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ALBUQUERQUE MORNING JOURNAL. SUNDAY. FEBRUARY 6. 1916.
FIVE ' Si ' w (nil AUTOS HAVE GREAT N HOME CIRCLES i luerful attention of every member nf' i Hie family. ! Distance Ik annihilated. The plcas- uiik mill nuval lines (il l ie i 1v nr.. Inn iirnnr iinni ii-nKit within vouch (,r un. iuv.u.m MM III- nil h lulllAI the farm, while the. beauty ami j I I III IVMI ly II If If '"l'o"H-ness uf tho countrv ran be III bWbllWIi IBWII enjoyed l.y those whoso vision l Ben-i dally obstruct, d by brick walls, i The thrill of rldinji In a motor tar,1 wilh the white ribbon uf a mail al ways uiiwindiliu before them. the ' woods and hills rushing on lo meet ' them, the enchanlmeiil of wandering' me President of the wiiiys-!;;;,, x;;;':::, r:; Overland Company Tells 1 2;.' How Machines Affect Every:"1 ' "'. rik. wh.-ther m ne: cu.v or on uie tai 111, wiui an tile lone! and allurement that their ynunir and; susceptible natures ean eoniireheiid. i What other attractions ran offer i such a variety of scenes, sneh (?asps of! deliphl? What else appeals so ercatly to youiiK folks and Ki'own-ups alike? i The automobile has 1 ceoine one of jthe most imiiortant factors in our dui I ly life. It Is one of the chief topics of conversation among men mid wom en, while mere children boys and I girls 12 und 15 years of afce, discuss different makes of motor cars, thrlr prices, features and advantages, with AUTO DEALERS 1ST HAVE REAL Day Life, STUFF TO ACT Studebaker Corporation Now Demand That Their Agents, Be Men of Influence and Capital, I ( y John N. VIH'.. Iesitlcnt of the Willys- vei-luiul Cuinimiiy.) Few iieople realize how much influ ence lor the welfare of the whole fam ily is placed in the hands of parents through the medium of the automo bile. The big problem confronting fathers and mothers today is that of keeping up the interest of the children in the home, whether it be located In the city or on the farm. Young folks are only too eUKer to jthe intelligence of grown peoph break away lit tho first opportunity to I The great attraction of the motorcar! respond to the appeal of all the allure- 'for young people is a powerful infln-j ments which are provided on every! once which parents should use to add j hand to attract their attention. t'hoapjto the attractions of home ties and' moving picture shows, public dances, i must be recognized as one of the the mysteries of the street, and with all the force of their vari-colored flickering togus and glaring posters, draw Young-America Irresistibly away from the home. ft is not because of the lack of uf fiction for their parents that children strain against filial ties which w'ould keep them in close contact with the good influences of the home. The en thusiasin of youth will not greatest social factors of the day FARMERS BUY $200,000 OF AUTOS EVERY DAY The Alliil'iucMU'' Motor company. I of which '. M. Uaiin r president audi manager, has recently opened a house) in I,as Vegas. In speaking of the l.as Vegas house Mr. Umber said: "ourj l.as Vegas house wid be c,n prettier; than our A lbuiuer,iie house. In ad-j ditiou to the paneling and polished maple floors, we have phi. id in the salesroom an o'd-fashioiied fireplace, (in February IS, this house will be' opened with a reception and ball. j Few companies have made such I j strides In organization and in build-; ing up a business as has the Albu-' iuei'(ue Motor company during the ten months they have been in busi- j ip ss here. Mr. Ilarber's former con-j nection with the Stud' baker corpora-j tioii made him thoroughly familiar i with the Studebaker line and with! StudcliaUcr policies of organisation. . .Studebaker dealer has been placed in nearly everv tow n In northern New j j Mexico and their combined capital j farmers in the amounts to over a million and a halt dollars. "V believe the future of this busi ness depends on the business integrity and financial standing of the dealer in j leach community, said Mr. Dnrbcr. ; i "The day for u dry goods merchant, There are 4,34X,SH i United States. Long ago the Ameri jcan farmer discovered he could not i compete successfully with his pros- permit j nerous neighbor unless he adopted the them to remain idle and if they can- most modern agricultural equipment, not find something at the home to oc-The man with tin- hoe has idven wav eupy their minds and hands, they 1 1 tractor-driven cultivators: the era- i '1' Uggist or doctor securing mi agency Idle has been replaced by giant power j harvesters that reap and thre-lt the I grain in a day, the family horse has I ..re f lt.,.1 L. ....... .11' .......... and take car,, of the men to whom he I With the average farmer the buying I of a motor car is an investment. With go elsewhere in search of that elusive "something to do." This means that In the ilty, the young folks will be out on the streets, subject to all the cross-currents of in fluence which flow through the .strata of metropolitan life. And being i in order to purchase a car at a rcduc 1 tlon, Is over. An agent today must j know the business or his fingers will I he burnt. He must establish service ! sells cars. ' I the future People will buy cars in only from reliable business away from Intimate paternal iuflu-j him time Is money and the automobile enccs, chance will play the big part in i saves time. When a trip to town is moulding their future careers. I necessary the car will make the jour- In the farm, an equally complex ney in but a fraction of the time re problem must be solved by the pur-. quired by the horse and buggy. cuts. liul the automobile has proven a more potent influence wilh young folks than all the other allurements combined. H eliminates monotony 00U.0UU. These same rmTrom daily lit'.- and provides a mutual , spending over $:'ihi,(hii.i (if the tremendous total, one-half of the cars are owned by farmers! In ten states alone the motor ears operated by farmers cost over $."0, farmers day for 'bond of interest which will hold the' cars. firms and from companies large, enough and with sufficient, financial j resources to stand hack of their dealer j and their guarantees, Studebaker j turns down the application of more j dealers than thev appoint, because of! the fad that they fall short of the qualifications of a bona-fide uutomo bile dealer of the .Studebaker stund- -iard." aIvi The Albuquerque Motor eompmy m'w 1 has under contract 1S5 cars und Mr. j Uarber expects to place 223. KJI1I AH . H i iijwir-: " w NEW YORK SHOW OBSERVATIONS ON THE FRANKLIN CAR the official opening day of the 1916 INDIAN riding season VVE expect the biggest, most enthusiastic tribe of Indian admirers new and old this year that ever gath' ercd at our wigwam. For we've got something es pecially big for 'cm this year not only a fine display of the new big red boys, but the biggest thing ever introduced to the motorcycling world the 1916 INDIAN Powerplus Motor And what a world-beater sensation it is! Set- tine a new standard or motorcycle cmucnty juca,0;-...s 70 miles an hour right out of the crate !-Oilt.ght clean, quiet ! You've just got to see it to be posted on real motor cycle progress. Join the boys at our store-your club-rooms--on Washing ton's Birthday. Something doing every minute. Hear the motorcycle men of our town talk machine-discuss Indian leadcrship-POWERPLUS advantages. Bring your friends any time of day or evening. Big fun amusement, instruction, demonstrates. Souvenir, and refreshments. ALSO AN INTERESTING SHOWING OF THE NEW INDIAN SS S MOTORCYCLE eNJOY S BICYCLES THE YOUNGER BOYS WILL ENJOY THESE 1 THE TIME-All dy and evening.' THE PLACE-Our store. THE Mr-Tueiday, February 22. Albuquerque Novelty Works n a mi w w cj rmwwTU SI3IONSOW & 7t. DANIELSON, Proprietors The wane of eiKht-cylinder talk; no inor,. talked about than fours or sixea. Kcoiioiny a iMBKer feature than ever. "Tha Franklin is a Rood car," could be heard from all sides. A competitor whispered the infor mation to a Franklin prospect t'.iat the secret of Hits economy test was that "the cars made the run on ft down Hiade." .Some incline, 32.1 miles down hill! "What docs it weigh?'' Is now u question on tho tip of evt rjJmdy'it tonf-'ite. The lack of Hlartlinn inno atioiiM. One is Impressed with a more settled atmosphere in the industry. Tho public- recoffhizeH in the Frank lin cir a success attained aloii(r rad ically different lines, At most booths a, person would pet Information if they asked for it. and only what, was asked tor. At the Franklin booth the visitor was told the story of the Franklin car. Some manufacturers seem tickled to death that they have "achieved" u liifht car weiKhinp a,!i00 pounds. Most water-cooled cars are so much aliko that the talk gravitates to price and bodies. Thj Franklin reputation as an eco nomical car has "got across." A visitor let drop the information Uliat in the Tyrol mountains the Aus i trian government will not permit ! travel of any automobile not equipped ! with a transmission brake, because of , Its insuring safety. , Practically all the better rade of water-cooled cars wen- equipped with . h niotometer, the device for indlcat ! inir the temperature, of the coolitiK water. A pretty sad admission on the part of the most hiKhly perfected W that there is thinner lurking Inside the radiator. .Men who know the value i f flexible construction found nothing in the show that they would want to euh jutitute for the Franklin. I Of all the impractical bodies ever fei'n at a show, the "clover -leaf" and "chummy" roadster easily won the prize. Think of the sec.pnd-hand de preciation buyers will have to stand. "The Franklin'' is a new car here abouts hut prospective buyers are catching the fever and all want "Franklins." J. Korber & Co. are the distributors. CLEVELAND'S OUTPUT OF AUTOS $69,000,000 In an ni-tir ! published recently, the iCIcveland Plain Iiealer estimates that! 'the output of the motor car factories I in Cleveland for Itllfi will he at bast j $iiS,0ii,(i((. To reach this sum. it .placed the number of cars for all the factories at tio.Oet, and assumed that '$l,lf," would he the average price. Its estimate for the value of parts and ac cessories, InelutlHiit motor nnri bat- ".teries, for 1!'1 is W,(oo,u0. making the total aluutit-u f,,r the output of :v.'o .; W J -m.- , .VU ' -V t " .am-'. - y Lets You Forget Your Gear Shift A six cylinder motor is wiKTior to ;i four only in that it is possible in a bix to havt- Kreiitit of ppeiil pn direct drive requiring less gear shifting. But not all kixes are superior to all fours. Wc build both sixes and fours. We build fours that have greater flexibility tlinn many sixes. Our only purpose, therefore., in building a fiix is to fatisfy -with Overland fi nalily those dis criminating buyers who demand well nigh miraculous jicrfonnance in an automobile. So the Overland Six is equipped with a motor po flexible that it almost lets you forget that you have a gear shift. Kxccpt for the start from an absolute aland still, you will drive the Overland Six under even the severest traffic and hill conditions with seldom a need to shift a gear. And not only in the Overland Six motor a marvel of flexibility. V i. . Mi n it- i ii '"--.i . ' m VL ' ,1 mi ! i' m It lias great reserve jKiwer. Its range of speed on tlirrct drive or "high" is therefore coupled with reserve power which enables you to accelerate with Uglttning rapidity from the sloursl to the highest speeds. And our enormous output enables us to offer the Overland Six equipiied with ourvastly milK-riorsix motorata price hundreds of dollars less than you must pay for equal jierformante in any other car. Wc ate the world's largest builders of sixes and fours, producing virtually two cars for every one of atiy other concern building similar tyie3 and sues of cars. Obviously, the Overland Six is tindftpriccd is dominant Six value comparable only with very much higher priced cat s. The rush of spring buying naturally centers tixu Hiich excess value, taxing eeil our unequalled production capacity. a i " ; ; See us at once and order your Six now. Albuquerque-Overland Auto Co., 501 V. Central. Phone 710 The Willy-Overland Company, Toledo, Ohio ii ; ;. '-.. , ' ' .';- ModJ 66 $1 MM IR y.0': fob Toledo M'y : -yy-lh ?'..v.:.-- vi. .. . ,;: $ .. -A;':.'- , ; : ' 'c.yVr, -Md. m us. a.- ; v . . . .. . - yyyi (T '.. . ..:..; py'-ym y:'-y:y &yy'y ..',y.yy: ys-yy-yy- ;-y y yy rp: . ;v .y y mymyymyyyomyyt rUto. v. BUICK SIXES ARE POPULAR WITH THE MASSES I The Liuick I'.ullttin uyn: )Oxperit:iue In motor car manufai -turiiifr teachi-H. that eternal caution Ih the. year $ 1 .".0,000,000. Il Ih assumed, also, that the White company, 111" I'eerleHM Motor Car company und th" Uaker H. and L. company, nil of j w hich have taken in new intern is. j will have a Kreater output than ;it any; time in the past. The I't. A. Lo,ler company, only recently Incorporated,, will have car.- ready for delivery in March, it ih id. Die WwMoii Motor! tn ,,rjcl. f nucceaB. Kxi dien' y Carriage company and the F. IV walks constantly at the elbow of every KleaniM company are the other twoj n, ),.,. ot n,or crMi whlHperinir "lo companle in that city. I thi.H:" or "Do that!" and he I.m wImc and fortunato who turnM a deaf car to all save performance that ix proven in net vice. The motor car that cxiHtH on tho ! itrimhtumun'li Itvtt&'lnrv r,l rir (J ; the dcKigner'H fancy may provi a . i franile delusion in the rounh hand.s of 1916 OVERLAND TO BE OFFERED FOR $55 LESS! portalit than future proiulne. Tko ycar.s ano Huick HixiH were placed tipioi the motor market. At that time wc knew the Mix wuh riKht 111 theory, and ,ur txhauNtlVe test convlni t (l u.H It wa riht In fact. Now we know it is riKhl, nut only in theory and test, but in aclual Bcrvlce. We had faitii In Hulck de.siKnet'M and en Kineers; but we have an even (frfater faith in liuick users. S, rvlce in the real tent of a motor car and uince the verdict, of our intern wan overwhelm lii(r we are now buildinK Sixes ixclu-civcly. KtMtull. frini Juurnul Wuiit AiU. jn.i'Aiit urn-H f its. 'T.y rcpaliiiifi: your cuts you cut your tiro bills," kuh H. fi. WilHon, manaKer ervic department, . the tioodyear Tiro und Ituhbtr company, Akron, n. "A little fjla cut, a null hole, or any tt'iraaion that penetrates the rubber tread to tho fabric of the tire, opctiK a way for dirt and moisture to creep In. In many an apparently perfect tire, when removed from th wheel, and deflated. Is found a loose, tread, under which are din and moist ure, roltina the fabric." WANTED Clean cutton rat tt tta Jour nil offlca. A reduction of i't in the price the tnerland waa the ,w li-ar an nouncement made by John N. Willy, nreHldent Willv-tvrl:Lnd. 1m do, o. This is the model which in the j "re often pernuaHive. !,. .1, m,.nth f.f 191.1 hrl .-,11 Hul. K ' '"' llHt- Ilin-; to records for Overland car. From Jan uary 20 more than iiO.OOO of them were old in all parts, of the woi',1. One Improvement In the car 3r.-hoi-epower four-cylinder motor the latent block dcMxn. The cyltnd Mr. Average ter. HluejulntH .,,. I Tole- heautiful and allurintr und inven'.,.M! IMikinir at the the other, the I motor ear manufacturer inunt forever I i ke'-p )n mind the great fact that rum laud hiilH and roush roads are relent-i and that inexperience hack of tor ' 1 u new " r' f m.'tlillj. wii.m'i , .iiidi nun it hi. j mill mum oe mei wiwi wi- i in , ! . ... L,.,,,n.. heads are cast in one piece which can rnand. The motor 1- fimple but efli-i i't '"' ' Iir ''ulbhOK l be renvned -aHlly. f o,casi"n ,e-!"'" projtr-XM utiles It is of proven worm. rue next sic is t,nK:iie umir the last step is of establish, d wisdom i UoulU from Josraal Mnur AJ. J I'aHt p( rfOl in.tn. e Is vastly mine" lm-; dent In couitruction. Keeping in Condition A half-rtarved man can't work an ice wagon. And a weak battery can't Rive good lighting and atartinf tcrvice, We'ra hereto make weak batterietttrea,. McCLOSKEY AUTO CO. SON et ( opis-r. Ji'Zl t"tpection t any battery at any tint