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MEADE COUNTY NEWS, MEADE, KANSAS.
AMERICAN PEOPLE GREAT SPENDERS Millions of Dollars Thrown Away for Trifles That Ought to Set Nation Thinking. SOME WAYS MONEY' GOES Postcard and Cheap Souvenir Take Big Sum Every Year Billion pent for Needles Telephone Call and Telegrams. y EDWARD MOTT WOOLLEY. It seems Incongruous that In till rich and wonderful land of ours It should be necessary to conduct mighty selling and advertising campaigns in order to raise money to crush our ene miescruel and dangerous enemfes who are bent on throttling the very lib erty on which our country has been built. If we really felt the Impulse, we could raise six or eight billion dol lars spontaneously and without the blare of salesmanship and publicity; and we would do It so easily that Ger many and her allies would stand aghast at our overwhelming resources and purpose. The trouble Is that even yet we do not realize the tragedy that Is over us. The war has not sunk Into the American consciousness. With a mil lion or more of our boys In France, and tho casualty lists coming home every day, we still lack the pulsating fervor of Intrepid courage the courage that wells within one and stirs the soul. Fighting Impulse Needed. The one unquestionable evidence of courage Is the willingness to sacrifice. A man who sees his child In deadly peril Is Instantly ready to sacrifice everything, even his life. It takes no argument to "sell" to him the need of courage. He gets It from within. The fighting Impulse dominates his every Instinct What we most need In America today Is fighting impulse. Once we get It the doom of Germany, as a mennce to ourselves and to the world, will be sealed. If we had this valorous, undaunted determination we could raise, this coming year, not mere ly six or eight billion, but as many bil lion as our country might need. Let lis search our hearts, therefore, and discover why It Is that brass-band methods are needed to sell us Liberty bonus. It seems all the more Incredi ble that such should be the case when the money we are asked to contribute Is merely money saved for ourselves. Indeed, we could put through this fourth Liberty loan without even feel ing it directly. I am not talking here about great sacrifices. With merely triv ial and passing inhibition we can make this fourth loan a glorious manifesta tion of Americanism. Never was there such a nation of spenders we literally throw money to the winds. Cash runs out of our pock ets Into a hundred channels of extrav agance. Tempted at every turn by something that appeals to our pleasure saturated Instincts, we hand out the ' dimes, quarters and dollars. We work hard, most of us, and we play hard. Many of us ploy with on amazing abandon that scarcely reckons the cost. And we gratify ourselves not only at plays, but we satisfy our luxury-loving tendencies and our vanity In many of the things that enter Into our dully lives. Let us consider here merely the mil lions that go for trivial things that do not count as permanent Investments either for utility or luxury. Million Spent for Cards. For Instance, take our post card mania. This habit, which perhaps we would not criticize In times of peace, , Is almost universal. A dealer esti mates that 50,000,000 people spend an average of a dollar a year on the cheaper kinds of cards, and an addi tional sum of a hundred million dol lars on postage. But on the fancy cards and more expensive sets, sold largely to tourists, the estimate Is $200,000,000, In addition to the postage. Including the cards that are kept by the purchasers, It Is probable that the total Is half a billion dollars. Many men have made fortunes In this business. I know of one former valentine manufacturer who retired with a lot of money. It Is certainly Inconsistent that this great sum should go for such a trivial purpose when the nation Is In volved In this mighty war that calls for cash everlastingly. Here Is one expenditure that could be eliminated almost wholly until the war Is over. Besides, this amount put Into Liberty bonds might mean something worth while to the people themselves. Then there Is another class of sou venirs that masquerade as merchan dise and absorb an astonishing amount of money. Travelers and tourists es pecially waste their cash upon these things, and Immense quantities are sold to the people everywhere. The balk of this stuff is useless Junk at least In war time, when conservation Is the high need. Why spend our money these days for fancy baskets, card trays, wooden claptrap articles, knick knacks, trinkets, popguns, stuff and whim whams? The souvenir stores In Atlantic City, Asbury Park, Coney Is land, Revere Beach near Boston, Ven ice near Los Angeles, and similar es tablishments take more than a hundred million dollars out of our pockets every summer. One small town con cern In Atlantic City sells a hundred thousand dollars worth, on which the net profit Is over fifty thousand. There are factories that turn out this sort of product la vast quantities, and mucJi tt It I fraud staff. Wooden articles are reputed to be Made from trees that grow on historic spots, but ra really bogus. Strings of beads are manufac tured by the mile and sold to the pub lic as the work of Indians. The same Is true of moccasins, toy canoes and the like. At best the bulk of these goods is rubbish, and our outgo for this pur pose might well be cut off entirely dur ing the war. To do this requires ab solutely no sacrifice. The people en gaged in this business will simply have to do what so many of us have already done, adjust themselves to war. Aside from souvenirs, we are wan ton spenders for actual merchandise that Is Inferior or worthless. . There is a great class of people to whom cheap ness or flashlness appeals, rather than utility and economy. A dealer In cheap goods told me that he netted $25,000 a year from merchandise that was prac tically worthless. He found it easy to appeal to the spending Instincts of his customers. Unnecessary Phone Calls. Not many of us ever stop to think f the Immense amount of money that 's spent for unnecessary telephone calls. Wherever you go the telephone booths nre occupied, and when you catch frngments of the conversations you usually find thein unimportant. Reginald calls up his best girl to tell her he still loves her, Maude calls Al gernon to thank him for the chocolates. No matter how trivial the occasion, our first Impulse Is to step Into a tele phone booth. If five million people would save one five-cent call a day It would moan a total of over ninety million dollars a year. Doubtless several times this sum could be waved very easily by the gen eral public on local and long-distance calls. We are lavishly extravagant In the use of the telephone. I know of business houses that talk several times a day between New York nnd Chicago, incurring tolls on each occasion that run from five to forty dollars or more. If there Is one thing that the Ameri cans haven't learned It Is economy of talk which In these days of war need might well mean millions of dollars In Liberty Bonds. The telephone wires' are heavily overtaxed, anyhow. Then there Is the telegraph. We have this habit, too. With a little planning we could commonly use a-three-cent stamp lnstend of a ten-word message. One large wholesale hous requires all Its traveling men to re port dally by telegram, an t expendi ture that might be eliminated. The telegraph tolls of some of the large In dustrial and commercial establish ments are so big that they seem In credible. The night letter Is, In a measure, a luxury, at least we could do away with the social phase of it and much of the domestic. I hap pen to know one business man, who. on his frequent and long absences from home, gets a night letter from his wife every morning and sends one each night. Nor are these messages con fined to fifty words, but often run sev eral times that length. Baby had the colic ; Freddy fell downstairs , and skinned his knee, Jeannette had her hair washed. ' I happen to be acquainted also with with a young man who revels In night letters to his fiancee. They are real let ters, too, beginning like this: "Darl ing Sue I love you more than ever. I couldn't sleep last night thinking of you. Do you love me still ? . . ." A certain business man, the head of a large concern, goes away at Intervals to rest for n week or two, but Insists on having n night letter every morn ing, nnrratlng the substance of the previous day's business. These mes sages run Into hundreds of words every day. I would not belittle the night letter: but In the present stress we need to curtail whntever part of this expense may be unnecessary, and loan the money to the government. The Taxlcab Mania. We Americans also have the taxi cab mania. There Is a very large class of men and women who ride in cabs habitually, and let go Immense sums In the aggregate. They take taxlcabs to go a few blocks. In a group of twenty leading cities there nre about four hun dred thousand of these vehicles, and If each of them absorbed ten dollars ev ery day In unnecessary fore? the ng gregate would be over fourteen million dollars a year. What would be the total for the whole United States? It Is a luxury to Jump Into a cab when ever ones wants to move about, but these are stern times and we need to be more Iron-minded. The boys In France do not ride In cabs, and the money we waste on this form of luxury might better go Into gas masks for them. We American men saturate ourselves with many kinds of soft Indulgences ns In the barber shops. These places In the high class hotels, as well as the better shops outside, take from us Im mense sums for what? Here Is a typical list: Shave, '25c; haircut, 50c; shampoo, 85c ; bay rum, 15c ; face mas sage, 35c; manicure, 50c; shine, 10c; tips, 20c; total $2.40. It Is not un common for men to go through the whole list, and to pay additional money .for hair tonics and other fancy frills. When we analyze this list we find that the only Item really necessary Is the haircut and perhaps the shine. Men can shave themselves at a cost of two or three cents, and save perhitps half an hour In time. Our soldier boys cannot Indulge In these effeminacies. Many of them, In those good old days of peace, were In the class that patron ized these shops, but today they are made of more Draconian stuff. Why should we ourselves Indulge In these costly habits when the nation calls for cannon to back our troops abroad? If a million men spend en average of 50 cents a day unnecessarily bret shops we have a total of $182,500,000. under the actutl figures, taking lato consideration all classes of people, la the less exclusive barber shops one finds a continual stream of men. of the moderate salnry class, who Indulge In the Items I have enumerated. We might guess the total ought to be at least half a billion dollars. To have our shoes shined we spend nt least $100,000,000 a year and a mil lion more than the market price for shoe laces because we wish to avoid the trouble of putting them In our selves. Some of this expense undoubt edly Is necessary, but while the war lasts we need not be ashamed of any form of Spartan economy. We can be tight handed and rigorous with our nickels and dimes without being open to the charge of stinginess provided we use the money for government needs. We can shine our own shoes for a tenth of this hundred million dol lars. There are In New York a number of men who have grown very wealthy from the shoe-shlnlng business. Among them nre some large tenement owners one reputed to be worth millions. There are more than fifty thousand bootblack places In the United States, some of them employing a dozen or more men. The mnjority of these bootblacks are within the fighting age, at least they ought to be doing some sort of war service. Instead of shining shoes while American blood runs so freely on the other side. Women Big Wasters. But when It comes to this kind of self-pnmperlng women spend far more money thnn men. Figures secured from one large department store give some Interesting sidelights on possible eco nomies. Its sales of toilet goods lust year ran about 1.3 per cent of Its total sales. Thus for every million dollars In soles Its customers buy $13,000 worth of toilet articles. Apply this rate to all the stores In the United States and you have a total of unnum bered millions. The term toilet goods Is very elastic," Including both neces sary and unnecessary articles, but the conscientious war saver no doubt would class one-third of these Items as pnrtly dispensable, such ns perfumery, certain soaps, powders, rouge, toilet waters, so-called beauty compounds, nnd the like. America's women are highly scent ed. We live In an atmosphere redol ent with ambrosia. From almost every woman one pnsses on the "parade" streets of the cities there comes .an aura of roses, or perhops violets. Our girls demand scents, In Infinite variety, not only In perfumery Itself, but In hundreds of products. Merely to grati fy our sense of olfactory luxury we spend tens of millions of dollars an nually. Yet In France the husbands, brothers and sweethearts of our wom en and girls are sweating and fighting In noisome places amid the stench of disease nnd death. The odors they get are of gunpowder and blood. Surely we ran spare some of our perfumery money In the cause for which we sent them abroad. If It were possible to estimate the money spent by women In New York alone for hnlrdresslng and beauty cul ture It would undoubtedly run Into the tens of millions. One hairdresser In the metropolitan district states that within eighteen months, or since Amer ica entered the war, he hns built up a business that nets him seven hundred dollars a month. A woman proprietor of a so-called beauty establishment says that fifty customers bring her a revenue of $30, 000 n year, flint she realized a clear profit of $20,000 on powders, creams nnd perfumes, that she sold sets of cosmetics nt seven hundred dollars ench. Thousands of women pay fancy fees for hair wnving,' tinting and blenching. One concern announces twelve colors, ranging from blnck to golden blonde. Much money also goes for removal of freckles, wrinkles treat ment, fnce bleaching and so on. The manicure bill In New York Is enor mous, and the chiropody outgo large. These places are furnished In the ut most luxury. If only we cnld Im press on women of this class the dread ful hardships our American youths are undergoing In the great cause I The lesson ought to sink home to all women In America, who In greater or lesser degree, let their good money go for such futile vanities. It Is estimated that a million men and women throughout the country are giving to the Turkish baths an aver uge of a dollar a day. Thus we have a total of $305,000,000 a year. To this we can add perhaps half as much tot massage, attendant fees, special treat" ment and Incidentals. Bathing Is commended, but most o! us, nt least those who have the Turk ish hath habit, can take our ablutions at home. The soldiers In Europe don't have Turkish baths. We Imagine we need them here. We eat big dinners and fill ourselves with rheumatic de posits, poison ourselves by gormandiz ing. We contract colds because our systems are too badly clogged to throw olf the germs. It Is when we are stuf fed with rich viands and all sorts ol luxuries that we turn to the Turkish both for relief. Why not discipline ourselves during the war and transfer all these millions of dollars Into the fund that Is going to beat autocracy and the German peril? I have touched on merely a few of the Items of unnecessary outgo. The list might be extended Indefinitely. But there ought to be enough here to set us thinking, and we can make the ex tensions ourselves. There Is no use denying the fact that the people have not yet put themselves on a war basis financially. We are still wasting mil lions on trifles. The war would be over now If we had taken ourselves In hand at the beginning. FRONTAVIKS i n!kiu; F&VA rqti "' """""""" MiMm'il iimmmimmifti..Mm.Jm..i .,.. V iinmn ...1,...-t f,,,,-,, (t,. , The arrival in Vladivostok of the Frontavlks (Russian soldiers who have served at th front and have been dis charged by the bolshevlkl) to assist the Czocho-Slovuk nruiy to down the bolshevlsts. The crowds give thein an ovation. AMERICANS PROUDLY BRING IN FIRST PRISONERS American military police of the First division escorting the first botch of llun prisoners tuken by the Yan kees In the Plcardy offensive. HUNGER STONE PREDICTS WOE FOR HUNS C ZZmmmmmt tfn-TKftf'r..' noi"l"rfW''r This Is the famous Hunger Stone JP .via-' ... U&f - " - - - -" - - - Tetschen, Germany, which bears on Its face the Inscription : "When you gazo upon me, then cry." The legend attached to It Is that when- the waters of the Elbe foil away so the stone Is visible hardships are sure to follow, and In every Instance since the date of the first Inscription, 1417, the prediction has been found to be true. This yeor the .waters hove fallen to the lowest level reached In over five hundred years. NOVEL TRENCH MORTAR SUCCESSFUL This novel gun Is the French 155-millimeter trench mortar, sometimes known as an accompaniment gun. It follows the Infantry everywhere. It has net with great successes along the French front. CONDENSATIONS Chleflv for roofing automobiles an Imitation glass that resembles cellu loid has been Invented In Europe. Many old-time knitting machines have been dragged from the garret to do duty In the present emergency. Telenhone onerators In Egypt nre re quired to speak five languages, English, French, Italian, Greek and Arabic. Th wases of able British seamen are now $09 a month and food, as against $25 before the opening of the war. AT VLADIVOSTOK TO AID mmmmn m wwwwwwwwt wwwinii mm hi iiib miiw mm wmmmmmmnmm wnwwit tmmwmmmmmmmmr . uuZ.u.j.WhJ ... 1 '"1 of the Kibe, near the chain bridge nt aiifiltfinffiifrih ir if km f irr-iiirirnTir Bavaria has a suspension brlge with but one tower, the cables at the other end being anchored In a high rock bluff. Doug Johnson of Providence, Ky., hod a sow which gave birth to eight pigs, and not a pig In the Utter has on eye. It Is said that a pair of night hawks, which have made the roof of a Bath (Me.) bank building their summer home for 30 years, are back again. To Increase the volume of sound from a phonograph a Purlslan has In vented an Instrument that will play three records simultaneously. THE CZECHS CAPTURED "MINNIE" IN U. S This big mine thrower, or mlne werfer, as the Germans call It, was captured from the Huns and Is a part of the grent war exposition which th United States 1ms been giving In va rious parts of the country nnd which will open In Chicago on September 2, The "Minnie," as the British hav rumed the weapon, Is shown In posi tion with a big Mii'll set in the mu zle reudy to be thrown Into the enemy trenchvN. Hysterical Mutism In Ancient Time. A case of Imagined Inability of speech, one of the puzzles of today, Is narrated by Herodutus, who tells that 'Croesus hod a son who was In other respects proper enough, but dumb. When the city was taken, one of the Persians, not knowing Croe sus, wus about to kill him. Croe sus, though he saw hlra approach, from his present misfortune took no heed of him, nor did he care about dying of the blow; but this speech less son1 of his, when he saw the Per sian advancing toward him, through dread nnd anguish burst Into speech and said: 'Man, kill not Croesus!' These were the first words he ever uttered, but from thot time he con tlnued to speak the remainder of his life." Fire Barrage. Barrage or dam, Is a new word la the military vernacular specifically the act of barring by artillery fire. By exoct measurements a line of guns Is brought to bear upon a certain ter rain. The fire creates a complete) screen of projectiles. Behind It a body of troops Is safe ; through It no enemy can advance. By moving barrage line forward ("creeping" barrage) a detach ment can advance with a minimum of casualties. It Is controlled by observ ers at the front, who find ranges and direct artillery fire by telephone or wireless, and It demolishes. In front of the attacking force, wire entangle ments, trenches and "pill-boxes.' iBMtewf'riV''':'iM i i j "in jrnMf ' " 'r-nuVifiitonrii 'IHl i!tti''nf