OCR Interpretation


Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, June 18, 1913, Image 7

Image and text provided by University of South Carolina; Columbia, SC

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn84026897/1913-06-18/ed-1/seq-7/

What is OCR?


Thumbnail for SEVEN

?CT
?
We please particular folks
with our work because we're
"on to the job/' Our printing
bespeaks individuality. It's
superior because of the excel
lent type faces which we've
installed. We make a specialty
of high class work.
It's Been
Handed to Us
that we are expert printers. !
That we've had handed to us j
for 78 years. j
our
Record ?1
and we are going to hold it as J
long as we do printing, lt's a j
record worth while. I
Won't you try us on your
next order? Come in and let
us show you samples of work
that we've done recently.
? If you are going to need job
work any time soon, now is
the time to have it done, in
order to a void the rush later
on. You will get better work
by doing this.
We've Been Jobbers
For 7S Years
And we're Still Jobbing.
The Edgefield Advertiser,
wmmzm
The Business Man Who
Does rJot Advertise
The business man who does
not advertise, simply because
his grandfather did net, should
wear linee breeches and .a
queue. The business mau v. ho
does not advertise because it
costs money, should quit paying
salaries for the same reason.
The business man who does
not advertise because he tried it
once, and failed, Bhould throw
away his cigar because the
light went out.
The business man who does
not advertise because he doesn't
know how himself, should stop
eating because he can't cook.
The business man who does
not advertise because somebody
said it did not pay, should not
believe the world ls round be
cause the ancients said lt was
flat.
The business man who does
not advertise because he cannot
know absolutely that lt te going
to pay, should commit suicide to
avoid being killed by an acci
dent.
The business man who does
advertise, but who insists on his
business literature in inferior
covers, simply because they
cost less than the "uncommon"
kind, should wear blue jeans
overalls because they are cheap
er than tailor-made clothing.
some must have the truth literally
hammered into them.
But because the last mentioned has
been a trifle obtuse, it is no sign that
he will bt an unprofitable depositor.
It portends that he will be likely tc
stick to you through thick and thin.
Now let us say tha^ you have been
carrying on some hind of an educa
tional campaign for a year, that it has
been eminently successful, that it has
cost you a considerable sum of money,
and that your directors, though
pleased with the result, think you had
better 6top advertising awhile and
take it up "later on."
You want to know what you really
ought to do about it.
In the new faces at your counter
you have the best kind ol proof that
your advertising has "worked." Thone
are the people who saw the force of
your arguments quickly.
What about those who are almost
convinced. Going to let the impres
sions that you have been building
steadily in their minds, growing more
like "doing something" every time you
approach them-going to let them
lapse into indifference and fall hack
to the point where you must begin all
-ever again? Or perhaps let up on
them entirely and permit your com
petitor to apply the finishing touches
lo your argument and reap a nice har
vest of business, the seed of which
you planted and cultivated almost up
to the harvesting point?
That is just what many bankers are
doing. I've Been many of them de
liberately throw away advantages
they had bought and paid for just be
cause they, or their directors, didn't
realize the necessity of Sustained Ef
fort in their advertising.
Know this: It will cost you much
les6 to keep on with your advertising,
provided, of course, that it has been
properly planned, than to stop for
awhile- and then get back to the point
where you left off. Why advertise at
all if not with sustained effort? If it
pays to advertise a year in an intel
ligent fashion, it will pay better to ad
vertise for two and still better to ad
vertise for threii.
Results of one year's advertising are
twofold-the business it has created
and the business lt has almost cre
ated. .
When you buy advertising you are
buying cumulative results. When you
stop you lose a large share of bene
fits which have cost you money.
It takes less power to keep a train
going than to get lt going. When un
der headway, shut, off steam and lt
will keep on a little while, then stop.
Just so with advertising. Sustained
Effort ls the only effort worth while.
The plain truth told In simple
language ls EO startling nowa
days that it unconsciously stim
ulates action on the part of the
buyer. If you don't believe lt,
try lt In your next ad.
News and Advertising.
In a recent address on "The Modern
Newspaper," Louis Wiley, manager of
the New York Times, had this to say
on the distinction between news and
advertising:
"The most difficult thing is to sepa
rate the news from the advertising.
There ls so much news in advertising
and frequently so much advertising in
news that great skill and judgment
are required to make a successful
separation. The constant effort of the
advertiser ls to employ the news col
umns for hl6 advertising purpose?.
Jinny are the ingenious efforts of ad
vertisers to secure free publicity. The
best rule for an editor is to treat
news as news. If a thing has news
value it should be printed, whether or
not it aids the advertiser, but it
should never be printed as news sim
nly because it helps the advertiser.
The tendency of the editor ls to shrink
from the publication of news matter
If he thinks an advertiser is interested
in it. The fact that an advertiser has
some connection with the news should
not hinder its publication. The only
point the editor should consider ls*
Is it of interest to the reader?"
(Conducted by the National Woman'?
Christian Temperance Union.)
TWO VICTORIES ARE NOTABLE
Temperance People Highly Elated
Over Events Recently Enacted
at Nation's Capital.
The two great principles of total
abstinence and prohibition have lately
received wonderful impetus-the first
in the attitude of the administration
at Washington, the second in the pat>
sage by the last congress of the bill
regulating interstate shipment cf
liquor.
When a few days after March 4 the
morning papers reported that this was
to be a "white ribbon administration"
there was gr??t rejoicing among the
temperance forcer nd from National
W. C. T. U. h- .darters the follow
ing message promptly sent over
the wires
Mrs. .ow Wilson, the White
Houet ..abington, D. C.:We are in
expressibly glad for the noble decision
made by the Wilson administration in
regard to the non-use of wines and
liquors. The beneficent example, safe
for all to follow, will bless numberless
lives and brighten countless homes. A
half million white-ribboners. in com
mon with other millions interested in
humanity's weal, are wafting you to
day their heartfelt thanks.
LILLIAN M. N. STEVENS,
President National Woman's Christian
Temperance Union.
The temperance principles of Secre :
tary and Mrs. Bryan are weil known,
and ir is said that most of the cabinet .
members are total abstainers. Mrs. j
Champ Clark, loader of the congres- ?
sional set. at her entertainments
i
serves nothing strenger than fruit !
punches and lemonade.
"The banishment of wines from the ?
tables of the first ladies of the land is," i
commented the Chicago Tribune, "one i
o? the most striking social chants un- ,
der the new administration." "Likely |
tc become a popular fad,' said another
paper.
BAR TKEIR C17N CUSTOMERS j
Liquor Dealers Won't Patronize Pro
fessional Men Who Drink-Want
Clear-Heaoed Inoividuais.
Some of the best arguments against
the liquor traffic come directly lrorn
those engaged In the business. If
thedr minds could be re.sd. it wou.l?l
be discovered that they rate their busi
ness none too highly, and would be
glad to be out of it were there no
financial reasons in its favor. A Chi
cago dentist, an ardent temperance
worker, has among his customers the
wife of a saloonkeeper. In reply to
bis query ns to why she continued lo
patronize him, inasmuch as he gave
no custom to her husband, she said:
"If you had patronized our saloon, you
would not have seen me in your office
again. My husband and 1 long ago
made np our minds never to employ
a doctor. lawyer, or dentist who ufrf
our goods. When it -ornes to that kind
of service, we went clear-headed in
dividuals."
DEFEAT CAUSED BY DRINKING
One Great Battle In American War for
Union Caused by Officer Con
fused by Liquor.
General 0. O. Howard gives the fol
lowing among other instances of de
feat through drink in the American
war for the Union: "In one of our
great battles we suffered defeat. a;id
many of ns have believed that the
mistake which caused the defeat was
due to an excess of whisky drunk by
the officer in command. I had the tes
timony from an officer who was with
him that pitchers of liquor were
brought to hi3 table, and that he and
those around him drank as freely
from them as if they contained only
water. The orders the commander
gave were the direct opposite from
those he would have given had be not
bpon suddenly confused by drink. A
heavy los? of men and material, ?nd
a dreadful defeat for our cause, was
the result."
Protest That Counta.
It ls a great thing for the voter to
make his protest against the liquor
traffic in prayer-meeting or by his
manner of life, but If he would really
tell the government, as well as the
Lord and the people, that be wants
the saloon closed, there ls but one
method by which he can be recog
nized; but just one law under which
his opinion can declare Itself, and
his conviction make itself felt, and
that Jaw and method are fulfilled '
when he drops into a box a ballot that*
calls for prohibition.-Frances E. Wil
lard.
Best Strike.
Many and urgent are the questions
that the working men and women of
today must help to decide. But what- .
ever may be said of methods In gen
eral . and of special methods-ns
strikes-In particular, as a temper
ance woman I ara confident that thr- *
best strike ls to strike against til" 1
saloon and then to strike against KV I
politicians and parties that do wrou^ i
to the workingman. Those are the 1
two strikes that will pay.-Frances E
Willard. 1
FEDERATION SCHOLARSHIPS.
Open tc C. r....iive Examinations-Ap
plication Must Be Filed By June 20.
The South Carolina Federation
of Women's Clubs offers the follow
ing scholarship?: one at Winthrop
College, value #104.00 and fre<? tui
tion; one at Confederate Hor. Col
lege, value $100.00; one at Lime
stone College, value $50.00; one at
Coker Collece, valne ftoO.OO; oneal
Training School for Kiiiderirarten
ers, given by The South Carolina
Kindergarten Association, value
?100.00. These scholarships are
for four years, with the exception
of the one at the Training School
for Kindgarteners, which is for two
years.
The?e scholarships are awarded
by competitive examination, and aie
not open to any one who has attend
ed college before, anlese there is no
other applicant. Applicants must
be over fifteen years of age.
Applicants must have the en
dorsement of the President or some
officer of a club belonging to the
Federation. Ko application will be
received ofter .lune the 20.
For further information, iddress,
Airs. Frank B. Gary,
Ch'm of Educ,
Abbeville, S. C
INSURANCE
Go to see
Marling
&
Byrd
Before insuring/elsewhere. We
^ represent the best old line com
panies
Marling & Byrd
?3 At the Farmers Bank, Edgefield
light Saw- Lathe and Shin
gle Milis. Engines, Boilers,
Supplies and repairs, Porta
qle , Ste am and Gasoline En
oi.ies. Saw Teeth, Files, Belts
and Pipes. WOOD SAWS
and SPLITTERS
Gins and Press Repairs.
Trv LOMBARD,
AUGUSTS. OA.
?(??nm
Make the Old Suit
Lock New
We are better prepared
than ever to do first-class
work in cleaning and press
ing of ali kinds. Make your
old pants or suit new by let
ing us clean ami press them.
Ladies skirts and suits al
so cleaned and premed. Sat
isfaction guaranteed.
Edgefield Pressing
Club
WALLACE HARRIS PROP.
:PKOEEKSIOIST A L
DR.J.S. BYRD,
Dental Surgeon
OFFICE OVER POSTOFFICE.
Residence 'Phone 17-R. Office 3.
James A. Dobey,
Dental Surgeon
Johnston, S. C.
?TFICE;OVER:fJOHNS10K DRUG CO.
A. H. Corley,
Surgeon Dentist
Appointments at Trenton
On Wednesdays.
We always carry a larire Flock of
lingle and double harness, light or
leavy, single or double wai?on har
less. We only carry harness that
s made by the leading factories of
and-the kind that you can de
>end upon.
Wilson & Cantelou.

xml | txt