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THREE Second Week of The Economist "Clearance Sale I I f COMMENCING MONDAY' JULY 12th For This Week Our "Ready to Wear" Department Will Continue to Offer Extraordinary Bargains, and the Entire Week Shall Be Devoted to a Special Clearance of AH Dresses. i Dress Values 98c Dress Values $1.98 Dress Values $4.98 Dress Values $7.48 Dress Values $9.98 ALBUQUERQUE MORNING JOURNAL. SUNDAY. JULY 11, 1915. A large assortment of Gingham, Cham bray and Percale House Dresses, VALUES TO $2.00 Lawn, Batiste and (. ree St reel 1 a big range ot colors and -tvles. to $i.00. sit. win now imsplw Value Serge colors, o the mnut i (re es and pretty, desirab ALUES TO $11.50 it workmanship. v i.n:s To $15.00 for your selection, in Silks. Velvets, Corduroys and Wash Materials. VALUES TO $19.50 All Other Dresses For This Week's Clearance At A Great Reduction See Window Display THE ECONOMIST See Window Display SANTA FE SOCIETY (( i.i.llnufi) 1 rout I'lifft Two.) nid Mi daughter, as well as Alien True, tlM Denver artist, a ml his bride who were la the part) but drove their own automobile, Dr. A, Eugene BarUett of New York's literati, and Ins wile who draws ami paints, were alsu Loiind tor Taos, as will ln ex- Mayor carter Harrison and the paint er, Walter IS. I'lfer, of. Chicago in a tm days. nd .Mrs. Camfield of Chicago returned from Taos and the cllft dwelling! on Thursday ev enlng, Taog, next to Santa Ke, is, blossoming out as the art and literary center of the. southwest. Next to Taos, it 1 l lie Valley ranch that is attracting w rite, painters, scientists and quite a notable t oterie of these i lias lu en Summering there and Inci- I dentally gathering material for pi'- i lures, essays, noelH and scientific publications. Truly, New Mexico la corning into, her own, and the region from Santa ; Kc north to Taos and east to the Pe- , eos, is being recognised s a summer-1 land superior to any other mountain region of North America, as far as) climate, scenic and historic attrac-j lions are concerned. All records Of lourist travel Into Santa Fe werej hrnLut. Iha r!ist tpn HllYs. WlW'P I through the Old l'alaoe alone passed t more, than l.stw dirierem visitor, from outside points. In fact, there was one day, when the visitors ex ceeded 500, and another when they reached 300. If only one-third of that ratio is maintained for the year, it means more than -0,000 tour ist visitors, and that is doing mighty well for a town of less than 8,f00 people. TWO FVENTS SLA fl D Cards are out for a bridge luncheon by Mrs. Junius W. Johnson and Mrs. C, (Mlmor Mardorl on Wednesday. It is lather a new thing in Santa B to play 1 r idge in the torenoon, but the game is called for 10 a. m. Kritlnv evening, A J. Teate b the way of cOT.trast, will entertain at his home c Hiokox street, the Men's Bi ble clasi ot the Klrst Presbytt rlaii church, Which making a hit with its nut-cf-door session.!, under the beautiful tieeg that surnund the church. The evening inee-jngs, once a month, bring out big crowds, more than fcixtv having attended the last evening serial and more being ex .. ted on next Friday evening. OS WITH Till DAXI I The dance given by the Fraternal Tnion on Monday evening at the Na tional Guard armory drew an unus ually large crowd. The music was by the Hamirez orchestra. Mine host at Bl Ortiz, the quaint and cozy Harvey house at I.amy, has extended a general invitation to Santa l e ans to utilize the hotel for dances, the only condition being that each party bring with it some phonogra phic records for dance music. A big dance is planned for the neat future at the Valley Ranch to which onite a number of Santa Feans and Alliiuiueroueans are to be invited. THE KBtAXUSM WERE PLEASB1D Evan though the delegates to the Btato convention of the Retailers- as sociation, came only in tens and scores, when they were expected by lb- hundreds, that did not detract from the perfectly good time that ii"sts as well as guests had the first Hue,, days of the week. Most of the delegajtes brought their families, so thai the convention meant tot visitors in the city who were pleased and de lighted. More time was given to frolic than to business and yet an as tonishlng amount of business was transacted. The two main social event! were a picnic in the Santa Ft canyon with barbecue attachment and Ihu Kail In II-,.. Vullnntil Oii:irrl jirlliorv on Wednesday evening. Albuquerque business men will have to go some i" show the convention a better social tune next year. The weather was r'-rifci, clear smcs, cooi uajn , cooler nights, while the rest of the world was sweltering. The anionic- bile ride over the first link of the Scenic Highway up Santa Fe canyon I was a revelation to the 200 and more i who attended the barbecue at Mon ument Hock. It was a nine-mile drive from the I'laza along the beau tiful Hio do Santa Fe, and under the shadowa tiiu foiirmorintr nines, in- - ----- r ' to the very heart of the "Blood of Christ'' range within sight of snow banks still thirty feet deep on peaks within six miles of Monument Rock A harhecup lias hecome n nnveltv and a rariety In this neck of the woods and was therefore enjoyed th more. The meat was done to a brown turn, rich and juicy, while the coffee that went with it, as well as the biscuits, were a delight to the epicures in the Party. The name evening Santa Fe's chiv alry and beauty turned out to the danre in honor of the visitors. The spacioue floor of the National Guard armory was crowded into the morn ing hours. In the adjoining library hall, the Woman's Hoard of Tradi I served a tempting midnight lunch, llrom tatdes that were aglow with blossoms. The deonrat ions were ar- tittle and the service perfect. There were lesser .social events In honor of ! the men hams and their families, au i tomobile parties, teas and card par Ities and many homes were filled with I house guests. For a change, quite a number of Santa Fe society ladies at tended the price fight on Honda) ev ening which followed a free picture shOW earlier in the evening and horse and motorcycle ra Ing in 'be after noon. While everybody worked to make the convention a success, it is especially due to V. N ToWBSSnd, chairman of the entertainment com mittee, anil N. Salmon, the new state president, that there was something doing every minute, whether it WM an Indian dance, or a livestock show, VI HI I It Mis. Harry Clinics gave a dinner on Thursday in honor of Mis. '. An drews, the additional guests being United Slates Senator 'I' I; I'atron. Attorney General ami lira Prank their gymi t,c ililv foi mm was of gram 1 f speei si It PHI HI l .iis Solomon Luna, now a resident of Long Beach, was surprised when her nephew, Oscar Leonard litis, an nounced his marriage to Miss Cath erine Blair of Long Beach. I'll l( v Sunday school of the church Holy Faith had a lolll time al The of the the Indian scln neaday. Superlnten Snyder extended to t the same courlesics week before to the P grounds with their minis on Vi ,1 lent and Mm ie Episcopalians s they had the esbyterlana The spacious law ns, swimming pond, kitchen and run and sport, make an ideal u nic ground Wlthfn short distance of the I'laza. The ladies of the Lastciti Star n Joyed a pii tin yesterday on the ranch ot Senator Benjamin f. Pan key, .o miles south of Santa Fe On iliis ranch srt located the San Cristobal pueblo and other ruins and ptetO graphs, and its thousands of acres with the commodious and comfoita bls ranch home, make it all ideal meccn tor an outing. Santa iv ramp of the American Yeoman, expects to picnic in Santa not a duv that does not see a pa in Paine- paity or two making ns wn up th nil nic Scenic Hlghwav to Monument Hock 0 dell, othkh kvknts Mis. Flank Andicws will on Friday afternoon entertain the Woman's a ioi u ty of tin' Fust Preabs te church, The meeting will be lit i social nature ami an attractive pro gram has been arranged. Mis. it. .1. Pal en on Prlday after noon entertained in honor or lira, f i . Klrkpatrtck, a formei resident ot Santa Fe, where her husband was employed In the federal land office, coming wi .oi;. Mis McDonald has relumed from a i i-it to her daughter at llennosa Beach near l.os Angel, s, op Which she want the begtnnlns of May, right niter the dedication ol the -New leu building at San DlCgO, Slu nesssd many of the pageants other Spectacular events iii the of the Angels but missed the , h t.i , ..in, 1 1. ,.i .if " l-s, Irvle n,l 110.000 prite opera, In fact, the crush to see the opera was so gi (( ulltllluril ml I'mr 1'iiur I Met w II and city pre the n lb, il How. and Why, the GOODRICH "Fair-List" Propaganda now saves Car-Owners, yearly, over $25,000,000 on Tires THERE ore 1,923,9m Automobiles now State licensed, and running, in the United States. Of these, 1,80:1,951 are Pleasure Cars- i.e.. exclusive of Trucks, etc. More than 90 of them, or about 1,023,555, use Pneu matic Tires. Each car will wear out and replace, on average, about one Set of Four Tires per year. Therefore, the interests of each dw-Owncr as well as ach Cur-Mcnujzcturer, each Cur-Dealer, and Salesman, is vitally and personally affected by the price cf Tires to Con sumers. Because, Tires and Gasoline are the two big items of consumption in the operation ot Motor Cars. The Owner who used his Car 1,000 Miles less per year, than he would have done, because of "the high-price of Tires and Gasoline," received thai much less return from his entire investment in the Ccr proper. v The potential, or prospective, Car-Owner who fails to buy car became of "the high cost of Tires and ( .asoline," he who sells his Ccr and does not buy again because of "the high cost of Tires and Gasoline"-or he who, for the same reason, stores his Car and does not run it during a considerable part of the year, is a direct loss to 1st - -Automobile Manufacturers, as a class. 2d Automobile Dealers, as a class. 3d --Garage Owners, as a class. . 4th Lubrication & Gasoline Manufacturers, as a class. Rut, he is a greater los?. to TIRE Manufacturers, and Declers, as a class, than to any others. Because, vGasoune and Lubricants, for instance, can be sold to he Owners of Motor Boats. Stationary, and other Motors. But,- Automobile '1 irescanony be 'old, in the ultimate, o the man who OWNS a Car, and who wears out Tires through u5'r?i7 il. EVERY mile that each Automobile runs, means an automatic Sale of Tires to replace that mileage with new Tires. But, all the Salesmanship, and all the Advertising, jnder the Sun, could not increase, by a single Tire, the total ales of Tires beyond tin; number of Cats owned by Con umers. and the number of Miles each Consumer runs his Car v-earlv. The Market for Tires is therefore limited inflexibly, to he number of Cars running, and the Mileage which each hmer is induced to run yearly. Therelore, we opine that to promote greater Sales, and roater use, of Automobile;, few better incentives can be ftered than markcJy-lowercd cost, TO CONSUMERS, for ires and Gasoline. Just as we recognize that the only legitimate expansion X"n to the Tire Industry, a- a whole, would be due to the Sale mve Automobiles each year t Consumers, with a greater -age Mileage USE, per vcar, of each Car by each Owner. That is why we favor the lowest possible price for es, -to Consumers, consistent with maintenance of high ,uality and a jaii profit to Dealer and Mfr. , then, is a leading WE initiated, and So thi reason why propagated, that Ooodrich "Fair List" Movement which we pub licly announced in the press on Jan. 31, J91S, and which caused practically every Pneumatic Tire Manufacturer in this Country to follow our lead and bring his prices down to a iairer level. T Made as always 1H1S is also the reason why some Tire Manu facturers, who could not, or would not. meet our BAIG prices lor Pneumatic Tires (even IIujukIi our "Fair List" Propaganda obliged them to make heavy reductions off their former Lists; might errone ously suppose that "(ioodrich" Tires have been cheapened in Quality, BS well as in price. Hence this explanation (to the Public, to Car-Manufacturers, Healers, Car-Salesmen. Garages, and Tire Dealers generally) that we deem it "good business" to ell the best Goodrich Tires (Ol fabric construction) we have ever made, at the fairest price possible for such quality. Hence, too, the following TEST oiler to Consumers. We will cheerfully pay lor any Goodrich Safety "Non-Skid" Tire, sold since our "Fair List" price reduction announced on January 31, 1915), which when cut open bows any reduction in quali'y, ia number ol layer, of Canvas, in thickness, or quality of Rubber, when compared with any other Goodrich Safety "Non-Skid" made by u-, and sold at our higher prices current b:f)re the Goodrich "Pair-List" Movement. And, this is further to authorize any Tire-Lser lo extend this Offer (at our expense) to any Tire Dealer, or Manu facturer, We ask Car-Owners, and Tire Consumers, in their own interest, to see that no "implication" of lowered quality in tioodrich Tires goes unchallenged just as we have protected their interests, for our own sake, through our "Fair-List" i Propaganda. BECAUSE of that GOODRICH "Fair-Li t" Propa ganda, every Car-Own: r who now buys any make of Tire sized 37 x 5, now saves on each set of Tires, an average of about $10.27. Every Car Owner who uses 34x4 Tires, of any make, now saves, through the Goodrich "Fair-List" Propaganda an average of about $20.15 per Set of 4 Tires. T he same reliable Construction. The same dependable Service. Nothing whatever taken out of materials or Duality, no matter f , ; ' what reductions in List-Price are ever made. Every Car Owner who uses .'!) X il1 Tires, now saves, through the Goodrich "Fair-List" Propaganda, an average of about $M.7() per Set of 4 'Inc. Other i izes in proportion The 1,623,555 State-licensed Car-Owners who use Pneumatic Tin s now save about I!')' ,', of what they last year paid lor ANY make and site, whether they be Goodrich or competing brands, equal to more than $"j,(XX),ooo per year. And, don't forget that this giant taring! to Car-Owners was never mcntvtnet! to the Public by other 'lire Manutactur iii. Concerns until the (ioodrich "Fair-List" Propaganda made it imperative that the. extend the Saving to C on-timers on their Tires, or lo r busmess to the Goodrich Co. But, notwithstanding all this, the fact which should loom largest to TIRE-USERS is the contrast of 10' to 40, in prices, thai still exists between the low price of the best Non-Skid Tin s (of fabric construction) that money can buy, or the largest Rubber Factory in the World produce, i to wit, GOODRICH Non-Skid Tires) and all other "responsible Tires in the held. Compare prices and see! Then, if you are not already a Goodrich User, do your self (and u i, the justice to buy at least one GOODRICH "Non-Skid" Tin . Test that out for Quality, Mileage and Resilience against any other Tin , at any price. Which you are now using. The result of such 'l est will cause you to wonder why you ever paid more for Maximum Quality, Mileage, and Resilience than the Basic price of (ioodrich Non-Skid Tires? THE B F. GOODRICH CO., Akron, O.