Harrisburg telegraph. [volume], March 11, 1914, Image 1

About Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948

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Herrisburg Pa
6riaands Sack Cttifiese Citv, Slaying Missionary and Wounding Foreigners
HARRISBURG TELEGRAPH
LXXXIII — No. 59
MURPHY IS DROPPED
FROM CLUB BECAUSE
HE DID NOT PAY DUES
Tammany Hall Leader and Several,
of His Followers Ousted
Last Night
PARTY INTERESTS AT STAKE
Twenty New Members Were Elect
ed to National Democratic
Club
'
By Associated Press
New York, March 11.—The ousting
of Charles F. Murphy, leader of Tam
many Hall, and severa» of his follow
ers, from membership In the National
Democratic Club, created a stir in po
litical circles to-day. The ostensible
reason given during the heated debate
of the matter at the club last night
was that Murphy was behind in his
dues.
Judge Edward F. O'Dwyer, presi
dent of the club, who has been leading
the fight against Murphy, Introduced a
resolution calling for the elimination
o f the Tammany leader and the others,
but this reason was not formally
adopted as the point was raised and
uphold by the presiding otfieer that
under the rules the men were automa
tically dropped as they had not paid
dues for two months.
Thomas F. Smith, secretary of Tam
many Hall, appealed against the rul
ing and tendered a chock for the
money due. When the check was re
fused he asked for a vote. Seventeen
members of the board of governors
were present and they decided against
the appeal 10 to 7.
In the course of the debate, Smith
said the men named would not submit |
to such humiliation.
May Be Restored
"The names were picked out for
an obvious purpose," he said, "and
we will have them restored to the
roll 3."
Judge O'Dwyer replied that he could
give a very good reason for the club's
action.
"They were dropped,'' he said, "for
the best interests of the club and the
Democratic party."
Besides Murphy, James E. Gaffney,
Thomas F. Foley, Thomas H. Darling
ton and George W. Plunkitt were drop
ped. Twenty new members were elect
ed to the club, including Governor
Glynn, Dudley Field Malone, collector
of the port of New York, and Thomas)
Tumulty, brother of the secretary to
President Wilson.
FORMER FOOTBALL STAR
GETS URUGUAY MISSION
Special to The Telegraph
"Washington, D. C., March 11. —John
L. De Saulles, of South Bethlehem, Pa.,
was nominated by President Wilson
for Minister to Uruguay. Mr. De
Saulles Is practicing law in New York,
although credited to Pennsylvania in
the nomination. He is a noted Yale
football player, having been famous
as one of the great quarterbacks of
gridiron history. South Bethlehem is
in the congressional district of Repre
sentative A. Mitchell Palmer, but it
was said to-day that Mr. Palmer was
not responsible for the selection of Mr.
De Saulles. The appointment Is cred
ited to President Wilson personally.
SENDS RICH MAN TO ROCK PILE
Special to The Telegraph
Portland, Ore., March 11. Five
days at hard labor on the city rock
pile was the sentence for speeding
given to W. C. Barker, a rich club
member, by Judge J. H. Stevenson in
the Municipal Court here yesterday.
Expecting to be let off with a fine,
Barker pleaded guilty to speeding with
his automobile fifty miles an hour
within the city limits.
POSSE KILLS MANIAC
Special to The Telegraph
Bellefontaine, Ohio, March 11.
Samuel Godwin, aged 60 years, an in
sane man, was shot and killed by a
posse late yesterday after he had shot
and probably fatally wounded Sheriff
Robert Cook, of Logan county, and
barricaded himself In his shanty in
I he woods near this city.
ff
Late News Bulletins
SIEGELS ARE INDICTED
New York, March ll.—Henr.v Slegel, head of department store en
terprises in New York, Boston and Chicago, and Frank E. Vogel, liis
partner, were indicted by the grand jury to-day for grand larceny and
violations of the hanking laws in connection with the management of
the Henry Siogel and Com}NUty private bank.
J. P. MORGAN RESIGNS
New York, March 11.— J. P. Morgan resigned from the board of j
i directors of the Western Union Telegraph Company to-day. Edwin G.
Merrill, president of the Union Trust Company of New York, was elected
to the board to fill a vacancy created by the resignation of William H.
Moore.
RECORDS REPORTED SAFE
Washington, March 11.—Minister Ewing at Tegucigalpa, Honduras,
cabled the State Department to-day that although the American consu
late was destroyed In the great fire at Ceiba, most of the records were
saved. Mr. Ewing says the lire loss Is estimated at $1,000,000 gold.
BRYAN GOES TO ANNAPOLIS
Washington, March 11.—Secretary Bryan went to Annapolis to-day
to address the Maryland Legislature on the initiative and referendum.
COMMITTEE'S REPORT FAVORABLE
Washington, March 11.—The Senate Foreign Relations Committee
to-day, ordering favorable report on extending the general arbitration
treaty with Paraguay, adopted a policy not to permit treaties of that na
ture to expire before giving consideration to their renewal.
New \ork, March 11. The market closed irregular Popular
sliares sagged to the lowest before the session ended. Steel Issues were
affected by tin; unfavorable resume of conditions in trudc journals.
New York Closing—Amal. Copper. 7;! r '„: American Sugar, »8: Bal
timore and Ohio, 88 : Brooklyn Rapid Transit, »2%; Canadian Pa
cific, 20%; Chicago, Mil.-St. Paul. »B'%: Chesa|>eake-Ohio, 51%: i,e
lilgli Valley. U4%; New York Central, B»}<j; Northern Pacific, 111*;;
Reading, 103; P. R. It., 110%: Southern Pacific, OS"'!; U. S. Steel, 61%.
WEST ENOERS GIVE
ENDORSEMENT TO
BIG CANDIDATES
Senator Penrose Receives Strong;
Support by the Up-town
Republican Club
KUNKEL FOR HIGHEST BENCH!
Brumbaugh, Houck and Kreiderj
Endorsed in Ringing Resolutions '
Last Night
i
The West End Republican Club last
night gave the Republican campaign
a mighty boost at one of the largest
meetings held by the organization in
years and not only were arrangements
made for a couple of notable gather
ings, but ringing endorsements were
given to Senator Boies Penrose for
renomination and re-election to the
United States Senate and a splendid
tribute paid to President Judge George
Kunkel as the best fitted man for the
Supreme Court nomination.
The endorsements were given after
an address by William 51. Hargest,
Deputy Attorney General, on the
coming campaign in which he put for
ward the candidacy of Judge Kunkel.
Resolutions were then presented by
Karl Steward and C. G. Sellers en
dorsing the Senator and the Judge
and carried with cheers. Endorse
ments were also given to Dr. Martin
G. Brumbaugh for the nomination for;
Governor; to Secretary Henry Houck,
a rime favorite in this city, for re
nomination for Secretary of Internal
Affairs, and to Congressman Aaron S.
Kreider for another term. The Con
gressman's work for the district was
lauded in the resolutions and Dr.
Brumbaugh's splendid qualifications
were referred to by several speakers.
The club arranged for its sixth an
nual banquet on Tuesday, March 31,1
at which many prominent men will be
speakers and named a committee to
work for the success of the proposed
Republican meeting here on April 17.
Philadelphia Charity
Worker to Address the
Annual Session Here
Plans for the annual meeting of the
Associated Charities to be held Thurs
day, March 26, in the Board of Trade
Building are nearlng completion and
within a week or ten days the pro
gram will be finished. The principal
speaker will be Riley M. Little, secre
tary of the Charities' Organization of
Philadelphia and one of the \nost
widely known charity workers in the
State. The announcement of the
speaker and the date was made yes
terdav at the monthly meeting of the
Associated Charities' board of gov
ernors.
During February the Charities
handled 264 cases, including 186 old
and 78 new ones. There were 273
office interviews and 219 visits to
homes. All told 138 orders for relief
were provided for, while employment
was given 11 and medical aid was
provided for 19.
Marie Dressier Accused
Under White Slave Act
Special to The Telegraph
San Francisco, Cal., March 11.—An
investigation under the Mann white
slave act, in which Marie Dressier and
her manager, J. H. Dalton, are In
volved, was instituted to-day by United
States District Attorney Preston at
the behest of the Gaiety Theater man
agement. A formal complaint was
made to the Department of Justice.
"There is absolutely nothing to this
case but blackmail and spite work,"
said Miss Dressier. "The Gaiety "hea
ter manager is just doing this to be
little and besmirch my reputation and
also that of Mr. Dalton."
Miss Marie Dressier was born in
Camden in 1869. She is, therefore, 45
years old.
HARRISBURG, PA., WEDNESDAY EVENING, MARCH 11, 1914.
RIVERTON COMPANY
FAILS TO DIG UP
CAMP HILL STREETS
Chief of Police Fox on Lookout
For Violations of Borough
Ordinances
PRESIDENT RUSS IS SORRY
Superintendent Saunders to Pro
ceed Notwithstanding Per
mits Are Refused 1
Special to The Telegraph
Camp Hill, Pa.. March 11. The
Rlverton Consolidated Water Com
pany failed to make further attempts t
to open the streets of this borough to- j
day for the purpose of shutting off (
the water supply of residents of the!
town who have failed to pay the com
pany the increased rates. Superinten- ,
dent Charles Saunders stated this
morning that because of the condition
of the ground nothing would be at
tempted to-day. Residents of the bor
ough, however, are Inclined to believe
that the company does not want to
face the suits of trespass and charges
of violating borough ordinances which
would result if the streets are opened
without permission.
Chief of Police Charles E. Fox had
a watchful eye In all parts of the bor
ough to-day and said he was ready to
arrest the first water company em
ploye who would sink a pick Into the j
streets for the purpose of digging a ■
ditch which would permit the water j
to be turned off. •
Wolfe Refuses Permit
Highway Commissioner Isaac Wolfe ;
this morning signified his determlna- j
[Continued on Page 5]
Thirteen Balloons to
Participate in Great
Race From Kansas City
By Associated Press
New York, March 11. —Thirteen |
balloons are to race from Kansas City i
on October ti next fofr the Coupe In-!
ternationale des Aeronautes, counting j
an additional entry just received by i
the Aero Club of America from Bel-1
gium. The challengers for the inter
national trophy are France and Ger- I
many, with three ballons each, and 1
Belgium and Austria, with two each, j
America will defend with three bal
loons—the full number permitted un
der the rules to contest.
The additional entry from Belgium
arrived In a letter sent to the Aero
Club from Brussels. It named as the
additional pilot Ernest De Muyter,
who holds a certificate of the Interna
| tional Aeronautic Federation. Both
I De Muyter and Levi Gerard, the pilot
named in the first Belgian entry, took
| part in last year's contest, starting
i from Paris, and made creditable per
formances, ending sixth and ninth, re-
I spectively.
| Not Likely to Decide on
Shimmell's Successor
Before Next September
Official denial of the report that H.
H. Jacobs, principal of the Cameron
building, was to succeed Dr. L. S.
Shimmell as city supervisor, was made
this morning at the offices of the
School Board.
"The question has not been taken up
at all," said a well-known School Board ,
official, "and probably will not be for
a while. If the question of seniority in
prlnclpalshlpß Is considered, the choice
could not be Mr. Jacobs, because there
are four principals ahead of him on
the list—S. P. Stambaugh, George S.
Machen. William H. Thomas and W. C.
Heiges.
Demolish Strikers Tent
Colony, Says Dispatch
By Associated Press
Washington, D. C., March 11. —Chair-
man Foster, of the House mines com
mittee. which investigated the Colorado
! coal mine strike, to-day received the
following telegram from officers of the
United Mine Workers' Union in Colo-
I rado:
"Twenty-three militiamen, under
orders of Adjutant-General John Chase,
this morning demolished strikers' tent
colony, at Forbes, Colo. Men, women
and children are homeless In a blinding
snow storm. Inhabitants of the upper
tent colony ordered by militiamen to
| leave their homes within forty-eight
j hours or be deported."
Man Held on Charge of
Furnishing Liquor to Minors
I At a hearing before Alderman Mur
| ray last evening Hermit Stokes, of 510
Cowden street, was held for court,
I charged with furnishing liquor to
' minors. He was committed to jail in
| default of bail.
The Information was made by John
! E. Stewart, of 725 North Seventh
i street. Stewart testified at the hearing.
! last evening that Stokes furnished
j liquor to his brother, Charles Stewart,
I who is only 19 years of age. Stewart
| also accused Stokes of furnishing liquor
to several other boys who were under
i age. c
USE BIG LOCK AS DRYDOCK
By Associated Press
Washington, D. C., March 11. —A
novel use has been found for one of
the big locks of the Panamu Canal at
Gatun, which has temporarily been
converted into a regular drydock for
the overhauling of five of the naval
submarines, CI to C 5, which have been
stationed at the Atlantic entrance of
the canal since December 21 last.
MANY SCHOOLS ENTERED
By Associated Press
Philadelphia, March 11.—More than
seventy high schools in various sec
tions of the country have already en
tered teams for the annual relay car
nival of the University of Pennsylvania
on April 11 5. The managers of the
games anticipate at least 100 entries
in the high school classes before the
lists are closed.
j RUINS OF SIOO,OOO FIRE AT DALLASTOWN YESTERDAY MORNING
LOOKING UP WALNUT STREET TO MAIN
Dallastown, Pa., March 11. —Thedestructive fire which occurred here yesterday morning extended between
the two large buildings shown in the picture a distance of seventy-five feet, carrying with it the front portion of
i the Hose box factory. The building on the right is part of the Hose building, in which the Dallas Cigar Company
' worked. The other large edifice is the Ness building, used for lodge and other purposes. Both these structures es
caped serious damage, due to the good work of the Red Lion department, which was called to the scene to assist
| the Dallastown company.
Pennsylvania Steel Co.
Organizes New Firm to
Handle Building Work
Heavy Demands in Construction Business Leads to Organ
ization of New Company; Offices at Steelton; Char
tered Under Laws of Delaware
So heavy has the building and con
struction work of 'the Pennsylvania
Steel Company become during th« last
several years that it has been found
necessary by the management to or
ganize a new company, which will
take complete control of this part of
the company's business.
The new corporation which will take
charge of the future construction con
tract work of the Pennsylvania Steel
Company is chartered under the laws
of Delaware with a capital stock of
SIOO,OOO. The charter was granted
yesterday at Dover, Del. The terms of
SUFFRAGE WORKERS
"DECLARE" THEY
SHOULD HAVE VOTE
Paraphrase of "Declaration of In
dependence" Is Adopted
by Leaders
At the conference of the division
leaders and chairmen of the Woman
Suffrage party of Pennsylvania and
presidents of allied associations, being
held in the Young Men's Christian
Association Building, Second and Lo
cust streets, to-day, a "Declaration of
Principles" which will guide the party
In its fight to pass the referendum in
favor of suffrage in this State was
adopted.
Instructions were given the party
leaders from all parts of the State In
methods'of campaigning, and detailed
plans were laid for reaching every
voter in the State with a plea for votes
for women. Endorsement of their
cause was received in letters from sev
eral candidates for Governor and
United States {-Senator, including Vance
C. McCormick, William Draper Lewis,
A Mitchell Palmer, J. Benjamin Dlm
mick and Gifford Pinchot. The prin
ciples adopted are as follows:
"Declaration of Principle*
When, in the course of human
events, it becomes necessary for
[Continues on Page 10J
Traded Old Blind Horse For
Chickens Negroes Tell Judge
Trio of Harrisburg Colored Men Later Confess That They
Nabbed the Pullets Near Campbelltown
Special to The Telegraph
Lebanon, Pa., March 11.—William
and John Green, and Robert Calloway,
a trio of Harrlsburg colored m6n, who
were arrested In this city last week
with a wagonloftd of chickens, at a
hearing before Alderman Siegrist con
fessed to having stolen the fowls. The
men all along persisted In the story
that they were on a begging expedi
tion to gather funds for artificial arms
for John Greeii) who lost his limbs
.several years ago in an accident. They
I the charter give the incorporators the
right to manufacture iron, steel and
other products and to engage in the
general construction and contracting
business.
Headquarters for the new company
will be at Steelton. The officers of the
new corporate body are:
J. V. W. Reynders, president;
Thomas Earle, vice-president, and Carl
B. Ely, secretary.
The stock of the new company is
owned by the Pennsylvania Steel Com
[Contlnued on Page 10]
MAY HAVE DRAWN
NAME OF DEAD MAN
AS APRIL TALESMAN
i
Sheriff Trying to Learn if "Harry j
Lynch" Is Miner Killed at
Williamstown
Whether or not the Jury Commis
sioners to-day drew the name of one
of the victims of the Williamstown
mine explosion will be developed when
Sheriff Harry C. Wells discovers defi
nitely if "Harry Lynch," a miner, Wil- j
llamstown, is the Harry F. Lynch who j
was one of the men killed yesterday
afternoon.
Lynch's name was one of the sixty
talesmen drawn this morning who will
serve at the special Spring term of
Common Pleas, April 13.
Commissioner Dapp and Taylor, as
soon as the name was called, remem
[Continued on Page 10]
SUFFRAGETTES BURN PROPERTY
By Associated Press
Nottingham, Eng., March 11.-—A
suffrugette arson squad early to-day
set fire to and destroyed all the build
ings belonging to the town corpora
tion at Bulcote, six miles northeast
of this city. The loss Is many thou
sands of dollars. Suffrage literature
was found strewn about the vicinity.
said that they had traded ail old blind
horse for the chickens.
The State Police, who made the ar
rest, were entirely without any evi
dence against the men, as tho own
ers of the chickens could not be lo
cated, but at the hearing the ques
tioning was so skilful and sharp that
the prisoners finally admitted that
they had secured the birds at a farm
near Campbelltown, and they volun
teered to go before the court and con
fess their guilt. They will be sentenced
next Monday.
ADVERTISING DOES
NOT INCREASE SALES
COST, SAYS MM
Celebrated Expert Talks Today at
Noon-day Luncheon of Cham
ber of Commerce
That advertising not only does not
increase the cost of sales, but on the
other hand, renders more efficient the
sales force and Increases the business
and profits of any firm properly em
ploying it, was the substance of a re
markably forceful, entertaining and in
structive talk delivered at the second
noon-day luncheon of the Harrisburg
Chamber of Commerce to-day by John
Lee Mahin, of Chicago, one of the
most celebrated advertising men in
the country.
Mr. Mahin came here as the per
sonal guest of Charles P. Watt, head
of the Elliott-Fisher Typewriter Com
pany, and upon his earnest solicitation.
His speech was heard by considerably
more than a hundred of the city's
most prominent business men, includ- |
ing the sales forces and publicity man- 1
agers of many of the large industries j
of Harrisburg and Steelton. His talk
made a distinct impression and he j
was tendered a vote of thanks and an
Informal reception at its close.
Mr. Mahin laid particular stress on j
the value of local advertising. Dur- i
jing the course of his remarks he said: j
I"I do not know your situation in j
Harrisburg, but I am ready to stand j
jby the assertion that each family I
i reached by one of your daily news- j
papers I can buy twenty-four pages
of reading matter for five cents. That
nickel, so spent, I believe, would be
equal in service to twenty calls by :
| any salesman, and I would like to hire
i the man who can make twenty calls
ifor the expenditure of so small o
sum."
Prosperity and Salesmanship
Mr. Mahin said he believed that j
salesmanship is the greatest construe- j
tlve force in the country to-day and
that upon the shoulders of the sales I
people who realize that salesmanship'
i and service go hand in hand, who are ;
I able to create legitimate markets and
j widen the scope of selling, depends to !
[Continued on Page 51
Refusal to Pay For
Chicken Pie Costs
Him Night in Jail
Refusal to pay 15 cents for a
chicken pie, part of which he had
eaten, cost M. Alberts of New York a
night in jail, and a one-dollar line.
Alberts, while waiting for an east
bound train Monday night, went to
the Perrine restaurant near the Penn
sylvania Railroad station, and ordered
a chicken pie. After eating half of
the pie Alberts said the pie was bad
and ordered a steak. He paid for the
second order and left the place. The
proprietor, A. J. Perrine, requested
the young man to pay for the pie. Al
berts refused. His arrest followed.
Former Harrisburg Pastor
Asked to Resign at York
Because He Is "Too Old"
Special to The Telegraph
York, Pa., March 11.—A request for
the resignation of the Rev. Thomas
T. Everett, pastor of Zlon Lutheran
Church, this city, by certain members
of his congregation, has caused a split
in one of the most influential churches
In York county.
Dr. Everett, who was a former Har
rlsburger, has been asked to resign
because of his age, he having been
pastor of the Zion church for twenty
five years. Dr. Everett came to York
from Harrisburg, where he was pastor
of the Messiah Lutheran church in
that city. He was at one time private
secretary to Governor Robert E. Pat
tiaoc . i
12 PAGES * POSTSCRIPT.
BRIGANDS SACK AND
BURN CITY AND THEN
MURDER MISSIONARY
Several Other Foreigners Were
Wounded When Force In
vades Lao Ho-Kow
IMPORTANT MISSION STATION
American Buildings Destroyed by
Flames During Attack
Today
By Associated Press
Peking, March 11.—Brigands to-day
sacked and burned the city of Lao
1 Ho-Kow, killed Dr. T. Froyland, a
i Norwegian missionary, and wounded
several other foreigners, including the
Rev. O. M. Sama, another Norwegian.
A force of 500 brigands obtained en
trance to the city by means of treach
ery from within. They immediately
plied torch and sword all round. They
burned down the Asiatic Petroleum
and the Singer buildings, and looted
the British and American Tobacco
Company's premises.
Afterward they proceeded to the
arsenal, where they secured 700 rifles,
several field guns and much ammuni
tion.
Two thousand coolies were Im
pressed by the brigands to carry off
their loot.
Lao Ho-Kow, which Is a river port
on the Han Kiang, is an Important
mission station in the province of Hu-
Peh.
Three missionary societies have rep
resentatives there. One of them is
Ihe Norwegian Lutheran China Mis
sion Association, with headquarters In
Norway, which had a staff of, three
men, two of them with their wives,
, and three other women. Dr. T. Froy
land, who was killed by the brigands,
and the Rev. O. M. Sama, who was
. wounded, represented this society.
| Another society Is the China Inland
I Mission, whose headquarters are In
London, England, and which has a
staff in Lao Ho-Kow of one mission
ary and his wife, and three other
women.
The third society is also British—■
"Christian Missions in Many Lands."
It has a staff in Lao Ho-Kok of two
1 missionaries and their wives.
KVBSIA WILL EXHIBIT
I St. Petersburg, March 11.—Russia
| to-day announced that It had decided
i (o accept the invitation of the United
Slates to participate in the naval re
view In Hampton Roads in 1915 in
celebration of the opening of tho
Panama canal.
For Hnrrlsburg and vicinity: Snow
thin afternoon; cloudy to-night,
Thursday fairi not much chungc
In temperature; lowest tempera
ture about 2K degrees.
For Eaatnn Pennsylvania: Cloudy
to-night, probably Knon In south
portion) Thursday (air; moderate
northerly winds.
River
No material changes In water
stages or lee conditions In the
Susquehanna river and Its tribu
taries during the next two or
three daya.
General Condition*
A weak dlntnrbance from the
Southwest haa moved northeast
ward und now appears aa a
trough of low barometer extend
ing from the Texas coast Into
Tennessee. It has caused rain In
Texus and the Lower Mississippi
I Valley and snow In the Ohio
Valley, over the southern and
eastern portions of the Lake re
glou nud In Weatera New York,
Pennsylvania and District of Co-
I lumbla.
I A strong high pressure area cov
ers the greater part of the west
ern half of the country, with Its
center over Eastern South Da
kota; It has caused a general faU
of 3 to XI degrees In temperature
from the Rocky Mountains to the
Mississippi river. It Is warmer In
the Fast Galf and South Atlantic
States and the temperature Is
rising again In the Northwest na
iler the Influence of a disturbance
over Northwestern Canada.
! Temperature; Ra. m., 26: 2p. m., If.
Sun; Hlses, <1:10 a. m.; sets, A.20
p. ill.
Moon: Full moon enter eclipse 9:41
p. m.: leaves 13:44 a, m.
Yesterday's Weather
I Highest temperature, 38.
Lowest temperature, 20.
Mean temperature, 82.
Normal temperature, 30.
MARRIAGE LICENSES
j Ernest Charles Knoll and Emelld
i Louise Pfeifter, city,
j Max W. Allison and Josephine Mc
| Carthy, city.
f >
The Public Is
Quick Learn
A travel Ins man, discussing a
certain branded ware made by a
rival of his concern, said:
"It Is really remarkable, but It
Is a fact that nine people out of
ten who go Into a store and pick
up a piece of this ware ask if It
Is 'B."
The name he mentioned was
that of his own concern one
that has been made known by
advertising for 100 years.
The advertising of his con
cern's ware has been backed up
with unusual merit.
The ware Is as good as It is
well known.
Yet others are making ware
which Is probably as merltorlou«
—but which the public Is chary
about buying. Purchasers have
to bo convinced of Its merits.
Advertising lias made the oth
er ware the standard of Its kind
—the public has come to think
of the trademark V connection
with the article.
The Bureau of Advertising,
American Newspaper Publishers
Association, World Building, New
York, wants to help general ad
vertisers to use newspaper ad
vertising to better advantage.
Correspondence is solicited.
Booklet on request.
■