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The Super-Six is Its Own Creation and No Other Maker Can Use It. Adds 72 per rent to Power and Accounts for Huoson Endurance )ws the Hudson Super-six and j with top and windshield up, 100 miles at 70.74 le in winning all worth while ! miles per hour, also making a new official vec Everyone know what it has done records for speed, acceleration, mountain ; ord. climbing and endurance. But many have overlooked the fact that those records were made possible because of . the Super-six motor, invented and patented by Hudson. - ?-?Th first Super-Six quality to attract atten tion was its power, a 72 per cent increase with out added weight or cylinders. But rivals when they saw that, said it could not be relied upon to give long service. LET US SEE WHAT IT DID The makers did not know the full endurance limit of the Super-Six motor. For that mat ter they don't even now. know its limit, al though it has been put to longer, harder tests than is ever asked "of an automobile, even in the most famous long distance races. This was shown in the 500 mile Indianapolis race last May, for while faster cars were en tered,- the privately owned and raced Super Sixes showed a continuous performance of un rivaled endurance. The first Super-Six endurance run was made when a stock touring car carrying driver and passenger was driven at top speed for one hour and officially established the record. Then that same car was pushed to greater tests by driving it with five passengers and j | That failing to reveal its endurance, a stock j Super-Six chassis was driven by one man 1819 | miles in 24 hours. The best previous record, ! made by a specially built racer, was 327 miles i short of the distance covered by tiie Hudson, j Then the run from San Francisco to New ! York was made. It lowered the best previous ; time by more than 14 hours. And to give fur ; ther evidence of its endurance, the car \vr ; turned back and reached San Francisco 10 ; days and 21 hours after leaving .there on 7,000 I miles of the hardest driving ever made to es tablish motor car endurance. The return trip, too, was made in shorter time than any other car has ever done it. AND 60,000 USERS ADDED THEII EXPERIENCE That is the number of Super-Sixes in use at the time the present model was announced. Every test and every report of owners served as a help in making a better Hudson. The patented Super-Six motor called for a car that in every detail matched its quality. New standards were made necessary. Each year has seen a nearer approach to the ideal. Mechanical perfection was not all that Hud son engineers aimed at. They sought to make the Hudson complete in every detail of con venience, beauty and comfort. Sure Way to Enow That This Light Weight Car Performs Like And Has The Endurance of Larger Costly Cars. Everyone Says So. wner This is to urge a severe test of Essex per formance. If you haven't had a ride that re veals its power, speed, acceleration, and com \ fort, come let us take you for such a demon stration. IT HAS QUALITY AT LOW PRICE Regard the Essex in the light of its perform ance. It isn't iair to think of it merely as a light weight car, when you consider the qual ity of its materials or what it does. / Every owner compares his Essex to the per formance of large costly cars. Haven't you noticed how everyone sneak? of Essex performance? And now they include praise of Essex reli ability. They tell you how their car calls for no tinkering. Anyone who can handle a wrench can keep the Essex in sweet running condition. Its reliability comes from the sturdiness of its construction. Particular motorists abhor squeaks and rattles. An unusually strong and stiff frame minimizes such possibilities in the Essex. 1 NOTE HOW THE ESSEX WAS DEVELOPED Its motor is not like the motor used in any other car. The Essex is not made up of stock parts available to any assembler. Every item was designed and is built exclusively for Essex in the plant and by the same type of workmen - i who produce the largest,selling fine cars in the world. The Essex was not developed by a sub stitution of new units for an old model as a house is enlarged and remodeled. Every de tail was designed with relation to its use in the Essex in connection with the type and char actor of every other detail in the car. Con sequently it is properly balanced. LOW OPERATING COST FINE CAR LUXURY Americans have willingly paid the cost for performance and riding luxury?for fineness and distinction, as found only in larger cars. They accepted the high cost for operation and maintenance. Cars which cost little to operate did not meet their requirements in perform ance and endurance. They lacked the stamp i of refinement and quality they demanded. So j they had but two choices?the large costly American car or the small and very high priced imported automobile. How well the Essex meets that need is seen by the type of Essex users. Thousands never before operated so small a car, and abroad where the Essex has also made such headway, i owners accept it because it matches in quality and economy of operation the European cars they had previously used. The Essex is appreciated greater in those countries where gasoline, oil and tires cost the ! most. Corner Cameron and North Pitt Streets muu9rx?u rr^ rr a I r_rr ?aacxy/xwacavrw I Mi* T\ /jTILEAGE is what you j-Vi. want?good, clean; trouble-free mileage. That's what you pay out your Tire and Tube money for. The more mileage you get, the more you get for your money. Gillette Tires and Tubes give you the longest run for vour cash. They out-distance them all in wear ?and by muny miles. The new Gillette Chilled Rubber Process toughens them as iron is toughened by conversion into steel. Strengthens them; gives them vitality and come-b^ck power unparalleled in the history of Tire and Tube manufacture. They .give you miles of wear ?after others are worn out One Gillette will prove up our claims?and more?and sell vou a set. The Gillette Tire of to-day is without a rival. It contains the nearest approach to wear-proof rubber that the tire industry has ever produced. No other tire is made in the same way. No other rubber manufact urers can duplicate the "Chilled Rubber Process." The Gillette "Chilled Rubber Process," developed and perfected by our Chemists, is a method of treating crude rubber. It- toughens and "tempers" the rubber in a manner similar to the heat treating of the higher grades of steel, it does not harden the rubber in the sense of making it brittle. On the contrary, it actually adds to the resilience and tensile strength of tires and tubes. . These tires are practically wear-proof, and well nigh indestructible under ordinary usage. The Gillette Safety is outwearing all other fabric tires, and the Gil lette Cord Tire unquestionably the long distance champion. xi-res 102 South Washington Street Phone 690 Permalife Longer Service Battery GUARANTEED FOR 20 MONTHS The buyer of a Permalife Storage .Battery receives at the time of its purchase a definite guarantee, be hind which the Permalife Storage Battery Company, Inc., of Poughkeepsie, N. Y., stands with the greatest confidence. This guarantee means that a Permalife Storage Battery must stand up and be usable for twenty months. This is a simple statement of our gua rantee. Even though this guarantee of twenty months is for a greater period than any other battery on the market, we feel that it is a conservative estimate of the effective life of the Permalife Battery. If, however, any battery fails to live up to this guarantee, the buyer can secure from the Permalife Storage Battery Com pany, Inc., a new battery of the same type upon pay ment of the consumer price minus the allowance made him ' portion to the length of time the battery '/Ah.. Jve twenty months life. Yr u ieel that Permalife is [the best battery that has ever made its appearance on the market and believe that buyers of these batteries will seldom find it noces sarv to claim an adjustment. Our sole aim is to protect the buyer against any possibility of loss.