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wr Is beyond a fiili 1 MR. FARMER The Farmers' Tribime Sioux City, Iowa, doubt the strongest agricultural weekly 'fARWjKJo^l S'OWCiTY/oiq Farmer's Tribune One year for $1.50 Subscribe For The ADVANCE The 1 y.?.psv I", t!:. is edilou b." who are thoroughly verseH 5r a-j ture. Mr. John Thompson, the ecV formerly of the University of i* sota, is recognized as an auiiici matters pertaining to rigilou.luiu. H. G. McMillan, general: an:^ paper, is owner of one cf Ihe .... and best known breeding f.-rui United States and he hr.: agricultural journal nust b: be of the greatest Prof. 0. F. Curtiss ot the Iowa Agricultural Coi!-^. Prof. H. R. Smith of the Nebraska Agricultural College. Prof. J. W. Wilson of the South Dakota Agricul tural College Prof. T. L. Haecker of the University of Minnesota. The paper is absolutely reliable in every respect. It stops when subscriptions expire. Hegular subscription price $1.00 per year in advance. We ur~a our readors to take advantage of the following SPECIAL OFFER: Worthington Advance AND on I It*: tO in rw.i. value it.i ic.au ji Among its contributors arc: Free Free Free DO YOU WANT THE NEWS? If so, Here is a Chance as Cheap as the Crops Have Been Poor. Worthington Advance with the following papers at prices as given below St. Paul Weekly Dispatch $1.50 Sioux City Journal 75 Minneapolis Tribune St. Paul Daily News 2 75 Twice a-Week 1.75 St. Paul Daily Dispatch 3.75 or, will] give to advance paying subscribers 100 sheets of paper and 100 en velopes with your name printed upon it. These rates are open to new and old subscribers alike. by SIMPLY PAVING IN ADVANCE, If we don't give more local news than any other paper printed in the county, your money will be refunded. These are "HARD TIMES RATESV If you take a paper, take the one that gives the most for your money, the same as in making any other purchase. If not a subscribet drop us a postal card and we will send it to you a short time%for examination, FREE. Can you beat these propositionsf TI10S. DOVERY, Publisher MAY 1907 S -,- It i3 published for the benefit c" ers of Jowa, Minnesota, Sor.th Pal. and Nebraska and it cli, your interests. It 1. *:u- 1907 Su. Mo. Tu. We. Til. Fr. Sa. 2 3 4 5 6 7 8 9 10 II 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 00 IO 29 30 3! PIE BIRDS OF BRITTANY. They Must Be Pretty Strong, Accord ing to This Breton Story. "Speaking of exaggerations," said a traveler, "reminds me of the pie bird story of tbe Breton farmer. "There was a farmer in Brittany who wished to tell a visitor how his farm had been overrun with pies. Pies, you know, are large birds, black and white, with long tails—a kind of crow. The farmer said the pies devastated his fields horribly. If he put up scare crows, the birds tore them down. One day his young son ran into the granite farmhouse and shouted: 'Oh, father, hundreds and hundreds of birds! The wheat is being all eaten up!' "The farmer loaded his gun. But, where was the shot? It couldn't be found. He put in a few handfuls of tacks instead. Then he ran out. The wheatfieid was black and white, like a checkerboard, with pies. The farmer gave a loud yell, and the birds all flew up Into a tall poplar. He fired, and, lo, every bird was nailed fast to the tree. They were nailed fast. Their flapping wings filled the air with a loud whir. The farmer, amazed, stood watching them. Then a strange thing happened. The birds, with one grand united effort, pulled up the huge tree and flew away with it." A Comparison. Thomas Sheridan, the father of Lady Dufferin, once displeased his father, who, remonstrating with him, exclaim ed, "Why, Tom, my father would nev er have permitted me to do such a thing!" "Sir," said his son in a tone of the greatest indignation, "do you presume to compare your father to my father?" Dickens' Interest In Inns. "Pickwick" is the very Odyssey of inns and travel, for the youthful Dick ens had traversed England as a re porter, and fti "Pickwick" alone no fewer than fifty-five inns, taverns, etc., in London and the provinces are men tioned and often described at length.— London Chronicle. HOW TO ADVERTISE EFFECTIVE METHODS THAT WILL BRIN'G RESULTS. SHOULD TELL THE PRICES Generalities Are Meaningless to' the Public—Why the Mail-Crder Man Wins—Try the Plan. If you, Mr. Merchant, would compete with the mail-order houses there are three main essentials to success—the goods—the prices—advertising. The last of these is quite as essen tial as either of the others. In the great majority of cases the local merchant has the goods, and he makes the prices, but in very many cases he either fails to do the adver tising, or what he does do is not effec tive in the same way that the mail order man's advertising is effective. The writing of effective advertising is not an art, it is not a business that requires years of study to learn. A few hours of study and comparison will give you every essential detail that you will need. It is comparatively safe to say that 75 per cent, of the advertising carried by local merchants in the local papers Is worded in generalities only. Such advertisements as the following are found in every paper: GO TO BLANK'S FOR Hardware, Stovos and TSnwaro BEST GOODS LOWEST PRICES The mail-order man's advertising is different. It is specific, and while the glowing descriptions given are often misleading—a thing which Blank's ad vertising should never be—they atr tract the attention of the reader and possible purchaser because they tell about some one thing that he may pos sibly want The mail-order man makes a run on a few things which he Is willing to sell at a close margin of profit In or der to attract trade in his general line on which heavy profits are made. Blank should advftlhe hardware in much the same manner the mail-order m«n advertises hardware, and he has this advantage—he can invite the peo ple of the community to visit his store and see the goods for themselves so they will know Just what they are buy ing. If, instead of expressing meaning less generalities in a two-inch space, Blank had UBed a little more space •and properly displayed an advertise ment something like the following he would have been sure to have at tracted attention to his store, and in all probability would hare been sur prised at the drawing power of his ad vertising: WASHDAY BARGAIN SALE BLANK'S EVERYTHING NEEDED FOR WASHDAY AT BARGAIN PRICES During Thursday* Friday and Saturday of this wsek C* (or a 7«ar cnaraataed tost quality 93*79 Clothe* Wrincer. the King Wrint •rs. Solid rmbber rolls, ataal spriac sad patent •mid* board. Cf .4 ft for a good American clothes wriflfer, 10 inch rolls, hardwood frame. TAC 'er B*Buine "No Saf"Cartain Stretchers. 4*' Canter brace and will not aag. for extra heavy copper rim and bottom Vow wash boiler*. I At* (er S dosen of the first quality Clothes f4w Pine- fi/- for 50 foot white Cotton Braided Clothes 1°t' Line. for hardwood folding Clothes Bar at ex °y» ceptional aize for the money. for full aised very best quality Wash Boards. hp/t for medium sized galvanized iron Wash 75W Tubs. a a for ra-qt. heavy galvanized iron water or •4^ scrub pail. A er '°f best quality fiber Water Pail of ex ceptional merit. for an excellent quality of ironing boards /y*' that will not warp. ac tot an extra large heavy willow Clothes 54* Basket. The prices given here are of course pip_ra .fifjtion^ but J.he prices Blank By the aid of the editor the home merchant can ride the mail-order magnate out of the home community on the rail of publicity. The moral is advertise advertise systematically and persistently. Tell the publle what you have to offer, and tell it so they will understand. tising pay larger returns than the mail-order man secures you can make it the mainstay of your business, and you can make it the means of killing the mall-order competition in your community. And when you do this do not begrudge the publisher the reasonable price he asks you for ade quate space in his columns. He will give you better value than any other commodity you can buy. rri should quote In his advercisemftnt should show the public that he is giving bargains they should be prices that would compare favorably with the prices of the mail-order catalogues, and he should impress it upon the public that he not only shows them what they are buying before they pay for it, but that the purchaser has no freight to pay, and does not have to wait an interminable time for the goods he buys, as when ordering of the mail order houses. It is specific advertising that draws. The advertiser who describes in de tail the goods he has to sell, and quotes the price he asks for it will attract the favorable attention of the public far more often than the one who deals only in generalities. It is this kind of advertising that pays. It is tlxis kind of advertising that is at tracting the dollars from the smaller cities and towns and farms to the,mail order houses of the city. It is this kind of advertising that drew $200, 000,000 into the coffers of the Chicago mail-order houses alone last year, and it is this kind of advertising on the part of the local merchants that the mail-order houses fear more than any other one thing. But, Mr. Merchant, whether your line be hardware, dry goods, groceries, clothing or other commodities, it is well to go further than your newspa per advertising, though this is the foundation of success. Go to the local printer and have him make you little catalogues of your own. They do not need to be large affairs, but small folders of four, eight or 16 pages. Put into these folders the descriptions and prices of the goods you are carrying, or leaders in the line. Be sure that the prices quoted are right, then put one of these into the hands of every customer keep them circulating throughout the community, and make a practice of getting out a new one every few weeks. You, Mr. Merchant, can make adver- WRIGHT A. PATTERSON. NO TH0RN8 IN HER PATH. Josephine Daskam Writes in Tribute of the Golden Rule. "I believe myself to be notably for tunate in my relations with my do mestic employes. During a period of eight years, in whioh I have employed household labor in four widely differ ent places, I have never once been ad dressed with intentional disrespect by any person in my employ," says Jose phine Daskam Bacon in the American Magazine. "I have never been left a day with out my regular staff of employes, which has varied from one to five (that is to say, that I hare never been left suddenly or without saA dent notloe to supply the vacancy). "I have never had a satisfactory worker leave me except for what I considered a good reason (in tha mar jority of cases an advantageous mar riage). "I have never lost an unsatisfactory one except by my own dismissal. I have never to my knowledge, er even suspicion, suffered the loss of a pen ny's worth by theft, and my record for breakage is such that it produces Utter incredulity. "In three cases out of four I have had services willingly and frequently Offered me along lines where it was hot expected or requested. I have had extra money offered by me to off set extra work occasioned by sickness 'refused on the ground that at such times all the household expected to share the trouble. "And as a climax I am able to state that once, at least, on my offering a raise in wages to express my appreci ation of competent and devoted serv ice I was met with the astounding sug jgestion that as my expenses were heavy at the time and likely to in crease I had better not consider it FRIGHT. STAGE Way Henry Mijler Rendered Well Studied Line. In Toronto, almost my first appear ance on the stage. I was cast for the Earl of Shrewsbury in "Amy Rob mart." The title sounded imposing, and I felt quite important, although I had but a single line to speak. In an swer to Queen Elizabeth's command, "I charge tbee, my I.ord of Shrews bury, arrest that man." I was called upon to reply, "Whom does your grace mean?" My perturbation over that line was probably more serious than anything in my subsequent career. What em phasis to give, what intonation to use, what manner to assume, gave me greater concern than I felt later over an interpretation of Hamlet. I repeat ed the line a thousand times, stressing Urst one word and then another, using this inflection and that, and getting into it every grade and shade of mean ing. With what result? So far as I could learn afterward, I did not speak it at all on the opening night. The leader of the orchestra was the first person I broached on the subject. "How did I speak my line?" I asked him after the play, longing for the encouragement none had vouchsafed to volunteer. "I didn't hear you say anything at all," was his disheartening rejoinder. And neither did any one else whom I could discover.—Henry Miller in Bohe mian. MISTAKEN OCCUPATIONS. Do Not Continue In a Pursuit ,For Which You Are Not Fitted. There is, in these alert days of com petition, of quick opening and closing of places where bread may be earned and a path in which to go forward secured, no time for doing anything that one can't or that is of no moment when accomplished. Know for a cer tainty that never half the harm has come from a firm and dignified refusal to enter upon or to continue In a pur suit not fitted to one as from engaging in such pursuits. What loss the world would have sustained had Handel con sented to become a lawyer, Turner to remain a barber, Claude Lorraine a pastry cook, Schiller a surgeon, Pascal a teacher of dead languages, as was intended by relatives. But, great as would have been the loss to the world, the loss to these men themselves would have been far greater. Doubtless thousands of crimes which, have ruined an incalculable number of lives could be traced to mistaken occu pations. Joy and delight In one's work mean progress, and progress and its result and satisfaction mean a nobler life than stagnation and partial or en tire failure could fashion. Doing the thing one can is working for morality and toward perfection on. all the planes of life, physical, mental, spir itual.—Lida A. Churchill in the Deline ator. "Flirting" With Brook Trout. If the farmer boy is more successful in his -catch than the city fisherman it 1* because he realizes the advantage of keeping out of sight Of course the supposition is that other conditions are equal. Familiarity with a stream of ten has much to do with the size of the string. Trout especially love to hide under wooden bridges, water soaked logs, branches, etc. They seem to realize that safety is found in such places. When the current will not take tbe worm to these spots one must re sort to "flirting." This is done by holding tbe hook in the left hand and bending tbe pole until tbe tension is sufficient to throw the worm over the spot Considerable practice is neces sary to make the bait land exactly where it is wanted, but "flirting" is an art well worth acquiring.—Circle. Valorous. An old time lord mayor of London whose sporting experience was limited rode forth one day to join the city hnnt in the fields about Marylebone. Placed by his escort under tree, his lordship heard the hounds give tongue in the distance, and the sounds grew louder and louder till one of the city scouts shouted out. "Tbe bare comes this way, my lord." The lord mayor rose to the occasion, and, drawing bis sword, he exclaimed heroically: "Let him come! I thank my God I fear him not!"—Household Words. I P. HEUERMANNl CONTRACT Ott Stone, Brick and Cement Work Work Strictly Guaranteed Estimates Furnished on Request JJ WOkTHINGTON, MINNESOTA W. 6s RAMA6E Worthington Transfer, I & 4 •M -v| hh Dealer in 2 and Shipper* of Ice. Baggage Freight and Express. Phone 50, 2, WORTHINGTON, MINN.