Albuquerque morning journal. [volume], June 27, 1915, CITY EDITION, SECTION ONE, Page FIVE, Image 5

About Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926

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ALBUQUERQUE MORNING JOURNAL. SUNDAY, JUNE 27. 1915.
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F. O. B,
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"The Road Cruiser"
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Yacht-Line Body- Ever-Lustre Fimsh $200 Less
Now Comes the Ever-Lustre Finish
This new-type Hudson has won a remarkable following. It
has brought to all men new ideals of a class car, changing the en
tire vogue. It has trebled our output, forced immense fatlory ad
ditions, compelled 31 makers to follow our footsleps. Within 20
months, this lightweight Hudson has been adopted by 15,000
motorists.
j
Now comes another $200 redutlion. Now comes the Yacht
Line Body, with new grace, new luxury, new roominess and com
fort. Now comes the fulfillment of your dreams-a finish of lasting
luslre. Today this favorite class car Starts a brilliant new career.
And now comes for. the first time what you
have dreamed of a lustmus finish which stays
new. Jt is the greatest innovation of the year".
In our new factory addition we have huilt
mammoth ovens, with capacity fur hundreds of
Ixxlies. Now our body finish is baked on in many
separate coats. Kaeh coat of finish is now applied
under pressure which fixes it as never before. After
each coat the body goes to an oven where it is
baked for hours, then rubbed. This is done with
every coat an exclusive Hudson process.
The result is a bodv that stays new. The finish
is smooth and brilliant. It resists, sun and rain,
washing, nibbing, mud. Experienced motorists
w ho have seen bodies grow old ami dull will 'con
sider this Kver-Lustre finish the most welcome
improvement in years.
Yc combine it with enameled leather uphols
terv better than has ever apcarcd in a car at this
price. And with deep, hair-filled cushions, which
means enduring luxury as well. This year's new
body features mean much added cost, -sl'ut it
means a revolution in finish, in comfort and appearance.
Now Comes the $1350 Price
Remember Its Hislory
Two seasons ago this new-type Hudson came
out at $1750. Its announcement startled Motor
doni. Its price was pronounced impossible in a
high-grade Six. Its lightncfs under 3000 pounds
was scoffed at as incompatible with strength.
But the car was a Hudson, and Hudson stand
ards are high. Howard K. Coffin was its design
er, and he stands foremost in his field. He and his
whole .corps had spent two years in testing and
perfecting it; And men were waiting for a class
car which would cut down operative cost.
So our first month's output was sold before
anvone saw the car. W hen the car appeared men
flocked by thousands to it. And for one whole
year thereafter Hudson buyers waited weeks tor
cars. '
Then a $200 Redutlion
. ... .
The next season the price w men seemed so
impossible was reduced to $1550, because of mul
tiplied' output. Thirty-one imMovements were
made in the car, including still lighter weight. An
other vear's work by our engineering curp showed
in its refinement.
This model was soon 4000 cars oversold. We
shipped 1000 cars by express. It became at once
the largest-selling car in the world with a price
above $1200.
That changed the whole trend in motor car de
signing. 'It became evident to all that the day of
overtax was ended. Men would not stand for ex
cess in weight, price, sie or operative cost. All
cars were built lighter, most prices were reduced.
And in 31 factories this new-tye Hudson became
the pattern car.
Now Come Graceful Yacht Lines
' Xow our designers have spent another year on
this car. ' There was no way to improve the chases.
Fifteen thousand cars, covering millions ot mile-s
had failed to develop one fault, b.very part and
detail had been refined to the limit.
So in this third model they gave their time to
the bodv. They worked out this stately bxdy. with
its graceful, sweeping yacht lines.
eliminated. The top-
line of the bodv and the doors is leather bound.
And they created this luxurious tonneau. The
sides are higher than before, the rear scat is much
wider, so it doesn't crowd three adults. The car
seats seven, with all the room that anylody wants.
And the extra tonneau seats disappear when not
wanted, doubling the tonneau room.
You have never seen a lxxly so impressive and
graceful as this acht-Lme Hudson IxkIv.
And now comes another big reduction. We
have built additions which will double our capacity.
We have worked out countless new ideas in effi
ciency. We are building here, now. under ideal condi
tions, more high-grade cars than were ever built in
one shop. As a result, we. are giving you now t lie
greatest value ever known in a class car.
Last year we reduced this car $200. This year
we reduce it $200 more. We are selling this model
23 below its startling initial price $100 Ik-Iow it.
Yet a bundled makers, when thev saw the car, pro
nounced our first pi ice impossible.
Why This New-Day Type
This Hudson was the pioneer of an entirely
new type of car. The type was conceived four
years ago bv Howard K. Coffin, our famous thief
designer. It took him two years, aided by our
whole force, to work out his conception. j
The idea was refinement the elimination of
crudity to result, in a light, staunch car. The
first step was a new-type motor, small bore, high
speed. By reducing piston shocks that made il
liossible to lighten a hundred engine parts.
. The next step was aluminum in place of ca-t
iron. The next was special steels. In the next, a
thousand parts were redesigned to combine light
ness with strength.
.The final result was a "-passenger Six weigh
ing under 3000 pounds. Old-time Sixes averaged
4500 pounds. That difference the weight of 11
adults cut tire and fuel cost in two.
This 1916 model, with this new-Style body, is on show here now.
y .1 I.
the hrsl to see the new lines ana new comtori.
The Vogue of Simplicity
Howard K. Coffin saw years ago that the
trend was toward simplicity. Now everybody knows
it. Kxeess and waste arc unxpular. Good taste
now calls for satisfaction without show'.
Thus Hudson has become the class car. Its
ow ners, in large part, are men who have paid two
and three times its price. Hudson typifies, the
ideals of the times. This fact is conspicuous,
wherever you look about.
All questions regarding this new-type car have
been answered on the road. There are 15,(KX)
lludsous of this type in use. In two years men
have driven them many million miles. And every
owner vouches that the car is staunch, enduring,
faultless, as well as economical.
Hudson now embodies all that any man can
want. Il is the fine car of the modern type. Onlv
those men who still take pride in some form of
excess will find any car more appealing.
Like No Other Car
Rear in mind that Hudson is like no other car.
There arc many models of this tyiie, but there are
H-ores of ways important wavs in which Hud
son is unlike them. Let us point them out. This
is a Howard K. Coffin creation, a finished product,
unique and unapproached.
r-'('.w';gfT I'hiiiion nr .Wtf.WHeT Roadster,
$1350, f. o. b. Detroit. Also a ncu' Cabriolet,
$1050. f. o. b. Detroit,
Hudson Motor Car Co., Detroit, Mich.
Be among
oken line is eliminated. The top- " . .
HUDSON MOTOR CAR COMPANY OF NEW MEXICO, Albuquuc, New Mexico
i ATnxr NP.W MEXICO National Garage j. ... p. j,k,, -,, x. m. u,,,,,. ,-,
Groendycke
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