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LAS7 WEEK'S "DIGEST' SOLD 01/7 /TV 0W? DAK/
# Eleven Hundred Thousand Copies Of This Week's Issue Will Be Printed Without the Aid of Typesetters An Astonishing Thing. "The Literary Digest has done an astounding: thing. It has come out in its full sixe of eighty pages without a line of text matter being set by printers. The big thing is that some thing new has been introduced in printing."?Public Ledger, Philadelphia, Pa Characteristic American Ingenuity. "Printing a million copies of a magazine without printers sounds like an impossibility. Wall, that's characteristic of American ingenuity. Always doing the impossible."?Register, Springfield, I1L A Household Necessity. "The enterprise that enabled the publishers of The Literary Digest to counter the blow aimed at stopping publication is on a par with the resourcefulness and energy that have made theirs "One of the most widely read weeklies in the country. They are on the job and equal to the occasion 365 days in the year. They have transformed into a household necessity a publication that, a few years ago, was considered a high-brow luxury."?Star, Indianapolis, Ind. "A Wonderful Emergency Achievement ?Upon which the publishers are to be congratulated."?Globe Democrat, St. Louis, Mo. An Interesting Experiment. "To be able to look at The Literary Digest with less in terest in its content than its form is a sensation which even the renaissance in printing of which William Morris was the prophet can scarcely match."?Evening Sun, New York City. How the Tables Were Turned. "It is a startling dish of mental food that The Literary Digest serves up this week to those self-complacent printers in New York who fondly imagined their going upon 'vacation' would utterly suspend the publication of most of the periodical press. The Digest has neatly turned the laugh upon the strikers."? Record, Philadelphia, Pa. "Ripping Success " "In a perfectly polite way the publishers of 'The Literary Digest have told the striking compositors to be damned. And in order not to disappoint its subscribers the publication has met the situation witi ingenuity and tried a new experiment in printing with ripping success."?Tribune, New York City. Digesting a Strike. "The Literary Digest has lived up to its name in assimil ating a disastrous strike and opening the way to an innovation full of possibilities."?Transcript, Peoria, 111. A Revolution in Printing. "The Literary Digest has set the pace in what may prove a revolution in printing. It has broken new ground, scored a great stroke of enterprise, and furnished fresh proof that American ingenuity is equal to any emergency, even in sur mounting the seemingly insurmountable."?Republican, Scran ton, Pa Necessity Breeds Ingenuity "The Digest's effort proves that there is a limit beyond which the power to force concessions from employers ceases ?aid becomes null; also that man's ingenuity is equal to man's necessity.'?Register, Mobile, Ala. NEVER since the introduction of typesetting machines over thirty years ago, has such a sensation been aroused in the publishing field as was caused by the appearance of THE LITERARY DIGEST last week without the aid of typesetters. As our readers were told in the "Digest" of October 18th, there is a fight on in New York City between the International and local unions in several branches of the printing business, which has crippled every printing establishment in the city. To cap the climax, the compositors, who set the type for most of the magazines, decided to take what they termed a "va cation," despite the orders of their chiefs to return to work. In this extremity THE LITERARY t)IGEST was confronted with the alter native of ceasing publication or evolving some other method of getting out the magazine.* The method was evolved and the full press run of the "Digest" was published?a handsome eighty-page magazine with the usual colored covers. <To accomplish this the photo-engraving process was utilized, and the services of the compositors wholly dispensed with. The demand, for this unique number of the "Digest" was tremendous. Every copy practically was sold off the news-stands the first day, and it is now almost impossible to secure one. Hundreds of newspapers throughout the country have given front-page articles and editorials to this radical experiment, the majority recognizing in it untold possibilities of revolutonizing the production of magazines by the elimination of one of its costliest operations?the typesetting. Two news papers?one in California and one in New York?have already been published by this process. By letter, by telephone, by telegram, congratulations have been pouring into our office from men and women located in all sections of the country. If You Failed to Get The Digest Last Week, Get This Week's Number > at the News-Stand Now Although we have printed eleven hundred thousand in all, they are bound to sell quickly. No extra copies can be printed, so we urgently advise you not to delay if you would become acquainted with the most important advance that has been made in magazine publication for many years. The October 25th number teems with live, up-to-date news articles treating important events from all anSIes May Mark a New Era "At first glance the innovation is revolutionary, and it is fresh proof of that excellent magazine's enterprise and originality, and striking evidence of its resourcefulness in the face of a strike that ordinarily Mould absolutely prevent pub lication."?Standard. Anaconda, Mont. Typesetting May Become S?perf?ooua. "Are workers wise in launching an irregular strike that leads to the adoption of a device that makes them superfluous V ?Times, Detroit, Mich. "Will Have Far-Reaching Consequences'* "This week's issue of The Literary Digest is a typo graphical achievement that may have far-reaching conse quences."?World. New York City "Pluck and Resowcehrfn? " "There is nothing like pluck and resourcefulness Every body will be on the lookout for this popular periodicsl. printed, so to speak, without printers.'?Age-Herald, Birmingham, Ala. FROM LETTERS IN ONE DAY'S MAIL. Admires Valiant Effort. "I think your efforts most sdmirable, and am sending copies of 'The Digest' to friends of mine in England snd this country. I think a new depaiture has certainly been made by your valiant effort." From a Subscriber for More Than Twenty Years "This last number is s poem snd greatly liked?on time, too." Advises Extended "Vacation." "It is a wonderful production?it is all right?keep it up for a few months and give the hoys an extended vacation." He Welcomes the Change. "Congratulations on the neat appearance and legible make up of 'The Digest.' I hope it is farewell Type Setter* and welcome 'Typist. This is now as it should have been long ago. Do not disturb that vacation. Let it live long, and try to be happy." ?f "I have often marveled at the resourcefulness displayed in the collection of the vast fund of accurate and timely infor mation that is printed from week to week. When this same energy is extended to include the typewriting and arrangements of etchers' copy sufficient to get out on time an 80-page number that practically ignores the Bolshevists, it is mar velous, indeed." The Only Magazine Received "Good for you, Literary Digest! You are the only maga zine we have received this week!" Could Not tiny a Copy. "I want to congratulate your organisation on the re ported production of a unique edition, and to nrote?t ray inability, for love or money, to get a copy of your much heralded type-written edition. Xo explanation is necessary, but I will appreciate it if you will mail me a copy, and I en close you herewith 10c. in stamps." 80 Pages-Many Illustrations?Some of the News Features Red Forces Disrupting Labor Effects of the Printers' Strike What the Soft Coal Miners Want The Enforcement of Prohibition New Meaning of the "Almighty Dollar" A Japanese Proposal for a Free Korea Cement Cracks to Foretell Earth quakes Camouflaging the Old Uniform Rise of the Soviet Press in Russia Women's Work in the "Y" American Preachers in England A Plan to Solve Our Negro Problem Current Poetry The Spice of Life Germany's "Game" in the Baltic Region Australia's Future in Anzacs' Care A Turkish Remedy for Race Con flicts 0 Points on Soda Water Electricity ii? the Bath Immunity of City Dwellers From Disease Pontoon Building in '62 Send 10 Cents for a Copy If You Can Not Buy It on the News-Stand ? Theliterar FUNK & WAGNAI.I.S COMPANY" (Publishers of the Famous Standard Dictionary) New York.