The Redwood gazette. [volume], December 17, 1930, Image 22

About The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940

Image provided by: Minnesota Historical Society; Saint Paul, MN

                
“Lower Prices Encourage Holiday
Shopping” Say Local Merchant
MORE GIFTS CAN
BE PURCHASED FOR
LESS CASH IN ’3O
Most Complete Line of Holiday
Merchandise is Dislaped
in, Redwood Falls
People From Great Distance in
City to Take Advantage of
Early Buying
With prices on holiday and staple
merchandise lower in Redwood Falls
than in previous years, gift-seekers
from a wide area surrounding the
county seat, are taking advantage of
special prices offered by many mer
chants to early shoppers.
Christmas Day is only one week
away and huge crowds of holiday
shoppers came early to town. A wide
variety of gifts and merchandise is
offered by local business houses, as
suring customers satisfied selections
at reasonable prices.
Especially interesting is Christmas
shopping this season, because mer
chants have conveniently arranged
their stores presenting gift articles
of popular demand in suitable posi
tions.
Everywhere the spirit of Yuletide
prevails. Stores, shops, offices,
streets and windows have been artis
tically decorated in keeping with the
holiday mood.
Street decorations as sponsored by
the Merchants Association in cooper
ation with the Commercial Club and
designed and arranged by the Dun
can Electric store is second to none,
is the opinion of travelers, salesmen
and people who have visited cities of
like population.
Glorious in colorations, novel in ar
rangement, the Christmas dress im
mediately attracts attention of the
most casual shopper. Merchants
have sparred neither money nor time
and effort in making it as pleasant
and an enjoyable event as possible
this season’s holiday shopping.
Six blocks are now in Yuletide at
tire. Evergreen festooning of more
than 5,000 feet are draped parallel
with the streets and overhead from
-each light standard. A unique center
piece giving the rising run effect
casts its warm yellow-reddish glow
at night. Entwined with the festoon
ing in the overhead stringers are
-multi-colored electric light bulbs.
ADVERTISERS SPEND
TWO BILLION YEARLY
r
America’s advertising bill of
around $2,000,000,000 a year, huge as
It is, is only I*4 per cent of the an
nual sales of the country’s business
corporations, amounting to $142,000,-
000,000, J. P. Muller of New York,
president of the J. P. Muller Adver
tising agency, told members of the
■Advertising Club of Minneapolis at
a luncheon meeting recently. Ward
H. Olmstead, president of the club
presided, according to the Minneapo
lis Tribune.
Mr. Muller entered a vigorous de
nial of charge made by people with
little or no knowledge of the facts
about advertising, to the effect that
the advertising costs represent a big
percentage of the retail price of a
commodity and, in fact, inflates that
«ost to a figure in excess of the true
▼alue.
“Government figures show that we
pay on an average less than 1%
cents for advertising in every dollar
that we spend for merchandise,” said
Mr. Muller. “On every $lO worth of
sales, 15 cents goes into advertising.
Compare these advertising expenses
with other costs, production, traveling
salesmen, jobbers, retailers, ware
housing, transportation and delivery.
These items make the advertising bill
look insignificant.
“The enormous increase in adver
tising volume in recent years has
created the impression in many minds
that it has placed an additional burd
en on the shoulders of the buying
public. People would be surprised
to learn that the exact opposite is
more nearly the truth. In 1916 our
advertising bill totaled $750,000,000.
In 1927 it had mounted to $2,000,-
000,000. But, while advertising ex
pense had increased nearly 200 per
cent, gross sales receipts for all lines
cf merchandise have increased over
300 per cent.’
WARNS UNEMPLOYED
NOT TO GO TO CITIES
It is almost impossible to help non
residents find work just now, tele
graphic statements from cities
throughout the country indicate, ac
cording to a report of an executive
at the Travelers Aid Societies.
Mrs. Praxel, local representative of
the Travelers Aid Society, cautions
persons with only meagre financial
means against going to the large
cities in search of work. Usually, af
ter exhausting the little money they
have, these unfortunates are sent
hack home.
Drifting from smaller cities to the
metropolitan centers because of tem
porarily unemployment intensifies
.difficulties for each community, and
Authorities seek to discourage it.
"Under national and local leader
ahipship, American communities,
large and small, are arising to the
challenge of the present situation,” J.
Rogers Flannery said, president of
PAGE TWENTY-TWO THE REDWOOD GAZETTE, REDWOOD FALLS, MINNESOTA WEDNESDAY, DECEMBER 17, lit*
MANY OUTSIDE SHOPPERS
the National association of Travelers
Aid Societies.
“In spite of this the men and wo
men out of work will need all the
resources that come from friendship
and residence that are not available
to the drifters into strange communi
ties each of whom is concerned with
the problem of its own people.
“The kindest advice that can be
given to men and women out of work
today is to remain if possible in their
own communities, to stay in their
home towns.”
STATION VARIETIES
OUT YIELD LOCAL GRAIN
The seed varieties of the state ex
periment station showed bigger
yields per acre than the local varie
ties, according to the results announc
ed by Ralph Grim, extension agron
omist, with one exception, that of
flax.
A variety of grains was planted
throughout the county under the sup
ervision of County Agent Bovee, in
cooperation with the experiment sta
tion of the state extension depart
ment of agriculture.
Five plats of one square yard each
where cut of both the local variety
and the experiment strain by County
Agent Bovee who sent it on to the
experiment station where it was
threshed and checked.
Results show that of the barley,
Glabron variety, the experiment seed,
on the Delbert Syverson farm, it out
yielded the local variety by 12 bush
els to the acre. The station variety
yielded 34.6 bushels per acre and
the local variety produced 22.6 bush
els per acre. It also weighed two
pounds per bushel heavier.
Yields on the farms of V. W. Hol
stine and Tom Dreever indicated
that the Glabron variety produced
42.2 and 48.5 bushels per acre to the
local strain of “velvet” 39.2 and 35
bushels per acre, respectively.
Experimenting with the “Marquil
lo” variety of wheat it was determin
ed that it yielded 23.9 bushels per
acre on the C. O. Gilfillan farm to the
20.3 bushels per acre of the local
variety of “marquis.” A plat of
“Ceres” wheat from the experiment
station planted on the farm of Del
bert Syverson produced 23.6 bushels
per acre to the yield of 22.5 bushels
per acre of “marquis.” Weight per
bushel was the same -in the latter
test and approximately the same in
the former case, or an average of 55
pounds.
Buda flax, a local variety on the
farm of Jack Sexton, showed a big
ger yield per acre than the experi
mental variety. The test results
showed 14.5 bushels per acre for the
local and 10.1 for the experimental
strain known as “bison.” “Redwing,”
a station variety produced on the
farms of Joe Zwack and C. O. Gil
fillan yielded respectively 24 and 17.5
bushels per acre, while the local var
iety yielded 21.1 and 14.3 bushels per
acre respectively.
72.5 bushels per acre was the yield
of the station variety of Anthony
oats on the Tom Dreever farm, while
the local strain produced a close 71.1.
The station variety of Gopher oats
yielded respectively 68.6 and 55.8
bushels per acre on the farms of
Andrew Farker and Jens Scott, while
the local variety made yields of 63.3
and 50.6 bushels per acre respective
ly.
The results of the varietal demon
stration for corn has not been com
pleted as yet, according to the Coun
ty Agent.
THIEVES STEAL OIL
SCHOOL BUS DAMAGED
Not until his motor stopped and
locked, while transporting the chil
dren to school, did A. Leonard, Emily
Lake, discover that he had found an
other species of the “meanest guy.”
The cylinder oil had been drained,
and the pet-cock removed.
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Hotel
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BEAUTIFULLY FURNISHED
LIGHT AIRY
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row ENJOY OUR CAFE
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ffl night before Christmas,
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r• creature was stirring,not evpTa
UNIFORMITY IS NEEDED
IN CREAMERY RECORDS
By using uniform records and by
following similar methods of figuring
expenses and prices paid for butter
fat, Minnesota cooperative creamer
ies could make their annual reports
and other records much more valu
able. according to Don S. Anderson
ancTTi. L. Ullyot of the agricultural
economics division at University
Farm. These specialists are studying
cooperative creameries in the state,
attempting to work out a system of
creamery accounting whcih will pro
vide the needed data for intelligent
control of the business with a mini
mum of time and cost.
This past summer, they endeavored
to determine from the annual reports
of 597 cooperative creameries of Min
nesota the average vost of producing
a pound of butter in the state. How
ever, they found so much variation in
the records kept and in the manner
of computing such items as monthly
expenses, production costs and but
terfat prices that comparisons be
tween the figures of different cream
eries were difficult and in many cases
impossible.
Such a situation, the investigators
point out, detracts seriously from the
value of annual reports and other
records to patrons, officers, man
agers and all others concerned. The
only way to judge accurately how
well a creamery is being operated is
to be able to compare it with others.
This can be done only if similar rec
ords are available. Furthermore, they
say, uniformity in creamery account
ing and in annual reports might eli
minate possible misunderstandings
and develop the cooperation that
should exist between cooperative
creameries.
STOTT
BRIOUETS
I Bum Them
jp Anywhere
j Stott Briquets are
ideal for any heating
or cooking need —in
furnace, parlor fur
nace, kitchen range
or fireplace. Fill your
bin with them and
they’ll “fill the bill”.
, Ask Your Cool Dealer j
! ygwv
iwT f 1 w
'VINE ENTERTAIN HEN?
listen oo the “Stott Chav
ful Homo* dub" parties trwy
Wcdovday sveainft at 700.
Station WCCO
Stott Briquets FREE to tatty
radio listeners. For details...
Ask Tour Goal Dealer
/ • •
STOTT BRIQUET CO.
n. run um.
SLEEPY EYE YOUTH WINS
PIG LITTER CONTEST
Producing 2,59 l pounds of pork in
one litter in a period of 180 days,
Wilbur Best, Sleepy Eye, 4-H club
boy, was awarded first prize in the
Brown County 4-H Ton Litter contest
with a litter of ten Chester White
pigs. Feed cost totaled $84.37, record
started April 28, farrowing time, and
ended October 24. Pigs sold at $10.60
per, open market.
Oh for the good old days when peo
ple did their day-dreaming under the
law trees instead of the steering
wheel!—San Francisco Chronicle.
THE GREAT AMERICAN VALUE
aL_ Again, Chevrolet
552 and General Motors
I have utilized their
combined resources to establish
a new and higher standard of
value for the American motor car.
The new Chevrolet represents a
type of economical transportation
that America has long antici
pated—a low-priced six styled
with such striking talent
good taste, so smartly beautiful
and complete in its perfection of
detail, so advanced and refined
mechanically that you will imme
diately recognize it as the Great
American Value.
This great value is the outcome
of four basic Chevrolet advan
tages: (1) The savings of volume
production in nineteen immense,
modern plants. (2) The econo
mies which result from great
» » AT NEW LOW PRICES « «
STENSVAD CHEVROLET CO.
Si- ...*5lO
*475
■SfcraakbiMt ..^405
SPECIAL IQDIPMINT EXTRA ____
ChmtaTn*. from OSSS to *695
Roger W. Babson, noted economist,
gives advertising as his prescription
for business ills. Writing in a re
cent issue of Collier’s Weekly Babson
says that advertising on a larger
scale than the world has ever known
will prove the necessary stimulant
toward economic recovery He says:
“As one who has studied business
depression in life rather than in li
braries, I see in current conditions
the call for advertising. There is
nothing wrong with the patient but
poor circulation. Money is being held
instead of circulated. Advertising
ideally is fitted an competent to ac
celerate the situation. It is the most
effective known force for accomplish
ing the speeding up of money and
thereby giving us more business at a
1 The Electric Store 1 \
@ Selection of Gift Articles at S
Jj Special Prices. »
g PERCOLATORS CURLING IRONS ffiV \
g WAFFLE TINSEL, BELLS S \
j| IRONS TOASTERS HI
Fine-ear distinction and quality
in the new Chevrolet Six
REDWOOD FALLS, MINNESOTA
SU *545
SE£=*<££...’s4s
IT’S WISE TO CHOOSE A SIX
THIS MAN KNOWS
AND
purchasing power. (3) The bene
fits of continuous research in
General Motors laboratories and
on the General Motors Proving
Ground. And (4) the close asso
ciation with the Fisher Body
Corporation who, this year, have
surpassed all their previous
achievements in developing bod
ies of outstanding quality, refine
ment and value.
These basic advantages have made
it possible to build a finer car at
lower cost. They have enabled
Chevrolet to offer a car with a
longer wheelbase— greater roomi
ness and comfort—strikingly
smarter style-impressive new
luxury—more thoroughly satis
factory performance—greater de
pendability. And to pass on these
savings of efficient manufactur
ing to the buyer in the form of
lower prices!
time when more business is the na> fi
tion’s greatest need.”
GOV. KOHLER SHOWS
SPIRIT OF TOLERANCE
Governor Kohler, of Wisconsin,
gives evidence of being a man of tol
erance and kindly spirit. He was pre
sented the Wisconsin university a
portrait of the late Robert M. La-
Follette, painted by an eminent artist
at considerable cost to the governor.
Prior to the primary campaign charg
es of violation of the corrupt practice
law were preferred by Philip LaFol
lette, in which the court vindicated
Kohler. In the primary election he
was. defeated by Philip, who waa
elected governor. Kohler kept a
secret his gift in honor of the father
until after election.
SEE—B—<. *575
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