Search America's historic newspaper pages from 1789-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: University of New Mexico
Newspaper Page Text
ALBUQUERQUE" MORNING JOURNAL TUESDAY, JULY 1. 1913.
Every Brewer Knows Li&ht Injures D Anheuser-Busch Brewing Co. Budweiser says: "Our reason for using a case with Til to prevent thfsun or light from coming in contact with the beer the sun or light affecting the quality caution your friends accordingly. Pabst Brewing Co, Blue Ribbon says: "To preserve the quality of our bottled beer do not expose it to direct sunlight.' Val Blatz Brewing Co. says: "To preserve the brilliancy and quality of bottled beer, do not expose it to light1 Fret? Miller Brewing Co. says: "Keep this cover on to protect beer from light" Minneapolis Brewing Co. says: "Never expose beer to the light. Keep this cover on." A. Gettelma.. Brewing Co. "Keep this cover on. Light injures beer." Peter ScfcoenhorV Brewing Co. says: "Do not expose beer to sunlight." John G"d Brewing Co. says: "Never expose beer in white bottles to light. Keep this cover on.' Jung Brewing Coo says: "Never expose beer in bottles to the light. Light affects the beer quickly, and makes it unfit for use." Schmidt Brewing Co, says: 'To protect beer from the light, keep this cover on." C. & J. Michel Brewing Co. says: "Keep this cover on so as to protect this beer from the light." Fisher Brewing Co. says: "Beer in white bottles should never be exposed to the light." The statements above appear on case covers or caution cards sent out by the above brewers with cases of their beer in light bottles. We have the originals on file. Schhtz Brown Bottle needs no cover. It is made pure and kept pure from the brewery to your glass, Get Schlitz in Brown Bottles and be sure. LiiML Telephone No. 1020 Mr ntf:;ttrta Grocery Liquor Co. Albuquerque, N M, wsnr Ml ? iiinn : ; 1 i in Hffttg ivlt f fiiultflrES m m I f7 7 M 1 0 It ! The Beer Tha-f Malo MiluaiiboP Fa m OIK