ALBUQUERQUE MORNING JOURNAL. SUNDAY. MARCH 2.1913. FIVE WE NOW WASH YOUR CLOTHES WITH ELECTRIFIED WATER Wonderful New Invention Applies Electricity in a New Way PROBLEM OF ABSOLUTELY STERILIZING CLOTHES SOLVED AT LAST No Chloride of Lime Used in Our Laundry I The Imperial! Hr IMPrUIA A I INI IKY Is the First j 1 Laundry (o Install f the LI SS West of the Mississippi River INVITES YOU TO SEE THE ELECTRIC PROCESS IN ACTUAL OPERATION You are Invited to Visit the j "IMPFDIAI" mil Liimi. and see for Yourself Follow the Process of Laundering from Start to Finish. You will find no "Dark Corners" in the "IMPERIAL' We Now We Now We Now We Now Positively Positively Positively Positively Guarantee Guarantee Guarantee Guarantee Complete Complete Colors Your Linen Sterilization Deodorization Not to Run to Last Longer . i M Bv eliminating CHLORIDE OF Our patrons are fitted to the best The finest linens, lingerie, tnhle At a neavy expense, me imiitu.u iji Laundiy lias secured the SOLE RIGHT LIME fiom the washing process and ' ' inens, embroideries and white poods, IN ALBUQUERQUE to equip its modern substituting the electric process, the ""' "'" V' ' , , , i , n , for us to offer the first perfect laundry such as men's shiits, collars, cuffs, etc., plant with this new patented Electric BnMBt, hd innopi atoctriritv . r, , . n garment? fasi mww muxuw wcumuu servicei because the Electric Pioccss Prncpss for steiilizillti and washing , , i 'ii i .,, i i,,,;,,,, ,,c at mi does not attack the fibre of the garment softens the water, sets the color, fterN positively wm lasi iwiu as longi is un clothes, The application of electric cur- , , , ke ch onde of imc or leave an aftci izes the Garment and Rives it a soft, , ,. ... w . ii U!.- mmLIh. i a ct,v,m t CI C CtllOl lilt IM IllUC UK 1110(1, VVC Will ren to the washina machine in a steam (1Ij nv ,, hanktnfati lm odoi, therefore your linen will last longer Vf,v(,tv ,(( 1 i'ist 1,1 " new neretoiore im- laundry is the only method known to ... , hp ieth()((Si rhis ll0W guarantee to prove this to youi Satis- ... i j and have a natural soft telt not found science whereby everything washed can Electric Piocess together with the mod k pfrffpti v CTFRH l7Fn ANn HF- when washed in the old way, Slorilia- , ,nr(, ,.,,;,,,, A-rihiAufid -,t taction it you will send us youi laundiy, 06 rCnrCvlUi Ol Liiit-it-LL' nnu i-'u. (( cosily (!iUI)l I l(;l 1 1 CI 1 1 1 in y i 1 1 ell 1 ODORIZED WITHOUT INJURY TO THE tion and deodorization could not be fur- the "Imperial" laundiy, again demon- Romoml)0, ;tl1hoil;,h m m systmn GARMENT, Chloride of lime, the dan- nished by the ordinary laundiy until the Strates the leadership of this progressive Cerous chemical that destroys Pm , is advftl1, 0f the Flcctiie Piocess, establishment, has cost us a great deal ot money to in- not used in the "Imperial We use Dr,,r,,r,rD ., iiimKA,i.m . tLa soap watc, and electricity. This is all RFMfMBER the ,mpwMl ,S ,h Process" are the ONLY LAUNDRIES 5ta( rHER Wll I Bl NO CHANGE IN that is necessary WHERE THE ELEC- 0NLY LAUNDRY usil s this process in that will GUARANTEE COLORS NOT TO TR1C PROCESS L- 1 i M RUN- " '' " ' 1 ' ' The Imperial Laundry Co. ALBUQUERQUE, NEW MEXICO Phone 148 SOLE USERS 21 1-213 W. Silver Ave. Phone 148