Perth Amboy evening news. [volume], December 23, 1918, LAST EDITION, Page 9, Image 9

About Perth Amboy evening news. [volume] (Perth Amboy, N.J.) 1903-1959

Image provided by: Rutgers University Libraries

                
Why malted milk was originated
—because of the impossibility of obtaining
good milk at all times and in all places
REVIOUS to 1883 it was neces
sary to add milk to all prepared
foods for the infant and invalid,
in order to make a properly balanced
diet. But it was difficult and often
impossible to obtain good milk in
cities and tropical climates.
The vital problem of how to supply
a reliable milk for people of all ages
in any climate that would be avail
able at all times, was finally solved
by HORLICK of Racine, Wis.,
U. S. A., after years of labor and ex
periment.
HORLICK discovered a process of
reducing fresh milk by careful evapo
r ation in a vacuum to a powder form,
which contained all the valuable con
stituents of fresh milk, would keep
indefinitely in any climate, and yet
be soluble in hot or cold water.
This was the first time in history
that milk was reduced to a powder
form, soluble in water, retaining its
natural qualities when dissolved, and
with all the valuable Vit amines
(which arc destroyed by ordinary
cooking) preserved intact.
To good rich milk HORLICK
added the valuable extract of Malted
Barley and Wheat, containing all the
nutrition of these grains, and reduced
them to a powder form, with perma
nent keeping qualities, and soluble in
water. It was found that by the
action of the Malt ferments on the
milk, its digestibility was markedly
increased over ordinary milk, so as
to render it easily assimilated by the
weak stomach of the infant, the in
valid, and the aged.
This well balanced milk food was
thus perfected, which a third of a
century’s experience has amply
proved capable in itself of supporting
infant and adult life.
This new milk food HORLICK
named Malted Milk; it has proved a
boon to thousands upon thousands,
from infancy to old age, of every
race and clime, and is to be found in
every city in the civilized world.
To the North and South Poles
“Horlick's Matted Milk,” writes
Captain Peary, “was always on
the firing line; no field party was
dispatched without it, and it
never failed to make good prompt
ly and satisfactorily.” Captain
Amundsen, discoverer of the ' ^
South Pole, writes: “Our way ^
to the pole is littered with boxes V
stamped ‘Horlick’s,’ giving full> '
evidence of the liberal use made . ^
of your splendid Malted Milk.” ^
Also taken by Steffansen and the
Scott polar expedition.
In Europe’s fcreat war hospitals
Large quantities of Horlick’s
Malted Milk are being used in
the war hospital service of the
various allied nations, to the
alleviation of much suffering. In
hospitals all over the world, au
well as in the sick room,Horlick’s
is endorsed and used by the med
ical profession as a standard diet
for invalids and convalescents.
Sample package mailed free
upon request.
The standard food for babies
Hundreds of thousands of in
Ffants, deprived of mother’s milk,
have been reared on Horlick’s to
robust childhood. Thousands of
photographs ai\d testimonials
from all parts of the world are
on file in our offices. Sample
package mailed free upon request.
A blessing to the a&ed
Nutrition with digestibility
makes Horlick’s Malted Milk the
ideal food for the aged. Maxi
mum nourishment with a mini
mum tax on the digestion
Used by thousands of business workers <
Walk into any soda fountain anywhere, at noon, and you
(will see business men and women partaking of Horlick's
Malted Milk. More and more, business workers, profes
sional men, and students are coming to realize how
heavy foods at luncheon dull mental alertness and im
pair efficiency.
- Horlick’s Malted Milk is also put up in Tablet form. Very
convenient for business men, travelers, aviators, ladies
when shopping, etc., since a small package, sufficient for
a lunch or two, or a day’s ration, may be kept on the
desk, in the home, or in the pocket.
HORLICK’S MALTED MILK COMPANY
Racine, Wisconsin, U. S. A.