hats. I C. W. RAY says that the Fed-' ' eral Government should take a hand I in our own street railway service i problems, wipe the slate clean and begin all over again with a consoli-f dated system, so the public would' have the benefit ot tne existing ! trackage. i j WALTER S. GARD introduced I mc to H. O. BISHOP, late of Texas, .now of Washington. i ... This is what Mr. Bishop has to say about the National Capital: I "I have been in many hick towns, but this one out-hicks all of them in lack of proper regulation. In all j the Southern towns where I have been the military authorities inspect ' the soda fountains and restaurants ' at least three times a day, and if , they are not up to the standard a military policeman is placed in front of each one to keep soldiers , away. That in turn scares off the 'civilians, and the offending res- taurant keeper soon comes to book. "I have yet to see anything like that here." MAJOR DAN DONOVAN, tho , present authority on matters mili tary and everything else, tells me that the word -s.iack.er- is now 01- ficicl and is used in army orders. ... Went over to see CHIEF WAG NER at fire headquarters the other day. He's looking younger each day. ... And on mv way out I caught sight fof GEORGE WALLACE, water rcsistrar. and it came over me that he !-. probably th most thoughtful i looking man in Washington. An army officer who owns a gasolene car said to tne: "I wonder if my fellow officers who rush down town in their can on gasless Sunday really believe they are justified? I wonder if the navy officers whom I saw Sunday riding in gas cars really conscien tiously believed they were doing the right thing?" I wonder what these gentlemen would do' if, while they were rush ing around in gas cars, they should come face to face with the com mander-in-chief of all the military and naval forces. The President walks or rides in a horse-drawn car riage, and I imagine the rest of the army can afford to follow his example. Saw LIEUTENANT HEADLET in the hall of the District buildinr and saluted him by saying: "Hello, handsome!" At that about eight men turned around at once! Old Staff. If you care to escape the draft, answer "yes" to thlsi Who remem bers the old "Crelghton Baseball Club" of 1866-9, afterward tha "Junior Nationals," a number ot whom later were active members of the old Nationals? Here they are: Johny Greason, pitcher; Edward Townsend, catcher; Johny Lamb, first base; John Hollingshead. sec ond base; Bun Renner. third base Erny Foster, shortstop; Charlie Lusk, shortstop and third base: Omy Foster, left field; Hugh Ernst, center field; Harry Towers, right field. Greason, Lamb. Renner, Erny Fos ter and Harry Towers died in recent years; Townsend has been lost track of, but Hollingshead, Lusk, Omy Foster and Ernst are alive and well The Creightons, as above outlined, held the enviable reputation of hav ing never lost a game! HUGH A. ERNST, Mt. Rainer. Md. ... A reader says: "May I suggest that what seems to be needed is not merely inter changeable transfers as tickets, but a unification of the system, giving a transfer on a transfer, as in San Francisco, always in the same gen eral direction of coarse; first and second class at 6 cents and 4 cents, as in Manila: and the zone system once there three blocks for 1 cent, 7 for 2 cents, eleven for 3 cents, seventeen for 4 cents." The zone system has already been suggested in this column, but repe tition will not hurt. Called a number from pay station at Columbia 4612 and having drop ped a nickel the operator refused to operate until I had dropped another. Grand service! A well-dressed man about thirty-five years old on a Chevy Chase car, going north Sunday night about 1030. He was sit ting. At the "loop" an elderly woman with two children board ed the car and walked down front where the "man" was sit ting. He did not arise. Finally a girl next him arose: "I am sorry," she said to the elderly woman, "that the man next to me is not a gentleman. However, I am younger than you and have no children. Take my beat" The man turned green, purple, and pink, BUT KEPT HIS SEAT. He got off at Livingston street. p