The Worthington advance. [volume], April 26, 1907, Image 3

About The Worthington advance. [volume] (Worthington, Minn.) 1874-1908

Image provided by: Minnesota Historical Society; Saint Paul, MN

                
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Prof.
0.
MR. FARMER
the Farmers'
Sioux City, Iowa,
beyond ft aonbt the strongest agricultural weekly paper In
SmtrCinl*-
The paper is absolutely reliable in every respect.
It stops when subscriptions expire.
Regular subscription price $1.00 per year in advance.
We urge our readers to take advantage of the following
Farmer's Tribune
One year for $1.50
Free free Tree
DO YOU WANT THE NEWS?
If so, Here is a Chance as Cheap
as the Crops Have Been Poor.
Tribune,
Worthington
Advance
with the following papers at prices as given below
St. Paul Weekly Dispatch $1.50 Sioux City Journal $1 75
Minneapolis Tribune St. Paul Daily News 2 75
Twice-a-Week 1.75 St. Paul Daily Dispatch 3.75
or, will' give to advance paying subscriber* 100 sheets of paper and 100 en­
velopes with your name printed upon it.
These rates are open to new and old subscribers alike. by
SIMPLY PAYING IN ADVANCE.
If we dont give, more local news than any other paper printed
in the county, vour money will be refunded.
These are "HARD TIMES RATES/'
If you take a paper take the one that gives the most for your
monev, the same as in making any other purchase.
If not a subscribet drop us a postal card and we will send it to
you a short time, for examination, FREE.
Can you beat these propositions
THOS. DO VERY, Publisher
the wast.
It is published for the beneSl: of farm­
ers of Iowa, Minnesota, South Dakota,
and Nebraska and it champions
your interests. 'It is edited by mea
who are thoroughly versed in agiicul
ture. Mr. John Thompson, the editor,
formerly of the University of Minne­
sota, is recognized as an author/ ,,- on
matters pertaining to agricuitura. i-.
H. G. McMillan, general manager of ti.e
paper, is owner of one of the largest
and best known breeding farm3 in the
United States and he knows what un
agricultural journal must be in order to
be of the greatest value to its readers.
Among its contributors are:
F. Curtiss ot the Iowa Agricultural College.
Prof. H. R. Smith of the Nebraska Agricultural College.
Prof. J. W. Wilson of the South Dakota Agricultural College
Prof. T. L. Haecker of the University of Minnesota.
SPECIAL OFFER:
Worthington Advance
AND
ROAD TO SUCCESS
PUBLICITY 18 THE MAIL-ORDER
MAN'S GREAT WEAPON.
CHANTS MUST ADVERTISE
"Fight Fire with Fire" and the Dol­
lars Now Going Cityward Will
8tay In the Home Community.
The merchant who would wage suc­
cessful warfare against mail-order
competition should study mail-order
methods. The same tactics that takes
the dollar out of the community will
keep It at home.
And what are mail-order methods?
The keynote of it all may be found
In the one word—publicity. The mail­
order house advertises. It does not
advertise better goods at less money
than the home merchant gives, but It
advertises persistently. It puts its
proposition before the public constant­
ly. It recognizes no dull season in its
campaign for publicity. It never lets
up.
At a gathering in Iowa some time
ago a mail-order man explained some
of the system followed in the cam­
paign of publicity. According to this
explanation the mail-order house seeks
the line of least resistance In Its
search for business. Whenever they
can find a town in which the mer­
chants are not active advertisers they
flood that community with their liter­
ature. When they find a town In
which the furniture dealer, for exam­
ple, is afraid to use printer's Ink they
pay particular attention to the subject
of furniture. They are searching for
the weakest link in the chain of home
defenses.
Something of this Is explained by
Hi
the conditions the writer saw in a
mill town In northern Wisconsin. The
local paper carried practically no local
advertising when the size of the town
was considered, and the stores of the
town were but small affairs. In talk­
ing to one of the merchants he com­
plained that more than $25,000 was
sent from that community to the Chi­
cago mall-order houses each month.
"That is easily twice the amount that
Is spent in all the stores in this town
put together
each-month,"
he explain­
ed. "Merchandizing don't pay In such
a place as this."
A few hours later the writer was
talking with the publisher of the local
paper, and the conversation turned to
local advertising, or rather the lack
of it
"I was very much tempted to accept
a proposition which I received from
one of the Chicago mail-order houses
a few days ago," said the publisher.
"I still have the proposition here on
my desk. They offer me a cash con­
tract at my regular display rates for
1,500 inches, to be used during the
year, and in addition to the cash ad­
vertising they offer me a small com­
mission on all the new business se­
cured In this county during the life
of the contract They say their busi­
ness in this county during the last 12
months was approximately $8,000 per
month, and I would secure a small
percentage on all business done over
this amount during the next 12
months."
"Have you shown that proposition
to the merchants of this town? I
asked.
"I have, and it didn't move them,"
he replied. "They simply say it don't
pay to advertise. I would jump at
the offer if it were not for the fact
that I cannot bring myself to the point
of dottig that which I know will help
to kill this community."
There was an illustration of mail­
order
methods. The wide-awake mall
order man proposed to reap a golden
harvest from the field the very-much
asleep local merchant would not cul
tlvate.
Does it pay to advertise?
The more than $200,000,000 that finds
its way to the Chicago mall-order
houseB each year is garnered by ft
campaign of advertising. You, Mr.
Local Merchant, claim, and rightly,
that you can sell the same goods for
the same, or less money, than the
mall-order houses offer, but at the
same time you complain because the
mail-order man gets the business.
Why. do they get it? Because they
advertise.
They not only advertise, but they
advertise in your field, and they ad­
vertise In your field because you do
not They select towns, or special
lines where they do not have to meet
the competition that Is offered by lo­
cal advertising, and they make adver­
tising pay.
We want the people to trade at
home we want them to build up the
home community we want to see the
dollars kept in circulation here that
one and all of the local people may
prosper. We do not want to see the
fortunes of the city mail-order man
built at the expense of the local com­
munity, but we know absolutely the
value of publicity, and we know the
mail-order houses will capture the dol­
lars if the local merchants will not
fight fire with fire will not show the
public what they can buy and at what
price.
Let us go back to this northern
Wisconsin town and see what oppor­
tunities the merchants there were sac­
rificing. It was a mill town, and In
no way an agricultural community.
There were not 20 farms within a ra­
dius of as many miles. The industry
was lumber, and the money to ran the
mills came from the city. The nearly
1,000 employes were paid in city
money, and with a little effort on the
part of the merchants in that town
this money might have been kept in
the town. It might have been made
to build a permanent prosperity. But
•r SS.
r-
1
^5 J/
»^S
A*
Intelligent advertising means "a icing the bulldog power and te­
nacity of the local press on the compe tition offered the home merchant by
the catalogue houses. Intelligent ad vartising means the employment of
mail-order methods in combating the mail-order evil.
no, the merchants left a wide field for
the mall-order houses which they im­
proved, and the money that might
have built a town that would have
stood after the lumber Interests are
gone and the mills are closed has been
allowed to return to the city from
which it came, and now every lofty
pine that falls but drives another nail
in the coffin of the town, and all be­
cause the merchants did not believe it
would pay to advertise.
WRIGHT A. PATTERSON.
Child Turning Purple.
Mary Elghotz, three years old, of
New York, Is turning purple. The
doctor says she is suffering with a dis­
ease known as purpura hemorrhagica.
The child's mother first noticed the
changing color three weeks ago. While
bathing the girl she detected small
purple spots on various parts of the
body. Alarmed, she applied home
remedies, but the spots continued to
spread. The child's body presents the
appearance of being tattooed. Almost
the entire body is covered, with the
exception of the face, which thus far
has not been affected. While most of
the time the blotches are of a mellow
purple, they occasionally change to a
deep plum color or a dull red. Some
blotches are as large as a penny, oth­
ers are no larger than a pinhead. The
disease is probably caused by ft rheu­
matic germ.
Only Believe.
Be not downcast if difficulties sur
found you in your heavenly life. They
may be purposely placed there by God
to train and discipline you for higher
developments of faith. If he calls you
to "toiling In rowing," it may be to
make you the better seaman, and to
lead you to a holler trust in Him who
has the vessel and its destinies In
hand, and who, amid gathering clouds
and darkened horizon, and crested bil­
lows, ever murmurs the mild rebuke
to our misgivings: "Said I hot unto
thee, that If thou wouldst believe, thou
shouldst see the glory of God?"—Rev.
John R. Macduff.
LIKE OLD FRIENDS
The Longer You Know Them the
Better You Like Them.
Doan's Kidney Pills never fail
you.
Worthingon people know this.
Head this Worthington case.
Read how Doan's stood the test
for many years.
It's local testimony and can be
investigated.
John Dunn, of Miller^St., Worth­
ington, Minn., says: "I had symp-j
toms of kidney complaint, mostly a
dull aching pain in my back and a
worn out languid feeling. Being
satisfied that it came from the kid­
neys and happening to learn of
Doan's Kidney Pills. 1 got a box of
F. M. Hickman and found quick re-1
lief. That was In the fall of 1903
and 1 then made a statement for
publication telling the above facts.
Now, (Nov. 8th, 1905,) I cannot on­
ly confirm the above, but add that
the cure was permanent."
For sale by all dealers. Price 50
cents.
Foster-Mil burn Co., Buffalo N. Y.
sole agents for the United States.
Remember the name—Doan's—
and take no othex|
True Politeness.
True politeness is perfect ease
freedom. It simply consists In
ing others Just as you love to
yourself.
and
treat*'
be treat
Catarrh Cannot be Cured
with local applications, as they
cannot reach the seat of
Catarzh is a blood or constitutional
disease, and in order to cure it you
must take internal remedies. Hall's
Catarrh Cure is taken internally,
and acts directly on the blood and
mucous surfaces. Hall's Catarrh
Cure is not a quack medicine. It
was prescribed by one of the best
physcians in this country for years
and is a regular prescription. It is
composed of the best tonics known,
combined with the best blood
purifiers, acting directly on the
mucous surfaces. The perfect com­
bination of the two ingredients is
what produces such wonderful re­
sults in curing Catarrh. Send for
testimonials free.
F. J. Cheney and Co. Props,.
Toledo, O.
Sold by Druggists, price 75c.
Take Hall's Family Pills for con»
stipatioD.
Lace Curtains
or Draperies
Hade like new by our special pro­
cess. Why throw away a pretty
pair of lace curtains or portiers,
just because they have become
soiled, whem we can clean them
at a small cost, and return to you
almost as good as new?
hfMMtlM buMct free.
•afrcM paM erdtr* «r aare
Cross tiro
HEN YOU WANT
THE BEST
Photos,
Views,
PostCards
etc.
Always go to
BLUME'S STUDIO,
Worthington, Minn.
Over Harry Lewis* Store.
Phone 335.
W. 8. RAMAGE
Worthington
Transfer.**
Dealer in and
Shipper^ of Ice.
Baggage Freight
id Ex
and :press.
Phone 50, 2,
WORTHINGTON. MINN.