is a plain, frank talk on tire guaranties.
Jt up the misunderstanding about the
guaranty that misleads many a tire user and
It shows them how their rights and safety
are best secured in the sale of a tire. It
mwms more protection to the user, and a
stabler business to the dealer.
Why does a user buy a certain tire? Nine,
times out of ten because he has been led to
expect a certain mileage from it
Therefore, it is vital that the user under
stands clearly what service he has" a right to
expect from a tire.
? ? ?
Does the tire guaranty make this clear
between him and the dealer? What does it
' . * ? ? * ?
guarantee? Where does it begin, and end?
Read and see.
AD the leading tire manufacturers, The B. F.
Goodrich Rubber Company the same as the
rest, guarantee tires with these identical words:
"We guarantee all Pneumatic Automobile Tires bear
ing oar name and serial number, to be free from imper
fection of material and workmanship. ? ? ? ?
? ? ? ? Pneumatic Automobile Tires are not guaran
teed to give any definite number of miles."
This guaranty means that if "in the judg
ment" of the manufacturer usage reveals
an imperfection of material or workmanship,
the manufacturer will "repair or replace it
at his optidn," adjusting it according to his
own judgment; and it means nothing more.
? ? #
"But how," the tire user very properly
demands, "is the adjustment of an imperfect
tire made? Where does the adjustment begin?"
THE B. F. GOODRICH
The City of Goodrich
To such questions, the guaranty against im
perfection makes no specific answer whatever.
But to all these questions, the Goodrich
Adjustment makes a specific answer, open
handed as Justice. It takes up a tire where
the guaranty stops, and leaves no room for
misunderstanding, or controversy, between
user and dealer. /
It says that a Goodrich Fabric Tire, with
proper usage, will deliver at least 6,000
miles; and a Silvertown Cord at least 8,000
An imperfect Goodrich Tire is so rare that
an adjustment is an immaterial thing to The
B. F. Goodrich Rubber Company; but a single
imperfect tire to the individual user who
gets it is too material a thing to be ignored
Yet without an adjustment basis, clearly and
definitely stated, a tire user with a claim
against a tire, goes into a court where there
is no law. But the Goodrich Adjustment
l&ys down the law, fair to user and dealer
clear to both.
Thus Goodrich first insures the user against
an imperfect tire with the guaranty; then
specifies clearly the amount of his insurance
with the Goodrich Adjustment basis?6000
miles for Fabrics?8000 miles for Silvertown
That takes the risk out of the sale of a
Goodrich Tire, both for dealer and user. It
takes the guess out of its service.
Demand Goodrich Tires of your dealer.
Best in the Long Run
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