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Sale Began on WEDNESDAY, October 5,1910. WHAT we mean by this, is that our store is filled with seasonable goods that we are willing to sell at very prices. First. We own our merchandise at the right figures and this puts us in a position to give you the advantages we have obtained at the different mark ets. No matter how hard we try to avoid being overstocked with merchandise in the fall, it is always the same old story, but the reason is this: To buy cheap we buy large quantities, and output is not large enough, so therefore we must crowd the demand, and our loss is your gain. But we cannot sell you everything at a cut price, and want it understood that we are not advertising this sale as such. What we do say, every customer buying a bill of goods from us during this Sale will save from 10 to 30 per cent on the amount purchased. The premiums we have offered our customers frcm time to time has been our way of showing that we appreciate their patronage. We are placing our merchandise on the market strictly on their merits, and quote prices on a few of the articles that you may judge for yourself as to the actual cut. Following are prices in different departments of the store. By reading them you will do yourself and us a favor. WE have always sold our odd lots of shoes cheap so as to make a thorough cleaning up each season, V : and this year is no exception. We n have also regular lines that will be ] sold cheap during our October Sale. I . '.(§) 1 lot of boys’ shoes, 10 in. tops with / buckle, regular $3 00 ,$2.48 /% 1 lot of boys’ sample shoes in ve- \ ''X. jXZZ'XX lour and box calf, reg- C? | QQ X ular $2 25 and $2 50 val., V A «zO -A 1 lot of bovs’ patent blucher shoes, \ pX '• regular $2 50 and $3 00 IQ \ \ values, at J V XA 1 lot of men’s heavy box calf blu- cher shoes with vulcanized (hA 'X soles, regular 83.00 and $3.50 JhZ nV values, at t|/w»vz \ 10 per cent off on all Men’s FELT SHOES. 20 per cent off on all ladies’ WARM SHOES. 10 per cent off on all Men’s WORK SHOES in the Creedmore styles ) si H® J It’s all i! Let the boys climb trees. wpS •; If they wear Iron Clad I stockings y u won’t have frVjSPSwRht J tc sit up lute mending L wLv-4 i them. Our N 0.19 Iron KA' Ip • Clads are made with triple H leg, heel, and toe, by Cooper, V/e.ls & Co.. / St. Joseph. Mich., and j are just the kind a bov needs to withstand the constant hard wear to i which his stockings S are subjected. 25c. a Pair —IW ylr ®7r • fte# a .. Copyright 1907-8 David M Pfaelxer ft O Knee Pants We have a big line of boys’ knee pants in the knickerboccker make at special prices. Suit Cases Suit cases of all kinds at right prices. Cow-hide suit cases, regular $5.00 and $5 50 quality, spe- $ < QX cial for this Sale at We have many lots of ladies’ and children’s shoes at cut prices which we have not room to specify and quote to you here. The cuts shown herewith are a few of the styles. Call in and see them. vs>\ k W \ \ J "wx Ladies’, Misses* and Chil= dren’s Hose 1 lot ladies’ cassimere hose, £Qp regular 75c value, at JUv 1 lot ladies’ cassimere hose, IQp regular 25c value, at * 1 lot ladies’ fleeced hose, JQp regular 25c value, at 1 lot ladies’ cassimere hose, regular 35c value, atwJV 1 lot ladies’ fleeced hose, regular 35c value, at wJv 1 lot ladies’ cassimere hose, regular 50c value, at JUL 1 lot ladies’ cassimere hose, regular 60c value, at J/L 1 lot ladies’cassimere hose, regular 65c value, at“wV 1 lot infants’cassimere hose, IGp regular 25c value, at 1 lot children’s and ladies’ cassi mere feet and cotton top |Op hose, regular 25c value, at..-I 1 lot children’s fleeced hose, lip regular 15c value, atl l v 1 lot home-knit hose, tegu- Clip lar 75c value, at *JW Men’s Sox Men’s heavy wool sox and cassi mere sox, golf gloves and yarn mittens at the following prices: 20c values 15c 25c values 19c 35c values 25c We have a large sample line of work and dress gloves combined with a large line of Indian tan gloves, received from Canada, on which we will give you a discount of 10 per cent on the alreadj’ low price. They are all marked. WHEN YOU have the op portunity to buy your boy a n overcoat the first cold snap in the fall!; as cheap as any mer chant would sell it to you in the spring, it ought to ap peal to your good sense of ECONOMY! ! Suits and Overcoats All our men’s, youngmen’s and boys’ suits and overcoats are dis counted for our October Sale of clothing, and if price cuts any figure we will sell more clothing than in any October so far. First, our $11.90 suits, positively guaranteed to be better than any thing you ever bought at $15.00. The balance of our suits and over coats are discounted from 10 to 25 per cent. Sweaters 10 per cent off on ladies’, men’s and boys’ sweaters, except one lot of ladies’sweaters worth QC $3 98, marked special at STEWART MERCANTILE CO.S' OCTOBER SALE! 40c values 29c 45c values 35c 50c values 39c 60c values 42c Stewart Mercantile Co., River Falls. Ladies* Knit Scads Ladies’ knit scarfs in plain white and mixed, a good thing at 75c, special at iwL Ladies’ knit scarfs, 25c val- ues, at wVv Ladies’ knit scarfs, 50c val- Qfijp ues, atsJJv 1 lot Phoenix mufflers, 50c AJr* values, special twL Ladies*, Misses* and ChiL dren’s Yarn Gloves and Mittens 1 big lot ladies’, misses’ and chil dren’s mittens, none bet- ter anywhere at 35c, spec’l."’'7Lz 100 pairs ladies’ golf gloves, 50c values, at rwV Ladies’ and children’s gloves and rr : ‘tens, worth 25c to 35c, IQp Sp cial at l Z v 1 lot ladies’ mocha kid mit- QCp tens, fur top, $1 25 val., Stocking caps all the way from 19c to /3C Ladies’ spats, (black only) 47p regular 50c values, at Trimmings $3.50 new Persian allover CQ lace at $1.50 new Persian allover QCp $1.50 new gold embroidered QCp allover lace atzJ V Many other braids and trimmings at very spe cial prices. Woolen Dress Goods and Suitings If you will be in need of any dress goods, now is the time to buy. Black brillianteen, 50c qual- 7Qp ity, 38 inches wide, at.<J/v Green brillianteen, 50c qual- 7Qp ity, 38 inches wide, at*JzV Brown poplin, 50c quality, 38 inches wide, at sJwV Brown novelty suiting, 50c quality, 38 inches wide, at. Brown stripe serge, 50c quality, 38 inches wide, at. v *"’L/ Brown and black brillianteen, SI.OO quality, 44 inches wide, Brown crepe, SI.OO quality, *7Qp 42 inches wide, at• 7U All colors of diagonal, $1 00 *7Qp quality, 44 inches wide, at.» Three pieces fancy panama, SI.OO quality, 48 inches wide, Three pieces fancy suitings, $1 00 quality, 44 inches wide, JQq Eight pieces suitings, worth from $1 25 to $1.50 per yard, 98c Best grade nuns’ veiling, in EAp all shades, at JvL 10 per cent off on all dress goods, except black. W w W* Young men, now is the time to get in line and buy your suit or overcoat, or both. Our values and styles can not be surpassed, and with this extra inducement, it is all your gain. Ample arrangements have been made to see that all will be waited on. Our best bargains we have left unquoted for a pleasant surprise. Ladies’ Waists We are giving 33% per cent off on our cotton and worsted waists. Special for this Sale: 75c waists, special at this Cflp SaleUW $1 00 waists, special at this Sale V $1 25 waists, special at this 85c $1 50 waists, special at (P I AA this Sale tpI.VV $2 00 waists, special at this Sale $2 50 waists, special at 1 this Sale $3,00 waists, special at *7 AQ this Sale *.VV $3.50 waists, special at 7 “7*7 this Sale $3.98 waists, special at 7 this Sale We will sell all the ladies’ silk waists we have in stock, worth from $5 00 to $7 50, (£7 QQ special for this Sale Ladies* Dressing Sacques Dressing sacques worth up to SI.OO, special at JCJV Dressing sacques, $l5O & » ? Q and up, special at Vl»lz Dressing sacques worth 50c, special at this Sale... Silk Ribbons Ribbon 5% inches wide, an IQp elegant taffeta, per yard... •* black, white, pink, blue and brown. Misses’ and Children’s Coats Here is just the department where we will save you big money. All our children’s coats QQ worth $2 50 at <PA»z(J All our children s coats AQQ worth $3 98 at w»zO All our children’s coats 7QC worth $5 00 at U.Z J All our children’s coats A Q/X worth from $6 to $7 50 at., ■•ziz Girls’ chinchilla coats at very special prices fW E WILL GIVE 10 PER Ct. off ON OUR Kabo Corsets the first four days of our Sale. Rubbers All our rubbers and overshoes will be sold at the same prices as list year (October only). In a year’s time rubbers and overshoes have advanced 18 per cent. How does the old price look to you? Men’s Caps Odd lot of men’s caps for fall, worth SI.OO to $1.50, Odd lot of men’s caps for fall, worth 50c to 75c, 25c Flannel Shirts A big line of men’s flannel shirts just received which we marked at sample prices. We have gone through our regular stock of flannel shirts and marked them to corre spond in prices with the samples. Men’s best quality and make of 10c canvas gloves, special for this Sale at • J t> 1 _ jIWJL;,. I. VI ■r>" ■ Ladies* Suits Our ladies’ suits are on sale at the most reasonable prices ever quoted on ladies’ high class men tailored suits. Ladies’ Kerchiefs 5c qual- I 10c qual- ity at. I jty at..» HAVE YOU ever wore the Muns= ing Union Suits ? IF NOT, Try one. They can not be beat. We feel tuat we can not sell our UNDER- WEAR cheaper than now marked, but will give special prices on a few lots. When you see what we have to offer you will be sur prised. " S',' Hats 25 per cent off on all our men’s and boys’ hats, excepting stiff hats. $1 00 hats 75c $1 h 5 a ° ts SI.OO $2.00 1 CA hats at. Men’s five cent kerchiefs, each, atJ//V Work Shirts Men’s 50 cent work shirts 42c Boys’ 50 cent work shirts 39c <t#_ ) F ’ ift : 13 a \ FA W ' ■ W \ r * 1W ' u>*7- - \ I. O@» ■■ ?jS& .x ' $ kwm W -■■' K r rW&'n Sir/ ,< '■ Est >L. f ■ M'w Wk i wflHt :,W • r.'t OW! p..'* I- 50c hats 37c $2 h s a° ts sl.Bß $3.00 ? hats at. "'•“'J Saie Began on WEDNESDAY, October 5,1980. We have a sample line of ladies’ skirts which we are selling 25 per cent less than the regular price. If we have your size, the price and quality will surely suit you. Ladies' Coats Our ladies’ coats are sold from $2.50 to $7.50 cheaper than you could find the same values elsewhere. Yarn One lot of yarn, special, per Cp skein, at Heavy Work Coats Wt have a big line of sheep-lined duck coats, sheep-lined moleskins, sheep-lined whipcords, sheep-lined corduroys and heavy blanket-lined corduroys. These have been mark ed at the lowest possible price that they can be sold for. Sheep-lined duck coats fl*'? A A with corduroy collar at..*P J*UV Sheep-lined duck coats fl?*? CA with br’n sheep collar.. J* JV Sheep-lined duck coats (2?4 with beverette collar at.*P JV All others priced ac cordingly. Dickey kersey pants (red CO AA sheep tag) per pair Men’s SI.OO branded Shirts We will sell all our dress shirts worth SI.OO and over, on *7A this Sale at /XV Men’s Soft Dress Shirts Will be sold at 20 per cent off during our October Sale.